In a perfect world, you would get better every day. You would become smarter, make more money, lose weight, grow your business and enjoy clearer skin 7 days a week. It’s what competitors want to do. You have these kinds of growth desires both at work and in your personal life. They tend to be even stronger in the months leading up to your high school reunions.
But at times you will face headwinds that won’t allow for growth. Not even Bob Seger can run against them. These headwinds won’t allow you to hit your goals, increase revenue, lose weight, or improve on whatever metrics you are using to measure yourself.
This is because sometimes the prevailing conditions work against you. These conditions can come in various forms, including the following:
Interest rates
Pandemics
Elections
Seasons
Weather
Fuel Prices
Illness
Injury
Cost of Goods
Scarcity of Labor
Venus in retrograde
Holidays
Recessions
Depressions
Travel
Embargoes
Bird Flu (Good luck with those Easter egg dye kits, PAAS…)
These factors can freeze industries and opportunities. They are abnormalities that create additional uncontrolled variables in your success experiments. But they are typically temporary. Unless your category has been totally disrupted. (Make sure you don’t mistake a headwind for category disruption. Or you will find yourself working at Blockbuster, waiting for customers who are never coming back.)
Remember the life-saving advice not to swim against the forces of a riptide. Apply the same advice to headwind conditions. Don’t tire yourself out trying to fight a force you can’t beat. Instead, conserve your energy. Wait it out. Or escape the headwind by moving to a different product, category, opportunity or goal.
Key Takeaway
Set lofty growth and improvement goals for yourself and your organization. But recognize when conditions create headwinds that make them difficult or impossible to achieve. Those conditions are almost always temporary. Adjust your expectations. And prepare to resume your march towards your big hairy, audacious goals as soon as the headwinds abate.
*If you know someone who could benefit from this message, please share it with them.
I love meeting new people. And I love helping people solve problems. I got to do both of those things early one morning in 2016, and I still think about the story often.
The Story
I arrived at Hartsfield Jackson International airport in Atlanta just before 6:30am for a flight to New York City. I was flying to meet with Rachael Ray on the set of her TV show. I was neither a guest nor an audience member on her show. We were meeting between tapings so that I could present scripts for some new commercials we were going to film together. But as I stepped out of my car in the airport parking garage a panicked woman approached me saying,
“I’m so sorry to bother you. But I just locked myself out of my car. My phone, purse, laptop and suitcase are all locked inside. I don’t know what to do.”
Talk about an exciting start to your day! The woman’s name was Kelly Harbin. She said she was flying to St. Louis on an 8:00 am flight. So we started going through our options. And yes, I said OUR options. Because as a professional problem solver, when someone brings me a problem, it becomes my problem too. Except for maybe hair loss. With hair loss, you’re on your own.
This was the scene that early morning at ATL when Kelly and I went into super solver mode.
So, like a couple of resourceful first-world problem solvers, we sprang into action! I pulled out my trusty smartphone, and we called the airport to see if they had an unlocking service. They didn’t. Boo. But they did offer us the phone number of a locksmith partner who may be able to help. Yay!
So we called the locksmith. And yes, they could send someone to help. Yay! But not until 9:00am. Boo.
So we looked at other options.
Me: Do you have a AAA membership?
Kelly: No.
Me: Do you have emergency services through your car manufacturer?
Kelly: No.
Me: Hmmm. Do you have any sevens?
Kelly: No. Go Fish.
Me: What time is your meeting in St. Louis?
Kelly: 11:00 am.
Me: So a later flight won’t work?
Kelly: No. And my company is counting on me to be there. We have built a technology product for this client and they are refusing to close the deal because they don’t understand it. I need to walk them through how the product works and solves their problem, or the multi-million dollar deal will fall apart! (Dun-Dun-Dun!)
Me: Do you have your driver’s license?
Kelly: No.
Me: Why don’t we go see how we can get you through security without ID. (Heck, I got into bars in college all the time without an ID. How hard could it be?)
Kelly: (reluctantly) Let me check my car one more time just to make sure I’m not losing my mind.
At this point she walked back to her Ford Edge for another check. And I began searching on my phone for a Ford dealership that may be able to help.
A moment later she returned, slumped her shoulders and said, “You should go and catch your flight. And you can tell everyone on Facebook and Twitter that you met the dumbest woman in America. Because I have a Ford Edge. And the Edge has a keypad on the driver door.”
Me: Do you know the code?
Kelly: Yes.
Me: So you’re all set!
Kelly Yes!
At this point Kelly and I, strangers only moments ago, hugged, laughed and cheered on the top of the parking deck at the airport in the pre-dawn darkness. We celebrated our victory like we had just won the Showcase Showdown on The Price Is Right.
I made a new friend before 6:45am. Kelly made her flight. I got a test run on a valuable problem solving scenario. The Ford Edge got serious credit for a great problem-solving, flight-catching and potentially deal-saving feature. And as Kelly said, I got to tell all of my friends on Facebook, Twitter and LinkedIn about her morning. Kelly made the meeting! She closed that deal. And she no longer closes her car door until she has her key in hand.
Key Takeaway
Life presents an all-you-can-eat buffet of problems. The key is to become good at solving them. This means coming up with multiple ways to address the problem you face. The more solutions you consider, the more likely you will arrive at a great solve. And chances are, you’re problem isn’t as bad as you first thought it was. Just ask Kelly.
*If you know someone who could benefit from this message, please share it with them.
Happy Valentine’s Day! Lately, I have been thinking a lot about the method of modern love. Because love is the most powerful, valuable and positive emotion in our treasure chest. I have had daily reminders of how short life really is. (And not just for Kevin Hart.) So you need to make the most of your time on Earth. Spend as much time as you can doing the things you love, in places you love, with people you love. Like Doc, Isaac, Gopher, Julie and Captain Stubing.
To take stock of the things I love, I have created this list. I encourage you to take an hour to write down 100 things you love, too. Not only will it force you to think about your favorite people, places, and things, but it will also help serve as a map to live a life you love.
I did this exercise a few years ago. You can see my 2021 list here. I didn’t look at it before writing this list. So it will be interesting to see what did and didn’t make both lists.
Here’s what I came up with in 2025. There are many more things that could be on this list. Because there is so much to love in life. Never forget that.
Things I love in 2025, In A Particular Order.
My wife Dawn
My kids Ava, Johann and Magnus
My parents, Robert and Jill Albrecht
My sisters Heather, Alison and Donielle (that’s not a typo). And I love our crazy birthday story!
Waking up before my alarm
Creative ideas
Putting a smile on my face when I first wake up.
Making grumpy people smile.
Helping my clients grow their businesses
Reading graduate level books
Skiing with my son Magnus
Listening to my son Johann play piano or saxophone
My home weight room. I can blast my own music and yell. It has a great vibe.
Running my Ariens snowblower through a fresh snowfall. This line has been brought to you by Ariens.
The taste of maple sap form a galvanized bucket. (Real Vermont Boy Stuff.)
Mountain Biking
Pizza
Compound interest
Hummingbirds
Northern lights
Boogie Boarding
Printing photos from my adventures and hanging them on my wall as a reminder to really live
Writing newsletters, blog posts, and books. Oh My!
Seeing my people in real life
Making a new friend on an airplane
G-Shock Watches
American Giant Hoodies
My Topo Design Mountain pants (they don’t make them anymore.)
My hiking boots
Moonlight cross country skiing with my Dad in Vermont
A Paris dinner cruise
Floating down the Aare River in Bern, Switzerland
The crazy traffic in Bangalore, India
Bryce Canyon
The Narrows at Zion National Park
Seeing Bears in the Wild (when I’m not holding a salmon)
Laughing until I cry
My Jeep Rubicon
The Weaponry
The color red.
Trucker hats
My Halo pizza oven
Making minds sparkle
Giving keynote speeches
Family reunions
Guys trips
My home theater
Frozen bananas
Getting upgraded to first class on Delta flights
The Salt Lake City Airport
Coaching my daughter Ava in track and field
Coaching my son Magnus in football
Buffalo (the animals and the wings)
When things go wrong and you get a good story out of it
A good comeback, in sports and in life
Chocolate milk
My wedding day (But once was enough.)
My Grandparents
My Aunts and Uncles
Cousins (The relatives. Not the subs.)
Black olives
Grilled Cheese sandwiches
Music Concerts
Snowmobiling
Chicago
Hilton Head Island
A great photo I was lucky enough to catch
My Atlanta friends
My friends from home in the Upper Valley
Turks and Caicos
Ben & Jerry’s New York Super Fudge Chunk
Vermont
Ginger Beer
Breakfast burritos
Sunrises and Sunsets
Great Comedians
Great Churros
Long road trips
Baseball and football cards from the 1980s
My Gerber tool
Throwing the discus
My Mack Weldon Atlas Bag
The Republic of Tea Ginger Peach,
Darn Tough Socks
Atomic Habits by James Clear
Connecting dots
Simon Pearce glass
Being totally present
Roller Coasters
The Last Dance documentary series
Yahtzee (especially when I get Yahtzee twice in one game)
The museum of memories I am building in my mind
My John Deere lawn tractor.
Mt. Rainier
Sweet Tea
A New York Strip (The steak. Don’t be pervy.)
Fishing in the rain
Maui Jim Sun glasses
Luftballoons
Someone else having hiccups
Dalmatians
Key Takeaway
Fill your life with the things you love. The people, places, activities, feelings, foods, and drinks you love will lead you to a life you love. And life is too short to fill with anything else.
*If you know someone who could benefit from this message, please share it with them.
On Saturday, January 4th, I attended a dinner party at a restaurant in downtown Milwaukee.
I had a really good time with some really good friends.
I know I had a really good time because, around midnight, the valet sought me out in the private room I was in in the back of the restaurant to hand me my keys. I was standing in a circle of the last of the party-goers who weren’t even done with the night. Like John Cougar said before he got mellencamped.
Apparently, I had stayed at the party so long that the valet was turning into a parking pumpkin, and wanted to go home. So he had parked my car just outside the front door, found me in the restaurant, handed me the keys and walked away. Not only was he not looking for a tip, he didn’t even charge me for the valet parking. Which meant that I had enjoyed myself so much that I actually saved money in the process.
Reflection
It can be hard to know whether or not you are being generally successful in life. Not everything is easily scored. But in my scorebook, if the valet comes to find you at a party because he wants to go home and play Grand Theft Auto, and you still want to stay and hangout with your wife and your 4 other friends who aren’t ready to leave, it is a good sign, that at least for the night, you are winning at life. (Also according to my scorebook, if those friends will answer to Pablo or Bert, even though those are not their real names, you score bonus points.)
Key Takeaway
To live a great life, spend more time with people you want to stay up late with. Go to events you don’t want to leave. We have a finite amount of time on this planet. Make it count.
*If you know someone who could benefit from this message, please share it with them.
We are all on some type of self-improvement journey. It’s how we are wired as humans. There are always things we can find to improve. And the beginning of a new year is like Improvapalooza. Suddenly, we are thinking of all the things we should do to make more money, read more books and look better naked. (Presumably while reading books.)
There are 3 key points on your self improvement journey.
Your starting point
Your current position
Your ideal
To maintain motivation, you need to balance how much time you spend focused on the distance to your goal, versus the progress you have made.
If you only focus on the ideal goal you will spend somewhere between 99% and 100% of your time on the journey disappointed.
Because you are always falling short. Like Martin.
If you spend all of your time focused on your growth you can feel like you have done enough.
Which will make you feel prematurely satisfied. A condition I call PreMatSat. (Which I think is also the test you take to get into med school.)
In this case, you are likely to settle for less than you set out to achieve.
The key is a balanced diet of both perspectives.
Just as your ideal food intake requires a proper balance of protein and carbohydrates, motivation requires a balance of attention towards both your goals and your growth.
I have found a simple formula that works best for me.
Think of this like spending your work week focused on your goals and your weekends enjoying your growth. It provides a great combination of grind time and satisfaction with your accomplishments.
Key Takeaway
It is important to set lofty goals to push yourself to become the best you can be. But the real win isn’t simply in achieving your goals. The win is in the improvement. The goal is the tool to keep you marching forward. The growth is the reward. It’s the fruit you harvest. If you don’t take a little time to look at your improved physique in the mirror, enjoy a bit of that hard-won money, or admire your elevated skills, you are planting a garden without ever eating the crop. Don’t focus so much on the destination that you forget that the real value is in the journey. And it always has been.
*If you know someone who could benefit from this message, please share it with them.
At the beginning of a new year, I attempt to put my accumulated wisdom to good use. I reflect on the important lessons I have learned so I can project a better year ahead. A year that is packed with the things I consider most important. And a year that minimizes or eliminates the things that work against me. Like sweet tea and peanut brittle.
As a part of this process in 2025, I made a list of reminders as I start the new year. You may find some value in this. Or the value may be in deciding to create your own list.
1. Use your time. It’s your most valuable asset. It’s finite. Don’t waste it. Even if you are sitting on the dock of the bay.
2. Do hard things. They are the most rewarding.
3. Do something valuable for yourself first thing every morning. That is your golden time. The filet of the day. It’s even better than a Filet O’ Fish.
4. Don’t overlook the compounding effect. Good habits, exercise, kindness, investing, being trustworthy, writing, brushing your teeth. They help more the more you do them.
5. Surrounding yourself with great people leads to a great life.
6. Weigh yourself every day. It provides a direct link between your actions and the results. Both good and bad.
7. Reach out to others first. The world is full of lonely people afraid to make the first move.
8. Get rid of the things that don’t serve you. It works the same way editing makes your writing better. It helps you move faster and lighter. And frees up space in your brain.
9. Find a passion project. These help make life more fun and enjoyable. Remember, you are the one responsible for putting fun and enjoyment in your life.
10.Discover your purpose. This is your lifelong quest. The sooner you find it the more meaningful your time after it will be.
11. Don’t stay in a job that has you dreading Mondays. Move along. There is a better option for you. (Unless your job is dreading hair. Then, you should probably also dread on Mondays.)
12.Develop and maintain connections across multiple generations. You can learn a lot from those older and younger than you. Like how to turn on the remote. Or what a manual transmission was.
13.Provide value before you try to extract value. This is always the order.
14.Be an imperfectionist. Take action first. Improve as you go. Be comfortable with mistakes. They are approximations that get you to the right answer faster.
15.Always bet on yourself. It’s the safest bet you will ever make. And listen to Kenny Rogers.
16.Call your parents while you still can. If you no longer can, then make sure to recall your parents often.
17.Remember that you are part of a trustee family. You are entrusted with carrying the family legacy forward for all of those who came before and those who will come after you. Recognize what others have done to put you where you are now. And do your part for those yet to come.
18. Make new memories with old friends. This is the best.
19.Set lofty goals and plans to achieve them.
20. At the end of our days, the only thing that will matter is the impact we have on others. If your actions are selfish, your impact dies when you do. (Note: impact is also a leading cause of death.)
21.Exercise is the best medicine. And it’s available without a prescription.
22.Those who laugh the most have the best life.
23.If you can delay your gratification you can achieve anything.
24.Always do what you know is right.
25.If you can’t eat, sleep. If you can’t sleep, eat. (I use this one more than you know.)
Bonus Jonas:
26. Give people more than they expect.
Key Takeaway
Through trial and error, and through your readings, and wrongings, you will discover great lessons. Collect them. Remind yourself of them often. They will serve as reliable guideposts to health, happiness and success. And they make for a great inheritance for you to pass along.
*If you know someone who could benefit from this message, please share it with them.
The end of the year is always an exciting time for 3 reasons.
We get to reflect on our wins and successes from a good year, preferably with a Kip Dynamite fist pump.
We get to leave a bad year behind the way Bill Murray sneaks away from Father Rat Farts after he gets struck by lightning in Caddyshack.
We get to start a fresh new year full of hope, like Hope Solo.
Preparing For 2025
Now it’s time to prepare for a great 2025. Why prepare? Because great years, like great lives, don’t just happen. You make them happen.
A key element of living a great life is self-reflection. Asking yourself good questions is like conducting your own performance review. It’s a simple way to discover where you need to course correct, where your course is already correct, and where your corset could help correct.
1. Am I educating myself? Getting better starts with getting smarter. Continue to self-educate and your knowledge, abilities, and competitive advantages will grow like compound interest.
If you only read one thing in 2025, I suggest reading The One Thing.
2. Am I exercising enough? Your body is your life vehicle. Regular exercise keeps it in top shape. Which will allow you to travel further, faster and over rougher terrain without breaking down, like Tone-Loc.
3. Am I giving enough to others? Shel Silverstein famously wrote about The Giving Tree. But there is also a magical Giving Boomerang (perhaps made of wood from the giving tree). Because when you give your time, talent and treasure to others, good things come back to you in even bigger and better ways.
4. Am I disciplined enough? Discipline is what gets the job done. If you are not doing the things you’ve committed to, or if you are not avoiding the things you should avoid, check your discipline. Remember, you only need enough to create a habit. Then the habit takes over and discipline can be deployed towards something else. Read James Clear’s Atomic Habits if you want to become great at developing great new habits.
5. Am I thinking big enough? The answer for 99% of us is no. So start thinking bigger! Think as big as you can. Think Elon Musky. Because bigger thoughts lead to bigger results. It costs the same amount to think big as it does to think small. But the return on your thinking investment is much different. You can always go bigger. #TWSS
6. Am I taking the actions that matter most? Not all actions are created equal. Remember the 80/20 rule. Find the small actions with the biggest rewards. There are a lot of actions that generate very little results. Simply taking the right kinds of action (interacting with the right people for example) can change your life. For proof see Sliding Doors or Run Lola Run.
7. Am I getting better or getting worse? Check your trajectory. You are either headed up or down on every possible measure. The good news is that with all but some physical aging issues you can always improve your own angle through focused effort, commitment and mindset.
8. Am I strengthening my network? Most people think far too little about the strength of their network. But take it from the mobile carriers, it is all about the strength of your network. Continue to develop and maintain meaningful relationships. Make as many genuine friendships as you can. When you do, your social, professional and political capital will continue to grow. Which opens you to more opportunities. Remember, opportunities come through humans.
Some Milwaukee W-Club members flashing our gang sign. (I am very pleased with my font choice.)
9. Am I valuable to know? Do you add value to others? Are you kind, helpful, or inspiring? Do you offer access and connections? Are you are great listener? Really think about the value you offer others. The more value you offer, the more people will seek you out. And you want to be sought after. Just not by police. Or hitmen. Or Glenn Close.
10. Am I keeping my word? Trustworthiness is the bedrock of relationships, and the gateway to opportunity. Check your trustworthiness more often than once a year. Keeping your word is required on a daily basis. Like flossing and changing your undies.
11. Am I living into my vision for myself? You have aspirations. But simply having aspirations is not enough. You have to get yourself to the destination. You have to become the person you imagined, dragon. Do the doing, not just the dreaming.
My son Magnus envisioning at Yosemite this summer.
12. Am I noticing those who need me? We all have people who need us. Family, friends, clients, employees, community members. Do you see them? Do you notice what they need from you? Do you notice what you have to give?
13. Am I being present? Be now. This is all you ever have.
14. Am I taking care of my health? Have you seen your doctor and dentist lately? Do you have a doctor and dentist? How about a mental health specialist? A chiropractor? Take care of yourself. Because everybody needs a body.
15.Am I eating well? You are what you eat. Literally. Be mindful of your personal building materials. It makes a difference. Because you don’t want to look like Cheetos in your Speedos.
16. Do I have a healthy way to de-stress? The world is an all-you-can-eat stress buffet. You need to have ways to rid yourself of the stress. Sleep, exercise and church are my go-to’s. Find your ways to de-stress best.
17. Am I spending enough time in nature? Spending time in nature is great for re-grounding yourself. A little quiet time with Mama Nature provides peace and perspective you can’t get anywhere else.
18. Am I getting enough sleep? Sleep is the great reset button. It enables you to regenerate your best self. Take advantage of it. Get as much as you need.
19. Am I finding joy in my work? Work fills half of your waking hours. Finding joy in work is finding joy in life. If you are not finding joy it is time for a change. A new approach, a new job, or a new career should be on the table. And a bottle of Joy should be on the counter next to the kitchen sink.
20. Does my boss value me? An unfair amount of your happiness is tied to your relationship with your boss. If you have a boss that values you and treats you well you have won half the battle. If not, make a change. Life is too short for bad bosses.
21. Am I living a story worth reading? You only get one shot at life. Make it great. make it a story worth telling, worth hearing and worth reading.
22. Am I positively impacting others? At the end of our days, the only thing that really matters is the impact we have on each other. Focus on making a positive impact and you will live a great life.
23. Am I laughing enough? This is the easiest way to measure happiness. Laughter is more valuable than money. Spend more time with the people who make you laugh. They will make you feel most alive.
All Rights Are Reserved. All Lefts Are Outgoing.
24. Am I investing enough in my most important relationship? Think of the one relationship that means more to you than any other. A spouse or significant other. A parent, child or sibling. A friend, partner or neighbor. Are you investing in that person as much as you should? Always give the most important people the most.
Key Takeaway
Self-improvement starts with asking yourself good questions. You are a work in progress. Knowing what you should work on is how you make the progress.
*If you know someone who would benefit from these questions, please share this with them.
How do you make yourself more important? It’s a simple but valuable question to ask. While there may be a million ways to become more important, there is one proven approach that anyone can use, regardless of your current skills and resources. It even works if you are not really, really good-looking, like Zoolander.
Here it is in two simple steps.
In every situation you are in determine who is the most important person.
Make yourself useful to that person.
Some examples:
In school, become useful to your teacher, professor, principal or Dean. Volunteer. Ask questions or provide answers. Make them look good during their annual evaluations. (Definitely do that last one.)
On a team, make yourself useful to your coach. This could be through actions or attitude. Set a great example. Help set up for practice or clean up after. You could also show up every day really tall, fast, strong, or coordinated. Coaches love that.
As an employee, make yourself useful to your boss, Hugo. Get your work done on time, every time. Help improve processes, efficiencies and effectiveness. Help improve revenue or profitability. If your boss is a bumbling idiot, help them hide it. (I always appreciate it when my team does that for me.)
At a party, make yourself useful to the host. Be a quick set of helping hands. Smile and have a good time. Introduce people. Play the games the host wants played. Unless the host is P-Diddy.
At home, there are always opportunities to be useful to your spouse or your parents. And making yourself more useful at home is one of the most important things you can do.
Try It Yourself
Start by evaluating who is the most important person in every room or situation you are in. Most of the time, this is easier than it sounds.
Then look for opportunities to provide value.
It’s a great habit to develop. And you’ll get better at it the more you practice. Soon you’ll recognize how valuable this approach is when you are the most important person in the room and others are going out of their way to be useful to you.
Key Takeaway
People are deemed important because they add value in some way. It may be through their intelligence, leadership, experience, responsibility, or a range of other skills and attributes. When you make yourself valuable to those people, you are adding to the value they bring. Which in turn increases your usefulness. As a result, you stand out from the crowd in the eyes of the person who already stands out from the crowd. Remember, your value is directly related to your contribution. Contribute to the most important person in the room’s success and you will contribute to everyone in the room’s success. That is how you make yourself important.
*If you know someone who could benefit from this message, please share it with them.
Welcome to December. 2024 is now 11/12ths complete. Which means you have one month left to make progress on your life and yearly goals. If you are a procrastinator, you have already hit the snooze button 11 times, and it is now time to get up and go. (If you are an amateurcrastinator you are not as good a procrastinator. But I don’t know if that means you put things off more or less. #ThingsThatMakeYouGoHmmm.)
December means you have one month left to:
Finish the year fitter, not fatter. The best way to a better body in 2025 is to start in 2024.
Revisit your New Year’s resolution. You likely left it somewhere in January.
Start a new habit. (ReadAtomic Habits by James Clear to check the box on this and the next item. Plus it is half-price right now. You are welcome.)
Read a great book this year. (See above.)
Get in touch with that person or people you haven’t touched in too long.
Go to church. December is the best time to go anyway, for Christ’s sake. And for the bread and juice. And to try to get off the naughty list.
Donate to charity. (And get the tax benefits.)
Start that business. (I am working on starting an Excite Hustle with my son. We have talked about it for forever. But we are going to make it happen this month! An Excite Hustles is like a side hustle, but it excites you about doing work.)
Begin writing that book. Just start by writing down a simple outline of what you know about the topic, or a paragraph summarizing the plot, like Sir Mix-A-Plot. I write my books in a Google Doc. You don’t need anything fancy. Or schmancy.
Take that trip. Or schedule and book that vacation. It’s a great time to lock in your spring or summer travel and give yourself something to look forward to this winter. Unless you live somewhere vacationy already. In which case, pick another thing to do with your 12th month.
Do a million other things. Those first ten items were just examples. I don’t have time to write an exhaustive list of everything you could possibly do this month. Because we both have more important things to do. So let’s go, Geronimo!
Key Takeaway
Time keeps on slipping, slipping, slipping into the future. You have to recognize the passage of time to make its scarcity useful. The last month of the year, the last day of the week and the last hours of the day create a valuable sense of urgency, signaling it’s go time. Remember, when you hit a deadline, the opportunities afforded by that unit of time are dead. Let that motivate you to go now. There’s no better time.
*If you know someone who could benefit from this message, please share it with them.
Adam Albrecht Blog 