Tag: Growth

I don’t believe in work-life balance. I never have. It’s just a nice mythical idea. Kinda like The Fountain of Youth. Or a happy Kardashian marriage. You can’t divide your life into 3 neat 8-hour blocks of work, personal time and sleep and become rich, successful and fulfilled. To have a wildly successful career you have to throw things out of balance. You need chapters of your life when you put a disproportionate amount of time and energy into your career. That’s what all of the most accomplished people you’ve never met do. It’s why they don’t have time to meet you.

Sometimes this means days of extreme dedication and focus. Sometimes it means weeks. But more likely, there will be many months and years where your career is the thing, Stephen King. You don’t have to ignore the rest of your life the way Michael Douglas ignored Glenn Close in Fatal Attraction. But your career demands to be your priority during certain seasons. Just as farmers must put all their attention into harvesting when it is time to get the crop in, you must pay attention to the opportunity seasons of your career, and make all the progress you can before the window closes.

In the movie about your life, this part of your career would be the montage. You know, the part where they show quick clips of all your hard work, focus, skill development, late night sessions, early morning sessions, and burning-the-candle-at-both-ends kind of work. (You can learn everything you need to know about your montage in this 1-minute video from Team America, World Police.) If you are not willing to have your movie montage chapter (or two or three) you will not be dedicating enough focus and energy to your career to pull away from the pack.

Focusing your time and energy on your career instead of your personal life is like investing your money for greater compounded gains tomorrow rather than spending it on yourself today. That time invested in your professional development and in developing career capital will pay out in massive ways in the future if you don’t scarf your marshmallow today.

The sacrifice is worth it. But you have to keep the primary goal in mind to remember why you are not buying that timeshare in Gatlinburg or knocking off early to meet your friends at Applebee’s. And if you have a family, you and your spouse need to focus on the long-term payoff and be willing to sacrifice whatever nights, weekends, holidays, birthdays, anniversaries and vacations need to be traded now, for better versions of all of those things in the years to come.

One of the great regrets people have in life is that they didn’t do the foundational work they should have done to achieve their dreams. It is important to know about this widespread regret while you still have time to do the foundational work. The work is more than a fair trade. The payout is so handsome, (like George Clooney handsome) that is feels like a small price to pay.

I have experienced enough chapters of significant sacrifice in my advertising career to fill a forthcoming book. In the first chapter of career sacrifice, I wanted to become a stronger writer. So I spent considerable time working on and improving my craft. I read all the time. I wrote far more than my professional peers. I studied other great writers in all John Rahs. (And I learned the word is actually genres.) I read great writers’ writings on writing. I experimented with words, style, structure, tone and humor. Through that focus, my writing got sharper, smarter, and more interesting.

Then I focused a disproportionate amount of time and energy on developing my presentation skills. Because girls only want boyfriends who have great skills. I took courses. I read books. I became a student again. I practiced and applied all that I was learning. This helped make me a strong and entertaining performer in business development meetings, sales pitches and client presentations. Which led to promotions and more responsibility. Because sometimes your hard work gets you more hard work.

Next, I focused heavily on creative direction skills, leadership and management. And within a four year span I motored from my first creative director position to executive creative director to Chief Creative Officer. The only position in my industry left was CEO. And I wanted that job too.

So I began focusing on what it took to run the entire business. I learned as much as I could about accounting and finance. I learned about human resources and non-surgical operations. I learned systems and processes. Project management and IT. I learned stuff that most writers and art directors in advertising never learn anything about. But then again, they get to go to Applebee’s and eat good in the neighborhood.

I didn’t want to wait for a CEO job to open or to wait in line for the CEO in front of me to leave, or die. So I decided to grab the role for myself by starting my own agency called The Weaponry.

As an entrepreneur you not only need to know a bit about all areas of a business, you need to create the whole business from dust. That takes more time, energy, focus, learning, sacrifice and work, work, work, work, work. Like Rihanna said.

Again, I sacrificed other opportunities in my personal life to make this happen. It’s the only way to make big dreams a reality. It’s not easy. But it has been both immensely fun and rewarding.

To share what I was learning through my entrepreneurial journey, I also started this blog. This is the 1023rd blog post I have written in the past 9 years. This too requires sacrifice. I write first thing every morning. I write 5 to 7 days every week. By 6:10 am I am in my office hammering away at another post, another story, another idea. While other people are still in bed or enjoying a cup of coffee and a good social media scroll.

By dedicating so much time to writing I further developed my storytelling skills. And I found my own unique writing style. Which sounds exactly like the way I talk. Now, I write books too. And writing books takes yet another level of dedication and sacrifice. Which is a sacrifice I am willing to make, because I understand the compounding benefits that come from that investment.

Key Takeaway

The great achievements in your career don’t come easy. They don’t come at a natural pace. They come by throwing your life out of balance. By heavying your load. By gorging on learning. And by giving more time, attention and energy to your work than others are willing to give. But by unbalancing your career early your life balance will flip later, and you will receive far more financial and career capital by becoming uncommonly great at what you do. Today, I have no foundational regrets. Instead, I have the rewards of a lot of hard work and sacrifice. And not only can you take that to the bank, you can take it on long, well-deserved vacations with your family and friends.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.