The writing and publishing marathons are finite. You complete them and move on. (You should also shower and rehydrate.)
But the promotional marathon only ends when you stop. And when you stop promoting your book your book stops selling.
It’s a good reminder that when you have products or services to sell, you should never stop promoting them. Otherwise, they lose awareness and, in turn, lose value. Because they only have value when people see them, think about them, and value them.
Which means that more exposure leads to greater appreciation. Which leads to preference, desire and demand.
This is how you generate value for your organization.
It’s also how you generate more value for your personal brand.
People have to know you to know your value.
They have to desire what you have in order to give you their money, honey.
If you are unknown, you are also uncompensated.
If your offerings are invisible, they are inconsequential.
If potential customers and clients don’t see you, they won’t see value in you. Unless you sell Invisibility Cloaks. In which case, the opposite is true.
This is why advertising is so valuable.
It’s why trade shows are valuable.
And public relations.
And talking about your offering on social media.
And promotions of all sorts. Even the wacky stuff.
We created The Weaponry to help our clients with all of these activities.
Because the more people who know you, the more they help grow you.
Key Takeaway
Create products worthy of promotion. Offer services that people want. Then talk about them as much as you can. There are always more people who should know about you, your products and your services. You will reap the rewards until the talking stops. Which is why advertising is a never-ending discipline.
*If you know someone who could benefit from this message, please share it with them.
On a recent Saturday morning, I was really lazy. Like, pro-level lazy. I was lazy like a boy in an overstuffed recliner.
I got up early, as usual. I made my son Johann breakfast and made sure he had everything he needed to take the ACT’s that morning. Basically number 2 pencils. But hey…
After Johann left, my wife and I had an empty nest. Our daughter Ava was off at college. Johann was testing at school, and then would be off to practice music with his bandmates. And our youngest son, Magnus, was at a water park for the weekend with his friend Phineas and his family. I assume Ferb was there, too.
So Dawn and I were alone. And we sat in our living room and read. We read for a long time. It was great. And lazy. It felt as if we were finally recovering from our very active trip to Arizona. I hadn’t allowed myself to feel that lazy for a long time.
But then something quite predictable happened. I got itchy to do something. I had sat long enough that I was now compelled to work, to do, to be productive.
So I went outside with a rake and trimming equipment. I cleaned up, cut down and spruced up all of the beds in the back of my house. I then took 3 loads worth of yard waste to the dump.
After that, I came in the house and had a light bulb moment, which sent me on a mission to replace every burned-out light bulb I could find in the home.
Before I knew it, I had 5 hours of productive work done on the laziest Saturday in recent memory. Because for me, laziness serves as a springboard to productivity. I saturate with laziness, and then I have to do something. I lounge until I must labor. Then I labor until I must lounge. It’s a strong and satisfying approach that I recommend everyone have in their playbook.
Key Takeaway
Everyone needs a little downtime to recharge. It provides both a physical and mental reset. As soon as your batteries are fully recharged from rest, get right back to it. Then go until you need a good rest. The cycle will leave you feeling both productive and restored. That’s a win-win.
*If you know someone who could benefit from this message, please share it with them.
The more options you create, the more success you will find.
Comedians know this.
The more jokes you come up with, the more likely you are to have really funny jokes.
To be a raging success, you write lots of jokes. Perform those jokes in front of small crowds. Keep only the ones that work. Toss the rest. Repeat.
If you want more innovation, explore more what-ifs. While it may only take 3 licks to get to the center of a Tootsie Pop, it took Thomas Edison 10,000 attempts to create a light bulb. (And it took Natalie Merchant 10,000 Maniacs to create a hit song.)
The more people you know, the more likely you are to know a person who can help you open the next door, overcome a challenge, or offer you a kidney.
To find your prince or princess, you must kiss a lot of frogs. Or frogettes.
To catch one muskie, studies show you have to cast an average of 3,000 times.
To create a bag of tricks, you need many tricks. (And a bag.)
At The Weaponry, the advertising and ideas agency I lead, one of our hallmarks is that we explore a lot of options.
We explore a wide variety of strategies.
We explore as many creative options as the time and budget allow.
Great advertising doesn’t come from crafting one great headline. And designing one look.
There are often hundreds of headlines explored when creating a single ad. And dozens, if not hundreds, of looks.
It creates a large population of options to choose from. And large populations increase the potential for greatness.
So consider many strategic options.
Consider many, many creative options.
Consider many candidates.
And life partners.
Write a lot of jokes.
Pick only the very best ones.
That’s how you do smart things that set you apart.
Key Takeaway
To be successful, you first have to be productive. Create lots of options. You will both become better and create better by doing more. So drill more holes. That’s how you find the gusher.
*If you know someone who could benefit from this message, please share it with them.
Like many avid self-improvers, I’m trying to grow into the best version of myself. This means adherence to healthy and productive habits. Which is hard. Because there are a lot of fun things on this planet that are unhealthy and counterproductive. Like sweet tea and turtle sundaes.
But I have found that if you gamify your life, your life becomes more fun and you get better results. This doesn’t simply mean playing more games. It means turning everything into a game. Like Milton Bradley. Or compulsive gamblers.
My life games start when my alarm first goes off in the morning. And they don’t stop until I am in bed again at night. These games help me feel like I am scoring points and winning all day long. It’s an easy way to make the actions that I know I should take each day more enjoyable and rewarding.
Fill Your Day With Games
Your work is packed with opportunities to win every day. But so is your home life, your social life, your health, your wealth, and your general self-improvement activities.
Consider the following ideas to get started.
You can gamify your sleep. Get to bed by a certain time, and you win. Wake up at a pre-set time and you win. Get a set number of hours of total sleep and you win. Don’t get kicked out of bed for snoring, and you win.
You can make weight loss a competition. Or make weight maintenance a game. I track my weight every day with the Happy Scale app, which gives me the opportunity for daily, weekly, monthly, yearly and even lifetime wins. Plus, you get bonus wins when you look in the mirror. And every time you can button your pants.
You can make your good habits a game. Stacking days in a row of consistently completing your good habits at work or at home is a win. There are so many good habits worth developing and maintaining that there are hundreds of ways to win every day. Like Lotto games say. (But don’t play Lotto. Bet on yourself.)
You can turn meeting new people into a game. Gamifying people-meeting incentivizes you to expand your circle of friends and grow your network. Give yourself points for every new person you know by name. Having more friends expands your opportunities, supports your mental health, and gives you more phone-a-friend options if you are ever a contestant on Who Wants To Be A Millionaire.
Grow-Your-Net Worth is a game that pays you a cash prize. And increases your peace of mind. Definitely track and stack your assets. And if they hate, then let them hate and watch the money pile up.
I play the Drink-A-Glass-Of-Water-First-Thing-Every-MorningGame. And I am crushing it at this game. Proper hydration is key to great health and human performance. So play this drinking game every morning.
I gamify annual adventures with friends. Gamifying it makes scheduling our time together a priority.
I play the Start-Each-Day-With-A-Smile game. And I’m happier as a result.
I try to be the first one to apologize when I get into a quarrel with a friend or loved one. I also compete to keep the word quarrel in use, since it has been decreasing in popularity for like 500 years.
I track my time on my phone each week and try to keep it below a winning standard.
I try to get to church every Sunday during Advent and Lent to win the Advent and Lent games.
By turning the positive behaviors you want to see from yourself into a game, they become fun to-dos. You can quantify your positive actions. Through small actions, you can put points on the board every day. Which means you can always count the good things you did, even on bad days.
Key Takeaway
You win at life in small ways, every day. By gamifying the actions, habits and behaviors you value, you are giving yourself a fun and easy way to track them, and stack them. It’s a great way to make yourself feel like a winner every day. It’s builds confidence and positive self talk. And it creates a clear and easy guide that you can use to measure your life. So start gamifying your life today. You can play every day. And like the state lottery commission, you can add new games every day to keep your interest up and to encourage the behaviors you value most.
*If you know someone who could benefit from this message, please share it with them.
A couple of weeks ago, I saw the band Bombargo. They were playing a free concert in a park 2 miles from my house. The band is a bundle of energy and entertainment from the off-off Broadway, town of Saskatoon, Saskatchewan. Which is also one of the cartooniest place names ever invented. The band was on their Disco Surf Rodeo Tour, because any one of those things on its own is just not enough.
For a flavor of their fun music, check out Let It Grow or Oxygen. (Songs I assume were inspired by The Lorax.)
An hour into their set, the band told an interesting story as they introduced one of their signature songs.
During the winter months, Saskatoon is often among the coldest places on the planet. And during one of those cold spells, the lead singer stopped by his brother-bandmate’s igloo home. His brother-bandmate was playing a new song idea on the piano. The lead singer really liked what he was playing and decided that they should write a song to it.
So they wrote the full song that day.
The next day, they recorded the song, shot a video for it, and shared it online.
Then something swiftdiculous happened. Taylor Swift, the most influential musician on the planet, heard the song, loved it, and added it to her Spotify playlist.
The song immediately blew up thanks to Swift’s endorsement.
The band shared that it was rare for them to work so fast and not tweak a song to death. But it was exactly this speed of creating and sharing that led to the success of the song Mr. No Good.
Reminder
Each of the ideas you bring to life is like a lottery ticket. It has the potential to pay off in a big way. So create it, share it and move on. Don’t analyze it to death. Great work doesn’t have to take a long time. Focus on creating work that you love. If you love it, there is a great chance that others will love it too.
Key Takeaway
Create things you love and share them quickly. It’s the key to being a successful artist, innovator, or entrepreneur. The world benefits from your ideas. And your ideas benefit from real-world exposure. Successful ideas are a percentage game. The more ideas you bring to life, the more likely you are to produce hits. And when you love your creations, there is a great chance others will too. So don’t die with your song in your head, your art in your heart or your startup in your soul.
*If you know someone who could benefit from this message, please share it with them.
The greatest way to increase your value to yourself and others is through reading.
You could just stop reading this post now and go grab a book to read instead.
But I am going to drop some new reading knowledge on you that is worth 90 seconds of attention.
Why Should You Read?
Bill Gates reads about 50 books a year. Or about a book each week.
Warren Buffett famously reads about 500 pages per day.
Lin-Manuel Miranda bought the book Hamilton to read on vacation in Mexico.
So read books that expand your thinking and your knowledge base.
Read to understand how things work.
Read for inspiration, motivation, and all the other great ations.
Read to understand how successful people became successful.
Read about what worked in the past in your field of expertise.
And read to learn what is changing in your field, so you can surf that change, rather than get pummeled by it.
Read to improve your writing and expand your vocabulary.
Read to develop your focus and your patience for long-term goals.
But most importantly…
Read To Separate Yourself From The Pack.
Despite all of the mental nutrition and long-term success that sprouts from reading, a new study just released by researchers at the University of Florida and University College London (which sounds like the fakest British school name ever) found that reading for pleasure among Americans has declined by 40% over the past two decades.
In 2004, 28% of Americans said they read for fun.
In 2023, only 16% said they read because they wanted to.
It is not lost on me, or the researchers, that Facebook launched in 2004 and the iPhone was released in 2007. Together, social media and smart phones may be accomplices, killing reading softly, like Roberta Flack or the Fugees.
This all means that people who read books have a greater competitive advantage now than ever before.
However, this is massively skewed by the avid readers.
In fact, estimates reveal that between 25-46% of adults READ NO BOOKS each year.
And the median number of books read annually by adults is only about 4. That’s how much the average person hates paper cuts.
Which means there are fewer and fewer people after the pot of gold at the end of the Reading Rainbow.
There are fewer people who are willing to do the slow, steady, yet transformational work of knowledge gain through reading. While others are settling for bite-sized bits of video, podcasts, and tweetable wisdom served by algorithms, readers are accumulating broad and deep knowledge that helps make them more capable, valuable and irreplaceable.
The new study also revealed that those who do read for fun are spending more time doing so. Because while haters gonna hate, readers gonna read.
And in the era of artificial intelligence, it is the humans who can contribute more than the machines that will be in greatest demand.
Key Takeaway
Now more than ever, reading is your great competitive advantage. Your self-directed education makes you a valuable and irreplaceable resource. It improves your thinking. Which drives smarter decisions and actions. And it draws other people to you who want to tap into what you know.
*If you know someone who could benefit from this message, please share it with them.
This spring, I began a Misogi Challenge. These are demanding personal challenges that push your limits in order to develop character, confidence and self-reliance. Win or lose, they create great stories that make your obituary a more interesting read.
Such challenges are meant to push your outer limits, with a high likelihood of failure. The 2 basic rules for a Misogi Challenge are that they should be really, really hard. But you are not supposed to die. I have found that there is plenty of room for suffering within those boundaries.
To bench press 300 pounds. Because it is hard. And it’s a nice round number. Especially the two zeros at the end.
To bench press 315 pounds. Because this is three 45 lb plates on each side of the bar, and it looks freaking awesome.
To bench press 335 pounds. Because this was my maximum bench press when I was an 18-year-old high school student. Today, I am 52 years old, and have a white collar job that requires practically no physical labor beyond keyboard tickling.
To live to fight another day. Because I also want to be smart and not push myself to an injury.
This past Sunday, I made my final push to complete my Misogi Bench Press Challenge. #punalwaysintended
I took on the final challenge in my home gym, with my 3 teenage mutant children Ava, Johann and Magnus as witnesses. Not only did I want them with me to spot me, but I knew that having my kids in the room watching would provide additional motivation. And I needed all I could get.
If I succeeded, I would be setting a great example of hard work, determination and personal accomplishment for my kids. If I failed, I would be showing my kids that sometimes we set lofty goals for ourselves, and we fall short. But it’s the attempt that matters. It isMan In The Arena stuff. Which is also Woman In The Arena stuff.
I started with a 10-minute warmup on my Matrix elliptical machine. Then I stretched well. I believe that my commitment to warming up and stretching before my workouts has been key to my performance, injury prevention and longevity. My body still works and feels mostly the way it should. And I still have most of my original factory parts.
So I readied myself for the goal weight of 335 pounds. This was the weight that I had been focused on for months. It would answer the question, ‘Can you be as strong at 52 years old as you were when you were a high school kid, training during the peak of your high school career?’ I was a strong 18-year-old kid. I was the state champ in the shot put. I was the New England Champion in the discus. And I never saw another kid in my high school bench 335 lbs or more.
To hit that same weight 34 years later was a daunting task. But a major win if I could do it. Because coming up just 5 lbs short of the mark would mean that I wasn’t quite as strong as I was at 18. Certainly understandable. But also a bummer to lose the competition with my 18-year-old Zubaz-wearing self.
I prowled around the room, yelling motivation to myself. I have always been my own best hype man. I worked myself into a lather in a process I call Summoning. The basic premise is that we all have some maximum physical capability. The key to acheiving the maximum physical performance is to summon as much of your capacity as you can. So I summon as much energy, focus and fury as I can. It may be a little embarrassing to see on film, but it has always driven results. So I go with it.
I had Limp Bizkit’s Rollin’ (Air Raid Vehicle)on 11 in my AirPods. This is my go-to bench press song. Something about the lyrics (Breathe In now Breathe out, Hands up now Hands down…) feels highly appropriate for bench pressing. Plus, swear words get me hyped. (Sorry, Mom.)
I lay down on the bench, gripped the bar, and twisted it until it felt just right. I counted aloud, 1…2…3! And hoisted the bar off the red Rogue rack. I lowered the fully-loaded bar down to my chest and pushed with everything I had.
And the bar began to rise off my chest.
I knew I had it.
I began to yell as I pushed the bar through the full range of motion.
My kids didn’t even get a chance to yell encouragement at me, because I was yelling at myself. And the bar was obviously moving north.
I locked out the top position, re-racked the bar, and went freaking nutz-o!
I was so hyped I just kept yelling, and celebrating. I grabbed the hands of each of my 3 kids who were spotting me. Johann, then Magnus then Ava.
Then I turned and yelled at the camera. It was a Seven-Yeah Celebration. Like Usher would do.
I was so freaking hyped!
I had set a high bar for this Misogi Challenge.
And I met it.
With all 3 of my kids as witnesses.
And 2 cameras rolling, to catch the result, win or lose.
But I knew I hadn’t hit my limit. So I decided to try one more attempt. This would be above my goal weight. So I turned to Ava, my most experienced offspring in the iron arts, and asked, ‘Should I go for 340 or 345 lbs?’
Without hesitating, she said, ‘340. You always tell me to make sure I get the lift, rather than stretching too far.’
So she served up the good advice I had been dishing out. And I took it.
Now I was playing with house money. Plus, at that point, I had happy-hype coursing through my system.
5 minutes later, with Black Sabbath’s Iron Man sawing through my AirPods, I lay down under the bar, again. I un-racked the bar, lowered it and pressed. The weight moved. My kids blasted me with encouragement. I pushed at full strength until I had locked out the weight. Then I re-racked the bar.
I was instantly flooded with my favorite feeling: MaxHap. It’s the term I use for maximum happiness. It’s my version of self-actualization. Or flow. Or euphoria. It’s the drug that Huey Lewis was seeking. And I still haven’t found a negative side effect.
Everything had gone right. I set and met a hard goal, with a high chance of failure. Then I exceeded it. Which meant that I can say definitively that I am stronger at 52 than I was at 18. And I was 6 feet tall and 215 pounds back then. And headed to the University of Wisconsin to throw for the Badgers. Yet somehow, 34 years later, I was still pushing myself. That’s some crazy train stuff, Ozzy!
But even better, I experienced this with my kids. They were all in the room where it happened. They saw me attempt something hard and succeed. They saw me working towards my goal for months. They saw me fail reps along the way, but I kept on going. They saw the focus, determination and craziness that I tapped into to rise to the occasion. They were there to encourage me. And to catch me if I failed.
That was an amazing experience.
Now I am done with this challenge. I have banked the results in my list of life experiences. It has bolstered my confidence and my belief that I can handle hard things. So I move forward, mentally stronger than I was before I started. Which is the whole point of the challenge.
Key Takeaway
Push yourself to do hard things. Stretch your limits. Test yourself. Make commitments to yourself that are hard to keep. Then keep them anyway. It will build your confidence and self-reliance. It will toughen you up. The work and the suffering and pushing past your past limits make you feel alive and ready for anything. Give yourself a Misogi Challenge. Because when the world becomes too comfortable, you need to seek out discomfort to grow and experience life more deeply. Make it a regular part of your life. It will help you live a life worth talking about. Which means that whether or not you win or lose your self-challenge, you win at life.
*If you know someone who could benefit from this message, please share it with them.
I composed my first email message when I was a college student. It was my second or third year of college at the University of Wisconsin. I wrote the email to my parents from the computer lab at college. Because back then, almost no students in my socio-economic subdivision owned their own computers.
I was awestruck by the idea of this new technology. It would allow me to send a written letter to my parents, but without having to find a sheet of paper or an envelope. I wouldn’t have to buy a stamp. Or lick a stamp. I wouldn’t have to find a mailbox. Or lick a mailbox. And I wouldn’t have to wait a week for them to get the letter. They would get it instantaneously! This was some kind of magic from the future. And I couldn’t wait to try it out.
But when I went to write my first high-tech email letter, something went wrong.
I quickly filled the small field provided for the message with my first sentence. Then, as I continued to type, the new words pushed the old words out of the field. It was very confusing. But, hey, this was magic mail. And I was just a regular human. So I figured I wasn’t supposed to fully understand the wizardry.
I stared at the email for a long time, trying to understand what was happening to my message. But finding no good explanation, I eventually poked the send button and sent my magic mail into the ether, hoping it would land as promised inside my parents’ home computer in the woods of Norwich, Vermont.
The next day, when I received a reply email from my parents, I realized what had gone wrong.
I wrote my entire email letter to them in the subject field.
Looking back, it is easy to laugh at that mistake. It is easy to say I was a dufus. Or a doofus. (Both of which are dictionarily acceptable.)
But I find inspiration in this story. Because it serves as a reminder that when you try new things, you will be bad at them. Or at least as bad as you will ever be.
But just because you are bad at things at first doesn’t mean you will be bad at them forever. In fact, the only way to greatness is to travel through badness and mediocrity. It’s like traveling through the wardrobe into Narnia.
My first email experience demonstrates that by trying, experimenting and exploring, you grow and expand your capabilities. You have to be willing to try new things to accomplish new things. You have to be willing to be bad to become good. You have to be willing to make mistakes to make yourself great.
I am now 9 years into leading the advertising and ideas agency, The Weaponry. And I can draw a direct connection from my willingness to try to ride a bike, to my willingness to try to write my first email, to my eagerness to try to launch a startup business. They are all plunges into the unknown. They all involved missteps, mistakes, mistypes, or mispedals.
Here’s The Recipe:
You try.
You mess up.
You learn.
You correct.
You try again.
You improve.
You try again.
You improve again.
And you just keep trying.
Forgive my braggadocio, but today, I am freaking good at writing emails. I can fill in the To, CC, and BCC fields like a boss. I can write a subject that will tell the recipient why they should want to read the email. I can craft a clear, concise, compelling and occasionally comedic message. And I write that whole message in the body section. I can add an attachment. I can change the font size. I have a standard signature that includes my name, title, office location, and website address. My email also lets people know that I wrote a book called, What Does Your Fortune Cookie Say? And that I publish Adam’s Good Newsletter. Which is a newsletter that I send out regularly via email. Boom!
Key Takeaway
Don’t be afraid to try something new because you think you will be bad at it. You will be bad at it. At least as bad as you will ever be. But that is the price you pay to achieve greatness. You have to humble yourself at the beginning of the process. Which helps you appreciate your growth and ultimate success. The learning journey is the life journey. So learn as much as you can. It’s how you create the most rewarding life.
*If you know someone who could benefit from this message, please share it with them. And if you want to show off your email skillz, send me a note at adam@theweaponry.com.
I have been intrigued with Misogi Challenges since I was a teenager. Granted, back then, I didn’t know that they were called Misogi Challenges. I just called them Personal Challenges. Or Doing Hard Things. But I like the Japanese name for them better. Because it makes them sound more profound and official and less like a Hold-My-Beer stunt.
What the Miyagi is a Misogi Challenge?
A Misogi challenge is an annual event in which you take on a difficult personal challenge with a high probability of failure. You do this to push your personal limits, develop grit, resiliency, growth and confidence. It also provides good content for your social media network. Especially if your challenge is to step into a boxing ring with 57-year-old Rusted Mike Tyson.
My Misogi Challenges have included:
Trying to break the New Hampshire state record in the discus within 8 months of ACL reconstruction surgery. (That was freaking hard.)
Eating my lunch outside every weekday for an entire year. (I ate alone a lot in 2015.)
Launching a business. (That’s how I started The Weaponry)
This year, I have given myself a bench press challenge.
For context, I first benched 300 pounds when I was 17 years old, during the summer after my junior year of high school.
My senior year in high school, I benched 335 pounds while recovering from the ACL reconstruction surgery mentioned above.
At the end of college, when I was 23, I put up 423 pounds when I weighed 211 pounds. 423 is an odd number for weight lifting. But I was using heavy-duty, 1.5-pound collars to secure the weight to the bar. And at 211 pounds of body weight, I counted every pound to see if I could double my body weight.
But that was nearly 30 years ago. That was back when Mike Tyson would have destroyed a social media influencer if such a thing existed.
My 2025 Misogi Challenge includes 4 different goals.
Bench Press 300 pounds. This is a fun club to still be in 35 years after I first joined it.
Bench Press 315 pounds. Everyone who lifts weights seriously knows that this is three 45-pound plates on each side of the bar. It’s a milestone for weightlifters. And it looks great on the bar. (But not so great if it is sitting on your chest.)
Bench Press 335 pounds.I love the idea of still being as strong at 52 as I was at 18.
Living to fight another day. I don’t want to push myself in a way that compromises my tomorrow. So I am listening to my body. And if it says, ‘Back off!‘ like those Yosemite Sam mud flaps, I will back off. You have to play the long game.
The Progress
Monday night at 9:15pm, I bench 295 pounds 4 times.
The week before, when I was fresher and lifted earlier in the day, I benched 290 pounds for 5 reps.
My Monday night workout with my undersized spotter.
While these numbers are a far cry from where I was at my best, I have learned that the decades add to the degree of difficulty. I love that this challenge is pushing me to do hard things. When I was in my teens, 20s and 30s I never thought I would still be flirting with these kinds of numbers in my 50s. But then again, I also thought I would be bald.
I plan to share updates on my progress over the next month. I should attain the 300-pound goal next week. And I expect to peak by late July or August. And most importantly, I hope to live to fight another day. Because I have plenty more challenges yet to come.
It’s Your Turn
I encourage you to take on your own Misogi Challenge. They can help you accomplish great feats, like writing books, starting businesses and running marathons. They create exciting chapters of your life, which help make the story of your life more interesting. They push you to expand and redefine your personal limits. And they fan the flames of your competitive spirit.
Key Takeaway
Do hard things. Push yourself. Challenge yourself. A good Misogi Challenge, or difficult challenge by any other name, makes you feel alive. These challenge force your to keep growing. They stoke your competitiveness. They build your resilience and confidence. They help you live a more interesting life. And they help remind you that you can do hard things. Which means that when the hard things come your way, you know you can handle them. Because you’re a badass. And you choose to do hard things for fun.
*If you know someone who could benefit from this message, please share it with them.
Adam Albrecht Blog 