Create a new and improved version of yourself every day.

The world is iterative. There are new and improved versions of everything all the time. Software, apps, iPhones, laundry detergent, and watermelon. It all just keeps getting better, more valuable, and more seedless.

You have to do the same thing. Every day you should go to bed as a better version of yourself than you were when you woke up.

You will naturally learn something new every day. But if you are not actively directing your learning then the things you learn may be of little value. By following the tabloids you might learn that Matthew Perry died. But that won’t help you much unless you are a funeral director, casting director, or tabloid publisher.

Force yourself to learn something new and valuable every day. Read. Study. Subscribe to a newsletter. Listen to a helpful podcast. Get one of those 365-day Calendars. Some of my best learnings have come from those things. Seriously.

Work on your habits. They make improvements automatic. Like that Pointer Sisters song.

Improve your physical, mental, emotional, and psychological fitness too. Never settle. Settling is for dust. And 1800s pioneers.

They say that you can’t teach an old dog new tricks. But you are not a dog. Humans can learn tricks and improve themselves all the way to the last station. So let’s do this, dawg!

Key Takeaway

Always be improving yourself. Today. Tomorrow. And every day after that. You do this by starting to do better things. You stop doing bad things. Read. Study successful people. Educate yourself. Learn from your mistakes and missteps. This creates new and improved versions of You every day. And there is no limit to how great you can ultimately be.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

I was given $200 I could spend on anything. Here’s what I bought with it.

Three years ago $200 fell out of the sky and into my hand. No, it wasn’t 20,000 pennies from Heaven. That would have been cool. But life-threatening.

Gusto, the online payroll processing vendor that The Weaponry uses to pay our people, ran a referral promotion that allowed us to share our referral code with others. If someone we referred signed up for Gusto we would both get a $200 gift card. And when my friend Theresa Pride, owner of Pride Physique Pilates and Physical Therapy in Atlanta ran her first payroll we both received our Amazon gift cards.

This created a fun opportunity. Because Amazon sells almost every product under the sun. (Or under the moon if you shop at night.) So I could buy practically any product on the planet that costs $200 or less. I felt like I was at Chuck E Cheese’s and got to choose anything on the prize wall valued at $200 or less. It was a little kid’s dream come true for this big kid.

What Will I Do?

As I pondered my opportunity my mind returned to my favorite childhood book, Farmer Boy by Laura Ingalls Wilder. I have read that book more times than any other book.

One of my favorite stories in the book recounts a time when Almanzo Wilder was at his town’s 4th of July celebration and his cousin dared him to ask his Dad for a nickel to buy a lemonade. Nervously, Almanzo asks his father for the nickel. After a long thoughtful moment, Almanzo’s Pa pulls a 50-cent piece out of his pocket (not out of Da Club) and reminds Almanzo about all of the hard farm work that goes into earning 50 cents. He hands Almanzo the coin and tells him he can buy the lemonade, drink it up and it will be gone. Or he can use the money to buy a suckling pig, raise it up, and sell it at a significant profit. You know, farm stuff.

Almanzo quickly recognized the opportunity to turn his 50 cents into far more value by investing it, rather than spending it. He bought the pig.

150 years later Almanzo inspired me to do the same thing. Only not with a pig.

Investing vs Spending

I could have used the $200 Amazon gift card to buy practically anything. But I chose to invest it in books for my library.

I invested the money in my own education. And I learned far more than $200 worth.

I learned lessons that make me better at my job. I learned lessons that make me a better person. I bought books that inspire me to do more, to recognize opportunity, and to think bigger.

Here are the books that I bought and added to my library and to my personal knowledge:

Grit by Angela Duckworth

Never Split The Difference By Chris Voss

The 4 Disciplines of Execution by Chris ‘Don’t Call Me McKenny’ McChesney

The Richest Man in Babylon by George Clason

Principles by Ray Dalio  (This is not about people who lead schools)

Start With Why by Simon Sinek  (I heard this inspired The Carpenters to write the lyrics to Close To You)

Pitch Anything by Oren Klaff

Estimating Rehab Costs by J Scott. (This is about rehabbing properties, not going to rehab.)

So Good They Can’t Ignore You by Cal Newport

Cashflow Quadrant by Robert Kiyosaki

The Book on Rental Property Investing by Brandon Turner

The Innovators Dilemma by Clayton Christensen

The Magic of Thinking Big by David Schwartz

Call Me Ted by Ted Turner

While I spent $200 on these books, I couldn’t possibly calculate all the value I have received in return. I highly recommend all of these books.

Key Takeaway:

Remember not to just spend on yourself. Invest in yourself. Invest in your education, your skills, and your motivation. I hope you get to experience a fun and revealing test like this. And I hope you put thought into it, so you get a great deal out of it like I did.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

How to use the power of regret to live your best life today.

Imagine for a moment you got the news that you have one day to live. Just one. And it’s not Groundhog Day in Punxsutawney. (Nice try though.) You have enough time to say goodbye to your closest friends and family. But not enough time to add to your life resume in any meaningful way. I know this is a bummer. It’s supposed to be.

Now, take a moment to reflect.

What do you regret not doing during your time on the planet?

  • Travel?
  • Starting a business?
  • Writing your book?
  • The relationship you left unrelated?
  • Being scared?
  • Not giving back?
  • Not being your true self?
  • Too little time with loved ones?
  • That person you murdered?
  • Not buying life insurance?

The good news is, as far as I know, you have more than one day left.

The even better news is that you now know what to do with your time left. Do those things you would regret not doing now. Or stop doing the things you would regret not stopping now. That way, when you get to the real end of your story you will have more ‘I dids!’ and fewer ‘I wish I hads.’

The Proof

I gave myself this Regret Test on the eve of my 40th birthday. The regrets that surfaced inspired me to start my own business (The Weaponry), write a book (What Does Your Fortune Cookie Say?), travel more internationally, coach my kids’ sports teams, take redeye flights home from work trips to maximize time with my family and donate blood. The Regret Test offered the most important question I have ever asked myself. I encourage you to do the same.

Key Takeaway

Regret is a powerful tool. It helps you recognize the relative value of alternative outcomes. Tap into the power of regret to inspire your next actions. And start doing the things you wish you had done now, before it is too late.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

The great life lesson you can learn from these two stars.

Recently I did my best Alice In Wonderland impression and fell down an internet rabbit hole or two. First I looked up information on NBA star, Damian Lillard, the newest member of the Milwaukee Bucks. Then I looked up info on Travis Kelce, the tight end for the Kansas City Chiefs. Kelce has received a lot of attention lately for his relationship with Taylor Swift. There must be a lot of pressure dating Taylor Swift. Because you know going into it that if you break up there be a song about you. And you also know that you are never, ever getting back together. Like, ever.

Are you ready for this, Travis?

Kelce and Lillard have a lot in common, besides unusual last names. They are both amongst the very best ever to do what they do.

Lillard is a 7-time NBA All-Star. Kelce is an 8-time Pro Bowler. (Those 2 designations are equivalent in their sports. Because in basketball you star, and in football you bowl.)

They both make a shipload of money. Lillard will make $45 million dollars this season. Kelce will make $14 million dollars. (Note: The NBA plays 82 games per season and the NFL plays 17. Which means Kelce is actually paid more on a per-game basis. However, he is also more likely to spend retirement sitting in a dark room struggling to remember his catchphrase. So let’s call it a wash.)

Two Stars

But the other thing they have in common may surprise you. Coming out of high school they were both considered 2-Star athletes.

Damian Lillard proves that even if you are a 2-Star high school athlete you can still make $45 million a year and get to live in Milwaukee.

This means that the experts who evaluate potential college talent rated them both as 2-star prospects in high school. That’s not on a 2-point scale but on a 5-point scale. Said another way, there were 3 tiers of athletes considered better than them.

Yet, here they are. Both make millions of dollars playing their sport at the highest level and are considered amongst the very best at what they do. They make headlines. They date superstars. And perhaps more noteworthy, they are causing dudes like me to check out their Wikipedia pages on their lunch break.

Key Takeaway

Don’t believe the lack of hype. Believe in yourself and your abilities and skills. Believe in your self-improvement journey and potential. Believe that your mind is your most powerful weapon. Your mind determines what you are really capable of. It is not where you start that matters. It is the work you are willing to put in to get to where you want to go. Your will is the great equalizer. Until it is the great surpasser.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

How to make your wishes come true by adding this special ingredient.

I have always wanted great things in my life. Personal and professional success. A happy marriage to a hottie. A loving family. Adventurous travel. Good health. And an endless supply of cheese curds.

I pray about these things. Okay, not the cheese curds. Because I assume God already knows. But it helps to feel that I have expressed the things I want in life to a higher power who has the ability to influence how the ball bounces and how the cookie crumbles.

However, there is an African proverb that says:

When you pray move your feet.

It’s a great reminder that it’s not enough to ask for what you want.

You have to take action. You have to force your dreams to life.

Work. Do. Act. Build. Make. Go.

That’s the best way to ensure you get the things you pray about.

Key Takeaway

The Lord helps those who help themselves. Don’t just dream, wish and pray. Take action. Because the more action you take the more likely your prayers are to be answered.

*If you know someone who could benefit from this message, please share it with them.+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

Enjoy the great results of taking just a little action every day.

Success is a stacking exercise. It is about taking a little action every day. (The way Elvis Costello wrote the book.) Just take a little action, day after day. And watch the results stack up.

Here are the types of actions you should take every day.

Reading. Read a page a day, 5 pages a day, or 10 pages a day. At 5 pages each day you will read over 1500 pages in a year. At 10 pages you will read 3650. That’s a lot of knowledge gain in the membrane.

Exercise: Exercise strengthens your body and helps you burn calories. By taking a little action every day, you stack strength gains and weight loss, or weight control. And look better naked.

Meet Someone New. If you stack a new person into your life every day you will meet 365 new people this year. That would transform your life, both personally and professionally. It would also increase the cost of your Christmas cards. And you would need a bigger budget for ham sandwiches at your funeral. But the rest is upside.

Reach out to someone in your friend circle or network every day. Make contact, rekindle a friendship, or start a conversation every day. That’s relationship maintenance. And it’s just as important as making new friends, in the same way that it used to be important to not just take pictures, but get the film developed back before digital photography came along and ruined my analogy.

Write. A journal, book, plan, blog, play, movie, whatever. Writing a little each day will help you create. And it will help you improve your own thinking. Writing my ideas down helps me more than it helps those who read what I write. Sorry.

A step on a master plan. You have a big plan, goal, or idea. I know you do. Commit to taking one action towards it every day and that master plan will come to life. That’s exactly how I built my business, The Weaponry, from dust. It’s how I wrote my book What Does Your Fortune Cookie Say? And it’s how Eric B. and Rakim went from thinking of a master plan to getting paid in full.

Play an instrument: Playing an instrument every day for just 5 or 10 minutes will stack into a valuable and enjoyable skill. Anyone can do it. You can teach yourself with learn-to-play books and online videos. Start now and you’ll be able to play Christmas songs by Christmas time. Especially if you play a kazoo.

Learn a new word in a different language. When you travel internationally you realize how many words there are to know beyond your native tongue. If you add 365 new words in Spanish, Chinese, French, Norwegian, or the language of your choice each year you would add significantly to your understanding of the world and your ability to communicate with people. Plus it’s the best way to avoid ordering Veau or Escargot if you are not into such things.

Key Takeaway

The rewards of simple actions, done every day, stack into huge and powerful piles of value. Just like money saved and invested. And little by little, they transform your life. So start today. It doesn’t take much. It just takes a little every day.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

Why it’s so important to have competition in your life.

When I was a kid I competed a lot. First on the playground and in the yard playing games with my friends and sisters. Then in school, I played football and a little basketball. (The amount was little, not the size of the ball.) I competed in 10 different track and field events in high school. And in college, I competed in 4 track & field events at the University of Wisconsin,

Those years of athletic competitions were not only great fun, they were motivating. When you are competing you are testing yourself. You are pushing yourself to improve. You are either getting better or getting worse. And when there is always a win or a loss in the balance your actions and your days have meaning. (Even without Webster.)

A common theme among athletes is that they feel lost and struggle with their identity after their athletic careers end. Because their field of competition was central to their self-identity. Their life was set to the seasons of competition and preparation. And the competition gave them purpose and direction.

But I never felt lost without athletic competition. Even before I had Waze and Google Maps on my phone.

After Athletics

Today, I am a long way past my college athletics. But I still experience that competitive drive every day. In fact, my life is filled with more motivating competition than ever before.

11 Ways I am competing and keeping score today:

The first thing I do when I get out of bed each morning is weigh myself. I track my weight every day. Knowing that I am competing with the scale each morning drives my exercise and eating behaviors every day. This morning I weighed exactly what I weighed when I graduated from college.

I compete in reading. I always try to read more this year than last. I am currently on pace to read 40 books this year, my best year ever. My reading also feels like I am winning my competition to get smarter. So every time I sit down to read a few pages (I never read standing up) I feel like I am winning.

I compete with my net worth. I track it, grow it, and set goals for it. I enjoy this personal competition and the positive returns it provides.

I compete in book sales. I track the sales of my book What Does Your Fortune Cookie Say? And I think about actions that help move more books. I get a score every month from my publisher. This is a fun competition with myself, and Dr. Suess.

I also compete as a speaker. Writing a book has created a lot of speaking opportunities. I try to speak to as many people each year as I can. I talk at schools, to companies, teams, conferences, trade shows, Rotary Clubs and Chambers of Commerce. (Which my son Magnus says sounds like a Harry Potter thing: Harry Potter and the Chamber of Commerce…)

I compete in the gym, lifting weights, trying to get stronger than yesterday. (Like the Beetles said.)

I compete in business at The Weaponry. Not only do I work to grow our business, but our team competes to help our clients grow and win in their industries too.

I compete as the coach of my son Magnus’ 7th grade football team. As the defensive coordinator, I compete each week to help our team stop our opponents. I spend a surprising amount of time in my late evenings watching game film of 7th graders playing football in order to win this competition.

I compete as the girl’s track team throwing coach at Homestead High School in Mequon, Wisconsin. My daughter Ava is on the team. I compete to help my girls set personal records, win meets, win championships, and rise on the school, state, and national rankings.

I compete for quality time spent with my family. Meal time, conversations in cars and kitchens, time coaching, helping with homework, watching movies, and taking walks. They all add up. And they are all valuable.

I compete to get this blog written and published 3 times per week. It is not easy to keep a blog going. You have to make it a competition. This is my 916 blog post.

But Why?

All of this competition gives me a competitive fire every morning when I get out of bed. The same kind of fire I had as an athlete. I look forward to each day, energized, like a drumming bunny toy. I take on each day with a scorecard for success that covers many areas of my life. And each night when I lay down to sleep I know whether or not I won the day.

Key Takeaway

If you want more meaning, more energy and more fire in your life, find areas to compete. Physical, business, reading, relationshipping, volunteering, coaching, playing, or weight loss. Anything that you want to do well and keep improving. Set benchmarks and keep raising them and pushing yourself. It’s an exciting way to feel like you are winning at life.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

An important reminder to get started because you learn faster by doing.

One of the great mistakes we make in life is waiting to act until we know everything there is to know about a subject. It seems we want to know everything there is to know about running a business before we start one. We want to know everything there is to know about investing before we commit our money. We want to know how to write a book before we actually write a book. And we want to know everything there is to know about raising a child before we ever have sex*. (*My kids may be reading this.)

Most of this quest for knowledge is simply procrastination. Starting the process is the greatest teacher of all. Because standard-issue humans learn best by doing.

When you take the first step the next step reveals itself. (Unless you are Eddie Rabbit, in which case you take that first step, ask her out, and treat her like a lady.) You will get better and smarter faster by starting than by studying alone. Until you take the first steps you don’t know what you don’t know. However, once you begin you quickly learn what you need to know next.

A Case in Point

I had thought about sharing some video lessons from my book What Does Your Fortune Cookie Say? for a long time. I knew that the summaries from each chapter would translate into good shareable video messages. But I never acted on it. Because I wasn’t clear on the best way to do it.

Then one morning when I got to work I talked to Taylor Amann, our social media manager at The Weaponry (and resident American Ninja Warrior) to help me get started.

Here’s What happened.

  1. We set up her phone on our ring-halo light tripod.

2. We explored recording the video standing up and sitting down.

3. We placed my laptop behind the phone so I could read the script.

3. We found a teleprompter app on my computer that allowed us to scroll the script like the teleprompter a newscaster uses to deliver lines directly to the camera. (And, yes, I reminded San Diego to stay classy.)

4. After getting a take we liked Taylor found a good app that automatically translated my spoken word into words on the screen. So viewers could read the words I was saying as I said them. This is not only great for reinforcing the lesson I shared, but it made the video fully digestible with the audio off.

5. Then we discovered that the app, also had a teleprompter. Which would lead to an even better sightline to the camera than the laptop teleprompter offered.

6. Finally, we rerecorded the video, on the halo light tripod, using the new app, which turned Taylor’s phone into a perfect teleprompter/camera combo. The app automatically added the supers so you could read what I said in real time.

The Learning

What stood out to me about this process is that by getting started we kept getting smarter and smarter. Within 30 minutes we went from never having tried to record a video like this to having discovered the perfect app that made it simple to combine the recording, the teleprompter, the supers, and even add music, or a zany slide whistle.

The video is not perfect. My shirt is all scurzumpled. I don’t have the energy I’d want for a shareable recording. But we quickly went from nothing to knowing how to create the video we wanted through a simple progression of testing, learning, and improving.

Key Takeaway

Don’t wait to get started until you know everything. Condition yourself to take the first step sooner. Because the first step is the kindergarten step. All other learnings and lessons come as a result of that first step. What you learn from a book, class or video is just theory. The application is where the quick and useable lessons kick in. So get going. Get smarter as you go. And get back to me when you realize how useful this approach is.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

Why it’s so important to protect your Golden Eggs.

Our creative team at The Weaponry meets once a week to talk about our Golden Eggs. Yes, Golden Eggs. I realize that sounds like something from a fairytale. Or maybe something you use to make a McMuffin at the Golden Arches.

At The Weaponry, our Golden Eggs are our great creative opportunities.

The name Golden Eggs is important.

First, the opportunities are golden. They are valuable. Special and rare. Like Rose, Blanche, Dorothy and Sophia.

But they are also eggs. Which means they are fragile. And easily destroyed. Especially if they sit on a wall and have a great fall.

We Must Protect These Eggs!

At The Weaponry we realize that we need to protect the Golden Eggs. We need to keep a watchful eye on them. Guard them. Defend them. We need to focus on them. And treat them as if they are special and fragile. Because if we don’t, they will crack, splat or spoil.

Paying special attention is the only way to ensure that your valuable opportunities transform into valuable results. Because success is like a manufacturing line. At the beginning of the line, you have raw opportunity. Then you run that opportunity down the line, through a process to transform that opportunity into a successful result.

But you need to start with an opportunity.

Everyone Has Golden Eggs

You have Golden Eggs too. Yes, you. These are your great opportunities. The ones that you need to protect, defend, and guard to make sure your opportunity is not lost, wasted or destroyed.

Your opportunities may be related to your work or your career. But Golden Eggs can also be that special person that walks into your life. They could be free time with your children. A date with your spouse or main squeeze. Golden Eggs can be that book you should read. The opportunity to exercise, converse, or learn. Golden Eggs come in many shapes and sizes. So don’t be surprised if your Golden Egg is not actually shaped like an egg.

Key Takeaway

Learn to identify your Golden Eggs. Protect them. Give them the special attention, focus and energy they require. That is how you ensure that you get the valuable gold from them.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

5 Fast reads to get you fired up the day after Labor Day.

The day after Labor Day is one of my favorite days of the year. It’s not because we no longer have to wear sunscreen. (We don’t, right?) And it’s not because wearing white pants is now the sweetest taboo.

I love this day because it is the real start to the new year. All students are finally back in school. Football is back at all levels. And today, offices return to full strength after being down players throughout the summer.

From today until Thanksgiving, pumpkin spice joins the realm of gold, frankincense and myrrh the way Neil Young once joined Crosby, Stills and Nash. (Side note: Did you know Neil Young is now married to Daryl Hannah? How weird is that?)

I have written a lot about how freakin excited I am about this real new year. If you need a little motivation to kick off your September-centric year, here are a few quick and timely reads I suggest checking out.

5 Motivational Post-Labor Day Reads

  1. Why September 3rd is the real New Year’s Day.
  2. Why September 6th is the most important day of the year.
  3. Right after Labor Day is the best time for all professionals to do this.
  4. Two questions to refocus your career every Labor Day.
  5. Why there has never been a better time to wear white.

Have a great day! Have a great year! Keep rocking those white pants. And enjoy the no-sunscreen days! (Unless you value your skin health and prefer to avoid those avoidable diseases.)

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.