The greatest way to increase your value to yourself and others is through reading.
You could just stop reading this post now and go grab a book to read instead.
But I am going to drop some new reading knowledge on you that is worth 90 seconds of attention.
Why Should You Read?
Bill Gates reads about 50 books a year. Or about a book each week.
Warren Buffett famously reads about 500 pages per day.
Lin-Manuel Miranda bought the book Hamilton to read on vacation in Mexico.
So read books that expand your thinking and your knowledge base.
Read to understand how things work.
Read for inspiration, motivation, and all the other great ations.
Read to understand how successful people became successful.
Read about what worked in the past in your field of expertise.
And read to learn what is changing in your field, so you can surf that change, rather than get pummeled by it.
Read to improve your writing and expand your vocabulary.
Read to develop your focus and your patience for long-term goals.
But most importantly…
Read To Separate Yourself From The Pack.
Despite all of the mental nutrition and long-term success that sprouts from reading, a new study just released by researchers at the University of Florida and University College London (which sounds like the fakest British school name ever) found that reading for pleasure among Americans has declined by 40% over the past two decades.
In 2004, 28% of Americans said they read for fun.
In 2023, only 16% said they read because they wanted to.
It is not lost on me, or the researchers, that Facebook launched in 2004 and the iPhone was released in 2007. Together, social media and smart phones may be accomplices, killing reading softly, like Roberta Flack or the Fugees.
This all means that people who read books have a greater competitive advantage now than ever before.
However, this is massively skewed by the avid readers.
In fact, estimates reveal that between 25-46% of adults READ NO BOOKS each year.
And the median number of books read annually by adults is only about 4. That’s how much the average person hates paper cuts.
Which means there are fewer and fewer people after the pot of gold at the end of the Reading Rainbow.
There are fewer people who are willing to do the slow, steady, yet transformational work of knowledge gain through reading. While others are settling for bite-sized bits of video, podcasts, and tweetable wisdom served by algorithms, readers are accumulating broad and deep knowledge that helps make them more capable, valuable and irreplaceable.
The new study also revealed that those who do read for fun are spending more time doing so. Because while haters gonna hate, readers gonna read.
And in the era of artificial intelligence, it is the humans who can contribute more than the machines that will be in greatest demand.
Key Takeaway
Now more than ever, reading is your great competitive advantage. Your self-directed education makes you a valuable and irreplaceable resource. It improves your thinking. Which drives smarter decisions and actions. And it draws other people to you who want to tap into what you know.
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Reading is better for you than you know. Yes, reading is a great way to learn things. That’s why I read Judy Blume novels in middle school. But that’s only part of the benefit. Just as importantly, reading is mental exercise that helps you maintain your mental strength and fitness. Which means that reading can help prevent your brain from getting any softer and flabbier than it already is.
One of the most important reasons to read books is that reading for long periods of time is hard. Reading is a grind. And not the kind R. Kelly sang about. Reading is not something you can rush through. It is slow, deliberate, unrushable work. Reading is something you have to do at a walking pace. And walking a great distance takes time and steady effort. That slow, steady effort is how things get done. It is how learning happens. It is how knowledge gets accumulated. It is how brains and the humans that walk them around transform into better versions.
Remember, success, like reading, is slow. So is growth. And wisdom accumulation.
Reading helps you develop your patient pursuit of greatness. Word by word, day by day, you learn to stay with your self-improvement tasks.
If you hired someone else to read for you, which is essentially what you do when you listen to an audiobook, your pace is basically the same. You just read with your ears, rather than your eyes. Which means there really isn’t a way around the pedestrian pace of reading. There is no hack, other than hacking your way through a book like a slow, steady walk from Hackensack to Hacksaw Ridge.
It is often said that the average CEO reads a very above-average number of books each year. That number has been reported to be as high as 5 or 6 books per month, or 60 books per year. The question is, do CEOs start to read a lot once they become CEOs? Or do people who have trained themselves to slowly and steadily accumulate knowledge through reading become CEOs? The answer should be clear.
Brain coach and speed-reading expert Jim Kwik breaks it down like this:
“I went to Amazon and looked at the medium average number of words per book, and it came out to about 64,000 words. So let’s say the average person reads 200 words per minute. We’re talking about 320 minutes to get through a book, which is about 45 minutes a day, to read a book per week. That makes it a little more realistic.”
-Jim Kwik
Have you ever thought about reading in terms of distance? I have. Because I am curious, like George. If all those lines you read in an average book were laid out in a straight line, on the earth, you would read for half a mile. This is according to my calculations of width per line (4 inches) multiplied by number of lines per page (27) multiplied by pages in book (263). Then I converted the inches into miles. Because I read on American roads. And always on the right side.
That steady mental march along mile after mile of words laid out in books improves you along the journey. As you travel that great literary distance, you pick up new words and expand your vocabulary. You gain new knowledge. You learn about people and places and things. (Oh, my!) You improve your understanding of people, history and problems. That’s why reading creates such a valuable adventure.
As you read, you collect knowledge to draw upon to create new and novel products, services, and art. You collect tools that can be used to solve problems. And you accumulate best practices and all the things that people before you learned in much harder ways than reading.
Strengthening your reading muscles helps you develop mental stamina to focus on all kinds of tasks longer. Reading helps you write for longer stretches. It helps you sit still and quiet. (And if I can sit still and quiet, you can too.)
By learning to read books, you become better at reading reports, studies, and briefings. All of which help make you smarter and more informed. And if you ever find yourself in court and they try to throw the book at you, being able to read that book is highly beneficial to you and your lawyer.
But patiently reading books also helps you learn to read the world. Including nature, people, weather, and art. You learn to slow down and pick up on clues all around you. You learn to slowly and patiently observe how the world works and how humans and animals feel. You notice the health of plants. And countless quiet signs and signals from the universe.
So put down your phone and your other electronics. (After you finish this post.) Find books on bestseller lists. Find the greatest books you haven’t read. They get you on track for developing those very valuable reading muscles that will improve your life.
Key Takeaway
Dedicate time to the slow, deliberate process of reading. It helps train your brain to work at its most effective pace. It teaches you patience and rewards you with a steady, long-term return on your invested time. It strengthens your focus and task stamina. And it provides a road map to reach your most important long-term goals.
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Back in 2008, the movie Slumdog Millionaire hit the big screens. This smash hit was about a young boy in India, growing up on the streets of Mumbai. Through a series of fortunate events, he becomes a contestant on the game show Who Wants To Be A Millionaire. And apparently he wanted to be a millionaire.
The thing I loved most about the movie was that every question our hero, Jamal (Mr Slumdog), is asked triggers a flashback to the moment or event where Jamal learned the answer to that question.
I have been thinking a lot about this movie lately, even though I only saw it once, nearly two decades ago. I am thinking about the movie now, because I am recognizing the same flashback effect in my own life. It’s kinda like the flashback scenes from Wayne’s World, but without the wavy lines and sound effects.
Today, as I am digging into my ever-larger collection of knowledge, I often experience flashbacks to the moment I acquired the now-useful knowledge. It is as if I am playing an epic game of connect the dots, and as I connect dots, I am not just drawing a line between the dots; I am understanding the origin story of each dot. Which I recognize is getting pretty deep for dots.
This is happening for 2 reasons.
First, I am thinking about the original knowledge-gain experience as I am dippin’ into my dots. I am not mindlessly accessing the answers. I am watching it happen in my head, as if I were the third person, observing the story.
Essentially, the things I could be doing involuntarily, I am performing voluntarily or consciously, which creates a deeper level of insights and understanding.
Second, I am actively trying to collect more dots. Like a knowledge farmer. Or maybe a knowledge hunter and gatherer. I read books with the purpose of collecting dots, which include facts, trivia and history. I am actively collecting tips, tricks, best practices, insights, study results, good news, quotes and positive examples. I ask a lot of questions. I listen closely to details in my conversations. And I am mindful of the knowledge harvest as it happens. It enables me to sort, label and store the knowledge harvest more effectively. Which means that a great reason I am easily accessing my dots is that I am cataloging them on arrival. Like a nerdy librarian. Which may be the only kind of librarian.
The natural question is, ‘Why am I consciously labeling and sorting the new dots I am collecting?’ I believe that this is a result of blogging and writing books. It is rewiring the way my brain works. (Which is good, because my brain has always had pretty wonky wiring.)
As a writer, it is useful to file, organize and label my dots for future use. But the same approach is also beneficial as an advertising professional, strategist, creative thinker and entrepreneur. In fact, creative thinking is nothing more than connecting dots in new and novel ways.
The Insight
We are as wise and worldly as the dots we collect and the dots we can connect. To become a better thinker, more insightful, more creative, more strategic and more empathetic, collect more dots. As you collect, consider the lessons, insights and knowledge you are gaining as you gain them. This helps you store them more effectively and access them more easily. When you have a greater collection of valuable dots, well cataloged, like spice jars stored alphabetically in your spice rack, you can access them when you need them, and create a greater range of outputs with deliberately nuanced flavors. This is a valuable skill and asset. It improves your thinking, and your value to others.
Key Takeaway
Collect more dots so you can connect more dots. Recognize the value of your dots as you amass them. Think like a prospector, and learn to recognize gems when you see them. When you understand what you have collected, whether it is the results of a scientific study, or a broken heart, it becomes more valuable to your human experience. Because you never know when you will need that information again. But when you can easily access your knowledge, you can profit from it greatly, just like the Slumdog Millionaire.
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It’s that time of year again. My inbox is full of Black Friday promotional emails. Everyone is offering discounts to get you to spend your hard-earned money with them in their final push to profitability for the 2024 fiscal year. And these great deals have many salivating like Pavlov’s poodles on a pile of bull pizzles.
But I have already picked up the best bargains available this week. And you can too.
Yesterday, I drove to my local Goodwill store with a load of donations. I dropped off 5 boxes of clothes, shoes, toys and other odds and ends that have outstayed their usefulness in The Albrecht Home. (You ever notice it is always the odds and ends that go, and never the evens and middles?)
After dropping my load in the drive-through, I parked my Expedition and walked into the store. I didn’t browse. I headed directly to my usual destination at the far back corner of the store. There, between the obsolete records and DVDs, I found my favorite treasure hunt honey hole: the Goodwill used bookshelves.
I scanned every shelf, looking for discount gold. I found 5 books, each for sale for between $1.99 and $2.99 that I had to have. I made my way back to the cashier counter and paid for my collection. But I felt like I stole them. Because I only paid $14. And that included rounding up for charity.
For that $14 I got:
Driven by Donald Driver: From this book, I will learn a lifetime of lessons from one of the greatest football players of all time. I expected to be entertained, educated and inspired by a man who went from homeless to Super Bowl and Dancing With The Stars champion. How much would you pay to hear him share his best life lessons? I bet it’s more than $2.99.
Ziglar On Selling by Zig Ziglar:Double Z is known as the greatest authority on selling ever. (In fact, he sold me on that designation.) And in case you didn’t realize, we humans are all selling all the time.) I expect I will pick up lessons from this book that will help translate to millions of dollars of revenue from my businesses, books and speaking engagements. All for $2.99.
Built to Last by James C. Collins and Jerry Porras. From this book, I know I will learn successful habits of visionary companies. Not only because it says so on the cover, but because I have already read this book. But that was before I owned The Weaponry. Now I will reread this great business book with a new perspective that will help my business thrive long into the future. Which is worth far more than the $1.99 I paid.
How To Read Literature Like A Professor, A lively and entertaining guide to reading between the lines by Thomas ‘Bananas’ Foster: This New York Times Bestseller is sure to help me get more out of my reading and understanding of the most important books ever written. And I expect that Foster will have more interesting insights to share with me than when kids used to hold up their 3 middle fingers and tell me to read between the lines. Understanding the deeper meanings of great literature seems like a steal for just $1.99.
John Adams by David McCullough This epic biography of one of America’s Founding Fathers is sure to deliver great inspiration and historical insights. I will learn more about the grit and determination of those charged with creating and fighting for this great nation. And I might finally learn what was up with those powdered wigs. Plus, buying a 750-page hardcover book for just $2.99 means I got more value in burnable paper than I paid for. And that’s before you factor in a full squid’s worth of ink.
Key Takeaway
As you look for bargains this week, don’t overlook books. Books at any price offer immense value. But on sale, or at second-hand-discounts they provide the best return on investment you will ever find.
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Your network plays a critical role in your success. It is your safety net when you fall. It is your advisory council when you need advice. It is your feeder system of opportunities. And it is how you find a white Ford Bronco when you are running from the law.
Your network helps you tap into the wisdom of wicked smart people with great experience, ideas and philosophies. It has been said that your network is your net worth. Which means that if you don’t have much of a network you likely don’t have much money either.
However, developing a great network of friends, relatives, and acquaintances that can support, guide and share opportunities with you can be hard. It takes time and energy to develop and maintain your network. And your network-developing capabilities can be severely limited by your geography. Just ask Siberian Sergey. Who is Siberian Sergey? I don’t know. He lives in Siberia. Which is why neither of us know him.
The Great Substitute
The best substitute for a strong real-life network of helpful human folks is a great library of books. Think of the authors and the people profiled in the books you read as part of your circle, like Edie Brickell.
Authors generously share a lifetime of accumulated knowledge, experience and wisdom with you for $15- $30. That is a bargain you should snatch up whenever you can, Toucan Sam.
Biographers share the great life stories, lessons, paths, philosophies and mistakes of some of the most successful people to ever roam the planet. So add the biographized to your network. They often have the most to teach. And when you wonder What Would Walt Disney Do? you can quickly get the answer by reading the great biography, Walt Disney by Neal Gabler.
It may be a small world after all, but this book is big. And full of mice.
I have books in my library about Walt Disney, Cornelius Vanderbilt, Steve Jobs, and Ted Turner. They have all provided valuable guidance. And not one of them has slapped me with a restraining order for getting my nose in their business.
The first book to buy when starting your own business, or once you realize you should have bought a book when you started your own business.
Just look at who reviewed this book for the cover.
The great authors and the biographized icons are ready to share with you what they know. They are never too busy for you. They provide amazing counsel and examples for you to follow. And if you have any subject you want to learn more about you can simply search the topic on Google or Amazon and find the book you need in your network now. (Although you can always buy said book from an independent bookstore in your community. Unless you live in Siberia.)
Key Takeaway
Your network is one of your most valuable assets. But when you need guidance that you don’t yet have in your human network you can often find a great substitute in books. Collect great titles on a great range of subjects to strengthen your network and inner circle of knowledge. And when you find books you find helpful, share them with your real-life network. It is one of the best things we can do for each other.
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Your self-improvement work is not obvious work. It is not showy. No one can watch you do it. It would be pretty boring to watch in a zoo. Or in a red-light district. Because it happens on the inside. In fact, the most important work you do is changing your mindset, your beliefs and your habits. And not just changing. Upgrading.
Upgrading Yourself
Upgrading your thoughts is big. Upgrading your responses is huge. Upgrading your whole operating system changes everything.
This is why education is so important. It exposes you to new ideas that you can incorporate into your own thinking. But it is not enough to educate. The application is where the value appears. So you must first understand that there is a better way, then act in that better way. This is the basic plot of the movie Billy Madison. (This classic film also includes important reminders of the power of nepotism and some top-shelf potty humor.)
The More You Learn…
Develop the habit of learning new ideas. This is done through curiosity and a desire for self-improvement. It will lead you to seek and find new and better sources of information. You’ll find it in classes, books, articles, podcasts, blogs, videos, experts, and fortune cookies. (And even in books about fortune cookies.)
Apply Your Knowledge
Once you have better information, it becomes knowledge. Applying your knowledge in your various roles makes you a more valuable contributor.
Think about everything that you know you should do today. Eat right. Sleep well. Exercise. Read. Work in focused and productive ways. Invest in your relationships. Invest your money. Give back. See a doctor. Floss. Close your barn door. You and everyone else on the planet know that you should be doing those things.
But are you doing them?
There are two types of people:
People who know the basic actions they should take. (This includes nearly everyone.)
People who take the basic actions they know they should take. (This includes far less than everyone.)
This means that basic action is the great separator of people. But go beyond the basics. The things everyone knows they should do. Self-education helps you level up. It helps you discover the other things should you be doing if you want to be even more valuable in your career, as a spouse, parent, or friend. What is the next level of health and fitness? What is the next level of investing? Or productivity? Or spiritual enlightenment? That knowledge comes from more curiosity and more self-directed learning.
Just like a pyramid, that may or may not have been built by aliens, there are fewer and fewer people at each level as you ascend. Which means that the success pyramid is really a matter of attaining knowledge and then applying that knowledge. To take a full step higher you have to do both: attain and apply. Because it is the person who applies their new knowledge and self-improvement that is ultimately successful.
Key Takeaway
Always be learning. Educate yourself on new and better approaches to all areas of life and work. This is the invisible work of self-improvement. Then put that knowledge into action. And when you do it will change your life in ways that everyone will see.
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Earlier this week I started two new books. The physical book I cracked is Unreasonable Hospitality by Will Guidara. At The Weaponry, we know that excellent customer service is one of the 3 key ingredients of our success. (Along with great creative ideas and a fun experience for everyone involved.) So a book about the extremities of hospitality is a valuable, insightful and motivating read for me. Especially once I realized it wasn’t about being hospitalized for no reason.
The other book I began this week as an audiobook is The Obstacle Is The Way, by Ryan Holiday. The basic premise of this book is that the obstacles you face are the keys to your own greatness. They are motivating, instructional and strengthening stimuli. Like dumbells, barbells and unloading groceries from Costco.
My Book Buzz
With these two new books stimulating my brain this week, I found my internal fire burning hotter than usual. My energy and enthusiasm for my work, life and personal projects are elevated. Which is exciting for someone with a high baseline of enthusiasm.
Just as the world reaches for mugs of coffee, cups of tea and cans of Red Bull in the morning to kickstart the day, diving into a good book can elevate your energy for life. Reading the right books, articles and blog posts is like filling your car with fuel, charging your phone with electricity, and filling your body with good food. Reading can provide a great rush. Yet it’s much better for you than cocaine, heroin or ecstasy. Which is why librarians live so long.
Slam A Book When You Need A Boost
If you could use a kick of motivation, inspiration, or any other -ation, grab a book. It’s amazing how energizing they can be.
Biographies offer insights into the habits, actions and mindsets of highly successful people. They are like sitting down with successful people and having them share their secrets with you. What you’ll often find is that these people are much more like you than you thought. They just took more action, bigger risks or worked longer at their objective. Reading biographies inspires you to live a life that should be biographized. Or is it biographisized? (Or does that mean you are living a life that is the size of a bio graph?)
Business books offer insights into the processes, cultures, values and philosophies of great companies. These books are loaded with things you and your organization can adopt. Which is exciting and motivating. Because while it takes a lot of effort to be Apple, it’s easy to apply new ideas that help your business stop operating like a rotten tomato.
Self Improvement books share valuable techniques, mindsets and reminders that you can apply to your own life.Self-emprovement books are highly valuable because they help you become a better person today than you were yesterday. Which is the greatest aim in life. Plus, these books provide inspiring examples of those who have improved themselves and achieved great things using the golden advice found in the book. #Midas #Rumpelstiltskin #RayKroc
History books share the greatest success stories of humankind. They share how greatness was accomplished, how oppression was overcome, how ingenuity led to innovations and inventions that changed the world. Because humans are amazing creatures. So read your history. Or herstory. Or theirstory.
Fictional literature is full of inspirational stories of people who faced challenges, setbacks and difficult situations and overcame them. From boy wizards to old men and the sea, we can learn something empowering from them all. Plus, these books usually have a lot more dirty words and often contain descriptions of naughty acts. Both of which are more fun to read about than Six Sigma methodology.
Key Takeaway
Reading is a powerful and underrated source of inspiration, motivation and enthusiasm. Reading reminds you of the power of action. It reminds you that there are solutions to challenging problems. Books introduce you to mentors, coaches and cheerleaders in written form. So if you want to attack the day tomorrow with more zeal, read something great today.
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I love to read. Like most people, I was born highly uneducated. Reading has become an instrumental part of my master plan to overcome my early shortcomings. I love to learn and to become inspired. And if you are reading this I expect you do too.
I like reading classic literature because it makes me feel worldly. I liked reading the first three Harry Potter books because they made me feel magical. But then I realized my time is too scarce to read four more books about a fanciful wizard boy.
Today I read a lot of books on self-improvement, business, and biographies. I also read healthy portions of magazines like Fast Companyand Inc. because I find them both creatively stimulating and educational. Plus I like the pictures.
Several years ago I read an interesting quote from Charlie “Tremendous” Jones that said, “You are the same today as you’ll be in five years except for two things: the books you read and the people you meet.” And this reading about reading encouraged Adam “Ordinary” Albrecht to read even more.
But there is also a potential danger in reading. And not just the threat of papercuts and eye strain. I have found that too much reading can lead to too little doing. If I fill all of my time with learning and inspiration I leave no time for action. Like the career student who seems to know everything but does nothing.
If you find that you are reading and learning, but not actually putting your learnings into action, follow this simple rule of thumb that influences my reading today:
Read just enough to learn something new and become inspired. Then act on it.
This simple rule has helped me accomplish more. I’ve wasted less time. And I’m more excited about my work.
I think of reading now like a pregame speech. One that I listen to just long enough to become properly motivated. And as soon as I am lathered up I jump to work, acting on the inspiration.
That’s when I start writing, planning, structuring, detailing, calling, creating, wizarding or potioning. When I have one hour available, instead of one hour of reading, I can do 10 or 15 minutes of reading. Then I can spend the rest of the hour implementing. Which means that the return on that one hour is significantly higher than it would be from reading alone.
I use my reading to prompt action. This approach has been vital to my experience as an entrepreneur and Founder of The Weaponry. It has empowered me to author What Does Your Fortune Cookie Say? and my current writing projects. And it is the driving force that has inspired more than 960 blog posts. Because reading is not the goal. It is just the beginning.
Key Takeaway
Reading is a great way to learn and grow. But putting your new knowledge into action is far more valuable. For the next week, I encourage you to read enough each day to want to do something new and exciting. Then do it. Then repeat the process. And let me know how it works for you.
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One of the most important things I do each year is read. It is the primary source of my self-directed education. Reading not only makes you smarter, but it also increases creativity and vocabulary. It provides an endless source of insight and inspiration. And when you read you are ensuring that all those trees and little ink bugs didn’t die in vain.
I set a goal at the beginning of 2023 to read 12 physical books and 12 audiobooks. I also did something new this year. I gathered the 12 physical books I wanted to read into a stack before the year started. This gave me a visual goal and a library to choose from each month. The results were interesting. Of the 12 books in my 2023 stack, I started 11 but only finished 7 of them. Waa-waa…
Here is my original stack for 2023. I started all by Work Happy. I finished 7 of the 12.
However, in total I read 41 books, far exceding my goal. I have read that the average CEO reads 52 books a year. Which means I am below average. But I’m guessing the average CEO doesn’t also coach youth football and high school track, so cut me some squash.
One of the keys to my larger reading total this year was adding shorter books into the mix. These are books of about 60 to 150 pages. I find that these books are no less valuable than the longer books, but they have less filling, and taste great.
Here are the 41 books I read in 2023 year, in chronological order. (I find chrono to be among the most logical.) 8 of these books are rated AA, which is the highest rating on the Adam Albrecht reading scale. Everyone should read these.
Adam Albrecht’s 2023 Reading List.
Factfulness was my first book of 2023 and one of the best.
Factfulness by Hans Rosling: I loved this book. It is a fact-based, data-based look at the world. And it is full of charts that show how the world is steadily getting better for everyone on nearly every measure. It is a great read for everyone except those who truly want to believe the world is bad and getting worse. I wrote a full review of this book you can read here.Rating. AA
The Alchemist by Paulo Coelho: This is an inspirational parable about finding your personal legacy and how the whole universe is trying to help you get what you want in life. I first read this right before I started my entrepreneurial journey. I don’t know if I would have become an entrepreneur without it. (I may have become a shepherd.) Everyone should read this book. Rating AA
The Power of Now by Eckart Tolle: This book is a guide to enlightenment. It is deep. Like ocean-deep. It teaches you how to avoid pain and suffering by living in the now. I really enjoyed it. Because I am deep. Like Johnny Deep.
The 4 Agreements by Don Miguel Ruiz: This is a great shorter book about how to make and keep agreements, and commitments. It provides a short and simple code of conduct that has the power to transform your life. Plus I learned about Toltec wisdom. I was surprised to learn it is not the technology they use at toll booths. (But it should be.)
Guide Coaching by Stacy Sollenberger, Monique Honaman and Ellen Dotts: Written by my friends Stacy Sollenberger and Monique Honaman, this book teaches you how to be a great leader by coaching your people. Which is different from mentoring, advising, or dictating. It’s short and valuable. Like a Leprechaun.
Man’s Search For Meaning by Victor Frankl: This is a book about finding meaning and purpose in difficult times. Frankl shares his story as a Nazi concentration camp prisoner. It is a remarkable book on psychological thought. It is both heavy and inspirational at the same time. Like the Buddha.
The 12-week Year by Brian Moran and Michael Lennington. This book teaches how to shorten your goals and working timeframes to 12 weeks to get more done. The 12-week time frame keeps goals in mind and the pressure on yourself and your team. Whereas a 12-month year can have too much dead time. It’s a very good idea.
Father and I Were Ranchers by Ralph Moody This is a light and entertaining book about a boy’s experience growing up on a ranch in Colorado. Since Farmer Boy by Laura Ingalls Wilder is my favorite book of all time I really enjoyed this. It made me feel like a kid again.
Night by Elie Wiesel: This book won the Nobel Peace Prize. It is short and powerful, like Man’s Search for Meaning. Wiesel also shares his account of his Nazi concentration camp experience. Spoiler alert: it was horrible. But there are important lessons to be learned.
I listened to this thought-provoking audio book on Spring Break And it made me want to quit my job and spend all of my money.
Die With Zero by Bill Perkins Perkins proposes an interesting life philosophy to spend all of your money during your lifetime. The crux of the philosophy is that you shouldn’t spend any of your precious time working for money you won’t need. More importantly, it opened my eyes to the limitation of spending your money past a certain age when you can no longer do things that cost a lot. This book will really make you think.,
Greenlights by Matthew McConaughey This book was more than alright, alright, alright. I listened to it as an audiobook and highly recommend that format because you get to hear McConaughey bring the book to life. It is both autobiographical and philosophical. It is definitely interesting and inspirational.
It’s Your Ship by Captain Michael Abrashoff Captain Abrashoff tells the story of taking command of a terrible ship and turning it into the model of ship-ness for all of the military to envy. There are great lessons that can be applied to any organization, team, or business. The book provides a reminder that great leaders can effect great change. And that we all need to get our ship together.
The Power Of One More by Ed Mylett: I have listened to the Ed Mylett podcast for years. His book has more of the same good content including life lessons and philosophies on success and overcoming adversity.
I loved this little book about the power of timing. I think about it all the time. Even when I’m using thyme.
When by Daniel Pink This book is about the scientific facts, secrets and finding of perfect timing. There’s a lot more to getting the timing right than you thought. I found the insights fascinating. And I would read anything Daniel Pink wrote.
Living on a Smileby Jo Ann Herold: Jo Ann is a fellow Ripples Media author, like me. Her book reflects on her life and career and the positive influences she’s had along the way.
The Conquering Creative by William Warren: William is also a fellow Ripples Media author. He shares his personal story of young William as an art school student who became afraid to pursue a career as an artist. But after a few years in a corporate job, he decided to follow his passion and create a creative career. He now leads a thriving creative business. He shares tips and tricks to help other creatives do the same. As a creative-turned-entrepreneur myself, I endorse this book as a great how-to.
Rocket Fuel by Gino Wickman and Mark Winters: This book is about the power unleashed when great visionary leaders team up with great operational leaders. It creates Rocket Fuel. Elton John would find it useful.
Think Againby Adam Grant: Grant shares interesting insights about the power of rethinking what you thought you knew. It is about being open to new information. And about how the world is actually filled with complicated dilemmas rather than rights and wrongs. It’s a great book to read during an election year. Oh looky, we’re in an election year!
Mentoring 101 by John C Maxwell: The great leadership expert Maxwell shares insights into mentoring, which is a specific kind of leadership. Hence, the title.
How Successful People Thinkby John C. Maxwell: Here Maxwell shares collections of commonalities among successful people. He shares the importance of big-picture thinking, creative thinking, and shared thinking to shape your life for the better.
There’s a reason this book was a #1 National Best Seller. (Because it sold the best in the nation.)
Devil In The White City by Erik Larson: This book is amazing! I have owned it for a long time and heard how good it is. But only read it this year. It is about the 1893 Chicago World’s Fair. The book tells the true story of how the fair happened against all odds, and about the serial killer who preyed on those coming to Chicago. (Note that preyed is very different than prayed.) This is Rated AA
You Get The Agency You Deserve by Jared Belsky: Jared is another Ripples Media author. He has led multiple advertising agencies and shares lessons about how great clients get great work out of their agencies, how bad clients get bad work, and how anyone can become a great client and get great work from their agency.
I knew nothing about the history of the Comanches. This book was a reminder of the very narrow accounts of American history most of us know.
Empire of the Summer Moon by S.C. Gwynne: This is a fascinating book about the rise and fall of the Comanche Indians, the badest Indian tribe of them all. And the last to be conquered in America. It is a great book that teaches real history that goes far beyond what we learned in school. Rated AA
Grit by Angela Duckworth: Duckworth shares her important work on the power of grit on success and achievement. This is important stuff to know. And surprisingly, there’s no sandpaper.
Molly’s Game by Molly Bloom. The True Story of the 26-Year-Old Woman Behind the Most Exclusive, High-Stakes Underground Poker Game in the World. I had seen the movie. The book is better. The story is incredible. And Bloom is a force that could probably do anything she set out to do. Rated AA
Check out the dudes who endorse this book on the cover. You probably don’t need to read my endorsement below. Just click the link and buy it.
Principles by Ray Dalio: Dalio is one of the richest dudes on the planet. He made his money through the hedge fund he created, Bridgewater Associates. More impressively, Dalio has amassed a broad range of important principles to be applied to life and work to be most successful. I loved this book and all the great knowledge it shares. Rated AA
Year Of Yes by Shonda Rhimes: Shonda Rhimes (No relation to LeAnn) is the creator of such cultural hits as Grey’s Anatomy and Scandal. After a pivotal moment in her life, she decides to say Yes! to everything for a year. The book is the story of what happened as a result. Also, Rhimes went to college at Dartmouth in Hanover, New Hampshire, where I went to high school. So I dug all of the hometown talk in this book. If you are a no-sayer, check this book out. (And also read it.)
Wake Up Happy by Michael Strahan: This is a biography of the NFL football star and TV show host. He shares his unique journey to the NFL. And how he got all of his TV opportunities, despite some speaking challenges.
Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne: This is a great business strategy book that maps out how to create Blue Oceans, areas without direct competitors, and avoid Red Oceans, highly competitive spaces that turn into bloodbaths. That just went dark, huh? This is a great business book. It’s underwhelming if you are reading it to learn about great beaches.
The Power of Regret by Daniel Pink. Pink writes insightful, data-backed gems about how looking backward moves us forward. He inspires us all to learn from the past to create a better future. I really enjoyed this book and don’t regret reading it at all. Nor do I regret not getting any tattoos. If you are thinking about getting some new ink I suggest you read this first.
First, Break All The Rules by Marcus Buckingham: Another great business book, this book dives into what really separates great managers from everyone else. Studies have shown that they have a fundamentally different way of getting the best out of their people and the roles they fill.
Killers of The Flower Moon by David Grann: Now a hit movie starring guys from Meet the Fockers and The Wolf of Wall Street, this book is about the Osage Indians, a rash of unexplained murders, and the birth of the FBI. The book is great, and a real eye-opener to a chapter of American History I knew nothing about. The book is great if you like to read about murder or history. There is less about flowers and moons than you might have guessed based on the title.
The Subtle Art of Not Giving A Fuck by Mark Manson: I guess this book was about the power of not giving an F. The title was the best part of the book. I didn’t get it. Based on ratings and reviews, other people really liked it. But it was the only book I read last year that I didn’t enjoy or wouldn’t recommend. Maybe it’s because I am not subtle. And because I do give an F.
Years ago, my friend David Grzelak told me he read these books with his kids and loved them. This has been on my to-read list ever since. Turns out this book was much easier to read than the name Grzelak.
The Hunger Games by Suzanne Collins: I loved this book! This was one of the few fiction books I read this year. I had seen the movie, and the book was even better. It was highly entertaining and thought-provoking. It reminded me of Running Man with Arnold. But with a young lady hero leading a fight to the death, and fighting against the evils of the society she lives in. I was hungry for more Hunger Games, so I got the other 3 books in the series for Christmas. Rated AA
The Journey of the Crescent Penny by Curt Reynolds: My friend Curt wrote this interesting little book about a misprinted penny, and what happens to each of the people who receive the penny. The ending provided a total surprise, and I hope Curt writes a sequel because I have to know what happens next.
This story is crazy! Which is why it has been turned into multiple shows.
Empire of Pain by Patrick Radden Keefe. This book tells the story of the Sackler family dynasty. The family dynasty is based on riches made off of pain medication. The Sacklers and their little business, Purdue Pharma, created Oxycontin, and the opioid crisis. This is a fascinating book on how money corrupts. Rated AA
Kobe by Nelson Pena: This book is about the life and legend of Kobe Bryant. It provides lessons we can all learn from the unique and obsessed approach Kobe brought to everything he did. I found it interesting. I have had a challenge with the Kobe hero worship since his incident at that Colorado hotel. But this book helped me see why others like him so much.
Influence by Robert Cialdini: This book provides a highly scientific explanation of the various forms of influence and how we can use them both personally and professionally. There is a lot that can be applied to marketing, advertising and sales, which are all areas of Cialdini’s specialty as a college professor. The book was dense with information and insights, like a serious college textbook. Expect to learn a lot from reading this. But don’t expect to read this tome in a weekend.
Originalsby Adam Grant: This book dives into what sets truly original thinkers apart. It all starts with rejecting the most commonly held approaches and assumptions and exploring better options. The book dives into who has done this well and how you can apply their approaches to your life.
Key Takeaway
I am a fundamentally different person today than I was a year ago because of these 41 books. Create your own stack of books to read to help you learn and grow in 2024. Share what you like with the rest of us. It’s how we all get better together.
*If you know someone who could benefit from this message, please share it with them.
Before I launched the advertising and ideas agency, The Weaponry, I read an article about Pharrell Williams in Fast Company. In the article, the famously happy singer, songwriter, and producer talked about his success and inspirations that have helped him along the way. He didn’t mention the Arby’s hat.
Williams raved about the book The AlchemistbyPaulo Coelho. In fact, he claimed that this book was like his Bible. And since The Bible is my Bible, I figured The Alchemist was probably also worth reading. So I bought a used copy. And I devoured it. (In a literary way, not a digestive track-way.)
The book helped me think about the story of my life and my personal legend. It made me start paying attention to all the signs the universe was sending me, encouraging me to follow my own path. This was highly valuable because at the time the universe started putting up neon signs everywhere. Like Reno.
Those signs were telling me that I should launch a new ad agency. So I did, in part because The Alchemist helped me recognize the signs, and taught me that when you want something enough the whole universe conspires to help you get it. (Except maybe for short sellers. Those people love a good dumpster fire.)
Shortly after reading The Alchemist, I started my entrepreneurial adventure. That was 7 years ago. Entrepreneurship led me to blog. Which led me to write my first book, What Does Your Fortune Cookie Say? Which has led me to amazing speaking opportunities. Which has made me think a lot about what’s next for me and my personal story.
So I recently picked up The Alchemist again. I eagerly read through it in 3 days. But I also recently read a quote (or maybe it was a fortune cookie) that said You never read the same book twice. That was definitely true of my reread of The Alchemist.
This time around I didn’t feel like I was just starting my journey. I felt like I was in the thick of writing my story every day, with the universe as my co-author. And the story keeps getting better. Today I feel a little like Clark Kent or Bruce Banner must have felt once they began understanding their superpowers. Except my superpowers are more like smiling, offering encouragement, and dropping random pop culture references. But I’ll take what I can get, yes I’ll take what I can get. (And then she looked at me with big brown eyes and said…)
Key Takeaway:
Read The Alchemist. Or re-read it if you have read it before. You will find something new and inspiring. I am sure there are signs the universe is giving you right now that you don’t recognize. This book will help you see.
*If you know someone who could benefit from this message, please share it with them.
Adam Albrecht Blog 