How to feel like a winner even when your basketball team loses.

March is a thrilling month for sports fans. The NCAA basketball tournaments for both men and women provide an exciting distraction from the weather that never seems to be as warm and Marchy as the March in my head.

The basketball tournaments, affectionately known as March Madness, are fun to watch. Until they aren’t. What we fail to remember each year when the brackets are announced is that of the 64-ish teams in the tournament, all but one of them will end their season with a loss. That’s bad news, bears.

I pull for 3 teams that made the tournament: my home state University of Vermont Catamounts, my current hometown’s Maquette Golden Eagles, and my alma mater, the University of Wisconsin Badgers.

All 3 teams lost this weekend.

UVM and Marquette lost in the opening round. The 3-seed Badgers got bounced by the 11-seed Iowa State Cyclones after our starting point guard went down with a brankle late in the first half. (I don’t know what the official diagnosis was, but it looked like something broke in his ankle.)

Yes, I was disappointed by the losses. But I have noticed something very interesting in my adulthood. Unlike the lingering, long-lasting disappointment of my younger years, my disappointment today is very short-lived. By this, I mean that I bounce from a loss very quickly. In fact, I would say that I consistently move past my team’s losses within about 10 seconds. Which means a major loss now feels more like a mosquito bite than a bee sting or a Pamplona-style bull goring.

The Secret.

I know that the reason I bounce back from disappointment quickly now is that I feel like I am winning on my own scorecard. I engage in many personal and professional challenges and competitions. My progress, wins and successes in those arenas help minimize the negative impact I experience when my teams lose.

Here’s a list of some of my current challenges and competitions:

  1. I own a business. As an entrepreneur and owner of the advertising and idea agency The Weaponry, every day is an exciting challenge to win and get better than the day before.

2. I have written a book. In December I published my first book titled What Does Your Fortune Cookie Say? It features 80 of the most important life lessons I have learned, packaged as simple, memorable fortune cookie fortunes. Promoting the book and related speaking events are fun ongoing challenges. (I currently have 8 speaking events in the works and would be thrilled to do more.)

3. I am coaching high school track and field. The improvement of my shot putters and discus throwers at Homestead High School in Mequon, Wisconsin is a major outlet for my competitiveness. I am challenged to get better as a coach every day. I am constantly trying to improve my processes, systems and coaching techniques. And I have found that I have way more influence over the outcomes of my track athletes’ performances than I do with the college basketball teams I support.

4. I coach youth football. The growth and development of our now 5th-grade boys are way more important to me than the wins and losses of a college basketball team. Which means I can enjoy a Marquette win, but I quickly shrug off a loss. (I am talking about Marquette basketball. Their football team can’t buy a win.)

5. I work out. My personal exercise routine and its impact on my health, strength and fitness is an infinite game that I play every day. I get quick feedback and great returns on my investments in my health.

6. More books. I have more books in the works. Writing a book is a major challenge. So when you make regular progress on major challenges like this it is hard to get thrown off by an external event like a basketball loss.

7. Appalachian Trail. My wife Dawn and I are planning to hike the entire Appalachian Trail in a decade. It is good to have future challenges planned. It gives you something to look forward to. The planning and preparing for this type of challenge makes you feel like you have an ever-expanding life.

Key Takeaway

The best cure for sports fan sadness is to have wins in your personal life. Make sure you are still competing and winning. Set goals and challenges for yourself both personally and professionally. Create your own scorecard. Play your own games and win. Start a business, side hustle or volunteer organization. Exercise. Enter competitions. Write a book. Enter a race or any other challenge that makes you feel like you are pushing yourself to do more. These will keep you focussed on your own wins. Which minimizes the impact, duration and magnitude of external losses.

*If you know someone who could benefit from this message, please share it with them.

+If you’re interested in other messages on how to live a happier, more positive life, check out my book What Does Your Fortune Cookie Say? from Ripples Media. Heck, reading the reviews alone sounds like a win to me.

Do you have a role model? Mine may surprise you.

We could all use a good role model. Someone to model our behavior after. Someone who has work and life figured out. Someone who inspires us to think better about the big picture. For some that person may be Jeff Bezos, Sara Blakely, Jesus, Kim Kardashian, or Willie Nelson. To be clear, not all role models are created equal. No judgment. (Ok, a little judgement.)

If you are looking for a role model to pattern your thinking after I have a suggestion. Look to Hedge Fund Managers. (You thought I was going to say Bezos, didn’t you?) Like Jeff Bezos, the people who run hedge funds are among the wealthiest in the world. They bring in clinically insane amounts of money for their funds and their investors.

But the money itself is a lag indicator. It is a result. Which means you have to jump in the DeLorean and go back to the original lead indicator to see what makes the hedge fund manager so successful.

At the foundation of the hedge fund is a very simple philosophy. It’s a mindset that any of us can follow. The hedge fund is built on this basic belief:

No matter what happens, I will win.

-Hedge Fund Managers

The fund managers place Big Ben-sized bets on what they expect to happen. They place educated bets that derive from studying the past. They place data-driven bets on the future. And they place smart bets that I assume come from eating a lot of Smarties.

Yet all investment funds do this.

What sets hedge funds apart is the hedge. (Not the popular landscaping boundary made of bushy greenery.) The hedge in hedge funds means that you also place bets that things will go the opposite way that you expected or intended. Which means that you put contingencies in place to capitalize on shifts in markets, conditions, and trends. Or to protect yourself in case a dictator with small tators decides to invade a peaceful neighbor and jack up the world economy.

The hedge fund manager expects the unexpected and expects to win anyway.

I am an entrepreneur. But if you cut me open (please don’t) you’d probably find a hedge fund manager. Because I believe that I will win no matter what happens.

2020

2020 was considered by most to be a doo-doo dumpster fire year. But there were many people who ended up benefitting from the pandemic in significant ways. I was one of them. Because the pandemic created new opportunities. My business, The Weaponry, did well because of how we responded. My personal life benefited from more time with my wife and children. I had more time to exercise than I usually do. I used the gift of time during the lockdown to write my first book, What Does Your Fortune Cookie Say? Because I simply decided that no matter what happened, it was going to benefit me.

Key Takeaway

In every situation, there is a way to win. Find it. Think like a hedge fund manager. Find your way to profit no matter which way the wind blows. See the opportunities disguised as bad news. Swim when the sun shines. Read when it rains. There is always an upside. Find it. And make it work for you.

*If you know someone who could benefit from this message please share it with them.

+If you’re on a personal growth journey check out my new book What Does Your Fortune Cookie Say? on Amazon. It features 80 life lessons the universe is trying to share with you.

What makes a couple last for the long haul.

Happy Valentine’s Day! As I drove to work this morning on our annual celebration of love I thought about my wife Dawn, our 21 Valentine’s Days together and the importance of finding the right partner to do life with.

Some people say that you should find someone like you, who shares your same likes, values and styles. You know these people when you see them. Because they are wearing the same clothes.

Other people believe that opposites attract. Like magnets. Or cops and robbers. These people think that it is our differences that make us interesting and holistically compatible.

These are both good theories. But neither one is quite right.

To be truly compatible over the long haul you have a Y-type relationship.

To understand this relationship, simply look at the letter Y. It will show you everything you need to know about creating a strong, long-lasting relationship.

The Y Relationship

To be a highly compatible couple you have to have strong, shared foundational beliefs. This is the base of the Y. It is made of your most important values, and ideals. They may include your views on money, religion, whoopie, parenting, and what home feels like to you. Including which way the toilet paper roll should be placed on the TP holder.

But upon that solid foundation, you need healthy, divergent, balancing elements. This is the top of the Y. This is created by the areas where you differ in style, temperament, strengths, and biases. These differences enable you to take on anything that comes your way. It ensures that the relationship has what it needs to face all challenges. Through these balanced strengths, you can help each other navigate the great challenges and opportunities of life. Plus, it helps you crush at games of trivia.

Key Takeway

It is a combination of alignment and balance that makes a couple work. Celebrate your similarities. But appreciate your differences. Together, they help couples thrive through thick and thin. Thanks to your balanced approaches and perspective, you will both grow more capable, more intelligent and more understanding with each new year you celebrate together. Happy Valentines Day. May you enjoy many, many more.

+ Thank you Dawn Albrecht for completing my Y. Finding you was the luckiest thing that ever happened to me.

Dawn and I, celebrating the new glass we picked up when we were back home in Vermont last summer. The cover pic was from one of our first trips to Vermont in 2001.

How to deal with the unavoidable turbulence of life.

A great life is built by establishing great routines. When you establish a strong routine you feel like a train picking up momentum as you roll down the track. Like Casey Jones, driving that train, high on… life.

Stacking several days, weeks or months of exercise, reading, writing, work or practice together is like laying brick after brick of progress. The cumulative effect turns into something substantial, noticeable and differentiating.

However, life isn’t easy on your routines. You will regularly encounter obstacles, events, and conflicts that disrupt your flow, Jo. This turbulence knocks you around and attempts to dislodge you from your productive habits.

But remember, turbulence is temporary. A plane flies in and out of turbulence, which shakes the plane, throws the passengers about and halts the beverage and peanut service. That’s why God invented barf bags.

But turbulence is simply a pocket of disruption. One of the greatest skills you can develop is the resilience to snap back into your routine on the other side of the turbulence. After the travel, the cold, the work crunch, the Covid, the kid’s needs, or the big test you need to get right back into your best habits.

Don’t allow the turbulence to ruin your mindset. Continue to lean into your habit mentally, even when the turbulence compromises your ability to keep your commitment. Keeping the connection to the commitment is critical to maintaining the momentum. (Which is like two alliterations in one.)

Key Takeaway

Turbulence is an unavoidable part of life. It will throw off your routine and threaten your habits. But hold tight to your commitments. And jump right back into your routine as soon as the turbulence passes. It’s how you ensure that your commitments always conquer your excuses. That’s how you win at life.

*If you know someone who could benefit from this message, please share it with them.

+ For more positive messages check out my new book What Does Your Fortune Cookie Say? from Ripples Media.

Develop your MacGyver mindset.

When I was a kid MacGyver was one of my favorite TV shows. The hero of the show, Mac MacGyver, was always finding himself in precarious situations, typically involving nukes, Russians, and bombs with timers. MacGyver faced certain death in every episode. Which, of course, was the appeal for young Adam to watch.

But spoiler alert: MacGyver never died. He always found a way forward. He survived by detecting and collecting the scraps of stuff around him that he could use to save himself. A bit of gum. A paperclip. Some harmless chemicals that when combined created all kinds of harm to the handcuffs, ropes or unharmable doors that restrained him.

This sums up all you need to know about MacGyver. I love the tagline: He acts fast and thinks faster. I would add that his hair was always in place.

The thing that stands out to me today about MacGyver, other than his sweet era-appropriate mullet, is that he had a finally-tuned radar that could detect things that could help his cause. He noticed items that the rest of the world simply didn’t see. Because if the bad guys trying to ruin MacG realized the potential in those bits and scraps they would not have left them within his radius when locking him up and leaving him for dead, or worse…

Human Radar

One of my significant assets is that I have developed my own human radar. I can scan a situation and find the valuable scraps that were left to help me find my way forward. Except my scraps aren’t usually paperclips, dental floss or mullets.

My bits and bobs are things like contact information. I may notice a book reference, a motivation quote, or a class. It could be a person near me who has a contact or experience that is highly valuable to me. Or a relevant example that I can use to help teach or coach.

My lifesavers could be as simple as reminders to drink more water or get more sleep each night. They could be random QR codes that make me realize I can use such codes to allow for quick and easy book purchases by people who come to my book talks. Or my lifesavers could be round fruity candies with a hole in the middle. In other words, these items are varied and random. But they are all there to help me find my way forward. Or to satisfy my sweet tooth.

Key Takeaway

There are little bits of lifesavers all around us. The key is developing the radar to recognize them and their ability to help you. They could be people, quotes, contact information, books, technology, or reminders that you need at the moment. But when you can recognize the solution to a problem you are facing or the answer to the question you have asked, you are in a powerful position to receive all the great things waiting for you.

*If you know someone who could benefit from this message, please share it with them.

+ For more positive ideas to apply to your life, check out my new book What Does Your Fortune Cookie Say? from Ripples Media.

Are you making each day an original?

Your alarm clock invites you to the day at the same time each morning. And if you follow the best sleep science you are probably going to bed at the same time each night. But in between those 2 bookends, remember this:

Each day is meant to be a work of art. Not a reproduction.

Your time is your life. In order to create a colorful, beautiful, interesting or epic life you have to treat each day like an original piece of art in your collection. Try new things with each new day. Experiment and explore. Learn and grow. Smack it up. Flip it. Rub it down. Like BBD would do.

It’s easy to fall into the trap of simply copying and pasting each day. (What we used to call carbon copying. Or Xeroxing. Or dittoing.) But those identical days simply produce identical experiences, identical feelings and identical perspectives. The new and the novel make you more interesting. They help expand your thinking. And they make the world around you more interesting too.

Key Takeaway

Don’t simply go through the same motions every day. Add to your portfolio of experiences and successes. Fill your personal gallery with new memories and unique ideas each day. It is how you turn your life into a work of art that others will want to imitate.

*If you know someone who could benefit from this message, please share it with them.

+ If you enjoy ideas on personal growth check out my new book, What Does Your Fortune Cookie Say? from Ripples Media.

Don’t give other people permission to negatively affect you.

Do other people make you mad? Do they get under your skin and ruin your day? Do the humans in your orbit include Debbie Downers, Angry Angies and Negative Nancys? Then it’s time for a change. Because those ladies can knock the joy out of your pinata blindfolded.

Remember, other people can only bring you down if you give them permission. Don’t give control over your own happiness to someone else. As soon as you allow others to ruin your day you have given them the keys to everything important to you.

No one else is important enough for you to let them control your happiness. Not a boss, client, family member, or friend. Not a cutie or a hottie. You must maintain the keys. Be quick to bounce from someone else’s bad behavior. If you have people who regularly attack your happiness, channel your inner Lorena Bobbitt, and cut them out of your life.*

Key Takeaway

Don’t go down with someone else’s ship. You are in charge of your own vessel. Cut the lines to others who try to sink your spirit. You always have other options.

+If you know someone who could benefit from this message, please share it with them.

*Don’t actually ever cut anyone. That makes you the bad guy.

If you dig messages of empowerment and self-improvement, check out my new book, What Does Your Fortune Cookie Say?

My talk show segment on the power of positive thinking.

I had a fun start to my day yesterday! I was a guest on The Morning Blend, a great morning talk show in Milwaukee hosted by Molly Fay and Tiffany Ogle. Although I admit, I thought the show would be about all kinds of blends, you know, like blended foods, blending into a crowd, and blended families. But it turns out the name is some kind of play on coffee. Who knew.

On the show we talked about the power of positive thinking and my new book, What Does Your Fortune Cookie Say?

My book comes in 3 flavors: paperback, hardcover and digital.

We discussed why positive thinking is so important, and how it contrasts with negative thinking. We talked about the first thing I put on in the morning. We cracked open some fortune cookies on air. And we discussed the mindset needed for entrepreneurship.

We also talked about the challenge of finding a venue big enough for my book signing. Which was meant to be a joke. Because when I had to fill out the guest information form for the show it asked if I had a book signing event that I wanted to promote. But thanks to the Covid spike, bookstores and libraries are holding off on hosting live book talks and signing events right now. So instead of simply saying ‘no’, I wrote, ‘We’re still trying to find an event large enough and the proper crowd control for a book signing.’ But I love that Molly and the producer, Katie ‘Guestinfo’ Pinkowski shared my silliness on air.

As a follow-up to this story, when my friend and next-door neighbor Michael Evans, President of Marcus Hotels and Resorts, saw the segment, he reassured me that Marcus has some really big ballrooms that could certainly accommodate my book signing.

But enough talk about the segment! You can watch the whole thing right here.

You can also learn more about the book at Fortunecookiebook.com. Or you can pick up a copy on Amazon, or locally in Milwaukee at Winkie’s Hallmark and Gifts in Whitefish Bay.

*Below I tried to embed the code to share the show here in my post. If it doesn’t work you will just see a bunch of naked code. But I assure you, I was not naked on the show.

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https://www.tmj4.com/shows/the-morning-blend/the-power-of-positive-thinking

How you see yourself determines how high you can climb.

If you want to do great things you have to see yourself as capable of great things. Because in your life you are The Great Empower. You are your own Wizard of Oz. You get to bestow courage, heart and wisdom to yourself. You get to turn the knobs, flip the switches and pull the ropes on your own machinery. And you get to give yourself sweet pyrotechnics, and a really big head.

However, you are also The Great Limiter. Because you will never be more than your perception of yourself.

If you see yourself as a middle manager, then you will never be the CEO. If you see yourself as OK you will never be great. If you see yourself as a thousandaire, you will never become a millionaire. And if you see yourself as a background actor you will never be the star of the show.

But if you see yourself as amazing and full of potential, you have what it takes to realize that potential. You can learn and grow. You can strengthen, deepen, and wisen. You can turn yourself into anything. Like that cyborg from Terminator 2. Or Eddie Murphy’s make-up artist.

Spend time with others who believe in themselves and who encourage you to believe in yourself too. You’ll quickly realize that if you believe in yourself and are willing to learn and improve, you have everything you need to do anything you want.

Key Takeaway

Think big thoughts. Believe in yourself. Picture yourself on top of the mountain. Then just keep climbing. It’s the only way to get there.

*If you know someone who could benefit from this message, please share it with them.

If you like positive messages you’ll probably dig my new book, What Does Your Fortune Cooke Say? from Ripples Media. (If you hate this post you will totally hate my book too. So definitely don’t visit fortunecookiebook.com.)

What people have been saying about my book.

When I sat down to write my first book, I believed it would be pretty good. After all, I planned to fill it with some of the most valuable life lessons I have learned so far. I planned to make it positive. And I planned to sprinkle humor throughout the pages as a reward for readers who invested their time in my book. Because Bezos knows that readers have a lot of other options.

But now that the book is published, it doesn’t really matter what I think anymore. What matters now is whether or not the people who read the book like it. I first announced that my book What Does Your Fortune Cookie Say? was available on Amazon on December 20th, 2021, just days before Christmas.

The first time I ever held my book in my hand. (I still haven’t held it in my foot.)

Friends and family immediately began telling me they ordered the book. They sent me pics of their order confirmations from Amazon. Then, as the books were delivered, I started receiving pics from all over North America of people with their books in hand, ready to read.

The Anticipation

As people began reading the book I felt as if I was in that scene from the movie Ratatouille when the kitchen staff presses against the window to the dining room to watch the diners try the soup that the rat made. The staff all desperately wanted to know how the diners would react. Only in my case, the soup is a book. And I’m the rat.

Then the feedback started coming in. I received texts and emails, phone calls and DMs. Today, it has all become really real as reviews have begun popping up on Amazon and GoodReads. For authors, this is the moment of truth. (Or perhaps I should say the moment of non-fiction.)

The Response

I couldn’t be more pleased to know that people have been enjoying the book as much as I hoped they would. Which is really important. Because as the author you can’t possibly reach all the potential readers yourself. So you need readers to become advocates for your book. The reader-reviewers become the champions offering social proof to the rest of the world that they tried it and liked it. Like Mikey and his Life Cereal. Reader-endorsements give people confidence that others like them enjoyed reading your book. So it is highly likely that they will enjoy it too.

After reading the book this woman said, ‘I love it! Now take out the garbage. And put some salt in the water softener.’

Seeing these initial reviews gives me confidence that there are good things ahead for this book. But enough of me talking about people talking about the book! Here’s what real readers who have read What Does Your Fortune Cookie Say? are saying about the book.

Real Reviews on Amazon From Real Live Humans!

MichaelM

5.0 out of 5 stars 

Loved it!!

Read this book, then keep it handy because you’ll want to thumb through it again and again. Adam’s positivity jumps off the pages. It’s full of quick hits of goodness.


CMO

5.0 out of 5 stars 

Fortunate to have read this book!

Inspirational, easy read with practical motivating advice to change your perspective during these stressful times.


PT

5.0 out of 5 stars 

Keep this book close to you

An excellent job Adam. There are so many important nuggets (cookies) that show us how to focus our efforts and make use of our most valuable resource (time). This book will never be far from my desk and will be dog-eared in short order.



Jennifer J. Gabrio 5.0 out of 5 stars 

This book is great!

I highly recommend “What Does Your Fortune Cookie Say?”! I originally bought it for my Kindle, but am also going to buy the paper copy to fill with post-it notes and underlining. The life lessons Adam Albrecht passes on in this book are simple, doable, and applicable to people of all ages. As a 51-year-old mother in the twilight of my mothering career, I am eager to bring this information into the next chapter of my life – “Why Not Me? (Chapter 37)”. I am taking Adam’s advice and am going to “let my brain run and play” (Chapter 53), find the secret language that I was born with (Chapter 75), forget my limits like Phil Knight of Nike (Chapter 29), take action and apply The Paper Principle (Chapter 53). Thanks for sharing your wisdom, Adam! The ROI on this book is definitely worth it! (Chapter 70)


Allie Milbrath.

5.0 out of 5 stars 

Incredible book you will want to read over and over

Whether you are looking to reignite your fire, find motivation/hold on to motivation, find ways to improve (personally and professionally) or jumpstart your goals, this book will get you there.
It’s an easy/fun read where every chapter leaves you with actionable items that you can implement in your daily life.
The book is so well written and people of all ages will find value (currently reading out loud with my 10-year old!).
I’d give it 10 stars if Amazon would let me! Read it, then read it again!


Karen M Fitzgerald

5.0 out of 5 stars 

Little pearls of wisdom to take away

Saw this book posted on LinkedIn by a colleague. Ordered it on Amazon and read the entire book on January 2. A very motivational way to start off the new year. I would highly recommend picking up your copy today. No matter where you are in your career or life, there are tidbits, fresh insight, new perspectives and pearls of wisdom that either open your eyes, provide you with your own “aha” moment, or simply reaffirm your thoughts that need confirmation. #BadgerAlum


Steven S. Swanson

5.0 out of 5 stars 

Fast, fun and insightful. Great for anyone who wants (and who doesn’t?) to improve themselves.

Amazing insights told with great fun. Bite-sized chapters made the book digestible and fast.


Wiscobriski

5.0 out of 5 stars 

Loved it! Nuggets in here for anyone.

Quick read. Entertaining collection of life hacks that I need to incorporate into my life. Helpful tips for anyone. Well done!


Addison Scufsa

5.0 out of 5 stars 

Concise and surprisingly profound

Adam has written an amazing collection of stories and pieces of advice that can help anyone focus in on what they can improve about their careers, hobbies, and lives. From talking to strangers more to orienting your schedule to be more productive, you can find some aspect of your professional or personal life to change. Perfect for early-to-career people.

Showing my first book to my sons Magnus and Johann, who are founding members of the Long Hair Boys Club.

Key Takeaway

There is no better marketing for a product or service than the endorsement of a happy customer. I appreciate everyone who has taken the time to tell others about the book. It is a great reminder to share good news about good products, services and experiences. It helps put more good into the world. Which makes the world a better place.

*If you know someone who could benefit from this message, please share it with them.

If you would like to know more about my book check out fortunecookiebook.com.