inspiration – Page 40 – Adam Albrecht Blog

The writing is on the wall, and I love it.

I don’t have any tattoos. I probably never will. But I do have an advertising and idea agency called The Weaponry. And ever since we moved into our new office space I can understand the passion for tattoos. Because The Weaponry office now offers a blank canvas to adorn with meaningful words and images that are profound to us. I find myself giddy over the new ink we could apply to our empty spaces. Yet I don’t worry that my Mom and Dad will keel over dead, wondering where they went wrong as parents. #winwin

Our Latest Sign

Every time we personalize our new space it feels even more like The Weaponry. More like home. More like us. Yesterday was really fun for me because we had a new sign added to the wall behind my desk.

I love having this statement in my office as a constant reminder as I work. I also love the white wall and the Cream City Brick in our office. Fine, I love everything about working at The Weaponry. There, I said it.

I love this statement. It is a constant reminder of the power of the human mind. It offers us the power to create anything. It can solve any problem. And it is the greatest resource any of us will ever possess.

Here is a time-lapse video of our new sign being applied.

I love this wall. And I love The Weaponry shield as the punctuation at the end of the statement.

Your Takeaway

If you find this statement as powerful as I do let me know. I would be happy to share an image you could use as a lock screen on your phone or a background image for your computer. Maybe we’ll even put it on a sticker, poster, button, t-shirt or temporary tattoo. But if you want to turn it into a permanent tattoo, not only will I send you the artwork, I may pay for it myself.

*If you want to see the other sign we installed yesterday consider subscribing to this blog. I’m sure there will be a post about that soon too.

How to prevent your dreams from crashing into a ditch this year.

Have you engaged in some self-evaluation over the past week? I have. The start of a new year has a funny way of forcing us to take stock of what we have, how we look, the state of our careers, our relationships and the effects of our bad habits. Then, once a year, we take actions to course correct. But this once-a-year-course-correction approach is severely flawed. Almost as flawed as my ability to properly fold fitted sheets.

Life is a highway

Imagine your ideal life as a road. All you have to do is drive on it. Now, imagine you find yourself veering ever-so-slightly towards the ditch, or oncoming traffic. When should you make a course correction? As soon you recognize you are veering! But what if you don’t? What if you only steer once a year?

The problem with annual corrections

If you only make a course correction once a year, you will only ever make a maximum of 100 adjustments (and that’s making some generous assumptions about your longevity and the age at which you scribbled your first New Year’s resolution).

At just 100 adjustments over a lifetime, one of two things happens. You either veer far off course each year, or you travel really, really, really slowly to prevent winding up in the ditch before the end of the year. Either way, 100 lifetime corrections severely limits your ability to travel your ideal path.

Driver Safety Quiz

Question: How often do you need to make subtle adjustments when you are driving an actual car on an actual road?

Answer: Every few seconds.

What should you do instead?

It’s simple math. An annual evaluation and course correction will allow you 100 chances to follow your true path. A monthly correction will provide you with 1200 chances. Weekly evaluations provide 5200 lifetime adjustments. While a daily course correction will provide you with 36,500 chances to travel your true path (plus roughly 25 leap days which you can use as you please).

I’m not saying you need to course correct every day. I’m also not saying you shouldn’t. But a weekly or monthly inventory check will dramatically improve your odds of attaining your goals and living into the life of your design.

So don’t wait until the end of the year. Start by re-evaluating your course today, one week into the new year. If you are not heading towards your own true north, make the necessary adjustments now. Keep recalibrating. And steer yourself exactly where you want to go.

*If you want to read a post from this blog more than once per year please subscribe to receive about two posts per week via email.

How to be more courageous in the new year.

What would you do if nothing scared you? Would you wrestle a rabid alligator? Be the first person on the dance floor? Jump out of rocket ships? Invite a family of termites to your log cabin for a long weekend? Or would you do something even scarier, like change career paths in your prime?

Fearless you would be unstoppable. Unfortunately, fear is the greatest tranquilizer on Earth. It can stop a talented human like you in your tracks. Fear can prevent you from becoming the amazing person you were born to be. I hate that.

Fear vs Courage

I’ve had several conversations this week about fear and courage. It becomes a central topic this time of year as we aim to renew ourselves each January. So I’ve turned to one of my favorite quotes on the topic from Cus D’Amato. Cus was one of the greatest boxing trainers of all time. He used to train World Heavyweight Champion, Mike Tyson. If anyone knows about fear, Cus does. Here’s what he says:

I tell my kids, what is the difference between a hero and a coward? What is the difference between being yellow and being brave? No difference. Only what you do. They both feel the same. They both fear dying and getting hurt. The man who is yellow refuses to face up to what he’s got to face. The hero is more disciplined and he fights those feelings off and he does what he has to do. But they both feel the same, the hero and the coward. People who watch you judge you on what you do, not how you feel. -Cus D’Amato

Whoa!

The key is not being immune to fear. Because everyone feels it. The key is to keep moving and keep doing despite the fear. What you feel is irrelevant. What you do makes all the difference.

Me and Fear

Since I founded the advertising and idea agency, The Weaponry, I have been meeting fear on Main Street at high noon every day. I don’t know what tomorrow will bring. I don’t know what the second quarter of the year looks like. And I don’t have a back-up plan.

But I show up every day. I put one foot in front of the other. I keep moving forward. And I keep winning. I keep living into the life I want and traveling the career path I created in my head. If it all ended tomorrow I would be proud to have been brave enough to try. Brave enough to leave a predictable path for the potential of a greater reward on many levels. The fear just makes the victories sweeter.

Key Take Away

At the beginning of the year you should have big plans and goals for yourself. You should want to become a better You. But perhaps the most important goal you should have is to simply step towards the fear and fight through it. We all feel fear. It is hardwired into us. Bur fear is just a yellow traffic light. You get to choose whether you treat it like a red light or a green.

*If you know someone who you think needs a little push to get them to step towards their fear, please share the Cus D’Amato quote with them. When facing fear it helps to have all the ammunition you can get.

The best way to make your New Year’s resolution stick.

Happy Resolution Season! Today kicks off the magical four-week period at the beginning of the year when everyone wants to change their lives for the better. If you are a regular gym-goer it is the worst time of year. Because when you arrive for your regular workout some dude who hasn’t exercised in eleven months is wheezing and dripping all over your treadmill.

What do you want to change?

You probably have a list of things you want to start, stop or improve. I applaud that. But far too often, despite the fresh optimism of the new year, we fail to turn our resolutions into powerful new habits. So I will share my secret, counterintuitive technique that makes it much easier to create a healthy new habit.

How Hard Do You Work?

It is natural to assume that if you want to make a major change in your life you should work hard at it. That approach works for some. The beaver loves to be busy. The sled dog loves to mush. But the couch potato loves to potate on the couch. For most people the hard work simply reminds them how much they dislike the hard work. That’s why the activity hasn’t developed into a habit, yet.

I was at the gym when it opened this morning to start the year with a leg workout. (I’m not actually as svelte as stick-figure me).

The Easier Approach

My secret formula to goal achievement is to put in less effort. While it is natural to think that hard work in the gym or the office will get you better results faster, your long-term success will be hampered. Because most people quickly grow tired of the work, the suffering, the pain or the sacrifice.

Get Lazy to Win

When I start a new habit, or resume my workout routine after a pause, I do less than I could. I do less than I should. And that is the key. By under-exerting myself I keep the activity enjoyable. I check the box. I know I worked out, or spent time on the project, or studying or whatever the case may be. But I only did the minimum. Or the medium. But never even close to the maximum. At first.

This does 3 things:

It makes me feel accomplished. After all, I did work towards my goal. I got on the cardio machine. I lifted weights. I created an initial sketch of the business I wanted to start. I skipped dessert. (Yay me! I’m doing it!)
It makes it fun I did the parts that make the endeavor enjoyable. I worked up some sweat. But I didn’t push hard enough to suffer. I didn’t cramp. I didn’t feel like throwing up. I didn’t overload my brain. And most importantly, I never wished that it was over.
It makes me hungry for more. This is the key. I know I can do more. I know I have more in me. Even in this early stage. So I look forward to more.

Calluses vs. Blisters

Hard works requires calluses. You need to build up layers of your own armor. You do this through repetition. Slowly, repeatedly over time. Your body develops a tolerance to the work and the motion. So you can withstand more.

But most people blister. They work harder than they are prepared for in the beginning. And their body or brain rejects the work. The effort is seen as a threat rather than a treat. You get sore. The pain says stop. The skin bubbles and peels off and then you bleed. All the feedback is negative. The rational person rejects the entire activity. Then retreats to the couch again to potate.

But people who slowly build calluses keep going. They see the improvement they are after. Which means they can increase the effort without decreasing the fun. They feel accomplished and prepared for more. It’s a beautiful thing.

Staring my business

When I started my adverting and idea agency, The Weaponry, I had a vision for what the perfect, fully-formed agency would look like. But I started small. And slow. I didn’t worry about all the things I should be doing, or that I would eventually need to do to make the business in my head a reality. If I tried to do it all from the beginning I likely would have been overwhelmed, stressed or scared. Instead, I did a little bit more every day. And it’s been fun the entire time. The kind of fun that keeps me coming back for more.

The Key Take Away

Don’t kill yourself in January. Underdo it. Make it fun. And make yourself want to come back for more. Plan for long-term success. But allow yourself time to build momentum. By doing so you can change your life forever. Starting today. Isn’t that exciting? So do less. Enjoy more. And get a little bit better everyday.

Happy 2018. This is your year!

*If one of your goals is to read more in 2018, subscribe to this blog. I’ll share a few hundred words to read a couple of times per week. Which is not enough to hurt you.

I’m working this week for the first time in 18 years.

I’m heading to the office today. I was there yesterday. And I’ll be there tomorrow too. While this might not seem significant to you, it is to me. This marks the first time since I partied like Prince that I have gone to an office between Christmas Day and New Year’s Eve.

Before I launched my own business I worked at an adverting agency that shut down during this span. Before that, I saved my vacation days to enjoy the entire holiday week off. Before that was 1999, the last year I was in the office. Back then I was worried about the havoc Y2K was going to wreak on my Blockbuster account.

Today

I couldn’t be happier about going to work today. Don’t get me wrong. I love my family and spending time with Dawn (my wife partner) and 3 children. But I started my advertising and idea agency, The Weaponry, because I thought it would be the best way to ensure stability for my family. Today, The Weaponry is extremely busy. And I have things to take care of.

This week I have three precious days to focus on The Weaponry’s past, present and future.

The Past.

We are busy tying a giant red bow on 2017. It looks like we will double our revenue from 2016. But we have financial matters to complete before we arrive at the final numbers. This week we have invoices to send and expenses to expense. We are also investing more in infrastructure before the close of the year. On our shopping list:

Large TV/monitor for our conference room
6 high stools for our recently ordered 48-inch x 96-inch high-top conference room table (it is red!)
Giant signs for 2 walls.
A refrigerator
A new printer/copier/fax machine/ smoke signal sender/ Carrier Pigeon launcher
Surf Board coffee table (you can read about it by clicking here)

The Present.

We are very fortunate to have a lot of work going through the agency right now. In fact, we will have four client presentations in the first week of 2018. Here’s a glimpse of what we are working on:

A major website redesign that will launch in early February
Several ads for various print campaigns
Ads for a Facebook paid media campaign
2 completely new brand logos
A new brand name for a client (following a series of major acquisitions)
A brand repositioning project
A fun t-shirt design for a client that we just sent to the screen printer
A choreographed new business dance routine spectacular that we will perform in every new business meeting in 2018 (If you want to see it just invite us to come talk)

While our clients are enjoying a well deserved break, we are stealing some time to finish painting our office. Yesterday we finished painting another individual office. We finished painting our hallway, and started on our conference room. Today we plan to finish the conference room and then hang up the rollers and brushes until we expand into more space.

The Future.

We are busy preparing for 2018. This is an extremely exciting time for us. Starting on January 1st, The Weaponry will be providing health and dental insurance to full-time employees. I am extremely proud of this milestone and will share more about finding insurance in a future post. We are also considering adding a couple of new people to our team. We are exploring office options for our employees who live outside Milwaukee (specifically in Columbus and Atlanta). I feel very fortunate to have to deal with such issues.

Thank You

I sincerely appreciate you following this journey by reading The Perfect Agency Project. The readership of this blog doubled from 2015 to 2016. And it doubled again in 2017 thanks to readers like you. To make sure you never miss an update please subscribe to receive each post via email. I’ll even spring for the postage.

My lunch with one of the greatest sportscasters of all time.

People die every day. This year I lost my friends Kirk McDonald and Kate Gruetzmacher in their early 40’s to brain cancer. I lost my 100-year-old Grammy to, well, being 100. And just before Christmas I lost sports broadcaster Dick Enberg, at 82, to a heart attack.

The Broadcaster

Dick Enberg was the sportscaster of my youth. He broadcast 8 Super Bowls, the Olympics, The Masters, Wimbledon, Major League Baseball, college basketball and boxing, His catch phrase, Oh My, was simple and powerful. And it followed many of the greatest athletic feats I witnessed as a child.

The Invitation

When I was a senior in college Dick Enberg came to the University of Wisconsin to give a speech at a banquet honoring student-athletes for high academic performance. I was a discus and hammer thrower on the track team and was proud to have been invited to the event. I was also being recognized as one of a dozen student-athletes who had earned a 4.0 GPA the previous semester. But I was most excited that Dick Enberg was going to be speaking.

The Luncheon

Three days prior to the event I was informed that the athletic department had also arranged a private luncheon at the stadium the day of the banquet. 17 student-athletes were invited to have lunch with Mr. Enberg and participate in a discussion about issues facing student-athletes. I was one of the lucky few who received an invitation.

I arrived early to the luncheon, as we were requested to do. The athletic staff gave us the game plan and reminded us we were representing both the University and the athletic department. Which I assumed meant don’t talk with your mouth full.

The student athletes waited with great anticipation for Dick to arrive. He was finally escorted into the room and there was a brief introduction. Then an athletic staff member announced, ‘We will let Mr. Enberg go through the food line first, then the students can follow.’

I quickly realized that someone would have to follow Dick. And I thought:

Why not me?

So this discus thrower from little Norwich, Vermont marched over to the banquet table that held the spread of food, grabbed a plate, and stepped in line right behind Dick Enberg, one of the greatest sports broadcasters of all time. We talked as we walked through the line. And when Dick took his seat, I took the seat right next to him.

The next hour was amazing. We had a great group conversation. Dick showed a genuine interest in our thoughts and perspectives. I talked about the challenges of being an in-season athlete in the spring of my senior year, and not having any time to focus on finding a job and starting my career after graduation.

Dick wisely predicted that the same commitment I had to my athletic and academic success would translate well to my career. He encouraged me to enjoy the rest of my senior year. Which of course, I did.

The Banquet

That evening I attended the banquet with my favorite journalism professor, Roger Rathke, and my aunt, Deanie Sprau, who lived in Madison and was a huge reason I was drawn to The University of Wisconsin.

The banquet was at The Great Hall at the Memorial Union. The room was huge and packed. There were about 500 attendees, including student-athletes, faculty, staff, and family members. It felt like a wedding. Our assigned table was at the center of the large banquet hall.

It was fun to see all of the athletes trade in their athletic department sweatpants and t-shirts for dresses and suits. Everyone was excited to have one of America’s best known sports figures in attendance.

After a warm welcome to the event by the master of ceremonies we were served our meals. Dick Enberg was seated at the head table with Athletic Director, Pat Richter, and other university dignitaries.

In the middle of the meal I saw Dick suddenly stand up and start making his way across the large, packed hall. I presumed he was either going to visit the little broadcasters room, or taking a moment to review his notes one last time before his speech.

All eyes were on Mr. Enberg as he cut across the middle of the room. He was on a path that would take him directly past my table. He got closer and closer to me. When he reached my table he stopped for a brief moment, gave me a big smile, and patted me on the back like we were old friends. Then he continuing on his way and disappeared from the room.

Suddenly, friends from around the Great Hall flocked to my table to find out why, in this room of 500 people, had the guest of honor stopped to say hi to some random, albeit studious, track athlete. My answer was, “Oh, we had lunch together today.” By the looks on their faces, that was an even crazier answer than they were expecting.

The rest of the event was nice. Dick’s speech was great. And I was proud to be part of this large group of high-achieving students who happened to participate in some outramural sports in their free time.

Thinking Back

That evening serves as a great reminder of how life works. Your efforts can get you into the room. But it is the relationships that you develop along the way that make you stand out from the crowd.

Dick Enberg was right about my career too. After I graduated my professor Roger Rathke, who was with me at the banquet that night, introduced me to his college buddy from the University of Wisconsin, Paul Counsell. Paul was the CEO of the remarkable advertising agency Cramer Krasselt. I got an informational interview, and was offered a job as a copywriter. And today I own my own agency.

Thanks

Thank you Dick Enberg. Thank you for the Super Bowls. Thank you for the Olympics. Thank for coming to Madison and having both lunch and dinner with me. And thank you for the wise career advice. Things have worked out just fine for me.

A short reminder for the shortest day of the year.

Christmas brings renewed hope for Christians.

The new year provides a fresh start for us all.

And the new fiscal year offers businesses a chance to measure new growth.

But don’t overlook the importance of the Winter Solstice, the shortest day of the year. It’s a symbol that every day for the next 6-months will have a little bit more sunshine than the day before. This is a great reminder that even the darkest times hit a maximum. And after that maximum, things get a little better, and a little brighter every day.

Focus more on the things you love.

My business plays in a fun sandbox. Brands across the United States and Canada come to my advertising and idea agency, The Weaponry, looking for smart new ideas. Our team of strategic and creative thinkers explore ideas that extend far beyond what most clients could create on their own. Clients love us because we reveal new possibilities. And because we do ridiculous things that make them laugh a lot in meetings.

Exploring the Possibilities

Clients often hire us to help them reimagine their brand. On a recent project our team presented our client with 40 new logo options to choose from. Yes, 40. We pride ourselves on offering a great range of thinking so that everyone can find something they like. You know, like a buffet. Or a boy band.

Once we concluded the share of new logos and opened the floor for discussion (ok, so the floor didn’t really open), I was surprised by the very first comments that followed. One of the clients said, “I REALLY don’t like option 9.” Then he spent several minutes elaborating on why he didn’t like option 9. After several others shared their favorites, this client spoke up again and said, ‘Did anyone else dislike option 9 as much as I did?’

The Weaponry Way

Let me let you in on one of The Weaponry’s secrets. The reason we show multiple ideas is because our clients might not like them all. I’m fine with that. My friends at Coca Cola sell a wide range of drink options so that we can all find something we like. I love Coke and Gold Peak Tea. I don’t focus on the fact that Diet Coke tastes like liquid bike tires.

It is a waste of time to focus on the things that we don’t like. Or the things that don’t work. I think of the creative process like finding your way through a maze. Once you find yourself at a dead end, immediately turn around and start exploring another option. To stop and focus on that dead end, or worse, go back to the dead end to see it again, and think about how dead that end really is, is a waste of time.

Maximizing

A few years ago I did a Strength Finders analysis. The test concluded that I am a Maximizer. Which means I don’t spend any time focusing on what happened in the past, or what can’t be changed. I focus on the possibilities in front of me and how to make something good into something great. Which is a good construct to have when you are a professional creative. Or an entrepreneur. I help my team and my clients find ideas with a lot of potential, then bring out the maximum potential in each of them.

The Take Away

Focus on the things you love most. Spend your time looking for the solutions, the answers, the wows. The beautiful building, the kind act, the smart idea, the great looking jacket, the blog post about focusing on the things you love (that you loved enough to like and share). When you see something that doesn’t work for you, move on. Focus on the great, the exciting possibilities, the things that make you happiest. You will find more good in the world. Let’s all let go of our own option #9. The other 31 options are better anyway.

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Why I hate networking, and what I do instead.

Since I was in college I have heard career-minded folk talk about the importance of networking. Which begs the question, What the fruit is networking? Because before college I didn’t network, and I seem to have gotten along just fine.

But starting my freshman year in college, professors, advisors and guest speakers talked about networking as if it twas the key to success beyond college (twas is a word you can only use in December). Then I started my career in advertising and I heard the same thing. Business books and career coaches strongly encourage you to network. I have even attended a few functions called networking events. Oy.

So what the funk does it means to network?

Oh looky here! I found a definition.

Network (verb): interact with other people to exchange information and develop contacts, especially to further one’s career.

Ahh. When you put it that way, I understand what you mean. And it kinda makes me want to barf. ‘Interacting with people‘, ‘exchanging information’ and ‘developing contacts’ is something that can be done by a machine. Or a criminal.

What I do.

While other people network, I am still doing what I did before college. Before I was told that networking was the key to advancing my career. Before I was told networking was crucial to successful entrepreneurship.

No. I don’t network.

I befriend.

What does that mean? Well, I just happen to have the definition for you right here:

Befriend (verb): act as a friend to someone by offering help or support.

This is what I do. I learned how to do this when I was in pre-school and it has served me well my entire life. Notice the keys to befriending? You act as a friend. You offer help and support. This is the good stuff. This is what other people really want. This is how you improve life on the big blue marble.

When you dive into the synonyms of befriending you develop an even richer picture:

make friends with
make a friend of
look after
keep an eye on
be of service to
lend a helping hand to
help
protect
side with
stand by
encourage

The Take Away

The world would be a better place if we stopped trying to network, and we just tried to make friends. So I encourage you to develop real relationships. Because when you make people the most important thing in your life, everything else magically falls into place. Our relationships, and the positive impact we have on one another, are the only things that really matter. It is true at home. It is true in pre-school. It is true in college. And it is true in business. So if you really want to be a great success, be a great friend. If there is any way I can help, please let me know.

How to learn exciting new skills like Wilbur Wright.

We experience life in three modes.

Growth Mode.
Maintenance Mode.
Atrophy Mode.

These modes are not sequential. You can shift from one mode to another in any order you choose. Read a book and you are in Growth Mode. Do some drugs and you are in atrophy mode. Brush your teeth and you are in Maintenance Mode. (Listen to some 80s English electronic music and you are in Depeche Mode.)

Right now I am spending as much time as I can in Growth Mode. I am reading for learning. I’m working out regularly. And I have started my own advertising and idea agency called The Weaponry, which pushes me to grow every day.

Growing By Learning From Others.

To push myself for more growth, I am soaking up as much as I can about inventors and pioneers. Recently I’ve studied Walt Disney, Lewis and Clark, the team at Pixar, and Ernest Shackleton. Right now I am studying Orville and Wilbur Wright. Notice I say that I am studying them. Not reading about them. You can read simply to be entertained. Or to kill time. I’m studying because I am trying to learn and grow.

The Wright Brothers

For those of you who aren’t up to date on your turn-of-the-last-century trivia, Orville and Wilbur Wright, from Dayton, Ohio, invented the airplane. Which changed the world forever. In fact, if it weren’t for them you wouldn’t be able to complain about the lack of leg room or that spotty in-flight wi-fi as you cross the entire country in just 6 hours.

One of the things that stood out to me about the Wrights was their highly pragmatic approach to their own growth and learning. Today, you and I can use their approach to develop our own breakthroughs, both personally and professionally.

The Wright Stuff

To learn and grow like the Wright Brothers read the following excerpt from a talk Double Dubs (my nickname for Wilbur Wright) gave to a group of engineers in Chicago:

Now, there are two ways of learning to ride a fractious horse: One is to get on him and learn by actual practice how each motion and trick may be best met; the other is to sit on a fence and watch the beast a while, and then retire to the house and at leisure figure out the best way of overcoming his jumps and kicks.

The latter system is the safest, but the former, on the whole, turns out the larger proportion of good riders. It is very much the same in learning to ride a flying machine; if you are looking for perfect safety, you will do well to sit on a fence and watch the birds; but if you really wish to learn, you must mount a machine and become acquainted with its tricks by actual trial. -Wilbur Wright 1901

4495439099001_5325821989001_5305199910001-vs — Orville and Wilbur Wright were no couch potatoes. They were the worlds first airplane potatoes.

Applying Wilbur’s Approach

The same holds true for you my friend. You can study that challenge in front of you from the comfort of your couch. You can read about it, talk about it and watch other people do it. But if you really want to learn how to do it yourself, you have to climb aboard your own flying machine and learn the tricks yourself, through trial and error.

That’s how I started The Weaponry. I read and studied and tried to prepare ahead of time. But eventually I had to jump in the cockpit, pull back on the wheel and start messing with the controls. I’m learning by doing. And I’m learning faster than I ever could from a book or a class.

Your Growth

The same approach holds true for learning anything. You learn how to kayak, juggle, write code, start a non-profit, lead, cook, invest and speed-eat hot dogs by doing. Experience is the greatest teacher. Don’t be afraid to make mistakes. Mistakes help you course-correct and keep you moving forward.

Conclusion

Don’t settle for Maintenance Mode. Avoid Atrophy Mode at all costs. And keep growing. Not by watching or reading. But by doing. Get off the fence and climb aboard your own horse, bicycle or flying machine today. Then just keep at it until you get it Wright.

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Share That Thang!

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Share That Thang!

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Share That Thang!

Share That Thang!

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