There are 2 main time frames you must always consider: the short-term and the long-term. (There may also be one in between those 2, but I have no idea what it would be called.)
The short-term is full of basic needs, primal desires, and eating the first marshmallow they give you. The short term is about scrolling social media, watching TV, and eating stuff with ingredients you can’t pronounce.
The long-term is where the magic is. Long-term thinking, planning, and preparation enable you to create a great life. It enables you to build momentum. It helps you create things that last. And it empowers you to change the world.
Efforts focused on the long term create the most significant return on your invested time, energy, and money.
Consider this quote from famed landscape architect Fredrick Law Olmsted (the original FLO) who created New York’s Central Park, Montreal’s Mount Royal Park, the grounds at The Biltmore Estate, and the landscape at the Chicago World’s Fair:
I have all my life been considering distant effects and always sacrificing immediate success and applause to that of the future. In laying out Central Park we determined to think of no result to be realized in less than forty years.”
– Fredrick Law Olmsted
Key Takeaway
Always think about what you can do over the long term. Consider what you can create, contribute and change over your lifetime, and beyond. Be willing to make sacrifices in the short term to magnify your impact deep into the future.
*If you know someone who could benefit from this message, please share it with them.
If you want to get better at anything it is important to understand the self-improvement process. Like a week, and a house full of dwarfs, it is made of 7 parts.
1. Desire is the root of all self-improvement.
If you have no desires you have no life force pushing you to improve or achieve. Or reproduce. So make sure you have a desire. Like U2. Or that streetcar in New Orleans.
2. Your desire leads to goals.
Goals are your wants clearly stated. This gives you a target. Which provides focus and direction. Or obsession. Like Calvin Klein.
3. Goals lead to plans.
Plans define a course of action to bridge the gap between you and your goals. The plan declares how you will get to your goal. It determines how you will change yourself or the world to obtain your goal. So make sure you plan, Stan.
4. Plans drive your calendar.
Your calendar determines what you need to do and when. The when, or the time you carve out to act, is critical. Time is the stage for change. You must first find and protect the time needed to act. Just like an Under Armor athlete must protect this house.
5. Your calendar drives your actions.
Action is the key ingredient of progress. It is the doing. Action is the step on the 1000-mile journey. Repeated actions create habits. Habits create more action. And more action and more action, Jackson.
6. Your actions drive your results.
Your actions create progress and momentum. Actions build the bridge. As you build the bridge you reduce the gap between you and your desire.
7. Your results deliver your desires.
Performing the right actions for long enough will create the results needed to attain the things you desire. Keep going. And keep investing your time until you get what you want.
Key Takeaway
Desire –> Goal –> Plan –> Calendar –> Action –> Result –> Attainment
Remember, the process is simple. Not easy.
If you know someone who could benefit from this formula, please share it with them.
May is my favorite month of the year. May is spring, and new beginnings and good weather. May is track & field season. May brings Memorial Day weekend, which kicks off summer. Although in Wisconsin, sometimes it’s a Charlie Brown kickoff, and Lucy pulls the ball away before it ever gets a chance to fly.
May is also Birthday Month for me, my 3 sisters, my son Johann, and a couple of nieces and a nephew. This year, my birthday was no small milestone. On May 25, I turned 50. Which is significant on several levels. Mostly, because I make it significant in my head. To make the most of each decade I set major long-term goals by the decade. Today, I am excited about the possibility and promise of my 50s. Because by all accounts, my 40s were a raging success. Here’s my reflection.
14 Things That Went Great In My 40s.
My Career: I started my own business when I was 42, and I spent the majority of my 40s leading the advertising and ideas agency, The Weaponry. Starting an advertising agency was my #1 goal of my 40s. Not starting a business would have been my greatest regret. The business is now well into its 8th year and growing. Check the box!
Me at The Weaponry. And a leaf like the original Adam wore.Several Weapons
2. Travel. In my 40s I traveled all over America. I think I visited 45 states. The only state I have left to visit is Hawaii. In the past decade, I also traveled to Argentina, India and Canada. And I would have traveled to Europe if it wasn’t for that meddling pandemic! But I have a trip to London, Paris, Bern and Munich locked and loaded. So go 50s!
My trip to India was an epic part of my travel over the past decade.
3. Writing: I have now written 881 blog posts. All that writing prepared me to write my first book: What Does Your Fortune Cookie Say? I started writing the book when I was 46 and published it when I was 48. I co-authored my first book with Jeff Hilimire too, titled The Culture Turnaround. There are more books planned (and mostly written) for my 50s. Plus there is a newsletter in the works…
The first time I held my paper baby.
4. Speaking: Publishing my book led to speaking opportunities. This year I am on track to earn more money from speaking than I did in the first year of my advertising career. I really enjoy speaking and sharing stories and lessons with others. On my 50th birthday, I took the day off of work to enjoy my big day, but I then volunteered to speak to students at two schools about my career. Which means I really enjoy it. Or else I just really like hanging out at Middle Schools.
My first talk of my 50s.
5. Coaching Track: I started coaching high school track and field 3 years ago. I didn’t know any more about coaching than anyone else who had participated in a sport through high school and college. I didn’t even have a clipboard, whistle or a Throw-one-for-the-Gipper speech. But 3 years in I have coached a boy discus thrower to 181 feet, the second farthest throw in Wisconsin last year, and my daughter Ava hit 130 feet as a junior. For context, 3 years into coaching, I have only seen 4 girls hit 130 feet or more in a meet, and Ava is one of them. Exciting things are ahead for my daughter-athlete next year. And both of my sons plan to throw next year too. Their training has already started.
Some of the great girls I’ve coached.
6. Coaching Football: I started coaching youth football. Again, I started knowing very little beyond my own experience as a player. Today I am the defensive coordinator for the 6th-grade team in Mequon, Wisconsin. Which will be the 7th-grade team next year. I have learned a lot and developed rewarding relationships with a fun group of boys in my son Magnus’ class. And I’m trying to help create a positive experience that the boys will remember forever. Or at least get them to break a huddle in unison.
My son Magnus is #55. You can see my knee beside his.
7. Parenting. I started my 40s with 3 children who were 7, 5, and 2 years old. Today they are 17, 16 and 12. (Because math works like that.) I am proud to say that I have a strong relationship with my 3 children. Even though they are teens or tweens, we remain very close through what I expected to be the most challenging period of our relationship. I know them well enough to know that none of them are teen-wolfs. I am highly involved in each of their lives, and I will miss them greatly when they fly from the nest in my new decade.
Me and the offspring on my 50th!
8. Marriage: I have now been married for 20 years to my wonderful wife Dawn. We are closer than ever and our marriage works well. Our communication is strong. She is my best friend. Sorry everyone else who thought they were my bestie. (You are my next-bestie.)
Me and Dawn when we were just babies. Now we are both 50+ and feeling Nifty+!
9. Fitness: I wanted to hit my 50s in great shape. One year ago I weighed 224 pounds. For context, I am 6 feet tall. And I graduated from high school at 215 pounds and from college at 211. I lift weights several times a week and am about as strong as I was at 18. Plus, I do cardio work 4 times per week. On my 50th birthday, I weighed 206 pounds. And I have a goal of doing 20 pullups at 50 years old. I haven’t attempted it yet. But I did hit 20 pullups 3 times in the past 2 weeks, so I expect it will be no problem. #dothehardworkearly.
10. Hair: I still have a full head of hair. I am not bragging. I am thankful. Or grateful, or whichever one is politically correct.
Still flowing at fifty.
11. Reading: I have read more in my 40s than in any other decade of my life. I can feel the effect of my reading. I am continuously learning and adding to my understanding and knowledge. My thinking keeps getting better. My brain feels well exercised. And I have set a new record for paper cuts. I got up on my birthday and read from 5:30 am to 6 am when it was time to write. ( I am currently reading The Greater Journey, about Americans in Paris in the 1880s by David McCullough, and listening to How Successful People Think by John C. Maxwell. I have already completed 17 books in 2023, and should finish 1 more today!
My initial reading list for the year.
12. Relationships. Through the past decade, I have lived in 3 states. And I have gained tons of new friends. I have also maintained my many friendships. I’m like a friend hoarder. Only I let people live in their own homes instead of piling them in my kitchen. I have organized social groups. I planned and hosted my 30th high school reunion. I make friendships very quickly. It is one of my greatest or favorite strengths. However, in the past 5 years, I have also had an odd falling out with one of my (formerly) closest friends, which I really don’t understand. But I accept it and have moved on. There is a lesson in that too.
Some of my favorite Marauder friends from Hanover High School in New Hampshire, 30 years later.
I’m thankful that my original family is all still here and that we remain close. Although we look a little too happy considering this was taken right after my Grandma Albrecht’s funeral. (You know we love you Grandma. And you were 99.)
13. Skillz. I added some new skills in the past decade. Entrepreneurship, blogging and authoring are the obvious ones. But also surfing, coaching, mentoring, keynoting, wake surfing and parenting teenagers to name a few. I am currently working on my French aussi. You are never too old to keep adding skills. And girls like guys with skills. Like nunchuck skills.
I learned to surf in my 40s. I even got off the sand and into real water!
14. Home During my 40s I lived in 4 different houses in Ohio, Georgia and Wisconsin. 2 years ago, after shopping for 2.5 years and not making a single offer, Dawn and I walked into our current home the first day it was on the market. We immediately knew it was the home for us and made an offer that afternoon. We have loved living in our current home. It is the first time in my adult life that I have lived somewhere that I didn’t consider temporary. Which is a great base for a great next decade.
Me and the Crew at home.
Key Takeaway
There is a difference between aging and living. Don’t confuse the two. Focus on the living and the aging won’t bother you. Life is what you make it. Setting goals for each decade helps you think long-term and act in the short term. Decade thinking gives you enough time for great accomplishments and great change. But it provides a clear and unmoveable endpoint that creates the everpresent gift of urgency. So enjoy your life. Enjoy your decade. And make the most of every day.
If you know someone who could benefit from this message, please share it with them.
There is one thing about me that people comment on all the time. It’s not my very subtle good looks. Or my intelligence. Or my sense of humor. It’s not even about my hair.
I get a lot of comments about my energy. In fact, recently, in a 24-hour span, I was asked where my energy comes from, I was told that my energy is even more noticeable in person than on the phone, and that my energy is just what my fellow elevator passenger needed that day.
Last week as the keynote speaker at an energy symposium in Dallas (thanks to David and Molly Sengstock), I gave a talk on how to energize your life. After my talk, the entire audience stuck around for 20 minutes asking more questions. This was despite the fact that my talk ended at 6pm and there was free alcohol and appetizers awaiting them just outside the room.
What makes this energy thing even more exciting to me is that I am in the last 10 days of my 40s. So as I approach my 50th birthday with energy that makes people comment I expect I am doing something worth knowing.
So lately I have been evaluating my personal energy inputs. I have collected a list of 10 things I do that contribute to my energy. But before we get into them it may also be worth noting that I don’t drink coffee or energy drinks. And I have never drunk alcohol. I don’t know the actual effect of the things I don’t do. So the rest of this is focused on things I do do. (I just dropped a do-do…)
10 Ways To Increase Your Personal Energy.
Sleep. I make sleep a priority. I think of sleep like stopping at a gas station to fill your car with gas. Your sleep is doing the same thing for your body. (Except you can’t grab a Slim Jim and a 64-ounce Bladder Buster soda pop in bed.) Every night you should fill your body with as much sleep fuel as you can. Note: I also like to nap. Especially on the weekends. And when talking to boring people.
2. Eating. I make sure to eat 3 good meals a day. I prefer not to snack. But I have snacks around in between meals to keep me going. Together, sleeping and eating provides a great foundation for my energy. But I have also implemented a policy of only eating until just-full. This helps prevent me from feeling sluggish and chunky. I have lost 16 pounds over the past year with this approach. Being less fat is definitely more good for my energy.
3. Exercise. I exercise about 5 days each week. Exercising for energy is a paradox. Because while it is easy to feel like you are too tired to exercise, the exercise itself is energizing and ultimately increases your go. Within the past year, I have added significant exercise resources to my home gym. This includes a treadmill, elliptical trainer, Rogue Monster rack, bench, and about 600 pounds of free weights, and dumbells up to 90 pounds. I found that I had plenty of will to workout, but often lacked the time to get to the gym during normal operations. So the home setup has helped me get my workout on. And all that weight and equipment in my basement should make my house less likely to get sucked up in a tornado.
4. Work I Love. Your work is a major part of your life. Finding work you love adds significantly to your daily energy. When you look forward to going to work, performing the tasks required of your day, and when you are challenged in a healthy and enjoyable way, it fuels you. Rather than dreading work, your work becomes exciting and interesting. You start loving Mondays the way other people love Fridays. Or Applebees on a date night, eating Bourbon Street steak with the Oreo shake.
5. Smiling. The smile is like the pilot light of the human body. When you put a smile on your face, everything seems to catch fire. Your body feels the energy and responds appropriately. The people around you smile back and add their energy to yours. It’s remarkable. And overlooked. I smile a lot. Smiling is my favorite.
6.Goals: I have a lot of goals. Both having goals and making progress toward your goals are energizing. They excite, inspire and encourage you to bring more to every day. My goals keep me busy and focused. I suspect that my goals are one of the greatest sources of energy that I tap into that others don’t. So get yourself some goals that you really, really want. Like a Spice Girl.
7. Surround Yourself With Great People. We feed off the energy of others. I am no different. I love to be around ambitious, energetic, and successful people. I am inspired by the success and undertakings of others. They push me to do and accomplish more. I am always seeking more world-beaters to spend time with. Their appetite for work, accomplishment, and adventure is like positive peer pressure. Which is better than an appetite for destruction, Axl.
8.Time Scarcity: The lack of time I have left to achieve my goals and experience all that I want provides a great source of energy. It creates urgency in each day. That urgency makes me go. I know that time keeps on slipping, slipping, slipping, into the future. Which means it is always go-time.
9.Optimism: If nothing else, I am optimistic. I believe that good things are coming. And I can’t wait to greet them. Or make them happen. I believe both me and the world around me will be better tomorrow. That belief is exciting. And energizing. I believe that hard work pays off. I believe I will reach my goals if I just keep working toward them, and I don’t get hit by a bus or a mosquito carrying malaria. I believe that new friends are around every corner. And I believe my friendships are getting better and deeper all the time. Those are great reasons to get out of bed every morning.
10. A Healthy Home Life: I really enjoy my home. I enjoy my relationships with my children Ava, Johann and Magnus. I am blessed with a wife I love talking to and spending time with, even after 23 years of togetherness. A healthy, happy and supportive home life helps feed and reinvigorates you.
Key Takeaway
Tap into your own energy sources. Start with the basics of sleep, food and exercise. Then discover the people, situations and activities that energize you. Set goals you really want to achieve. Work toward them every day. Smile. Believe in yourself, in others, and in the world. Share your energy with others. When you do, it will multiply and come back to you.
*If you know someone who could benefit from this message, please share it with them.
Careers are journeys. They have a starting point, a middle, and an end. Which direction you travel, and how far you go are up to you. But setting your career goals is important because it tells you how quickly you need to paddle and which turns to make.
But if you’ve never been in a canoe, think of your career like an airplane flight. That flight starts with an origination and a destination. The interesting thing about commercial flights is that they are off-course for 95% of the flight. This is because of the air highways that pilots follow, weather, traffic, the fact that the runways are not lined up like Evil Knievel ramps, and occasionally because the pilot didn’t ask for directions and took a wrong turn at Albuquerque.
But knowing where you want to end up paints a vision of your ideal carer path and allows for a constant set of adjustments that allow you to reach your destination. And with that in place, you can use it to make the following 2 valuable career decisions.
1.Opportunity Evaluation
Opportunities of all shapes and sizes will come your way. You need to decide which ones are right for you. But how do you know? The career goals tell you if the next opportunity is aligned or misaligned with your goals. It is like choosing rocks to step on as you try to cross a stream.* Does the rock opportunity take you in the right direction? Your path doesn’t need to be a straight line. It just needs to add to your skills, knowledge or experience in a way that will serve you on your journey to your goal. (*If you are not hunting ghosts it’s okay to cross streams.)
2.Pace Evaluation
Your career won’t last forever. This is true of your work career, athletic career, music career or whatever other career you may have in high school, college, or after graduation. Although if you are sentenced to life in prison, that career will last as long as you do.
Because you have a finite amount of time to reach your goals, you need to keep yourself moving and progressing at a minimum pace. Unless you are a monk you can’t sit in any one position too long, or you won’t be able to make it to your goal before the career buzzer sounds.
Size Matters
Don’t set your goals too small or you won’t challenge yourself enough. Don’t let anyone tell you not to set your goals too big. Because big goals help you grow. And even if you don’t reach them, they will push you to go as far as you can. Which is the goal of an aggressive goal. Which is totally meta.
Key Takeaway
Establish your goals. They will keep you moving in the right direction. They will force you to think about your pace and progress. They will force you to think about the skill development work, self-education, and training you will need. And goals provide a scorecard and progress indicator that make your career a fun and interesting game to play.
*If you know someone who could benefit from this message, please share it with them.
I had several conversations this week with dreamers. They all had interesting ideas that they wanted to bring to life. Which led to our discussions about the next steps on their journey.
Through my countless conversations, with dreamers, it is clear that we do a poor job of teaching people how to bring their dreams to life. Which means that most people have an easier time creating a human than creating a blog. Which is crazy. Or it’s a sign that God wanted more babies than blog posts.
I have spent my entire career bringing ideas to life. First, as a professional advertising creative, then as a t-shirt creator. I ramped up the degree of difficulty when I created The Weaponry, a full-service advertising and ideas agency. Most recently I published the book What Does Your Fortune Cookie Say? Then I made 80 real fortune cookies, with my real fortunes inside them.
I know how to make dreams a reality. I follow a simple process. And I want to make sure you know it too. Here it is.
5 simple steps to convert your dreams into reality.
1. Dream: Think of the fun, interesting, and rewarding things you would like to create or do. Most people who come to me to talk about their next steps have gotten this far. I’m guessing you’ve gotten this far, or you probably wouldn’t have been interested in this article. Because headlines help us decide. That’s the power of advertising.
2. Write: Get the dream out of your head and write it down. This creates the first real manifestation of your idea in the real world. It makes it tangible and detailed. This physical form of the idea is like a blueprint or a recipe card. Once you have the dream written down you can bring it to life. The more detail the better. You would be shocked how few people come to this step on their own. Most dreams never make it to written form. Yet it is the easiest part of the process. Easy like Sunday morning.
3. Research Once you have your dream written down, do a little research to educate yourself on the topic, process, industry, or whatever you need to learn to get the train moving. Google is your friend. (If you’d don’t know what Google is just google it.) But the key is to do a little research. Don’t analyze things to death. Learn just enough to get moving. Then go. If you are researching more than a week before you take your first steps you are procrastinating.
4. Deadline Give yourself a deadline. Dreams without a deadline are pure fantasy. To get into the non-fiction section you have to constrain your plans with a due date. Or a Do-date. Or a Zippity-do-date. Set a date to take your first action. And set a date for completion. If you really want results, create an entire timeline. And block time on your calendar to take action, Jackson. Again, none of this is hard.
5. Action Get to the doing. Take the very first action. When you do, the next action will magically appear. Like Platform Nine and 3 Quarters. Then just keep taking steps. Always have a bias towards action. Bloggers Note: I once dreamed of writing a blog. By the end of this month, I will have written 800 blog posts. Because I just keep taking action.
Key Takeaway
Bringing your dreams to life is easier than you think. Follow the process. The steps are not hard on their own. Just keep taking steps and soon your dream will be your reality. If your progress stalls, revisit the process. Your problem will be solved by taking steps 2, 3, 4 or 5.
*If you know someone who could benefit from this message, please share it with them.
Humans are extremely intelligent animals. We have been able to transform the planet to better suit our needs. We envision a world that doesn’t exist and then we create plans to make it a reality. We are like the Walt Disney of the animal kingdom. (Meaning the real animal kingdom, not the Animal Kingdom that Disney created to illustrate this point.)
Humans are really good at knowing what actions we should take to get the result we want. In a perfect world, we would always get the results we wanted. Because we would always take the right steps. Like John Travolta.
But between deciding on the right actions to take and actually taking them a funny thing often happens. Not funny haha. Funny strange.
Every day, all over this big blue marble, the regular events of life get in the way of our plans.
Things change. New demands pop up. Curveballs get thrown. Wrenches get thrown. And eventually, the towel gets thrown in the ring.
But there is one simple solution that will prevent your plan from failing.
Remember that play that you were going to run to make your plans a reality? Before the noise and static?
Run the play anyway.
Do what you set out to do.
Modify your execution if you have to.
Take shorter actions.
Or change the time frame.
Adjust your process to work with the new conditions.
But don’t make excuses.
Change what needs to be changed.
But not the play.
You know that play will work.
Key Takeaway
Run the play anyway. You know it is right. You just need to run it.
*If you know someone who could benefit from this message, please share it with them.
When you travel you start with a destination in mind. Once you know where you want to go the planning begins. You make decisions about how you will get to the destination. Maybe you will take a plane, a train, or an automobile. Maybe you will ride in the back of a truck with the Kenosha Kickers.
When you start with a clear destination you develop clear ideas for getting there with your available resources. Like Claritin Clear.
But most people never declare their destination. It is the critical first step that informs every step that follows. Without the decision, you will run in circles. Or stand still. Like a U2 song.
Declare your destination now.
Where are you ultimately trying to go?
Once you’ve chosen your destination you can plan your path. You can determine the time, actions and resources needed for your adventure. Every one of your decisions will be clearer. You will know when to jump on opportunities and when to let them pass you by. You can evaluate every decision you make by whether it will get you closer to your end goal.
Key Takeaway
Think hard about your destinations. Where do you want your life to go? Where is your career taking you? What is your family goal? What about your finances, health, relationships and religion? Determine where you want to end. Make all of your decisions to get you to the destination. With a clear endpoint in mind, you will enjoy the entire journey.
*If you know someone who could benefit from this message, please share it with them.
A great life is built on great habits. Do the right things repeatedly and you will build momentum. Do the wrong thing repeatedly and you build a rap sheet.
Your great habits have a compounding effect. Each great step helps amplify the step before. All of which will earn career, social, health, and even financial capital that will open doors for you.
Habit development is a process. Here are a few of the most important things to know to get the process right, like Bob Barker.
6 Tips To Establishing New Power Habits.
Start with your identity. Identify as an exerciser, reader, money saver or a neat and orderly person. Once you identify as the person who does these kinds of activities you will do the kinds of activities your identity identifies with. It’s always a case of the chicken and the egg. So just decide that you are a chicken and start laying eggs.
Remember: Identities are all made up anyway. (Just ask Madonna.) None of us came out of the womb as runners, readers or pop singers. We were all just naked and unemployed. One day you simply decide you want to take on an identity and you go with it. The great news is that you can add to or change your identity any day.
2. Make it easy at the start. If you have chosen to identify as a runner, don’t go out the first time and run until you barf. You won’t want to come back. Instead, run until you feel good. Don’t go past that point. Stop before it hurts or feels negative. Run for a couple of minutes. Not a couple of miles. Make it enjoyable, make it easy. Make yourself want to do more next time. In the beginning (#NameThatBook) the most important thing to do is simply create the system or process. The length doesn’t matter.
3. Optimize and intensify over time. Once the routine is established you can adjust it to be more productive. Lengthen the duration of activity. Increase the intensity and focus. But raise the bar slowly and you will build even more momentum.
4. Market the habit to yourself by putting cues in your path. If you want to journal, leave your journal and pen out where you will be reminded to write. Put your exercise clothes on your dresser or bathroom counter so they are easy to pick up and put on. Place your laundry to be put away on your bed. This provides additional obvious cues and reduces friction to action.
5. You can change your life in one day. Quitting smoking may be hard, but it’s not hard to not smoke for a day. The same holds true for exercising, eating well or playing an instrument. Commit to one day, each day. It will make you feel like a winner every day. You will be inspired to do more when you feel like you are winning.
6. When you have a problem starting or maintaining a habit there is a problem with your system. If your habit is failing it isn’t you. It’s the system. Tweak it to make the habit stick. Make it easier. Change the timing. Change the setting. Use technology for prompts, reminders or encouragement. Pair it with a different reward. Find what you need to nail it.
Key Takeaway
Use good habits to create good habits. Set your identity and your actions will follow. Underdo it at the start. Allow yourself to be an amateur. Create obvious prompts. Optimize and intensify over time. Keep stringing together good days. And just don’t stop.
*If you know someone who could benefit from this message, please share it with them.
Great achievement begins with great thinking. The great news is that great thinking costs the same as terrible thinking. Because they are both free. But the return on great thinking is infinitely better.
As Napoleon Hill wrote in Think and Grow Rich:
Whatever Your Mind Can Conceive and Believe, It Can Achieve.”
–Napoleon Hill
But it’s not enough to think big thoughts, dream big dreams, or goal big goals. You have to schedule them into existence. You have to set specific times on your calendar to do the important work of bringing those goals to life. You must schedule time for research, action and creation. Even God scheduled his creation days. You have to block specific times for connecting, scripting, ordering, booking or whatever other ings your plans require.
Calendering is Key
Dedicate time on your calendar to make progress. THIS IS THE KEY to alchemizing goals, hopes and dreams into reality. So when you think big make sure to calendar big too. Like Marie Callendar.
Shopping For Goals vs Buying Them.
Thinking big is like window shopping. Which means that you walk by stores looking at things and consider buying them. But by simply thinking-shopping you don’t get to leave the store with the stuff you want. Because to actually own those things you have to buy them. And you buy your goals with time on your calendar.
The Weaponry
Before launching The Weaponry, the advertising and ideas agency I lead today, I thought about every aspect of the business. I had a clear image of what we would create, how it would run, who would work there, and what the culture would be like. I imagined there would be no A-holes at The Weaponry. I even baked that into the logo.
Notice the A in our logo? There’s no A-hole. Because there are no A-holes allowed at The Weaponry. And since there are 5 letters to either side of the A, this rule is as central to our beliefs as possible.
This Blog
I then thought about writing a blog to share my experiences and learnings as an entrepreneur. I could see the whole thing in my head.
My Book
A few years later I had a goal of writing a book. I envisioned what it would be about and who it would be for. I could see the book being read by people around the world.
Bringing It All To Life
All the envisioning simply let me know what I wanted. It didn’t make any of it real. (Read that sentence again.) But I then put time on my calendar to do the real work of bringing the business to life. I scheduled time every morning to write my blog. This blog. And I gave myself a deadline and dedicated time to writing the book. Today all 3 of those dreams are realer than Real Deal Holyfield. All because I dedicated time on my calendar to bring them to life.
My new book What Does Your Fortune Cookie Say? is now published because I made time to write, edit and push the book forward on my calendar.
Key Takeaway.
Don’t just think big. Schedule big. Give the big things you want to achieve big spaces on your calendar. It’s the only way to achieve your big goals. So block time in your day today. You’ll find that working towards your biggest goals is the most rewarding way to spend your time.
*If you know someone who could benefit from this message, please share it with them.
Adam Albrecht Blog 