Recognizing and Avoiding the Slow No.

You should always be aware of the slow no.

It’s the worst of the nos.

Worse than infernos, volcanoes and no-it-alls.

The slow no is the decision that is always going to be no. No matter how much support there is for a yes.

Decision makers will let you explore, research, propose, pile up work towards, and spend a lot of time diddling on things that are always going to finish with a no.

It’s a waste of time, energy, enthusiasm and hope. Like that romantic interest that you know is way out of your league, but they are really nice to you, and you start thinking there is a chance, when there is really no chance there is a chance.

What’s the best way to deal with the slow no?

Cut to the chase.

Ask if this is likely to end in a slow no.

Ask the decision-makers, if all the evidence seems to support a yes, will it still be a no because of politics, budget, bias, distance, favored-competitors, or other factors out of your control.

The slow no is likely to occur when:

  • You wonder why the decision maker hasn’t made a decision like this before
  • The cost seems out of line with the budget
  • It all seems too good to be true (like the whole Lance Armstrong thing)
  • The action would be out of character for the decision maker
  • You smell political factors or nepotism at play
  • They say you are facing 1 in a million odds, and you think they are saying there’s a chance
  • The decision maker puts the word pro in procrastination

The best thing you can do is hit fast forward and turn that slow no into a fast no. Or a know-now no.

You can also openly rescind your proposal or request.

When your change of heart is met with a shrug, you know it was a slow no.

That puts time back into your account. So you can use it more productively on something else. Or someone else.

Key Takeaway

Don’t lose time on a slow no. Sniff them out. Fast forward them to the final answer. And use your time on something more valuable.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

Do you know the pivotal days of your career?

In the story of your life, some days matter more than others. A lot more. In fact, in most careers, there are ten days that make all the difference. The actions you take on those 10 pivotal days not only have an outsized impact on your career, but they also have a transformational impact on your life. These are the days that songs, books and movies are written about. These are the days that will help the actor playing you in the movie about your life win the big awards. So make sure to take good notes for them.

If you take a little time to reflect on your career it is not hard to find your 10 pivotal days. The days that changed the trajectory or accelerated the velocity of your career. The days that earned you new respect, new responsibility and made you more money. The days that you didn’t have vomit on your sweater. (Mom’s spaghetti.)

Here are my 10 Pivotal Days.

  1. The day I got off the couch and called Paul Counsell, The CEO of Cramer Krasselt, and asked for an informational interview. This was the first domino to fall in my career. I got an interview. It lasted 5 hours. I made people laugh. I got a job. Everything else happened because of this call.
  2. The first new business pitch I was in. The client started the meeting by telling our agency we had no chance of winning the account. But I had seen the movie The Secret of My Success. I knew I was the Michael J Fox character. And I had prepared as if this was the biggest moment of my career. Which it was. We won the account. Boom goes the dynamite.
  3. The day I met my wife Dawn. We met at work. The impact she has had on my career growth and entrepreneurial journey can’t be overstated. She is my greatest cheerleader. Like the Toni Basil to my Mickey.
  4. The day I accepted the job as the Creative Director at Engauge. Taking on a new job with new responsibilities in a new jack city with all new coworkers and clients turbocharged my growth and development. It changed my family’s lives too.
  5. The day of my first Nationwide TV commercial shoot. We filmed a Corvette doing donuts in a cul-de-sac in Charlotte, North Carolina, in 100-degree heat. The new clients that I met that day, the challenges of the shoot that we overcame together and the strong friendships I developed with them had a huge influence on me both professionally and personally. But this day was as important for what I didn’t do as it was for what I did do. (Which I know sounds like a lot of do-do.) I wrote a story about that day here.
  6. The day I became Chief Creative Officer of Engauge. The new level of responsibility and opportunity to impact an organization was monumental. My learning, exposure and influence increased tremendously. I was ready to leave Engauge for this kind of opportunity. So when it came to me, it felt like the end of the book The Alchemist. (Which you should read if you haven’t.)
  7. The day I was picked to be part of the pitch team when Engauge was being sold. Being part of the 4-person leadership team that met with all of our potential buyers offered me an advanced degree in business. That process taught me critical lessons that prepared me for my entrepreneurial journey. Like Jamal Malik in Slumdog Millionaire.
  8. The day I was encouraged to start my own agency. I got 2 calls the same day in August of 2015 from former clients. In both conversations, the callers talked about wanting to work with me, but not wanting to work with my current agency. Which led to a discussion of starting my own agency. All the other dominoes had led to this. (Except for the Domino’s that delivers pizza.)
  9. The day I left my job at Moxie to start The Weaponry. It is one thing to think about or talk about starting your own agency. It’s another thing to do it. I had been ramping up The Weaponry by doing night and weekend side work for 5 months. But jumping made everything different. Like Camp Randall Stadium before the 4th Quarter.
  10. The day that The Weaponry signed its first retainer client. The Weaponry had generated significant cash flow over its first year and a half. But it wasn’t predictable. Once we landed our first retainer client we had the stability to hire staff and lease an office. It was when we Pinocchioed from a startup to a real business. 

Key Takeaway

Know your pivotal days. They are valuable to identify. Because they provide clues to your success. They show you what mattered most along your career journey and your story. By knowing your pivotal days, you are also able to recognize when the next pivotal days come along. When you understand how situations and opportunities lead to transformation you better prepare to make sure those opportunities go your way.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

You won’t know if you’ve made the right decision until the very end.

I share a pair of season tickets to the Milwaukee Bucks with a group of other guys. At the start of each season, we rank our games in priority order so that we can each see one of the games we would like to see most. This year, my number-one-ranked game was against the Golden State Warriors. I have never seen Steph Curry play live. Finally, this was my year. Because when the games were handed out, I got the tickets to the Golden State game. It was a swish come true.

My family and I are always looking for fun experiences and adventures. Like the Bucks games. So over the holiday break, my wife Dawn found another cool experience for us to enjoy. It was a torchlit snowshoe hike through a park in rural Wisconsin. I loved the idea of it. We have done similar outings while cross-country skiing. And far from being tiki-torcherous, these outings are magical. So I was all in.

However, the snowshoe hike was a leap of faith. Because when we registered for it, there was no snow on the ground. None. Not a flake. It was kinda like the movie White Christmas. But me and my Rosemary Clooney had faith. So we registered and paid our fee anyway. Because in the forecast it looked as if we were likely to get significant snowfall over the following 10 days.

But in the middle of last week, I discovered a problem. The Golden State Warriors game and the hike were on the same Saturday night. Which is like a plot twist in a sitcom. I thought about my options like any good Dad in a good sitcom would do. I thought about leaving the hike early. I thought about sending Dawn and the kids on the hike while I went to the game with one of my guy friends, like Kramer or George.

Finally, I decided that as much as I wanted to see Stef Curry play, this was the last year that my family of 5 would be together before my 18-year-old daughter Ava leaves for college. So in my Good Luck, Charlie moment, I prioritized the family snowshoe outing.

I decided to see if I could trade my Bucks tickets with someone else in my group. Our group’s Ticketmaster, Darren Fisher, helped me swap my tix for a future game to be determined later. I was bummed to transfer the tickets away. But I want to prioritize family time. (I also want Ticketmaster to not sue me for using the name Ticketmaseter without express written consent.)

Then came the snow. We got all the snow that was predicted and more. We got pounded with nearly 2 feet of snow in 5 days. The conditions were perfect for snowshoeing. That is, until they became too perfect. It seems that the amount of snow, plus wind and cold temperatures messed up the prep for the event. So Friday night we were notified that the event had been postponed to the following weekend.

This meant that I gave up my tickets for nothing. A classic sitcom plot twist. Newman...

So on Saturday afternoon, with no Bucks tickets and no snowshoe hike, I took Ava and my son Johann to our local high school boys’ basketball game. Steph Curry didn’t play in that game. Then I took my sons Johann (16) and Magnus (13) to our health club to work out. Again no, Steph.

When we got home from the club we ate dinner and turned on the Bucks-Warriors Game. If I couldn’t be there in person, I could still watch the game on TV. That’s when the final plot twist of my real-life sitcom was revealed. Steph Curry wasn’t playing. He was taking a scheduled rest day as part of what the NBA calls ‘load management.’

Key Takeaway

Life is full of difficult decisions. This is true in our careers and in our personal lives. Make the best decision you can in the moment, with the information you have at the time. Sometimes you’ll get it right. Sometimes you’ll get it wrong. When you are right, give yourself credit for your good call. When you get it wrong, enjoy a good laugh. And know that you’ve got yourself another good story.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

Why I completely changed my mind on a very important decision.

I never wanted a dog. I didn’t have one as a child. And there were a variety of factors that discouraged me from wanting one as an adult. The Big 5 for me were:

  1. The expense of dog ownership
  2. The damage a dog would do to my home and my slippers.
  3. The added work and responsibility of caring for a dog, given that I didn’t have enough time for the 4 other humans in my home.
  4. The cramp a dog would put on my personal freedom, especially related to travel, and staying inside on cold January mornings in Wisconsin. Woof.
  5. My wife and kids already provided my recommended daily allowance of cuteness.

Yet despite my well-founded reasons for not wanting a dog, my kids wanted a dog. And my wife wanted a dog. That didn’t matter to me. My reasons were better than theirs, which included things like, it will be fun. And, they are so cute.

Getting a dog was a non-negotiable issue for me. Despite all the negotiating my family brought to the non-bargaining table.

Until One Day…

However, 3 years ago I changed my mind. All of my reasons for not wanting a dog were still valid. But new information entered the decision.

One day, while reflecting on my life, I recognized how much my wife had supported my choices to help me live my ideal life. She didn’t flinch when I told her I wanted to become an entrepreneur and launch The Weaponry, the advertising and ideas agency I founded in 2016. She supported the additional work and isolation required when I wanted to start writing books. She supported the additional time and attention needed away from our home when I decided to coach my children in youth football and high school track and field.

In recognizing that my wife and family were supportive of the inconveniences that came with me living my ideal life, I recognized that in their ideal lives, they owned a dog.

We had room for a dog. We could afford a dog. And there were 4 other humans in my home that were willing to care for said imaginary dog. Yet I was preventing my wife and kids from having the life experience they all wanted.

So I changed my mind on something I never thought I would. Not for me. But because it was so important to them.

So in the winter of 2022, after much research and online shopping, we drove to South Carolina on a weekend, picked up an 8-week-old Border Collie named Strawberry, who we renamed Amicalola, and now call Lola for short. And we became a family of 6.

Today, with a year and a half of experience, the benefits of having a dog in our home are obvious. It has changed our family dynamic, mostly for the better. The rest of the family really does a lot to take care of her. And Lola loves me. Because Lola loves everyone. And she didn’t know that I didn’t want her in the first place

Key Takeaway

Don’t be afraid to change your mind. Changing your mind is a great sign of growth, learning and increased intelligence. Your decisions and opinions are made with the information you have at any given time. More information should alter your perspective. And eventually, that information may even change your vote.

We all make difficult decisions by sorting through a complex set of contrasting dilemmas. Whether you are weighing gun legislation, abortion rights, or whether or not to add a pet to your household. These are never black-and-white issues. They are grey issues because there are valid points both for and against both sides of every issue. The more you know about life the more you will adjust your view on most issues. Even if you don’t change your final vote, it will change your perspective and appreciation for a differing opinion. That’s a sign of increased intelligence.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

How to make great choices when you have many options.

My wife Dawn and I have started scheduling our dental cleanings at the same time. It’s a cute couple quirk I have enjoyed. Yesterday was our big day for getting scraped, polished and flossed as a couple.

When we pulled into the dentist’s office there was one open parking spot. So I took it. It was the easiest decision I made all week. Because it was the only option available. It seems we have a very popular dentist. Or they have a very small parking lot.

But this morning I drove to the airport to catch a very early flight, and the parking structure was practically empty. Which reminded me of something Dawn said to me early in our relationship.

The hardest place to park is in an empty parking lot. 

-Dawn Albrecht

The statement sounds moronic. But it’s highly insightful. 

If every parking spot is open you have to think more than you do when there is only one spot. And you probably have not predetermined your empty parking lot decision-making process. Which means that when you arrive at an empty lot you have to make a decision on the spot.

That decision could involve simply taking the closest space to the entrance. But there are often 2 or more highly coveted close spaces. Plus, many times when you park you are not going to one specific entrance. Like when you park at a park. Which is totally meta.

There are a host of other factors to consider.

  • Is there shade I should consider on a hot and sunny day?
  • Will I be going in one door and out another?
  • Do I have multiple places to visit while in this parking lot?
  • Should I consider staying away from shopping carts?
  • What space makes it easiest to drive away? 
  • Where do I want to be when the parking lot fills up?
  • Does it look like Joni Mitchell or Counting Crows were here before they paved paradise?

These are the branches on the decision tree that suddenly sprout when you arrive at the naked parking lot.

But who cares?  It’s just a parking lot. There is no real way to get this decision wrong, Long Duk Dong.

However…

The parking lot is an analogy for your life.

When you only have one option in life you take what you are given. The decision is simple. Because it is a nondecision.

But when all of the options are available, how do you choose?

  • How do you decide where you will live when you could live anywhere?
  • How do you decide which career path to take when you could do anything?
  • How do you decide where to go to school when you could study anywhere?
  • How do you decide where to invest your money?
  • How do you decide what to eat?
  • How do you decide what clothes to wear?
  • How do you decide if you should add a silly final bullet to a list of serious bullets?

How Do You Decide?

You need to develop your own decision-making criteria. Your criteria should be based on your values, philosophies and beliefs. Developing your personal criteria for decisions large and small helps you make better decisions faster in every area of your life.

It is highly valuable to consider what influences your decisions. What are your core beliefs? What are your priorities? And which factors are simply non-factors to you?

Consider the following exercise related to the empty parking lot.

Rank the following factors when deciding where to park:

  1. Speed to my destination
  2. Exercise opportunity
  3. Ease of exit
  4. Isolation from dings
  5. Access to my car
  6. Most privacy for making out

Once you know which of these are most important you can make better choices faster, pussycat.

Your decision-making criteria apply to the parking lot and your bigger life decisions. Establishing and prioritizing your values before you encounter challenging choices related to drugs, sex and stealing help you make better decisions. Knowing your priorities related to your career, investing, family, relationships, health and religion will enable you to make big decisions faster too.

  1. What is the most important factor that will drive your decisions?
  2. What is the second most important?
  3. What is third?

When you take the time to consider these questions and answer them before you pull into the empty parking lot, or make a more important life decision, the answers become easy and obvious.

Key Takeaway

Know what is most important to you. Consider your decision-making hierarchy before you need it. It enables you to make great choices when you have all of the options. And remember, you always have options.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my new book, What Does Your Fortune Cookie Say? from Ripples Media.

How is your personal steering mechanism?

Last night I was mowing my lawn with my John Deere lawn tractor. When I was halfway through mowing my 1.6-acre lawn the steering failed. Which is not a great thing to happen when mowing a lawn. Because typically there is a lot of turning involved if you want to stay out of the ditch, the trees, the flower beds and the local newspaper.

A quick inspection revealed that the pinion gear at the south end of the steering stem was stripped. (No, I did not throw dollar bills at it.)

The gear was no longer engaging with the steering sector which translates the steering wheel’s inputs to the front tires.

I went online and ordered the replacement parts and watched a YouTube video on the replacement process. Because I attend YTTC (YouTube Technical College).

The parts will arrive tomorrow, and I expect to be back in the steering business shortly.

But when you lose the ability to steer a vehicle it makes you think about the universal importance of steering. It makes you think about your own direction and goals. It makes you think about your own ability to avoid ditches, trees and fire hydrants.

Question

How is your personal steering? Are you following the path of your choosing? Are you avoiding the things you know you should avoid? Are you heading towards your goals? Are you exercising your own power of self-control?

Your personal steering is critical to your:

  • Health
  • Fitness
  • Finances
  • Career
  • Relationships
  • Self Esteem
  • Mental Wellbeing
  • Time Management
  • Your ability to not eat a whole can of Pringles in one sitting.

Key Takeaway

Your personal steering mechanism is critical to achieving your life goals. It helps you avoid obstacles. It prevents you from driving off of cliffs. It brings you back on course when you drift. And it ensures that the power of your personal engine is directed where it is most useful. If your life feels off course, check your steering system. That includes your decision-making, discipline and willpower. They are crucial to making it to the finish line in one piece.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons the universe has shared with me check out my new book, What Does Your Fortune Cookie Say? from Ripples Media.

A reminder of the business leader’s primary responsibility.

We’re all experiencing some crazy right now. But if your biggest challenge is that your kids are home from school, demanding fruit snacks, and TikTok-ing around the clock, you are dealing with a great kind of crazy. Enjoy it.

Business Crazy

Unfortunately, many business owners and leaders are dealing with a more challenging kind of crazy right now. For many, everything has gone off script. And now they have to figure out what to do next. Kind of like the fake wrestler who gets hit in their real face, with a real medal folding chair, and it really hurts. But the show must go on.

Right now leadership is all improv, all the time. In many industries business and revenue have been shut off like a water faucet. In times like this, entrepreneurship feels a lot less sexy, and I know it.

Decision Making

If you own a business, or are part of an organization’s leadership team, you are likely facing some very challenging decisions in the immediate future, or as part of your early planning for worst case scenarios (not to be confused with wurst casing scenarios at the sausage factory).

In your war room you will weigh the pros and cons of various decisions. You will model and remodel. You will debate and disagree. And none of it will be easy.

But before you make any final decisions, remember this:

A business leader’s primary responsibility is to make sure the business survives forever.

Key Takeaway

Do what you have to do to keep the business going. The difficult decisions you make now will ensure that once the current climate changes you will once again be able to provide great opportunities for great people and great partners.

*If you know a business leader facing difficult decisions right now, please share this with them.