Author: Adam Albrecht

Adam Albrecht is the Founder and CEO of the advertising and idea agency, The Weaponry. He believes the most powerful weapon on Earth is the human mind. He is the author of the book, What Does Your Fortune Cookie Say? He also authors two blogs: the Adam Albrecht Blog and Dad Says. Daughter Says., a Daddy-Daughter blog he co-writes with his 16-year old daughter Ava. Adam can be reached at adam@theweaponry.com.

The 4 simple steps to stronger human connections I learned as a coach.

Yesterday I coached my last youth football game of the season. It was a 3-month commitment of 4 to 6 days each week of practices, scrimmages, and games, beginning August 1st. Plus, as the defensive coordinator, I had to watch our game film at night and scout our opponent’s game film each week. It was a significant commitment of time, energy, and focus. And I loved it.

But there was one thing I didn’t love. The least enjoyable part of coaching in the Wisconsin All-American Youth Football League, WAAYFL, is all of the mandatory online training courses you have to complete to be eligible to coach.

Parents should take great comfort in knowing that their coaches have all been trained in nearly everything related to the health and safety of the players. In fact, I think that the next time I am on an airplane and they ask if there is a doctor onboard I will ring my call button and tell them that while I didn’t technically go to medical school, I did take the marathon health and safety coursework online required to coach in the Mequon-Thiensville Cardinal football program. So I should be good with whatever emergency they were dealing with up in the fuselage.

Yes, we learned how to coach the safest ways to hit and tackle. But we also learned about everything from concussions and heat-related health issues, to heart and neck concerns. And we learned to identify signs of physical and sexual abuse. It’s a lot of heavy stuff to wade through to coach a children’s game.

My Favorite Lesson

But there was one brief unit in our training that stood out the most. It may have felt insignificant to the other coaches compared to the heft of the lessons above. But for me, it offered the best new tool in my coaching toolbox. Granted, my coaching toolbox was pretty empty to begin with. (I only had an old roll of athletic tape and that quote about the size of the fight in the dog.)

The unit I loved was The 4 Points of Coaching Contact. It taught us the importance of developing a connection with our athletes. It provided a simple, memorable framework to follow to connect with each athlete at every practice. My language below may be slightly different than the WAAYFL shares. But the idea is the same.

The 4 Points of Coaching Contact.

1. Eye Contact: You should greet each athlete each day with your eyes. This means, making deliberate eye contact with them daily. (But don’t actually touch their eyes.)

2. Physical Contact: Greet each player with a handshake, fist bump, high five, or pat on the shoulder or back. No bum touching. (That was really part of the broader training.)

3. Ear Contact: This is not about ear flicking or Wet Willys. This is about connecting with a verbal greeting every practice. Say hello in whatever way you say hello. Make it heartfelt. Use their name. There is far great power in this simple act than most coaches realize.

4. Heart Contact: Talk to your athletes about something other than the sport. Ask them how their day is going. Ask about school, their family, or their other activities. Get to know them and develop a relationship with them as a non-athlete. Again, no physical contact with the actual heart is required. Or allowed.

Putting It Into Practice

I thought about The 4 Points of Contact every practice. It used the technique liberally. Although I didn’t hit all 4-points with every athlete every day, I purposefully connected with every athlete as much as was naturally possible. And it made a real difference.

But the impact of this simple relationship-building technique impacted me as much as it impacted the athletes.

Because every time I made eye contact with one of my players, they made eye contact with me.

When we would high-five, fist bump, or shake hands I felt the connective power the way they did.

When I greeted our players by name, they would greet me by name too.

But most importantly, you can’t touch someone else’s heart without them touching yours. It’s the universal law of heartiology. Or cardiology. Or whatever you call it. Remember, I’m not a real doctor.

Key Takeaway

You have an opportunity to connect with other people every day. Connect with your eyes, your hands, your words, and your heart. This approach works wonders in youth sports. But it works just as well in business, in school, within families, and amongst friends. In fact, these 4 points of contact are how we turn strangers into friends. And if you use this approach every day, you’ll find those friends start to feel like family. That’s what happened to our 6th Grade Cardinal Football Team in Mequon, Wisconsin.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my new book, What Does Your Fortune Cookie Say? from Ripples Media.

Why the computer in your head is your greatest asset.

In 2006 Apple began running a popular ad campaign called Mac Vs PC. In the campaign, the 2 computers were personified and represented by 2 very different spokespeople.

The Mac dude was an easy-going, fairly hip cat who always seemed to know things. The PC guy was nerdy, out of touch, and always seemed less ready for the world. The 2 guys were clearly supposed to represent Steve Jobs and Bill Gates, only without the telltale money coming out of their wazoos.

Watching the commercials felt like you were being forced to choosing which team captain you were going to join for a game of Red Rover, nerd style.

But the idea that there are just 2 different types of computers is a gross oversimplification. The truth is that there are as many different computers as there are humans on the planet.

Your Personal Computer

We all run on the personal computers in our heads. Yours is unlike any other. It has different hardware. It operates different software. It arrives at different calculations and conclusions based on different inputs, filters, and if-then statements.

Your machine also has its own bugs. And its own glitches. Which are affected by how many windows are open, how long it has been since you rebooted, and that soda pop you spilled on the keyboard.

The computer in your head has rare and valuable capabilities. It can produce outputs that no other computer on Earth can. Never forget that. And never underestimate the power that your unique thinking has on the world around you.

Key Takeaway

We all think differently and process the world differently, thanks to the personal computers in our heads. Take good care of yours. Appreciate it. Upgrade it as you are able. Respect the conclusions of others. They are processing the world differently than you are. It’s all part of the master design. And we all benefit from the diversity of thought.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my new book, What Does Your Fortune Cookie Say? from Ripples Media.

How the most difficult decision in my career is still paying off today.

Our careers are full of choices. Some are small and arbitrary. Some feel ginormous. The tough thing about tough choices is that the right answer is never clear at the moment we need to make them. And we may not know whether we made the right call for years. Or decades.

Tough Call

Recently I was asked to think about one of the toughest business decisions I had to make in my career. Several decisions popped into my head. Including big ones like whether or not I should quit my job and launch my own business. And whether I should risk asking a coworker to go on a date. (I have now been married to that coworker for 20 years.) But there is one particularly challenging situation I faced that not even Robert Frost could help me through. I call it The Roanoke Decision. Here’s the story.

Roanoke

In the summer of 2008, I had a business trip to Roanoke, Virginia. I worked at an advertising agency called Engauge. And I was to fly to Roanoke from Columbus, Ohio with a client for a night of focus groups. I was excited about the trip because I love the knowledge and insights gained from a focus group of my client’s customers. I had never been to Roanoke. And visiting new places is one of my favorite things. Along with brown paper packages tied up with string.

A New Challenge

But a funny thing happened on my way to Roanoke. A new client of our advertising agency, Nationwide Insurance, scheduled a TV commercial shoot on the same day in Charlotte, North Carolina. #RutRo

To this point in the project, all of the work I had done was behind the scenes. My boss, the Chief Creative Officer, had been meeting with the client and presenting the work. The client had proved to be challenging, and after each meeting, there was a new story about the over-the-top client and how difficult they had been to please.

Could You, Would You, On A Plane?

Eventually, we landed on a TV commercial script to produce. And because of other scheduling conflicts, I was asked to attend the Nationwide TV shoot. We determined that I would be able to travel to Charlotte the day before the shoot for location scouting and the important pre-production meeting. Then I could attend the first half of the TV shoot, and leave for the airport at lunch to catch my flight to Roanoke. At that point, the 2 experienced Associate Creative Directors on the account would manage the rest of the shoot. Easy Peasy.

The Best Laid Plans

Things did not go as planned. While attending the preproduction meeting I met two clients from Nationwide Insurance. One was Steven Schreibman, who was as over-the-top as advertised. He wanted the spot to be Spectacular! The other was Jennifer Hanley, who I was ice cold in the meeting. She had clearly done this sort of thing before, knew exactly what she wanted, and wasn’t about to suffer any fools who didn’t know how to deliver. This was going to be interesting.

The Commercial

The commercial was a simple idea. It was called ‘Burnout’ (think NASCAR victory, not Jeff Spicoli). The spot opens on a shot of a cul de sac in a quiet suburban neighborhood. Suddenly, a sports car speeds into the cul de sac and begins doing donuts. We cut inside the car to a shot of the driver, NASCAR champion Kevin Harvick, who tells the camera that he just saved a bunch of money by switching to Nationwide Insurance. Hence the celebratory burnout.

The 100-Degree Wrinkle

However, it was supposed to hit 100 degrees that day in Charlotte. So everyone involved was worried about how the heat would affect our shoot, the talent, and the car.

My team, including talented ACDs Jason Thomas and Oscar Reza, got to the set early. And it was already hot as balls. When the two clients arrived we met them and gave them the plan for the morning. We enjoyed a nice on-set breakfast together as the crew readied for the shoot and the sun began to broil the blacktop.

The Thaw

As the day warmed, so did my relationship with Hanley and Schreibman. The iciness and the craziness of the initial meeting didn’t come to the set that morning. Instead, they were both very pleasant. They were excited about the shoot and excited to work with Harvick for the first time. But they were also greatly concerned about the heat. (And not Dwyane Wade’s former basketball team).

Secretly Sweating

I too was concerned about the heat. I was worried it would drench Harvick in sweat as he delivered his lines to the camera. I was worried about the impact the heat would have on the Corvette, which would be repeatedly pushed to its max as we spun it in high-speed circles. I was worried about the young stuntman who was going to be performing the donuts that afternoon. And I was worried about making a graceful exit in the middle of all of this to head to Roanoke.

What To Expect When You Are Expecting

The day went exactly as I expected. Meaning that I was quickly bonding with the new client, and the heat was causing real logistical problems for Kevin Harvick. He was a great sport, but would quickly sweat through his Nationwide polo and we would need to repeatedly break to freshen Kevin and his wardrobe. Which was slowing things down, and generating tension on the set.

Tick Tock Tick Tock

As the heat was burning up our time, I was making regular phone calls back to my office in Columbus. I was updating the account supervisor who lead the other account that was conducting the important focus groups in Roanoke. I was originally supposed to leave for the airport at 11am. But with the delays and tension on the set in Charlotte, I felt like I couldn’t leave at that hour.

What to do?

We decided to rebook my flight for another flight 2 hours later. I would have a car service pick me up at 1pm and speed me to the airport. I would then OJ Simpson through the airport, and make the flight just before they closed the boarding door. (Remember when we used to Associate OJ with running through airports?)

Bond. Personal Bond.

It was a good plan. But I still hadn’t told the Nationwide clients that I would be leaving the shoot. As so often happens in difficult situations, we were bonding. There was both stress and gallows humor as the clock raced faster than our progress. I worked with the producer, director and client to create a workable scenario and adjustments that would enable us to get all of the shots we needed. We decided that during some air-conditioned cool-off breaks we could record some voiceover work for the commercial and radio spots to save precious time.

Here it comes!!!

But 1pm was coming faster than Kevin Harvick in an 800hp stock car. And like The Clash, I had to decide, do I stay or do I go now? I knew that if I stayed there would be trouble. But if I go, it may be double. What to do?

The Walk

I walked off by myself for a moment, and carefully evaluated the situation. Not just the logistics. But the intangibles. The relationships. The commitments. The business development potential. And both clients’ needs. There was a lot to process in a little time.

The Call

Then I called Peter Zenobi, the account supervisor, and reluctantly told him that I would not be flying to Roanoke as planned.

The Decision

I decided that I had to be on Nationwide’s side. The degree of difficulty we were dealing with in the heat with the stunts and the celebrity talent was too high to walk away from. I recognized that I was quickly developing a strong rapport with both Jennifer Hanley and Steven Shreibman. And the focus group, while it was my original commitment, and I really, really hated to back away from it, would be recorded. And there would be a detailed report produced.

Ahead Of The Curve

While I didn’t technically go to Harvard Business School, I did read a book about it. In Ahead of the Curve, author Philip Delves Broughton writes about his experience as an MBA student at Harvard Business School. He reveals that the 2 greatest things gained in this prestigious program are 1. A remarkable network. 2. Confidence to make difficult decisions when you don’t have all the information you would like. And The Roanoke Decision was a clear case of having to make a tough decision without all that information.

Was it the right decision?

The heat-related challenges continued the rest of the afternoon. But we worked through it all. We got the footage we needed of the Corvette doing burnouts. But barely.

The young stunt driver needed a lot of time to get his driving dialed in. Which, in the 100-degree heat, took a toll on the car. In fact, the brand new Corvette, borrowed from a local dealership, overheated and shut down completely. So by late afternoon the car literally shut itself down, and could not be started again for 6 hours.

But we had what we needed. No one got hurt. And the Nationwide clients and I headed to the airport, together.

That night, on the flight home to Columbus, Jennifer Hanley and I sat together and talked the whole way. We developed a fast friendship. And before we landed, Jennifer said that she had a lot more work that she wanted to send to our agency.

The Partnership

Nationwide and Engauge quickly developed a very strong partnership. Soon we had an annual retainer with Nationwide of over $5 million. We handled the advertising for Nationwide’s sports sponsorships, including their high-profile NASCAR and  PGA sponsorships, and work with NCAA basketball and the NHL. We refreshed their pet insurance brand, VPI. We rebranded Titan Insurance and created a very high-profile disaster response commercial, featuring Julia Roberts as the narrator.

My relationship with Jennifer continued to strengthen. And I developed strong relationships with many other great friends at Nationwide. In fact, my Nationwide relationships are among the strongest personal relationships I have developed in my career. (I considered listing all the great friends I made through Nationwide Insurance here, but it would double the length of the story.)

7 years after The Roanoke decision, when I made another difficult career decision to start my own advertising and idea agency called The Weaponry, those Nationwide relationships benefited me once again. In fact, they have led directly to our work with Hertz and Thrifty rental cars, Fifth Third Bank, and American Family Insurance. (Thank you Matt Jauchius, Dennis Giglio, Nick Ferrugia, Tiffanie Hiibner, Susan Jacobs, and Dawn Pepin.)

Steven

Starting that hot summer day in Charlotte I developed a very special relationship with Steven Schreibman. And when Steven passed away in May of 2018, the tribute I wrote about him on this blog became the most popular post of all time. And just last month, over 4 years after Steven’s passing his Mom, E.J. Bloom called to thank me for writing the story about Steven, and how she reads it often to enjoy wonderful memories of her wonderful son. We talked for an hour, like new old friends. Last week I received a package in the mail from E.J. that contained a copy of Steven’s book, Blood in My Hairspray.  You can find the blog post here: Our time here is short. Make the most of it, like Steven did.  

14 Years Later

Did I make the right choice on that blazing hot day in August of 2008, in the subdivision in Charlotte? When Roanoke was calling, and Charlotte wouldn’t let go? With more than a decade of great friendships, partnerships, and funny memories now in the bank, it would certainly appear I did.

Key Takeaway

When making difficult decisions, trust your instincts. There may not be a right or wrong choice. You may not have all the facts you want. But be confident in your decisions anyway. When you walk confidently in the direction of your decisions the universe rewards you. Know that you have the privilege of choosing your own adventure. Take advantage of that. Take control of your career and your life. Things will work out. Someday I expect to visit Roanoke. And I will thank the city for all it gave me in that trade years ago.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my new book, What Does Your Fortune Cookie Say? from Ripples Media.

What is the best thing you can offer a homeless person?

America has a problem with homelessness. We have a lot of people who don’t have a home or a proper place to shelter. And when you don’t have that basic human need met it is hard to bring your best self to the rest of life’s challenges.

I have a homelessness problem too. My problem is that I don’t know how to respond to homeless people. In most areas of my life, I have a well-considered way of thinking about situations. But when it comes to responding to homeless people I still have glitches in my processor.

Do I give them money? Food? Water? Boxes and sleeping bags? Or do I just walk past?

Early in my career, I got paid for a freelance writing project with a bunch of gift certificates to a crummy restaurant chain. I carried those certificates with me and handed them to homeless people. But when they saw the name of the restaurant they usually looked as if they wanted to hand them right back.

Last Week

On my morning commute last week I saw a homeless man holding a sign at a stoplight. The light was red, so I stopped. Because I remembered that rule from my driver’s education class.

I had my window down and my music up. I was in a great mood on a beautiful morning.

The man on the corner stepped towards me and began nodding his head to my music.

Then he said to me, ‘Man, you are the happiest person I have seen all day!

I smile at him and replied, ‘That’s my thing!’

I asked him his name.

He said, ‘Rick.’

I responded, ‘My name is Adam.’

He shared, ‘I used to be The Humble Artist.’

I replied, ‘You still are aren’t you?’

He said, ‘No.’

I asked what changed.

He confessed, ‘I don’t do art anymore. And I’m no longer humble.’

I said, ‘Neither am I! Deion Sanders once said “They don’t pay nobody to be humble!'”

We both laughed. It was really nice to hear a homeless person laugh.

The light turned green.

And I said “It was nice to meet you, Rick! Have a great day. And do your art!

As I drove through Milwaukee to my downtown office I reflected on my interaction with Rick.

Was our conversation worth more than money or food?

Was it worth anything?

How about the smile and happiness I shared with him?

Or my interest in learning his name?

Or the encouragement to create art?

Did any of that help?

I don’t know.

Maybe.

Maybe not.

But I wrote down his name, so I won’t forget.

And I hope that he feels like he made a new friend. And that someone else knows him by name. I hope that he felt like another human respected him as an equal. I hope he knows I am pulling for him to find a home so that he can spend more time thinking about art.

Key Takeaway

Keep trying to figure out the things you don’t know. Life is a big experiment full of trial and error. Don’t be afraid to try different approaches and learn what works for you. The aim should be to have a positive impact in your own way. And share what you learn so that others can learn too.

*If you know someone who could benefit from this message, please share it with them.

+For more life lessons I have learned check out my new book, What Does Your Fortune Cookie Say? from Ripples Media.

5 Keys To A Great Life.

This summer my family and I took an amazing vacation to the west coast. We visited Los Angeles, Las Vegas, Bryce Canyon, The Grand Canyon, and Zion National Park. Along the way, we packed in a lot of surfing, hiking, and In-N-Out Burger.

There was also a lot of togetherness. In fact, the togetherness is my favorite part of family vacations. I love having my family of 5 together in the car, at the hotel, at meals, and throughout our activities for a week. It’s one of the perks of taking your kids far from home when they have no money. They are happy to stay close so that they can eat.

The togetherness results in a lot of conversation. This morning I found a list I wrote of 5 Keys to a great life that I shared with my family during a conversation in L.A. The list was written on the notepad from the Loews hotel in Santa Monica. And just being able to bring my family to that beautiful beachfront hotel felt like I was winning at life. (This paragraph has been brought to you by the Loews Hotel in Santa Monica. Where families can enjoy togetherness, beach access and notepads.)

Here is the list.

5 keys To A Great Life.

  1. Dream Big Dreams: The size of your life is determined by the size of your dreams. It’s the same phenomenon that links the size of a goldfish* to the size of its fishbowl. So think big. Dream big. Do big. *This is true of real goldfish. But not the delicious snack crackers, which come in only one size.

2. Take Risks: Don’t be afraid to take risks. Risks are the gateway to rewards. Take chances. Learn to be comfortable with uncertainty. You’ll figure things out along the way. Bet on yourself. Because you have the ability to stack the odds in your favor through determination and hard work.

3. Develop Rare and Valuable Skills: Become really great at something special. The journey is extremely rewarding. The process of self-improvement is empowering. The better you get at a skill the more passionate you become. The world will reward you with opportunities that are not available to those without those skillz. Which will enable you to pay the billz.

4. Develop and Maintain Strong Relationships At the end of our days the only thing that will really matter is the impact we have on each other. Prioritize your human connections. Develop as many relationships as you can. Maintain them over time. Those connections will reward you in more ways than you could possibly count. Unless your rare and valuable skill is counting.

5. Become Self-Reliant: The greatest gift you can give yourself is self-reliance. Become a resourceful problem-solver. Learn to make your own money, cook, and change a tire. Self-reliance builds confidence. Both are attractive to others. The more you can handle on your own the more control you have over your life. This is the basic theme of every song by Destiny’s Child.

Key Takeaway

Dream big. Develop your skills. Invest in your relationships. And learn to count on yourself. Those basic steps make it easy to take risks because you know things will turn out well. After all, you’re going to make it happen.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my new book, What Does Your Fortune Cookie Say? from Ripples Media.

The important life lesson I learned as a young driver in Vermont.

I grew up in Vermont. Which is one of the most beautiful places on Earth. The rolling Green Mountains of Vermont are heavenly. It’s where snow, maple syrup, and Ben & Jerry’s were born. I am always homesick for Vermont in the fall when the leaves perform their grand finale and the landscape explodes with color. It’s why leaf peepers flock to Vermont every fall. What? You’ve never heard of leaf peepers? Ask Larry, Darrell, and Darrell.

Vermont Driving

Vermont is still my favorite place to drive. You are greeted by one amazing view after another. You find yourself wowing a lot. At the bigness, the smallness, the coziness, the quaintness. Vermont is a very simple place that remains largely undeveloped and unpolluted by man-made sights and sounds. Which is why it is recognized as the least polluted state in America. (To be fair, there aren’t a lot of people there to do the polluting.)

When I turned 16 and started driving the quiet, winding country roads of Vermont, I was amazed by the beautiful and everchanging views through the windshield. However, I also discovered something surprising that I never noticed as a passenger.

The best views were often seen in the rearview mirror.

After I discovered this visual secret I found myself frequently checking the rearview in my old Ford Escort, my Mom’s VW Jetta, or my Dad’s Saab 900. I found that the rearview magic could be found in every make and model of car I tested.

Over the past few decades, I have learned that life is like Vermont. Both are full of beauty. And if you are doing life right, there is more beauty behind you every day. So don’t forget to reflect. On your life. On your career. On your successes. And on your growth. Because no matter what’s in front of you, you can always find an inspiring view behind you.

Key Takeaway

Check your personal rearview mirror regularly. Your memories, experiences, and successes of the past are beautiful things. They are reminders of life fully realized. Your personal rearview mirror will show you how wonderful life can be. It will remind you how great you can feel. It will teach you how much you can accomplish. It will reveal the positive impact others have had on you. And it will remind you of the positive influence you can have on others.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my new book, What Does Your Fortune Cookie Say? from Ripples Media.

3 ways to use sleep for more success.

If you want to climb a mountain you have to take all the steps to get to the top. There is no way around that. The higher and steeper the mountain, the more effort is required. There is no elevator, escalator, or Wonavator to the summit. Sorry, Charlie.

To make sure you are prepared to do the work you need to take care of your personal machinery. That means getting good exercise and eating well. But there is a third pillar of hard work that is not to be ignored, like Glenn Close in Fatal Attraction.

Sleep

Getting good sleep is one of the most underrated ingredients of success. A good night of sleep is the first step to preparing for a day of hard work, be it mental or physical, like Olivia Newton-John, or Dua Lipa.

It is valuable to run your own sleep experiments to determine 3-important numbers in your personal sleep arsenal.

  1. Your optimal amount of sleep. This is your perfect night of sleep for optimal performance. Which means you wake up fully refreshed and energized. For most people, this is 6 to 9 hours. I insist on getting my optimal amount of sleep on Sunday nights in order to start my work week at full charge.
  2. Your working minimum. This is your sustainable nightly sleep total that will enable you to function at a high level.  This could be a couple of hours less than your optimal sleep. For example, my optimal sleep is 7.5 hours. I can’t remember the last year I slept a night longer than that. But my working minimum is 5 hours. I can crush it for several days on 5 nightly hours of sleep.
  3. Your absolute minimum. This is the minimum amount of sleep you must-have to be able to put in a full day of work. It is useful to know this number for times when you really need to push yourself because of extreme demands or massive opportunities. My number is 4 hours. But there were times when I was first launching my business (The Weaponry) as a night and weekend project that I was sleeping for only 2 or 3 hours at night. I was loving the business progress and the results. While the absolute minimum pace is not sustainable, it is good to know you can do it if you need to.

Sleep-Food Substitution

Sleep is like food for your mind and body. A night of sleep or a nap refreshes and energizes you as if you were eating a meal. In fact, I consider food and sleep interchangeable. In situations where I am tired and can’t sleep, I eat. In situations where I am low on energy but can’t or don’t want to eat, I sleep to reenergize. This simple substitution has helped me recharge and power through many a low-energy crisis. I encourage you to add this technique to your personal energy policy.

Key Takeaway:

Serious achievement requires serious work. Keep your mind, body and spirit strong through regular exercise, nutrition and sleep. Understand your own personal sleep/performance needs. Then prioritize your sleep accordingly. Because every great day starts the night before.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my new book, What Does Your Fortune Cookie Say? from Ripples Media.

When your mind and body wrestle who wins?

The human is the most fascinating of all machines. It is a walking, talking, taco-eating miracle made of 2 distinct parts.

First, there is the physical part. The body. It’s the part of the human that we can see and touch. (With consent.) It is the most obvious part. But it is also the least interesting.

The second part of the human is the mind. This is where the thinking takes place. This is where humans are most interesting and differentiated. If you think people look different on the outside, you would be shocked by how different people’s minds operate. For proof, see the new Netflix series Dahmer. (Or just take my word for it and you will sleep better tonight.)

For better or worse, your mind and body are married for life. Like Thunder and Lightening, Brooks and Dunn, or Mike & Ikes. Your life is a result of how well your mind and body work together.

The key to the mind-body collaboration is who is in control. Because both highly successful people and highly unsuccessful people know what they should do. The difference is that successful people do what they know they should and unsuccessful people don’t.

The Question

Who is in control, your mind or your body?

Who determines if you get out of bed or hit the snooze button?

Who determines if you thumb through your phone or work on that important project?

Who determined whether you exercise?

Or eat the way you know you should?

Or take any action at all?

If your mind is not telling your body what to do, your body is in control.

Mind Your Mind.

Your mind knows your goals and vision. It knows what needs to happen to get there. Your body doesn’t have goals beyond rest, food, pleasure, and safety. So if your mind has goals that expand beyond those 4 areas, it has to be in charge, or you will never achieve your goals. Unless your goal is to be featured on My 600-Pound Life.

When you experience moments of weakness or laziness, recognize that you are experiencing a battle for control between your mind and body. If your body wins, you lose. But if your mind is in control, and can make your body do what it needs to do, there is no limit to what you can achieve.

Key Takeaway

The key to long-term success, accomplishment and happiness is that your mind must be in control. Your thinking, planning and visioning must lead to the right actions. It is not enough to think and know. Accomplishment and progress come through doing. So provide your body with the fuel and sleep it needs. Then let your mind take over to accomplish the rest.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my new book, What Does Your Fortune Cookie Say? from Ripples Media.

Why I ordered new business cards that don’t even mention my business.

I recently placed my first business card order in the covid era. The demand for business cards plummeted when we were all locked at home. I tried to give my wife and kids cards just to feel like I was getting my name out there. But they told me they knew where to find me. And my mailman told me he already knew where I lived.

But by the fall of 2022, I had finally run out of my last business cards. Plus, The Weaponry, the advertising and idea agency I lead, moved to a new office in June. Which meant that we had important information to update on our cards. Like our physical address. I also updated the URL for this blog. Because the last time I printed business cards my blog was still called The Perfect Agency Project. But AdamAlbrecht.blog is shorter and easier to remember. Especially for me.

My Other Card

But I also decided to create another business card. One that didn’t mention my role at The Weaponry at all. You see, 10 months ago I published my first book, titled What Does Your Fortune Cookie Say? from Ripples Media. Since then, I have added the role of Author to my growing list of job titles.

Today, I have had so many conversations as an author that I felt like I should have a card that represented my role as an author and speaker. Plus Moo.com was having a 25% off sale. So I figured it was a sign from the universe.

The Design

On the front of the cards, I included a picture of myself, real estate agent-style. Sure, this helps people remember what I look like. But I felt like the picture matched the tone and style of both my writing and speaking. Which is fun, positive, and energetic. If I was a horror novelist and used this picture nobody would buy the book. Because I don’t look like I hunch in my basement dreaming up evil and grody stuff.

I title myself an Author and Speaker. Because I have found that people love to hear authors speak. I have had tons of speaking engagements over the past 10 months. And I have many more scheduled, including 3 speaking engagements within 5 days this fall. Not only do I really enjoy speaking, but I have also met a lot of great new people through the experience.

On the card, I note that I am the author of the book What Does Your Fortune Cookie Say? Although, I debated whether I should also include the other book projects I am working on. Including a new book that I have co-authored with Jeff Hilimire set for release in November, titled The Culture Turnaround. But I figured I could always order more cards as my little library of writings grows.

The front of the card includes hard-working contact information, like my mobile number, email, social handle, and book website address.

But like a good mullet, the fun side is on the back.

After talking to people about my book I always wish I could give them a few key lessons from the book to take with them. Like CliffsNotes. Only I cut Cliff out. So on the card, I included a list of 10 lessons from the book that fit 2 important criteria:

  1. They are important and useful to everyone.
  2. They are short enough to fit on the card.

I also included a picture of the book so that people would know exactly what it looks like. After all, Amazon sells every book title ever written about fortune cookies. And I didn’t want people to think that I went all Mark Twain and wrote the book under an assumed name like Bernadette Jiwa, Jennifer 8 Lee, or LuMing Mao.

Key Takeaway

Consider creating business cards for your roles beyond your day job. A side hustle, significant hobby, or volunteer position all warrant a special card. They make it easy to stay connected to others you meet in that role. And they provide great ways to share your skills, abilities, and interests with others.

Check out Moo.com for an easy way to make great cards quickly. Tell them Adam Albrecht sent you. If they ask if you mean the Adam Albrecht who is the Founder of The Weaponry or the Adam Albrecht who is the Author & Speaker, tell them both.

*If you know someone who could benefit from this idea, please share it with them.

+For more of the best life lessons I have learned check out my new book, What Does Your Fortune Cookie Say? from Ripples Media.

How to tap into the amazing superpower you were born with.

When I was a kid I loved watching Saturday morning cartoons. Especially cartoons about superheroes. One of the defining characteristics of a superhero is their signature superpower. Like super strength, super stretchiness, super spideriness or super soup-making abilities.

But all humans have an innate superpower that enables them to transform into an amazingly powerful human. That superpower is your ability to evolve.

This is not the type of evolution that a species experiences over a series of generations. Like when humans lost their tails. Or the way texting is going to evolve us into a species with super pointy thumbs.

This type of super evolution is available to every human during their own lifetime. Which means that you have the ability to dramatically transform yourself. No phone booth or super suit required.

You can transform yourself physically, through exercise and significantly increase your strength, endurance, flexibility and pain tolerance.

You can transform your thinking through self-education, reading, classes, accumulated experience and knowledge.

You can transform yourself mentally, by developing your resilience, grit, and determination.

You can transform your income by learning how to provide ever-increasing value to others.

You can evolve into a more compassionate human by recognizing the evolutionary journey others are on.

You can develop tremendous courage, kindness, and creativity. As well as other positive attributes that don’t start with a C or K.

As a human, you can develop great strengths in any area of your life. Your potential is unlimited. So think like a superhero. Because you have the ability to evolve into the most amazing human you can imagine.

Key Takeaway

Your ability to evolve is your great superpower. Push yourself to grow and improve every day. Recognize that strain, pain and adversity trigger your growth. Embrace challenges that force you to adapt. They are gifts that continuously generate a better, stronger, smarter version of yourself.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my new book, What Does Your Fortune Cookie Say? from Ripples Media.