The 3 types of affluence that lead to happiness.

There is almost nothing more enviable than affluence.

The two inventors of the dictionary, Meaning Miriam and Definition Webster, decided that affluence means an abundant flow or supply.

And when you have an abundant supply of good things your life tends to be good. Unless the things you have in abundance are news coverage and bottles of lube.

Affluence most certainly leads to happiness. But not in the way that most people think.

Here’s how it works:

The Affluence Formula

1. First develop your relationship affluence. The more and better friends the better. This is the greatest investment you will ever make. (Unless you bought Apple at its IPO.)

    2. Relationship affluence leads to financial affluence. Your relationships increase your opportunities, knowledge, support, encouragement and positive peer pressure. It’s not just about a small group of great friends like Monica and Chandler. Your outer ring of relationships is sneaky valuable as you can read here in the study The Strength of Weak Ties.

    3. Financial affluence leads to time affluence. The more financial resources you have the more control you have over your time. This is the greatest freedom in the world.

    4. Time affluence leads to happiness affluence. When you have control over your time you have control over your life. That Janet Jackson-level control enables you to spend your time doing the things you enjoy most with the people you enjoy most.

    Plot Twist!

    The great happiness in life will come from your abundance of relationships and time. Not from the money itself. Never forget that.

    Key Takeaway

    More and better relationships lead to more and better opportunities. Opportunities create financial resources. And financial resources give you control over your time. Which is the greatest affluence of all.

    *If you know someone who could benefit from this message, please share it with them.

    +For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

    You just need someone to take a chance on you.

    I recently came across this classic photo from July of 20000. It was the first photograph ever taken of me and Dawn Zabel. This was long before she was my wife, and shortly before we started dating. And the photo itself was taken by a camera that wasn’t attached to a phone, social media or Wordle.

    When I saw this photograph an interesting and profound thought popped into my hat holder. It wasn’t about how young Dawn and I looked, how short my hair was, or how Clorox-white our shirts were.

    My immediate thought when I see this image is that we all need someone to take a chance on us. Because here’s what I see that goes beyond the obvious.

    My First Job

    This picture is from the Cramer Krasselt company picnic in 2000. CK was my first employer in advertising. They took a chance on me right out of college. I was an unproven commodity that had no track record of advertising success and no experience to draw on. I was just a recent graduate from the University of Wisconsin who came for an informational interview with an endorsement from one of my college professors. It was hard for them to know if I was just a talker or a Hershel Walker. But CK took a chance. And like dough, that was all I needed.

    My Credit History

    When I started my job at CK I made very little money. (It was actually the same size money that everyone else made, but I didn’t make much of it.) And I had to Stretch Armstrong that money to pay for rent, groceries and a $300 per month student loan payment. So when I applied for a credit card everyone Heismaned me, citing my high debt to income ratio that made me credit unworthy. For 2 years I experienced rejection after rejection by the credit cards who I asked out. Then 2 years into my career I flew to Los Angeles to shoot a commercial for Reddi-Wip whipped cream with my creative partner, Dan Koel and my creative director Mike Bednar.

    After the filming was finished I stuck around LA and attended a college football game between USC and San Diego State, with my college friends Alex Mautz and Jaime Smith Mautz. On our way into the game I passed a tent that was giving away free USC t-shirts if you signed up for a USC credit card. I was excited to have a t-shirt to wear to the game, but I knew I wouldn’t actually get the credit card because of my preexisting credit condition. So I filled out the paperwork, took the shirt, and enjoyed the game.

    Then, two weeks later, to my total surprise, I received a USC Visa credit card in the mail. Someone finally took a chance on me. I used that Trojan card for the next 6 years like I was the proudest USC grad on the planet. I paid off my entire balance every month. And I built my credit. My credit score passed Pat Robertson’s 700 Club and went to the 800s. All because USC Visa took a chance on me.

    Look at this photograph. Every time I do it makes me laugh.
    I am wearing the T-shirt they gave me outside the LA Coliseum.

    My Wife Dawn.

    I first saw Dawn Zabel in the elevator on my way to work in early June of 2000. And my life has never been the same. I got off the elevator and immediately began a long and elaborate Dawn-stalking mission, which turned into the greatest adventure of my life.

    But back then, I was just a 27-year-old copywriter with a high debt-to-income ratio and a shiny new USC Trojan visa. My career hadn’t had any major moments indicating future success. I didn’t have an impressive resume of enviable past relationships. I hadn’t been a good parent to a dog, cat or hedgehog. Heck, I didn’t have a fern that could vouch for my skills as a long-term provider.

    Yet, Dawn still took a chance on me. A couple weeks after the company picnic we went on our first date to see the movie The Patriot, which to my surprise, didn’t feature Tom Brady or take place in Foxborough. And it didn’t really land with Dawn. But when I dropped Dawn off that night I did land a goodnight kiss. Two years later we got married. Then came 3 kids and 5 houses. We enjoyed moves and promotions. Adventures and opportunities. And we had credit cards that got paid off every month.

    This week, Dawn and I celebrated our 22-year wedding anniversary. All because she took a chance on me.

    Key Takeaway

    All you ever need is a chance. When you find people willing to give you a try, prove them right. Have pride in your reputation and respect the trust others have offered you. Then knock it out of the park. Turn the promise of your potential into proof and performance. When you look back at your life you’ll be thankful to all those who gave you a shot. And it will make you want to do the same for others. Taking a chance on an unproven person is one of the greatest gifts you will ever give. And often times it is all that person will ever need.

    *If you know someone who could benefit from this message, please share it with them.

    +For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

    5 Things you should always be working on for a happy, fulfilling life.

    If you met a genie who could grant you 3 wishes do you know what you would ask for? I do. I would wish for happiness, fulfillment and a lifetime supply of cheese curd flavored Pringles. Unfortunately, when I was in 3rd grade, my friend Todd Brudos told me that genies are not real. They are just something lamp polish manufacturers made up to get you to polish your lamps.

    So today, I no longer dream of genies. Instead, I now realize we must work for the things we want. And if you want happiness and fulfillment, the key is to figure out what brings you those things well before you are in hospice care or the electric chair.

    Through my own research, trial and error, and a couple of lucky guesses I have discovered that there are 5 things to work on for a happy, fulfilled, and rewarding life.

    Here they are, in a particular order.

    5 Things You Should Always Be Working On.

    1. Your Health: When you stop working on your health, your health stops working on you. Eat right. Sleep right. Exercise. Drop habits that are hard on your health. Keep your weight in the healthy-and-feels-good zone. See your doctor and dentist regularly. Get naked and do the uncomfortable exams when you are supposed to. (Although if your dentist asks you to get naked for an exam consider getting a second opinion first.) If you could use a little help with your mental health see someone there too.

    2. Your Relationships: At the end of our days the only thing that will really matter is our relationships and the impact we have on each other. Develop more relationships. Develop better relationships. And see your people in real life. Live life like you want to have a packed house at your funeral. And not just because people want to make sure you are really dead.

    3. Your Time Utilization: Time is your most valuable resource. And it’s constantly slip-sliding away. Make sure to use your time wisely, old owl. Do things now. Plan your days, weeks, and adventures in advance. Recognize the things that waste your time and eliminate them now. You’ll thank me later, when you have time.

    4. Your Growth: Growth means getting better. Aim to get better every day in every way. Read and learn. Reflect on your experiences to gain wisdom. Surround yourself with great people who you can learn from and model. Develop great habits. Improve your listening skills. And your compassion. Become a better model of yourself every day. Even if you are already a supermodel.

    5. Your Wealth: When you grow your wealth, your other opportunities grow too. So does your peace of mind, freedom, and the size of the duffel bag you need to carry all of your money when you leave the country. And like the old saying goes, ‘Mo Money, Mo Pringles’.

    Key Takeaway

    To make the most of your short time on Earth focus on what matters most. Take care of your health to maximize the quantity and quality of your life. Develop and maintain your relationships. Make great use of your time while you have time. Focus on growing your wealth to grow your opportunities, freedom and peace of mind. And get a little better every day.

    *If you know someone who could benefit from this message, please share it with them.

    +For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

    When you feel good, share that feeling with others.

    On Saturday morning I was sitting at home when Lola, my Border Collie, started barking like there was an intruder. A moment later my doorbell rang, and I understood why Lola was going off. I got up and walked to the front door. I could see through the glass there there were two pleasant-looking middle-aged women standing on my front porch, with what looked like ‘materials’.

    I unlocked my front door, while Lola lost her canine mind. Then i opened the door just enough to slip out onto the front porch without Lola following me. I pulled the door shut, then turned to face the two strangers on my steps.

    What the ladies at my door didn’t know was that I just returned home from coaching a football game that morning and was still in full Coach Albrecht mode.

    I boomed in my energetic youth football coach voice, GOOD MORNING LADIES!!! HOW ARE YOU DOING TODAY?’

    The women were clearly surprised, and delighted by the enthusiastic, greeting they received.

    They both smiled and inquired, ‘Are you a coach?’ Clearly, the women picked up on the fact that I was still wearing my team cap and polo, both of which featured our team’s Cardinal mascot.

    I boomed, ‘YES I AM! AND I JUST GOT HOME FROM COACHING OUR GAME THIS MORNING! WHICH WE WON!!! BETTER YET, I AM THE DEFENSIVE COORDINATOR, AND WE WON OUR FOOTBALL GAME 2-0! AND MY SON MAGNUS SCORED THE SAFETY!’

    The women, Ruth and Chris, both smiled broadly and offered warm congratulations. (I may have just thought those were their names because I was hungry for steak.)

    Then I clapped my hands loudly, dropped into a linebacker-stance and said, ‘HOW CAN I HELP YOU, LADIES?’

    The women revealed that they were Jehovah’s Witnesses. And they were there to invite me to study the bible with them.

    I responded like Matt Foley giving his van down by the river speech, ‘LADIES, I ALREADY HAVE A BIBLE! AND I AM GOING TO CHURCH EVERY SUNDAY (this month)! YOU DON’T NEED TO WORRY ABOUT ME! NOW I WANT YOU TO GET OUT THERE, LADIES! AND GET EVERYONE ELSE ON THE TEAM! CAN YOU DO THAT FOR ME?!?’

    The women lit up and laughed at my over the top response to their sales pitch. They thanked me for sharing my energy with them that morning. Which I am sure is a welcomed departure from the typical response the JWs get on their Ding-Dong-Divinitiy Tours.

    As they waved and wished me a good day, I shouted out one last bit of coaching, ‘NOW MAKE SURE YOU GO TO CHURCH TOMORROW! YOU’VE TO GOT TO PRACTICE WHAT YOU PREACH, LADIES!

    And with that, they left with big bright smiles on their faces.

    Key Takeaway

    When you feel happy, energetic, or optimistic, share it with others. Brighten the day of those around you. We can all use a little more of the good stuff. So when you having a great day, break off a little piece and pass it around. You never know who might need what you have.

    *If you know someone who could benefit from this message, please share it with them.

    +For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

    Lottery Tickets vs. Hard Work

    My 17-year-old son Johann is a great musician.

    He enjoys sharing videos of himself performing music online.

    Each video he shares on social media is like a lottery ticket.

    He never knows which video might pay off in a Kardashian way, and which videos will fall flat, like Jeb Bush’s ‘Please Clap” speech.

    However, the hard work Johann puts into practicing, performing, and recording his music is guaranteed to pay off, like hard work always does.

    No luck required.


    Here’s a video that my son Johann posted 2 weeks ago on TikTok that, as of this posting, has more than 780,000 views.

    This has been a 7 Sentence Sunday Post. Just 7 sentences. (At least just 7 sentences before the little 3-dot divider thingie.) These are quick thoughts before church. Or after church. Or before football if you don’t mark your Sundays with church. Or, if you don’t do church or football, it’s simply 7 sentences before Monday. (Plus this rambling descriptor of how simple the post was supposed to be before I overcomplicated it.)

    +For more of the best lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

    Are you creating Onion Days?

    I had a pretty bad day on Saturday. I coach 8th-grade football on Saturday mornings. And we lost. Like nothing-went-right lost. Like The-Bad-News-Packers lost. Like that-TV-show-about-the-plane- crash-on-that-island lost.

    Then I couldn’t get myself motivated to do anything productive the rest of the day. By Saturday night I felt like I not only lost the football game, but I lost the rest of the day as well. Unfortunately, when you lose a day you never get it back, Jack.

    But on Sunday, I bounced like Flubber. Before I went to bed Sunday night, I reflected on my day. And I realized that my Sunday was as good as my Saturday was bad. I had created an Onion Day. A day with layer after layer after layer of good stuff.

    My Onion Day.

    I woke up early to write and publish a blog post about the importance of planting yourself in soil that enables you to thrive.

    Then my family and I went to the 9am church service. (God knows that service helps you get the most out of your morning.)

    We took the slow Sunday drive home along Lake Michigan, avoiding the usual interstate route. It’s the automotive version of stopping to smell the roses. Although you can’t actually smell roses at 25 miles per hour.

    I cleaned out a significant part of our basement that had become cluttered with random stuff during the renovation we did on our home over the past year.

    I watched some of the Patriots -Bengals game, and watched my Pats look like a real team again for the first time since Tom Brady left to spend more time looking at himself in the mirror.

    I helped my son Johann think through a writing and research project for an AP class he is taking.

    I took a long walk with my wife Dawn, son Magnus and dog Lola along Lake Michigan. Which looks like an ocean, but is unsalted and shark-free.

    I picked up fun food for dinner for the family, because I was too hungry to wait for the ribs Dawn was planning to make for our Sunday dinner. (And apparently, a commercial I watched during the football game worked on me.)

    I broke down game footage from our team’s ugly loss so we could coach the team on how to do things better next time. (If they don’t do better I will cry myself to sleep every Saturday night until November.)

    I talked to my daughter Ava on the phone on the last day of her 18th year and caught up on her day at college.

    I worked out, like LFMAO would say.

    The Reflection

    I looked back at my day. And I realized that I had a near-perfect Onion Day.

    • I created
    • I churched
    • I meandered
    • I familied
    • I worked
    • I taught
    • I explored
    • I treated
    • I coached
    • I connected
    • I exercised

    It was a great Onion Day, a great way to bounce, and a great example of time well spent.

    Key Takeaway

    The best days are Onion Days. Those are the days when you layer in as many of your favorite and most important activities. Know what your perfect Onion Day entails. Then work to create as many of them as you can. That’s how you build a great and rewarding life without regrets.

    *If you know someone who could benefit from this message, please share it with them.

    +For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

    Why September 3rd is the new New Year’s Day.

    Happy New Year! That’s right, Tuesday September 3, 2024, is the new New Year’s Day. I know you’re wondering, what the Dick Clark is this guy talking about!?!

    Allow me to explain.

    January Ain’t Even Right

    Americans traditionally celebrate the new year at the worst possible time. In January you are stumbling out of the most hectic and stressful time of the year. Which makes it a poor time to set new goals, quit bad habits and reinvent yourself.

    new year s eve ceremony champagne sparkling wine
    New Year’s is a great time for drinking. Not for resolving.

    Think Fall Once And For All

    The simple fact is that the fall, not spring, and certainly not January 1, is the best time for new beginnings.

    It’s Grow Time!

    If you were a tree, today is when your next ring would start to grow. Preschool starts in the fall. So does kindergarten, middle school, high school and college. Which means fall is the start of the next chapter for kids, parents and teachers alike. In fact, the day after Labor Day is the first day schools everywhere are back in session and fully engaged.

    photo of four girls wearing school uniform doing hand signs
    We’re all back to school now like Rodney Dangerfield.

    Back To Full Strength

    When summer break is over for kids, summer vacations are over for adults. Which means that starting today, we are all back to work. Our businesses are operating at full strength for the first time in 3 months. Factories are humming. Offices are buzzing. And farms are farmy.

    white laptop
    Let’s do it, do it, do it.

    Can I get An Amen?

    Churches now begin their regularly scheduled programs. So if you see a church, and see a steeple, open it up and you’ll see all the people.

    altar arches architecture art
    Take me to church.

    The new television season starts now. (Remember television?)

    Both NCAA and NFL football kickoff now too.

    This is a great time of year.

    100% Battery Life

    For those of you who used your summer vacation days well, you are hitting September 3rd fully recharged. Not only did you take the last three months to fill up on Vitamin D, travel, relaxation and inspiration, you got a three-day weekend to top it all off. #noexcuses

    This is where we are right now.

    Go Team Go!

    At The Weaponry, the advertising and idea agency that I help lead, we are fully engaged. We’re all primed, rested and ready. Your team should be too. Let’s push hard. Have fun. And make this the best year ever. And here you thought today was just another Tuesday.

    Key Takeaway

    Fall is the very best time of year for growth and development. Now that your tanks are full and you are refocused, it is time to treat this like the new beginning you almost missed. Set new goals. Drop a bad habit. Pick a new challenge. Plan your next chapter. Grab that next rung. Or build your own ladder.

    *If you know someone who could benefit from this message, please share it with them.\


    +For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

    7 Sentence Sunday: What is art?

    Today, art can be anything.

    Which is the problem with art today.

    That’s why I have 2 rules that govern my expectations of art.

    1. It must have a strong conceptual idea.

    or

    2. It must have taken a lot of time or effort to create.

    This means a simple glass of water sitting on a desk is not art.

    Unless that glass of water is filled with your own tears.


    This has been a 7 Sentence Sunday Post. Just 7 sentences. (At least just 7 sentences before the little 3-dot divider thingie.) These are quick thoughts before church. Or after church. Or before football if you don’t mark your Sundays with church. Or, if you don’t do church or football, it’s simply 7 sentences before Monday. (Plus this rambling descriptor of how simple the post was supposed to be before I overcomplicated it.)

    +For more of the best lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

    Remember, what’s obvious to you now is extremely valuable to others.

    I met with an entrepreneur earlier this week who has a startup. My friend is in the early stages of his newborn business where you don’t get much sleep and you change a lot of diapers. (Your own.)

    As my entrepreneur friend talked about his startup experience, I realized I had advice that would help with each of his challenges. I shared some actions to take, resources to employ, strategies to consider and helpful materials to read. I also shared the relative merits of Zantac, Tums and Rolaids for heartburn and upset stomachs. Because I know what Rolaids spells.

    I could tell that my friend found my guidance valuable. Both because he told me it was useful and because he later texted me and said the same thing. (I’m quick like that.)

    However, what I shared wasn’t complicated, specialized or exclusive knowledge. It was simply logical common sense. Or so I thought. Until I thought about it more.

    The Insight

    It’s important to recognize that much of what feels like logical common sense to you today was once completely foreign and unknown.

    You improve your logic and common sense every day. It is a byproduct of your experience and education. The more logic and common sense you accumulate the more valuable you become to others, both as a user of your own knowledge and as a coach, mentor or advisor. (Those are all different things. My friend Stacy Sollenberger taught me that in the book Guide Coaching.)

    Since you were a wobbly, pooping-you-pants toddler you have collected a lifetime of logic and common sense. You have racked up far more than you know, and in more areas than you recognize. Realize that others don’t know what now feels obvious and commonplace to you. That makes you a valuable resource to people who are one or more steps behind you. You can offer tremendous help when you pass your baton of wisdom to them. (And good job not pooing yourself anymore.)

    Examples

    -As an entrepreneur, you can share your wisdom with anyone who is behind you.

    -As a career haver, you can pass your knowledge to anyone junior to you to help them advance their learnings at a faster pace than they could through their own experience alone.

    -As a married human you can share your learnings with anyone considering getting married, newlyweds and others passing through the various phases and challenges of the most important relationship you will ever have. This is true even if you are bad at marriage because you have discovered what doesn’t work. Like Edison said about his lightbulb moment.

    -As a parent, you can pass along great insights and approaches to both new parents and parents who are passing through phases you have already passed through, like the valley of the shadow of death. Or raising 3-year-olds.

    Key Takeaway

    As you accumulate knowledge and experience it can camouflage itself as common sense. It is not. It just feels like logic because it has become an obvious truth to you. Recognize the value of your earned wisdom and share it with those trailing behind you on the learning curve. It will help them accelerate their own growth and impact. It will help them accumulate wisdom that will increase their value to the world. And as the people you share your knowledge with pass your baton of wisdom to others your positive impact on the world compounds without end.


    *If you know someone who could benefit from this message, please share it with them.

    +For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

    9 Random things I share about myself in a new podcast.

    I love to share stories. That’s probably why I started blogging in the first place. Over the 1001 blog posts I have published, I have shared a small country library worth of stories. But recently I sat down for a fun podcast interview to share stories with Kory Dogs, of ActionCOACH. (I kept thinking he sounded like the action hero Kory whose superpower would be saving Corey Feldman and Corey Haim from themselves.)

    Kory asked me questions I don’t often get asked. Which means you hear some little-known details about my life.

    9 Things You Learn About Me In This Podcast

    1. The 5 States I lived in as a kid.
    2. My connection to the Shawshank Prison.
    3. My unique experience on a bull stud.
    4. The surprising comment my boss made 2 years into my career that inspired me to start my own advertising agency. (No, it was not You’re Fired!)
    5. How I describe my leadership style.
    6. What I would do differently if I could go back and do it all again. (Which sounds like a Garth Brooks song.)
    7. The new things I want to learn.
    8. The book I recommend to all entrepreneurs.
    9. Who I would give a shoutout to at the end of a podcast when surprised with the question, ‘Who would you like to give a shoutout to, right now?’

    You can read or watch the interview here.

    Why listen or read when you can watch?

    The Book Recommendation

    During the podcast I talked about a book I suggest every entrepreneur, or aspiring entrepreneur, or spiraling entrepreneur should read. Here’s the excerpt, in case you don’t have time to watch, read or listen to the full podcast:

    Kory: What advice do you have for business owners trying to do everything on their own?

    Adam: I often advise business owners and entrepreneurs to read The E-Myth by Michael Gerber. This book offers a fantastic framework for developing your business through systems and processes. It teaches you how to structure your business so that it can operate on a larger scale, similar to a franchise.

    By thinking through your business in this way, you ensure that all aspects are well-organized. You create a mature system where you’re not overwhelmed by every detail. Instead, you take on specific responsibilities and avoid getting bogged down by tasks outside your main role.

    For example, you don’t want to be the person who not only bakes pies but also handles HR, sales, and operations. The book helps you define your role clearly and understand what additional roles are needed in your organization.

    I read The E-Myth before starting The Weaponry, and it provided a strong foundation for me. For any business owner feeling stuck in a cycle of chaos, I recommend this book to help you assess and address your challenges effectively.

    For those who aren’t familiar, the book is called The E-Myth and its subtitle is “Why Most Small Businesses Fail and What to Do About It.” Essentially, it argues that if you don’t get the business fundamentals right, it won’t survive. But if you do, it can thrive. The E-Myth refers to the belief that only certain people are born to be entrepreneurs. Michael Gerber challenges this idea, asserting that anyone can be an entrepreneur. He presents a process and approach that can make entrepreneurship work for everyone.

    Thank You!

    Thanks to Kory Dogs of ActionCOACH for the interview. And for making me feel like I know a real-life action hero.

    Thank you blog readers for reading this blog. It’s the only way to earn your title.


    If you know someone who you thing could benefit from listening to this podcast, please share it with them.

    +For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.