My important life lesson from a panicky train experience in Europe.

Last summer my family and I spent two weeks in Europe. We flew into London, then visited Paris, Bern, Switzerland and Munich via train. Exploring Europe by train is a fun experience. And not just if you see London and you see France.

However, making short connections in a foreign country where you don’t speak the language can raise your stress level like that recurring dream about missing your college final exams, while naked, and public speaking.

I’m not Zurich about this.

The most challenging part of our train travel was the leg from Bern to Munich. The issue was that we had to switch trains in Zurich and we only had 10 minutes to do it. We had never been to the station. And we had no idea where our connecting train platform was. I felt like Harry Potter the first time he had to find Platform 9 and 3/4.

To make matters worse, the train we were on was delayed. Which meant that our short 10-minute layover was cut in half. Gulp. We would only have 5 minutes to sprint to our next train in Zurich. But with 5 people hauling 10 overstuffed roller bags and duffles, sprinting does not look like sprinting. It’s more like waddling.

To further elevate our challenge, we were on the upper level of the inbound train and had to haul our massive bags down the train’s tight staircase just to begin the hunt for our next train. Plus, the train was completely packed. And while we were feeling urgent like Lou Gramm of Foreigner, we had to contend with other passengers who exhibited none of our need for speed.

Finally, as our train rolled to a stop at the Zurich train station we each grabbed our 2 bags, plus our backpacks, and clumsily navigated the stairs, trying not to fall or drop our bags on the other passengers. Then we wiggled our way off the train and onto the bustling platform. We hustled towards a monitor where we discovered that our train for Munich was on the other side of the platform we were standing on! It was the best possible scenario!

But now, we had only 3 minutes, and there was a large crowd of people trying to cram onto the train. Because everyone loves Munich. Kinda like Raymond. And bacon.

We got in line and waited for our time to board as the time ticked away. Slowly, we inched our way to the steps, and one by one, all 5 of us and our 10 bags boarded the crowded train car.

However, our progress promptly stopped. We found ourselves just inside the train door with nowhere to move. We had no idea if we were on the right car. We had no idea if we had assigned seats. And we had no idea where to store our 10 big bags because there didn’t appear to be any available space on this overstuffed train.

Then something wonderful happened. The train started to move. We were pulling out of the station. And a big smile spread across my face.

Yes, we were still lost, and confused. We were in a foreign country where we didn’t speak the language or understand the systems and processes. We didn’t know where to sit, where to put our bags, or how to get out of the way of the other passengers.

But we were on the train. And despite the confusion and chaos we were experiencing, we were headed to Munich.

My crew, happy to be rolling with the punches.

Key Takeaway

In life getting on the train is the main thing. You can figure out the rest from there. Just get yourself to the starting point. Get to the gym. Start the business. Open the blank document. Pick up the power tool. Land the job. Sit down with the instrument. Show up to the support group meeting. That is the first step. You’ll figure the rest out as you go.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

How my business travel plans got messed up and led to something amazing.

Last Wednesday I woke up at 5:00 am. I quickly got ready and hurried to the airport in Milwaukee to catch a 7 a.m. flight to Atlanta. Then I was supposed to catch a flight to Boston where I was to meet up with coworkers and clients for a 2-hour van ride west to Northampton, Massachusettes. We were coordinating our flights into Boston so that we could get out of the city before rush hour hit like Jackie Chan and Chris Tucker.

However, when I arrived at the airport in Milwaukee I got a notification on my phone that my flight was delayed. At first, this felt like good news. I was running a little behind schedule, and the delay ensured I wouldn’t miss my flight.

On Delay. On Delay.

Then the flight was delayed again. And because of some Milwaukee-style winter weather in early November, we would also have to de-ice the plane. At 8 a.m. they announced that we were delayed until 9 a.m., with an expected arrival into ATL at noon. Which meant I would miss my connection. Which, unlike Chuck Woolery, I did not love.

That’s my flight at the top of the board delayed because of a mechanical issue. I called Mike and the Mechanics. They said all I need is a miracle.

A quick check of my Delta app showed that the next 4 flights from Atlanta to Boston were sold out. So there was no telling when or if I would make it to Boston. Oy.

Beantown Plan B.

However, I also found a direct flight to Boston that left Milwaukee at 1:15 p.m. So I rebooked myself onto the direct flight, left the airport, and headed to my office at The Weaponry in downtown Milwaukee to work for the morning.

The delay meant that I would miss the van driving our team to Northampton. Instead, I would have to rent a car and drive for 2 hours by myself. Here comes the plot twist.

I realized I didn’t have to rent a car. I was able to rent a car. And this created some new possibilities.

Fire Up The Friend Detector.

One of my favorite things is to carve out time from my business trips to see friends. So I shuffled through my mental Rolodex wondering who I could see on the turnpike from Stockbridge to Boston, besides James Taylor.

This is the Milwaukee shoreline of Lake Michigan. It’s beautiful. Unsalted and shark-free.

Jeremy ‘J.D.’ Durand

At 11:50 a.m. I sent my friend Jeremy Durand a message through Facebook Messenger, asking him where in Massachusettes he lived. I shared that I would be driving across the state that evening and would love to meet up.

Jeremy and I grew up in neighboring towns in Vermont and worked together for several summers during college setting tents for Blood’s Seafood, Catering, and Party Rentals. (And you don’t need a career in branding to know that Blood’s is not a great brand name for anything related to food.)

Touchin’ down in New England town. Feel the heat comin’ down. (Name that tune.)

Jeremy informed me that he lived in Sturbridge, Mass, which was the midpoint of my drive. He was excited to grab dinner that night. So we quickly scrambled plans and at 7 p.m. that evening, I met Jeremy at a sushi restaurant in Sturbridge called Kaizen. Near Wicked Lick ice cream. Seriously.

The food was excellent. The conversation was even better. We caught up on our careers, families, hobbies, and common friends. This was the first time we had seen each other in 27 years! And the only reason we connected was because I got some bad news about my flight. Which turned out to be great news. Because it allowed me to reconnect with an old friend.

We asked our waitress if she would take a pic for us. She said, ‘Sure! I’m wicked good at it!’ She wasn’t. So here’s our selfie instead.

Ramble On

After I left JD that night I drove to the beautiful old Hotel Northampton. Shortly after checking in, I wondered if there was anyone else I might be able to see the next day. I would be filming a commercial at sunrise. Then I had to drive 3 hours to Cape Cod where we would be filming another scene at sunset and looking for those great potato chips they have on The Cape. But again, because I had a rental car I could stop for a few minutes to see another friend.

After a little thinking, my high school friend Zena Clift came to mind. I thought she might be in the general area where I was. A quick search on Facebook revealed that she lived 15 minutes away! So I messaged Zena.

I heard back from Zena the next morning at 6 a.m. We quickly coordinated a pow-wow. So after we wrapped our stunning sunrise shot and the rest of my team hopped in the van headed for the Cape, I jumped in my red Jeep Gladiator and drove to Amherst.

I was the blue circle. Zena was the red marker that looks like Kenny’s hoodie from South Park.

Zena Clift

I met Zena at a cafe on the campus of Hampshire College where she works. We talked and caught up the way Jeremy and I did the night before. Zena and I went to high school together in Hanover, New Hampshire. We were on the track team together too. She was a great runner. But we hadn’t seen each other in 30 years. 30 years!

Me and Zena and a building directory at Hampshire College.

After taking as much time as we could carve out of our busy schedules we took some pics and said goodbye. I headed off for Cape Cod for my afternoon shoot feeling like I was winning at life.

Key Takeaway

Your personal relationships are your most valuable assets. They enrich your life in immeasurable ways. Make time to see your people in real life. Look at the delays and detours in life as opportunities to spend time with friends and family. Make time to reconnect with those you haven’t seen or heard from in decades. It’s worth the effort. And if you are ever traveling near Milwaukee, look me up. I am always up for a good pow-wow.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

How experience and information made my 3rd trip to Europe feel so different.

My family and I just returned from a 2-week trip to Europe. We saw London. And we saw France. But according to my travel journal, we did not see your underpants. After Paris, we visited Bern, Switzerland and Munich. We also road 6 trains on our travels across the continent, which we felt well prepared for thanks to Thomas The Tank Engine.

A Very Different Experience.

Despite the fact that I had been to all of the places I visited in Europe before, this time felt very different. Mostly because I am different.

The first 2 times I visited Europe, when I was 15 and 38, I felt like I was trying to understand the local rules and customs. It was exciting and fascinating. But I remember feeling tentative and bumbling much of the time. Particularly in countries where English is not the native language. (You know, like not England.)

This time I felt very different.

Older, wiser, and perhaps more worldly, on this trip I felt confident that I was doing the right things, or at least the right things as far as I knew. What’s more, I recognized the things I didn’t know, and I wasn’t embarrassed or self-conscious about them.

Access To My Information Station

Another reason that this visit to Europe felt very different was that it was the first time I visited Europe with full access to my mobile phone. It was a great reminder that instant access to information has a profound impact on your experience, your ability to navigate new or foreign places, and your situational confidence.

Access to Google Maps ensured that we were never lost or directionless. We could check hours of operation, and reviews at any time. We could easily translate words we didn’t know. (Which is especially useful when ordering food so you can distinguish between raw beef and biscuits.) And we could quickly calculate currency conversions.

Lasting Impact

A trip like this always has a significant impact on your life. Which is why we undertake such adventures. The significant time and money invested in such a trip provide some of the greatest returns you will ever enjoy.

I returned with more amazing experiences, lessons, and insights than I can wrap my head around. (Although truth be told, I’m not very good at wrapping my head.) I am certain that the various non-physical souvenirs of my trip will provide inspiration for the rest of my life. Which means that I will also be writing about them for some time. Because the experiences of your life inspire your creative thinking.

Key Takeaway

Travel provides incredibly valuable experiences. Those experiences enhance both your knowledge and your thinking. You discover new places, new geography, new customs and new foods. You learn about different languages, different histories and different perspectives. But most importantly, travel teaches you new lessons about yourself. It teaches you what you like and what you don’t like. It reminds you of how much there still is to know. It helps you understand what makes your mind sparkle. And after seeing new places on the planet it is impossible to ever see the world the same way again.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

Need a great book for spring break?

It’s March. Which in the Northern Hemisphere means spring. It’s time for us Northern Hemis to get out of the cold and into some warmth and sunshine before we become the inspiration for the movie Frozen 3: Cold and Pasty.

Spring Break is the perfect time for a great book. The right book makes time fly on the airplane. (Ok, so technically everything flies on an airplane. But you know what I mean.) If you are road tripping, a great book pairs perfectly with Funyuns and a Squishy.

Books are great at the pool because they can make you feel like you are doing something productive while you lie in the sun, doing nothing productive. Books are magical because not only are they great conversation starters, they also help defend you from unwanted conversations. And a good spring break book will send you home smarter and more motivated than when you left.

Need A Good Book To Pack?

What Does Your Fortune Cookie Say? from Ripples Media is the perfect spring break book. It is a personal growth book that shares 80 valuable life lessons the universe is trying to teach you. Like the fortune cookies referenced in its title, the book offers a quick, positive and inspiring look at your future. The bite-sized and actionable insights will help you look at your life through a new lens of expanding possibilities. And you will be able to put the lessons you learn in the book to good use before you even have to reapply sunscreen.

Adam Emery enjoying What Does Your Fortune Cookie Say? in Saint Croix. (If someone saint me there I wouldn’t croix.)

But don’t just take my word for it. Here is what other readers are saying About What Does Your Fortune Cookie Say? I have linked the reviews below to the actual reviews on Amazon so you know they are totes legit.


Want to be motivated and inspired? Read this book!

‘How can I adequately describe this book other than I keep it with me at all times and send its special messages to friends and family. Adam’s gift of telling a story, making you laugh and possibly cry, but always encouraging you to be your best and do all you can to “win at life” is why this book is magical. Thank you, Adam!’ –Karri Schildmeyer

Karri took her book on a ski trip to West Virginia. Yes, that is really a thing.

 Brilliant!! A total game changer!!

‘If you’re looking for inspiration and humor, this book has it all! This will be my go-to gift for graduates! Relatable pearls of wisdom and funny anecdotes that will open your mind and your heart! Well done Adam Albrecht!’ –Amy Urowksy

Amy reading cuddled up with her book by Dam Albrecht! (Was that on purpose, Amy?)

 Great Self-Help Book Re: Moving Forward in Life.

‘I just finished reading this fantastic book written by Adam Albrecht, a local author near Milwaukee, Wisconsin. It is chock-full of excellent, thought-provoking, helpful, and inspiring, practical lessons for moving forward in life. It’s the best self-help type book I’ve read in a long time.’ –Heidi Hilby

Genie Sprau sent this picture of her book in Golden Canyon, Arizona. Which sounds like Golden Crayon to me.

 Thought-provoking, easily digestible

‘As an Olympian and Marriage and Family Therapist, this book checked all the boxes for me. Love the motivation and accountability this inspires, as well as the upbeat tone to the fortune cookie concept. Can be read straight through in the easy-to-absorb format, or flip through randomly for nuggets as you are able! Recommending to teammates, clients, and friends!’ –Kesley Card

2 time Olympian Kelsey Card with her book in Arizona by a non-Olympic sized pool.


 The new age Bible

‘I absolutely love this book. Funny, motivational, sensitive and grabs your attention from page one. A book you can open daily and reread to discover a deeper meaning of your life through your own interpretation of each chapter. You are able to rediscover your own connection to inner spirit through the messages. Canada truly needs this book in each home.’ -Rosie Patterson

Rose Patterson with her Canadian copy of What Does Your Fortune Cookie Say, Eh?

College Student Approved!

‘I’m currently reading What Does Your Fortune Cookie Say? and it’s really good! It’s the first book I’ve read that wasn’t required for school since 7th grade and as a college student I’ve found it inspirational’. – Abbie Ravanelli

That’s Abbie on the left, nailing the selfie, which is an essential spring break move.

Key Takeaway

Spring break is a great time to catch up on your personal reading with a great book. So pick up a copy of What Does Your Fortune Cookie Say? It will make you laugh. It will inspire you to do more with your free time. And the lessons learned from this book may be the most valuable souvenir from your vacation.

*If you know someone who could use a good spring break book, please share this with them.

+To order your copy today simply visit this Amazon link. If it is too late to order from Amazon before your spring break, and you are in the Milwaukee area, shoot me a message and I’ll get you a book for your trip.

A fun thing happened to me on a recent flight.

Last week I was on 8 different airplanes. Not at one time of course. On 7 of those 8 planes, I didn’t talk to my seatmate. But on my flight Wednesday evening from Detroit to Columbus I had a great conversation with a fun and friendly woman traveling from Greensboro, North Carolina. When she asked me where I was coming from I said Milwaukee. She replied that she was a traveling nurse and that she had recently traveled to nurse people in Milwaukee at Ascension St. Mary’s Hospital

I told the woman that one of my great friends was an emergency room doctor there named Dr. Michael Brin. She said, “Oh, yes, I definitely know his name.” She probably found it on a list of the smartest, funniest, and sexiest E.R. doctors in Milwaukee named Michael Brin. Because he would totally dominate that list.

After establishing that she lived in Worthington, Ohio (Which is Columbus for those of you not down with the 614) she asked me what I did for work. But as soon as I opened my mouth to answer, the flight attendant cockpit-blocked me by jumping on the mic to make her unnecessarily loud announcements.

So I waited a moment. And during a break in the announcements, I tried to respond to the question. But the flight attendant came right back with more announcements.

This pattern repeated comically for quite some time. It reminded me of that scene from Austin Powers when he goes to the bathroom for the first time after being frozen for 30 years. And he keeps interrupting the voice declaring ‘Evacuation Complete’ with more tinkle noise.

After awkwardly trying to share what I do for work for about 2 minutes with no success, I noticed the copy of my book, What Does Your Fortune Cookie Say? that I had tucked into the seatback pouch in front of me. I reached down, slid the book out of the pocket, opened it to the author bio page on the inside back cover and handed it to my seatmate. I said, ‘Read this.’

That’s my book on a plane. Which sounds much less ominous than snakes on a plane.

My seatmate questioned, ‘Is this your book?’ I nodded ‘yes’. Then she proceeded to read the efficiently crafted story of me on the About the Author page.

I quickly recognized that having my book bio handy was the most efficient and effective way to introduce myself to a seatmate. In fact, we should all write an airplane bio, and have it added to the airline’s app. It should be accessible to the people sitting adjacent to us on our flights so that we can know who we are sitting near, what we may have in common, and whether they are on the sex offender list.

My seatmate asked if she could read the reviews on the cover. Which of course I encouraged her to do. I said, ‘Read anything you want. In fact, flip to the table of contents, find a chapter title that interests you, and read that. It was a fun experiment for me to see what someone who stumbles upon my book may find interesting.

The first chapter she picked out was ‘Fill your attitude with helium.’ Which is a great chapter. Within 10 seconds of flipping to that page, she laughed out loud. I asked what made her laugh. It was the reference to all the painstaking research I had done to discover that life is hard. She LOLed several times during that chapter. Each time I asked what made her laugh. It was fun primary research for an author on what kind of humor works in a book.

The next chapter she explored was very important. Chapter 63, Everything changes when you exchange names. This chapter is about how we transform from strangers into friends when we exchange names. Which was odd, because we hadn’t yet exchanged names. But during the reading of this chapter, she stopped reading, and she told me her name. Suddenly, she was no longer my seatmate. She was my new friend, Leslie, from Worthington, Ohio.

Me and my new friend Leslie. And a very tiny woman over my shoulder.

Leslie and I spoke the rest of the flight. We talked about our shared experiences. Our travels and our spouses. We took a selfie, just in case I would need it for a blog post. Which of course I do.

After we deplaned like Tattoo from Fantasy Island we walked through the CMH terminal together and decided to take another selfie by a Columbus sign. She then shared, that she would like to buy a copy of the book, and asked if Amazon is the best way to do it. I said that was a good way (and for most people around the world Amazon is the best way to buy my book.

I then said, ‘But, if you are interested, I have a couple extra copies with me, and I have a QR code that you could scan to pay instantly.’ She said, ‘Yes! Let’s do that!’

Me and Leslie in Columbus. But you probably figured that out without the caption.

I handed her a new copy of my book. She scanned the QR code, which popped open a simple payment field. Then Leslie asked if it would be awkward to ask me to sign the book for her. I said, ‘That’s not awkward. Everybody asks that. It’s like signing a high school yearbook.’

So I pulled out my trusty non-smeary-smudgy Sharpie pen. Because I always carry one now for such occasions. I grabbed a nearby seat and signed my new friend Leslie’s book. After I handed her the book, we hugged. Then she headed to the baggage claim and I headed to the rental car shuttle.

As I sat on the shuttle bus, waiting to leave the terminal I was thinking about what a fun experience that was on a random Wednesday night flight to Columbus. Then I got an alert on my phone telling me that Quickbooks received payment for a book. Imediately after that, I heard a voice say, ‘Hey stranger!’ It was Leslie and her baggage claim bag. She once again sat next to me. This time it was by choice because we were friends. I took another pic to chronicle this chapter of the story.

Leslie and her new book. (Which sounds like a children’s book title.)

Apparently, the universe had us well magnetized that day. Because we ended up walking to the same rental car counter too. (I rent from Hertz, because of OJ). But soon, we were in our rental cars and separated for the first time since Detroit. And I was thankful for the whole experience.

Key Takeaway

The greatest thing about writing a book is the new people I have met as a result. From the people at Ripples Media to the people that I meet at book talks, signing events, or on planes. It is the people who reach out to me because they have read the book, or got it as a gift and plan to read it. Writing a blog a book or a good social post can help introduce you to more people around the world. And at the end of our days, the only thing that will matter is the impact we had on each other. So put more good into the world, and more good will come back to you. And much of that good is likely to be good people. People like my new friend Leslie. From Worthington.

*If you know someone who would benefit from this message, please share it with them.

+If you would like to check out my new book What Does Your Fortune Cookie Say? for yourself you can find it at FortuneCookieBook.com.

23 sources of inspiration from my recent vacation.

Sunday night I returned home from my summer vacation. And my head is filled with inspiration I picked up along the way. I consider vacations to be critical to my creativity.

To feed your creativity you have to do, see, hear, feel and taste interesting things. Then you put all of those experiences and knowledge into your processor. Which enables you to create valuable new connections that lead to new ideas and inspirations.

Here are 23 sources of inspiration I collected over the last 9 days:

  1. The power and wonder of Niagara Falls. (And the natural ability for trinket shops to capitalize on natural wonders.)

2. How simply setting a time and place for a reunion can draw people together from all over the country. (It’s easier to create these events than you think.)

3. The thrill of learning how to wake surf, and seeing your children learn too.

4. The beauty and artistry of handblown glass at Simon Pearce. (But thinking it should really be called mouthblown glass. Or maybe lungblown.)

5. Visiting my childhood home in Norwich, Vermont, and seeing both the change and the unchanged.

6. The magnetism and fun of the Ben & Jerry’s factory.

7. The way smoke from wildfires in Oregon can eventually alter the sunlight in New England.

8. The energy of Church Street in Burlington, Vermont. (Yet there is no Church’s Chicken.)

9. A fun hike on Mt. Philo and the panoramic view of the Green Mountains, Lake Champlain and the Adirondacks. (You can tell the Green Mountains from the Adirondacks by looking at the chairs.)

10. How amazing cleaned wedding bands look when you take them back to their birthplace to be polished up. (Not like Polish Sausage.)

11. Seeing Global Rescue’s new office space. GR was The Weaponry’s first client. Dan Richards and his team are thriving!

12. Partaking in the summer tradition of rock jumping at waterfalls into deep pools of icy cold water. And how natural swimming spots are better than man-or-woman-made spots.

13. The joy of coordinating an impromptu meetup on the side of the road with my baby sister who I hadn’t seen in 2 years because of Covid. We realized the Venn Diagram of our travels overlapped for a brief moment in Concord, New Hampshire.

14. Walking the Freedom Trail in Boston and remembering the power of rebellion.

15. Witnessing the power of the Witch Hunt by visiting Salem, Massachusetts. (Then signing up for a witch-hunting safety course.)

16. The polish and panache of the shops and establishments on Newberry Street in Boston.

17. The serendipity of running into friends and family on the street when I saw my cousin Brooks Albrecht randomly on the sidewalk in Boston.

18. The draw of a winner at Gillette Stadium and Patriot Place in Foxborough, MASS. (Go Pats!)

19. The natural beauty of Newport, Rhode Island, and the wow of the Mansions on the Cliff Walk. (People do the walking, not the mansions.)

20. The vibrancy of Dublin, Ohio, where our family called home for 7 years. Dublin continues to innovate and transform itself. (I think they are trying to woo us back.)

21. My friend Troy Allen’s establishments (Pins Mechanical, 16-Bit Arcade and No Soliciting.) I followed these concepts from idea to execution. To see them packed with people is a testament to great ideas executed well.)

22. Showing my family The Weaponry’s Columbus office for the first time.

23. An appreciation for home after an extended time away.

Key Takeaway

Take your vacation time. It is critical to your creativity, mental health, energy and inspiration. See and do new things. Revisit old favorites. Stimulate your brain. spend time with friends and family. Make new friends. And profit from it all in your professional and personal life.

*If you know someone who could benefit from this message, please share it with them.

Why you should approach life like an otter.

In July my family and I visited Glacier National Park in Montana. ‘Visited’ is probably an understatement. We fully immersed ourselves in the experiences available within the park for 2 full days. For anyone who hasn’t been there, Glacier is one of the greatest places on Earth. Full of spectacular scenery, animals and, as the name would indicate, glaciers.

One of our many hikes in the park was along a glacial-fed stream. As a reward after the hike, my 3 children and I swam in the swiftly flowing, ice-cold stream. We slid down the long, flat rocks just under the crystal clear water. The rocks were like giant non-yellow Slip N’ Slides that dropped us into deep, swirling pools. It was the kind of waterpark that would have offered Pebbles and Bam Bam a yabba-dabba-doo time.

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Despite the very cold water, our hardy viking children frolicked and played as if the water was the perfect temperature. Which it may have been, given the July heat that was eating the glaciers like Joey Chestnut.

While my kids and I swam and played in the frigid trailside stream, a regular trickle of hikers trekked past us. After a few minutes I spotted an interesting trend. The hikers all stopped to watch us. As they did, they looked on with a sense of envy. It was as if we were more interesting than the epic natural beauty that surrounded us. And despite the fact that everyone there was on vacation, my kids appeared to be having a better time than anyone else.

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Why? Because we weren’t just following the trails. We were diving into the water. We were playing. My kids and I were drinking it all up and fully experiencing all the wonder the national park had to offer.

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When I stopped swimming to watch my kids awhile, I saw what the spectators saw. My kids were like otters in the water. They were having more fun than anyone else in the vast national park. They were finding the full joy in a glacier-fed stream. They were as alive as humans get. It was clear that we were watching a lifetime memory in the making.

Key Takeaway

Be the otter. Dive into all that life has to offer. Take on adventures. Play and enjoy the simplest things. Create fun. Do what others wish they were doing. Be a model for others to follow. Life is a one way trip. Make sure to experience each day fully, both in your work and in your play. Don’t settle for memories of watching others having fun. Experience it for yourself. Or someday you will wish you had.

*If you know someone who could benefit from this message, please share it with them.

When was the last time you became a different person?

My family and I just returned home from a 4100-mile road trip. It was one of the great adventures of my life. I know that sounds dramatic. But the trip itself was dramatic. And I don’t just mean the dramatic splattering of bugs on the front of our car.

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Hiking at the Badlands National Park in South Dakota wasn’t bad at all.

We pulled into our driveway last night just before 6pm, parked and began unloading our Family Truckster. As my 10-year-old son Magnus and I were walking into our home for the first time in a week and a half he turned to me and said,

I feel like I am a different person now. -Magnus Albrecht (10 y/o)

I told him I felt the same way. Over the past 11 days we had seen and done too much to be unchanged. We had seen a Jolly Green Giant and the world’s largest Holstein cow. We had seen famous presidents’ faces carved on a mountainside, creating the greatest marketing tactic in the history of state marketing.

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Magnus didn’t get the memo that he was supposed to wear green.

We got an all-access tour of my cousin Rita and her husband Joe’s 2000 cow dairy where my kids got to pet wet and wobbly calves the moment they were born. If you want to follow a really great blog check out Rita’s blog So She Married A Farmer

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Me and my cousin Rita and a crop of kids.

We chased Lewis and Clark across the land and water they first navigated over 200 years ago. We saw fields of sunflowers, and I heard Post Malone every time.

We saw the world’s only Corn Palace. So there’s that.

We visited the Minuteman Missle National Historic Site and learned about all the nuclear missiles that dotted the Northern Great Plains, designed for peace, but ready to destroy the Earth and its inhabitants in just 30 minutes. Like a Dominoes pizza.

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Yellowstone blew Magnus’ mind.

We had close encounters with moose, mice, mountain goats, elk, bighorn sheep, a fisher, prairie dogs and a dead snake.

We were surrounded by a herd of buffalo at the Theodore Roosevelt National Park in North Dakota. We swam in glacier-fed streams in Montana. We went cliff jumping. We saw geysers and gal-sers, glaciers and bubbling mud volcanoes.

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Being among the buffalo at Theodore Roosevelt National Grasslands was wild.

We hiked to a lake fed by no less than 6 waterfalls. We hiked in badlands that looked like the moon, only closer, and less made of cheese. We camped just feet from where dinosaur fossils were found and can still be seen, and we lived to tell about it.

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My son Johann and a bit of scenery at Glacier National Park.

We connected the dots of 4100 miles of America. As a result, our brains, our lives, and our image of our country and our planet will never be the same. We developed new mental maps that showed the connections between previously unconnected places, experiences and ideas. Which is exactly why we adventure in the first place. To see, do, learn and grow.

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Me and Magnus at Avalanche Lake in Glacier National Park. We were both disappointed to not see any avalanches. #FalseAdvertising

Key Takeaway

Experience as much of life as you can. See the world. Understand it. It will help you grow and expand your views and thinking. It improves creativity and innovation. It will make you more compassionate and empathetic. It will help you relate to others. It helps you refuel and reset and come back smarter and more capable than before. You know, like a whole new you.

To live your best life, capture fewer Selfies, and more Self-A’s.

I recently took a vacation to the Pacific Northwest with my wife and 3 children. We visited amazing places, including Seattle, Mt. Rainer, Mount St. Helens, The Columbia River George, Multnomah Falls, Cannon Beach and Astoria. We visited Forks and Port Angeles, Washington, of Twilight fame. We also visited Vancouver Island in British Columbia. Which taught me that one nation’s Pacific Northwest lies directly below another nation’s Pacific Southwest. #mindblown

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Hiking on Mt. Ranier felt like visiting the Alps. We even think we saw the Von Trapp Family Singers.

Natural Beauty

That corner of the world is incredibly beautiful and picturesque. Which explains why we saw so many people taking pictures. However, I noticed many of the people were actually taking pictures of themselves, even though those people were not nearly as beautiful as the natural surroundings that, well, surrounded them.

The Selfie

The selfie is an interesting cultural phenomenon. We take pictures of ourselves with people and things that we think will make us look cooler, more interesting, richer or more attractive. Sure, selfies can help capture a memory. However, I can’t help but feel like the selfie snappers I encountered on vacation were missing the essence of the experience. Because the goal is not to take a picture that make it look as if you are having a great experience. The key is to actually have an amazing, fulfilling and rewarding experience.

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We spent Father’s Day on an epic hike that made me feel I was living the life I imagined for myself.

Self-A

The key to a great life is not to collect selfies. Instead, we should collect Self-A’s. A Self-A is a slangy and shortened way to reference our feelings of Self Actualization. Self Actualization, for the uninitiated, represents the highest rung on Abraham Maslow’s hierarchy of needs. It is the ultimate state of human existence. It is the moment when we feel we have achieved our full potential. They are moments of completeness. And moments of bliss. But they only occur for a brief time. So you have to be self aware, or you’ll miss them. 

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The Next Level

You can only experience Self-A, if all your basic needs are met. Which means that you need food, water, shelter, sleep, safety, relationships and confidence first. But once you collect all of those prerequisites you can go for the bonus round of Self-A.

Living the Dream

When you experience Self Actualization, you are literally living your dream. Over the past 3 years, since I began my own entrepreneurial adventure, and took more control over my life, I have been experiencing more and more moments of Self-A. In fact, the increase in Self-A’s is the most quantifiable and meaningful change in my life.

The moments occur at work, when I am ideating, when I am with my team, when I am with friends, and when I am driving my John Deere lawn tractor. However, these magical moments of Self-A seem to happen most frequently when I am totally present on a family adventure.

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My wife, Dawn, on Mt. Ranier in June.

Self Awareness

On my recent visit to the PNW I noted that I was allowing myself to be absorbed into amazing moments. While I noted that others were whipping out their mobile phones or selfie sticks to capture the moment. Stopping to capture a selfie kills your Self-A. Because you start focusing on the photo, not just the feeling.

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This is one of my favorite photos from the day. I had no idea Dawn was taking this picture. I was totally in-the-moment, and relived the experience of awe when Dawn showed me this photo later that night.

 

A Notable Notebook Idea

To fully enjoy these moments we should carry notebooks to document the details of our Self-A, making the following notes:

  • Where were you?
  • Who were you with?
  • What were you doing when you felt a moment that feels as good and real and amazing and as close to your dream as life ever gets?

By collecting notes on your Self-A’s you’ll gain insights into how to experience even more of these priceless moments. Which is how you win at life.

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My son Johann and I soaking it all in.

Key Takeaway.

Don’t settle for selfies. Don’t aim to take pictures of yourself doing cool things in cool places with cool people. Focus on experiencing the moments. Aim for more moments when your reality feels as good as, if not better than the dream. That feeling creates the best memory of all. Aim to feel that way as often as you can. You’ll be rewarded with a life well lived. Rather than simply a life well photographed.

*If you know someone who could benefit from this story, please share it with them.

6 things I didn’t do on my trip to India that will surprise you.

My childhood friend, Marcus Chioffi, once made an interesting statement about me. He said,

‘Adam would be the best person I know at solitary confinement. He would just entertain himself.’ -Marcus Chioffi

I was reminded of Marcus’s statement on my recent work trip to Bangalore, India. I had two 24-hour travel days: one going to India and one coming back (you probably could have guessed that, but I didn’t want any confusion). I had back to back 10-hour flights each way. And what I did on those 10-hour flights is not as interesting as what I didn’t do.

6 Things I Didn’t Do On My Travels To India.

  1. I didn’t watch any movies.
  2. I didn’t watch any TV.
  3. I didn’t listen to any music.
  4. I didn’t play any games.
  5. I didn’t do any puzzles.
  6. I didn’t mind the travel at all.

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Solitary And Confined.

The long flights gave me a lot of time to think, which is one of my favorite hobbies. I watched the flight tracker on the screen in front of me, and I looked out the window.  Combined, those two activities provided me with plenty to think about.

I connected dots about global geography. I flew over beautiful places like The Netherlands. I flew over inhospitable places in the Middle East that have been boiling with cranky people. And I realized that I may be cranky too in such a desolate environment.

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Reading

I finished reading the book Thinking Fast and Slow, about behavioral economics. I read Yes, And…, which is about Second City, and what we can all learn about life and business from improv. My friend, and regular Weapon, Tony Sharpe gave me the book. Thanks Tony.

I also read the body laungauge of a couple of seatmates that said, ‘Don’t talk to me you smiley American! It’s the middle of the night!’ So I didn’t talk to them. Their loss.

Work

The Weaponry has several exciting projects going on right now. So I had a lot of enjoyable work to do. I even texted a project estimate to a new client just after takeoff, because sometimes client service and FAA rules are in opposition.

Writing

I also wrote. (In fact, as I write these words I am flying over Thunder Bay, Ontario). I wrote a lot of notes about my trip and my experience. I found almost no time to write when I was in India because my sleep-eat-work* schedule was so dense there was no time for anything else. (*not to be confused with my Eat. Pray. Love. schedule.)

Key Takeaway

I enjoyed my flights to the other side of the world and back a great deal. They never felt painful, prisony, torturey or claustrophobic. I never felt like I needed to be entertained. I loved having so much time to think, read, write and observe. Most importantly, I never felt like I was killing time. I felt as if I was using the time I had. Which is what I hope to do if I ever do end up in solitary confinement.