How some people do so much more with their time.

We all know people who do more than everyone else.

They do the family things and the home things.

They do the friends things, the travel things, the work things, and the wild things.

And miraculously, they seem to be enjoying it all.

Like cyborgs. Or Stepford Wives.

They are creating things that interest them.

They are volunteering for causes they care about.

They are having success in their career, running their own business or leading their family.

They do the networking activities you would like to do.

They exercise.

And they get to worship, too, God bless them.

Plus, they coach or chaperone or team parent for the activities their kids do.

You wonder How do they do it all?

How are they involved in so many things? How do they fit it all in? And how do they not Chernobyl like it’s 1986?

The answer is simple.

Capacity is a state of mind.

You decide how much you can handle, how much you can take on, how much you can fit in.

You decide how much you can do with your hours, days and weeks.

When you decide you are full and overwhelmed, you stop. (Presumably in the name of love.)

People who do more believe they have a capacity to do more.

They see spaces to add things.

They find time in their schedule to make things happen.

They see opportunities that are worth their time and their energy.

And they recognize that at some point, they will run out of time, energy and opportunity.

So they go now.

The scarcity of time is precisely what drives them to see more capacity in their everyday.

Now is the time.

Now is the opportunity.

Now is the alternative to never.

Key Takeaway

If you want to fill your life with meaning, action and contribution, adjust your mindset to create capacity. Because when you want to find the time for more, you will find it. Or you will optimize, prioritize, reduce or eliminate things to make room. There is more space and time in your continuum for the things you really want to do. Find it. Enjoy it. Do more with it. And make others wonder how you do it all.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media. And consider subscribing to Adam’s Good Newsletter.

How High School Football Helped Shape My Life And Career.

Recently, I was asked to speak to my son Magnus’s freshman football team the night before their last game of the season. Preparing for the talk offered an opportunity to go back in time and reflect on the feelings and thoughts I had at the end of my own freshman football season. But this time I had fewer pimples, my voice didn’t crack, and I had a much longer lens with which to view the whole experience. I wrote about the talk and what happened in The Power of Enthusiasm and Teamwork.

The major insight I gained was that my own reflection at the end of my freshman football experience created one of the most valuable experiences of my life. And it still benefits me today. (Or at least it benefitted me yesterday. It’s too early for today’s results to be tabulated.)

That’s me (77) making the tackle during a game my freshman year of high school. Our uniforms used to get dirty, because we played on real grass and dirt.

The Reflection On My Freshman Football Experience.

By the end of my freshman season of football at Hanover High School in Hanover, New Hampshire, I realized a few things.

First, I loved playing football.

I realized I loved the brotherhood of playing a team sport. Going into battle with a group of badass boys creates a bond. A brotherhood. An identity.

I realized we played better when we played as a team.

I realized how much practice helped. (Yes, Allen Iverson, we’re talking about practice.)

I realized that after a bad play, or a lost game, you had to learn from what you did wrong, but then put that behind you and move forward.

I learned that bringing energy to the game made a huge difference. And I run better on positive energy than negative energy.

I recognized that encouraging each other made a significant impact on our play and our relationships.

I learned that I represented my high school and my community when I wore that uniform. And I could either add to it or reduce it through my actions. (It was this 14-year-old’s first lesson in branding.)

And I realized that I needed to get stronger. There were guys who were a lot bigger and stronger than me. And while I was quick and athletic, sometimes big and strong won. And I wanted to be the bigger guy. Or at least stronger.

What Happened Next?

When my freshman football season wrapped, I was 6 feet tall and 150 pounds. The following Monday, I started lifting weights. And that simple decision, and the strong workout habit I created that year, set in motion the self-improvement journey I am still on today. (Or at least I was yesterday.)

I never got any taller. But by the start of football season my sophomore year, I weighed 170 pounds. My junior year, I weighed 190. By football season my senior year, I weighed 210 pounds. And by the time I graduated from high school, I weighed 215 pounds. I got a lot of new clothes in the process.

My first day in the weight room, I bench pressed 95 pounds. And that was really hard. But my senior year, after years of slow and steady improvement, I benched 335 pounds. It was hard to believe I was the same guy. But slow, steady actions compound in ways that are hard to imagine, unless you read the book The Tortoise And The Hare.

That’s me (78), my senior year. The weight lifting had added 60 pounds, and a lot of grip strength.

The Broader Impact.

My love for football and desire to get better didn’t just help me on the football field. The strength and conditioning that I did to get better at football helped me as a track and field athlete. (Which I chose because I was terrible at baseball.)

By my senior year, I broke 2 school records and a conference record, I was a state champion in both the shot put and the discus, I won the New England Championship in the discus twice, and I set a state record in the discus that stood for 12 years.

Discus throwing my senior year of high school.

But perhaps more importantly, I grew my personal relationships with my football teammates. We became a band of brothers. (A band with no instruments or spandex.) We went to battle together. We made it to the state semi-finals together both my junior and senior years. Both years, we came within one score of the state championship game. But that journey, even with an imperfect ending, brought us closer together. And we have great stories to share every time we are together.

Then we stood up in each other’s weddings.

And we helped each other in our careers.

When I started the advertising and ideas agency, The Weaponry, my very first client was Dan Richards, one of my football teammates from my freshman year in high school, and one of my best friends in the world. (Dan is the other guy making the tackle in the cover photo for this story.) He had also used the lessons he learned through athletics to help build an amazing business called Global Rescue, which does what the name says it does.

The relationship I developed with Dan has had a huge impact on my adult life. And it all started by being a strong, supportive, reliable teammate in football. Which made us trust each other in life and in business.

Dan Richards and I, getting muddy in Puerto Rico.

Key Takeaway

Don’t miss your great opportunities. To improve yourself. To create strong bonds and friendships. To use your drive to become better at sports or other competitions. And at life. Become a winner in your mindset first. And you will be a winner on the field and off. Use the same drive to improve in sports to win in your classwork and in your career. Bring the same relationship-building approach you bring to your team, to your family, to your friendships, coworkers, children, and spouse. And you will live a life you can be proud of, that is full of wins every day.


*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media. And consider subscribing to Adam’s Good Newsletter.

Success Is A Percentage Game.

Success is a percentage game.

The more options you create, the more success you will find.

Comedians know this.

The more jokes you come up with, the more likely you are to have really funny jokes.

To be a raging success, you write lots of jokes. Perform those jokes in front of small crowds. Keep only the ones that work. Toss the rest. Repeat.

If you want more innovation, explore more what-ifs. While it may only take 3 licks to get to the center of a Tootsie Pop, it took Thomas Edison 10,000 attempts to create a light bulb. (And it took Natalie Merchant 10,000 Maniacs to create a hit song.)

The more people you know, the more likely you are to know a person who can help you open the next door, overcome a challenge, or offer you a kidney.

To find your prince or princess, you must kiss a lot of frogs. Or frogettes.

To catch one muskie, studies show you have to cast an average of 3,000 times.

To create a bag of tricks, you need many tricks. (And a bag.)

At The Weaponry, the advertising and ideas agency I lead, one of our hallmarks is that we explore a lot of options.

We explore a wide variety of strategies.

We explore as many creative options as the time and budget allow.

Great advertising doesn’t come from crafting one great headline. And designing one look.

There are often hundreds of headlines explored when creating a single ad. And dozens, if not hundreds, of looks.

It creates a large population of options to choose from. And large populations increase the potential for greatness.

So consider many strategic options.

Consider many, many creative options.

Consider many candidates.

And life partners.

Write a lot of jokes.

Pick only the very best ones.

That’s how you do smart things that set you apart.

Key Takeaway

To be successful, you first have to be productive. Create lots of options. You will both become better and create better by doing more. So drill more holes. That’s how you find the gusher.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned, check out my book, What Does Your Fortune Cookie Say? from Ripples Media. And consider subscribing to Adam’s Good Newsletter.

Act As If.

Go through life as if all of your dreams have come true.

Or are coming true.

Act as if you are the you that you imagined you would be.*

Do the things that the person you want to be would do.

Make the decisions your ideal you would make.

Act as if you have the role you want. And maybe the roll you want. (Kaiser, Lobster, Tootsie)

Act as if you are the person who does what you want to do.

Talk the talk.

Walk the walk.

Think the way you want to be.

And you will become the person you think you are.


If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media. And consider subscribing to Adam’s Good Newsletter.

*The quadruple-you sentence. The Triple Lindy of sentences.

Gamify your life for more daily wins.

Like many avid self-improvers, I’m trying to grow into the best version of myself. This means adherence to healthy and productive habits. Which is hard. Because there are a lot of fun things on this planet that are unhealthy and counterproductive. Like sweet tea and turtle sundaes.

But I have found that if you gamify your life, your life becomes more fun and you get better results. This doesn’t simply mean playing more games. It means turning everything into a game. Like Milton Bradley. Or compulsive gamblers.

My life games start when my alarm first goes off in the morning. And they don’t stop until I am in bed again at night. These games help me feel like I am scoring points and winning all day long. It’s an easy way to make the actions that I know I should take each day more enjoyable and rewarding.

Fill Your Day With Games

Your work is packed with opportunities to win every day. But so is your home life, your social life, your health, your wealth, and your general self-improvement activities.

Consider the following ideas to get started.

You can gamify your sleep. Get to bed by a certain time, and you win. Wake up at a pre-set time and you win. Get a set number of hours of total sleep and you win. Don’t get kicked out of bed for snoring, and you win.

You can make weight loss a competition. Or make weight maintenance a game. I track my weight every day with the Happy Scale app, which gives me the opportunity for daily, weekly, monthly, yearly and even lifetime wins. Plus, you get bonus wins when you look in the mirror. And every time you can button your pants.

You can make your good habits a game.  Stacking days in a row of consistently completing your good habits at work or at home is a win. There are so many good habits worth developing and maintaining that there are hundreds of ways to win every day. Like Lotto games say. (But don’t play Lotto. Bet on yourself.)

You can turn meeting new people into a game. Gamifying people-meeting incentivizes you to expand your circle of friends and grow your network. Give yourself points for every new person you know by name. Having more friends expands your opportunities, supports your mental health, and gives you more phone-a-friend options if you are ever a contestant on Who Wants To Be A Millionaire.

Grow-Your-Net Worth is a game that pays you a cash prize. And increases your peace of mind. Definitely track and stack your assets. And if they hate, then let them hate and watch the money pile up.

I play the Drink-A-Glass-Of-Water-First-Thing-Every-Morning Game. And I am crushing it at this game. Proper hydration is key to great health and human performance. So play this drinking game every morning.

I gamify annual adventures with friends. Gamifying it makes scheduling our time together a priority.

I just gamified a bench pressing competition with myself. You can read about that here.

I play the Start-Each-Day-With-A-Smile game. And I’m happier as a result.

I try to be the first one to apologize when I get into a quarrel with a friend or loved one. I also compete to keep the word quarrel in use, since it has been decreasing in popularity for like 500 years.

I track my time on my phone each week and try to keep it below a winning standard.

I try to get to church every Sunday during Advent and Lent to win the Advent and Lent games.

By turning the positive behaviors you want to see from yourself into a game, they become fun to-dos. You can quantify your positive actions. Through small actions, you can put points on the board every day. Which means you can always count the good things you did, even on bad days.  

Key Takeaway

You win at life in small ways, every day. By gamifying the actions, habits and behaviors you value, you are giving yourself a fun and easy way to track them, and stack them. It’s a great way to make yourself feel like a winner every day. It’s builds confidence and positive self talk.  And it creates a clear and easy guide that you can use to measure your life. So start gamifying your life today. You can play every day. And like the state lottery commission, you can add new games every day to keep your interest up and to encourage the behaviors you value most.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media. And consider subscribing to Adam’s Good Newsletter.

Let your experiences and adventures change you.

This year, I have had a tall flapjack stack of fun and interesting experiences outside of work.

  • I traveled to Nashville in May to visit colleges and enjoy some live music at the Grand Ole Opry. (Although I still have no idea what an opry is.)
  • I spent our family’s spring break in Arizona, splitting time between Scottsdale and Sedona. (I didn’t have time for standing on the corner in Winslow.)
  • I completed a circle tour of Lake Michigan, seeing many things that are not that far away by the way the crow flys or the salmon swims, but quite far away by the way the car drives.
  • I coached 2 great athletes at the Wisconsin State High School Track Championship on the other side of the state in La Crosse.
  • I attended a family reunion in southern Minnesota, in my mom’s hometown of Elkton, with a whole flock of reuning relatives.

How To Profit From Your Experiences

My goal, when I experience such things, is to come back different.

I don’t want these to be inert experiences.

You want the special experiences of your life to have impact.

You want them to expand your view of the world.

You want them to create new or deeper relationships.

You want new learning.

You want new ideas.

You want to grow through each one of your novel experiences and be better as a result. (Your novel experiences don’t have to include a novel.)

You want to be a different and more capable version of yourself after the experience than you were before. (And you want to maintain all of your limbs and phalanges.)

When you aim to grow, expand and improve through your experiences, you will always find your path to accomplish your aim.

You will spot things you have never seen before.

You will recognize the learning, the lessons and the insights when they arrive.

You will grab the opportunity to meet new people you encounter. And you will find that each new person you meet will change you in some way. Sometimes these changes are large and profound. Other times, they are small and seemingly insignificant. But if you genuinely try to get to know people in a greater way, you will walk away a greater person.

Key Takeaway

Throughout your human experience, always look for ways to grow. Collect and connect dots. Add new humans to your world. Expand your circle of friends. Upgrade your world view. Come back from your experiences and adventures smarter, wiser and more informed. It helps generate excitement and curiosity every time you leave home. And it brings you back better, wiser and more creative than you were when you left.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.And consider subscribing to Adam’s Good Newsletter.

How I screwed up my very first email, but lived to email you about it.

Do you remember writing your first email?

I do.

It was very confusing.

I composed my first email message when I was a college student. It was my second or third year of college at the University of Wisconsin. I wrote the email to my parents from the computer lab at college. Because back then, almost no students in my socio-economic subdivision owned their own computers.

I was awestruck by the idea of this new technology. It would allow me to send a written letter to my parents, but without having to find a sheet of paper or an envelope. I wouldn’t have to buy a stamp. Or lick a stamp. I wouldn’t have to find a mailbox. Or lick a mailbox. And I wouldn’t have to wait a week for them to get the letter. They would get it instantaneously! This was some kind of magic from the future. And I couldn’t wait to try it out.

But when I went to write my first high-tech email letter, something went wrong.

I quickly filled the small field provided for the message with my first sentence. Then, as I continued to type, the new words pushed the old words out of the field. It was very confusing. But, hey, this was magic mail. And I was just a regular human. So I figured I wasn’t supposed to fully understand the wizardry.

I stared at the email for a long time, trying to understand what was happening to my message. But finding no good explanation, I eventually poked the send button and sent my magic mail into the ether, hoping it would land as promised inside my parents’ home computer in the woods of Norwich, Vermont.

The next day, when I received a reply email from my parents, I realized what had gone wrong.

I wrote my entire email letter to them in the subject field.

Looking back, it is easy to laugh at that mistake. It is easy to say I was a dufus. Or a doofus. (Both of which are dictionarily acceptable.)

But I find inspiration in this story. Because it serves as a reminder that when you try new things, you will be bad at them. Or at least as bad as you will ever be.

But just because you are bad at things at first doesn’t mean you will be bad at them forever. In fact, the only way to greatness is to travel through badness and mediocrity. It’s like traveling through the wardrobe into Narnia.

My first email experience demonstrates that by trying, experimenting and exploring, you grow and expand your capabilities. You have to be willing to try new things to accomplish new things. You have to be willing to be bad to become good. You have to be willing to make mistakes to make yourself great.

I am now 9 years into leading the advertising and ideas agency, The Weaponry. And I can draw a direct connection from my willingness to try to ride a bike, to my willingness to try to write my first email, to my eagerness to try to launch a startup business. They are all plunges into the unknown. They all involved missteps, mistakes, mistypes, or mispedals.

Here’s The Recipe:

You try.

You mess up.

You learn.

You correct.

You try again.

You improve.

You try again.

You improve again.

And you just keep trying.

Forgive my braggadocio, but today, I am freaking good at writing emails. I can fill in the To, CC, and BCC fields like a boss. I can write a subject that will tell the recipient why they should want to read the email. I can craft a clear, concise, compelling and occasionally comedic message. And I write that whole message in the body section. I can add an attachment. I can change the font size. I have a standard signature that includes my name, title, office location, and website address. My email also lets people know that I wrote a book called, What Does Your Fortune Cookie Say? And that I publish Adam’s Good Newsletter. Which is a newsletter that I send out regularly via email. Boom!

Key Takeaway

Don’t be afraid to try something new because you think you will be bad at it. You will be bad at it. At least as bad as you will ever be. But that is the price you pay to achieve greatness. You have to humble yourself at the beginning of the process. Which helps you appreciate your growth and ultimate success. The learning journey is the life journey. So learn as much as you can. It’s how you create the most rewarding life.

*If you know someone who could benefit from this message, please share it with them. And if you want to show off your email skillz, send me a note at adam@theweaponry.com.

+For more of the best life lessons I have learned, check out my book, What Does Your Fortune Cookie Say? from Ripples Media. And consider subscribing to Adam’s Good Newsletter.

This 4th of July, Remember That You Come From Brave People.

Happy 4th of July!

I love everything about this holiday.

The parades and fireworks.

The American flag swimsuits.

The hot dog eating contests, and imagining the parade and fireworks they must cause at the other end of the GI tract.

America

This year, as we celebrate the 249th 4th of July in America, my mind keeps returning to a piece of art I saw several years ago in California.

My family and I were celebrating my son Magnus’ birthday at Ivy At The Shore in Santa Monica. In the restaurant, there was a large image of a sailing ship with all sheets fully winded, plowing through rough seas.

Over the image were the words. ‘Brave Men Run In My Family.’

Ed Ruscha originally created this idea. I’m not sure who to credit this version to.

This piece really speaks to me.

Not because I come from a sailing family. (I come from more of a rummage saling family.)

I love it because the painting reminds me of all the brave decisions my forefathers and foremothers made to come to America and risk so much for a better life.

Their brave decisions gave me and my fellow American offspring better opportunities than we would have had in the non-American countries my people came from.

However, this truth is not unique to me and my family.

All Americans are descendants of brave Grandcestors who bet on themselves and came to America for the freedom to create better lives. Amazing lives. The kind of lives Robin Leach would have profiled, up close and personal.

As we celebrate Independence Day, remember that you come from brave men and women.

They left home, family, friends, and all that they knew to come to America, the land of the free, for the chance at something even greater.

Make sure to honor them by doing great things with your life.

Be brave and courageous.

Take calculated risks.

Live into your own dreams.

Bet on yourself.

It is the safest bet you will ever make.

Do if for yourself.

And do it for your family members who did it for you first.

Happy Independence Day.


*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.And consider subscribing to Adam’s Good Newsletter.

Wake Up And Take Control Of Your Day with This Simple Habit.

When I was a kid, I had a small, square alarm clock.

It was very simple.

It had a traditional analog face, with an hour hand and a minute hand. (They actually looked more like arms than hands. But I think that ship has sailed.)

On the back of the clock, there were two simple dials. One set the time. The other set the alarm.

On top, there was a single, mushroom-shaped button. (Which grew in the dark.)

You pulled the plastic mushroom up to set it.

You pushed it down to turn it off.

That’s all there was to it.

But what was really important about my alarm clock was its location, location, location.

I didn’t set it on my nightstand like normal alarmists.

I placed it on top of my dresser on the other side of the room.

Every morning when the alarm clock sounded, I hopped out of bed and hustled across the room to turn it off.

And just like that, I was up and out of bed for the day.

I never hit the non-existent snooze button.

I didn’t crawl back in bed.

I started my day.

The Adam Albrecht Approach to Alarm Clocking has trained me to get up and start my day the moment my alarm sounds for the rest of my life.

Go Ahead, Make Your Day.

By training yourself to start the day when your alarm goes off, every day, you train yourself to take control of your life.

Today, I have stacked a series of beneficial habits into my morning routine.

Here’s The First Hour+ Of My Day:

When my alarm goes off, I turn it off.

Then I put a big smile on my face for 10 seconds.

I get out of bed.

I make my half of the bed.

I go to the bathroom and drink a tall glass of water I set out the night before. (Which means today’s success began yesterday.)

I weigh myself. (The daily feedback helps me keep my weight between the ditches.)

I enter my weight in my Happy Scale app.

Then I sit down at my desk in my home office to write.

I write from 6:10am until 7 or 7:30am.

As a result of this morning routine, I wake up, smile, hydrate, track my weight, and produce new creative work every morning.

Not because I decide to each day.

But because I decided to once, 10 years ago.

By 7am, I am rolling. I have won the first hour of the day. And I roll into the rest of the day, and my next habit stacks, with momentum.

But it all starts with the way I respond to my alarm clock.

Key Takeaway

Get on top of your day before your day gets on top of you. When you control how you start each day, it helps you take control of your entire day. And when you are in control of your days, you are in control of your life. So get up when your alarm goes off. Set your alarm on the other side of the room if you have to. Put a big smile on your face. And go win the day.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.And consider subscribing to Adam’s Good Newsletter.

17 Ways To Develop Your Entrepreneurial Mindset

On Monday, I had the opportunity to talk to a talented group of young entrepreneurs about the entrepreneurial mindset. This 2025 cohort of Youth Mean Business was inspiring, engaging, curious, and full of good questions and good answers. They made me feel like a total Slackle Jack for waiting until I was in my 40s to start my own business.

To prepare for my talk, I combed through the things I feel have most helped me develop my entrepreneurial mindset. This mindset offers a valuable approach to life that enables you to create value for others. It’s not just about starting businesses. It’s about creating value, solving problems, and developing resilience in yourself. But like Trix Cereal, these approaches aren’t just for kids. Here are tips anyone can use. Even silly rabbits.

17 Ways To Help Develop Your Entrepreneurial Mindset

  1. Spend Time With Other Entrepreneurs.

 Jim Rohn famously declared, “You are the average of the five people you spend the most time with.”

So, spend time with entrepreneurs to become more like them. Entrepreneurs think differently. They see the world through a different lens. Surround yourself with them. Read about them. Ask them questions. It’s the fastest way to transform your mindset. And for Pete’s sake, stop hanging out with Debbie Downer.

2. Tap Into Your Energy & Enthusiasm

They make things happen. And they attract customers, employees and partners.

3. Create Things

James Clear shared, ‘Education teaches you to analyze. Entrepreneurship teaches you to create.’

So always Be Creating.

Not just businesses:

  • Systems
  • Processes
  • Clubs
  • Blogs
  • Newsletters
  • Events
  • Content
  • Videos
  • Words
  • Lists of bullet points

4. Develop a Bias Towards Action

Nontrepreneurs Talk. Entrepreneurs Act.

Take action. When you see an opportunity that you think is right for you, take steps towards it. Each time you take a step, the next step is likely to reveal itself. It is more important to take action than to plan everything out ahead of time. The need to plan everything will prevent you from taking steps. And there is no elevator to success. You’ve got to take the steps.

5. Be An Imperfectionist.

Perfectionists have to get everything exactly right. They down’t lyke mayking missteaks. But entrepreneurship is quick, messy and full of janky solutions, until you can afford better solutions.

Create quick models, products, services, content and promotions. Then improve as you go. That is how life works. You don’t have to have everything figured out from the beginning.

6. Give Yourself Permission To Be An Amateur.

One of the greatest gifts I gave myself as an entrepreneur was the permission to be an amateur.

It took the pressure off. It allows me to learn as I go. And to not beat myself up over the mistakes I would surely make, Shirley.

In fact, I loved what this did for my entrepreneurial mindset so much that I have adopted this in all areas of my life.

Today, I give myself permission to be an amateur as a:

  • Parent
  • Husband
  • Speaker
  • Coach
  • Blogger
  • Author
  • Newsletterer
  • Content Creator
  • Brain Surgeon (Which is probably why my rating is so low on Health Grades.)

As a result, I am always learning a lot. And I remain open to suggestions.

7. Read

Read as much as you can. On a plane. On a train. In a box. With a Fox. Entrepreneurs need to know things about all areas of their business.

  • Read about business and entrepreneurship.
  • Read for motivation and inspiration.
  • Read biographies of successful people to pick up clues you can use to be more successful.
  • Read to practice the slow grind of reading.
  • Listen to audiobooks when you are commuting.

8. Be Trustworthy

The most important thing you need to do to become an entrepreneur is to have people trust you.

To earn your first customers, you have to sell on trust.

  • So do what you say you will do.
  • Show up on time.
  • Deliver what you said you would deliver
  • Catch people if you do that trust-fall team-building exercise. (But if you do drop someone, make sure to get it on video.)

9. Approach Your Business Like A Video Game

Entrepreneurs face endless challenges and obstacles. Embrace the challenges.

Video games are fun specifically because they offer a challenge. The deeper you get into them, the higher level you achieve, the more challenging they get.

That’s part of the fun.

When things get hard, think of it as a fun and interesting challenge that will help you level up and become even better. And remember, you get points for eating Inky, Pinky, Blinky and Clyde.

10. Collect Friends

All opportunities come through people.

The more people you know the better.

My very first client was a friend of mine I have known since 7th grade.

  • Always be meeting new people.
  • Introduce yourself to people.
  • Ask for introductions to people you think would be good to know.
  • If you don’t have business cards, get them printed and hand them out whenever you can.
  • Then, make a regular effort to reach out to your people.
  • Especially when you don’t want or need anything from them. (Read this bullet again. And then reach out to me to practice this.)
  • This is how you maintain relationships and make them valuable when either of you needs something later on.

11. Grab Chocolate Milk

Get together with people to talk.

Adults grab coffee or beer or wine or cocktails.

I don’t drink alcohol.

So I grab chocolate milk.

Or Ice Cream

Or Juice or Soda.

Or Carmels.

It all works the same way. These activities offer a good opportunity to get together and talk and develop your friendship, share ideas and discuss other opportunities.

12. Become A Problem Solver

Businesses are designed to solve problems.

So, become good at spotting problems.

And become good at solving them. Like Vanilla Ice.

This means replacing ‘I can’t do that.’ with ‘How could I do that?’

13. Focus

You will have the greatest success when you really focus on the most important thing at the moment.

FOCUS = Focus On Completely Until Solved

Focus fully on the important things you need to do or create. Do less. And do them better.

*Focus is the English word that many of my native French-speaking friends pronounce most hilariously. Listen for it. And let me know when you hear it.

14. Be Willing To Sacrifice

To be a successful entrepreneur, you have to sacrifice things you would like to do or have now. But you do this to get more freedom and more opportunities later. The delay of gratification means more gratification later. So don’t eat the first marshmallow right away.

15. Don’t worry about how much milk you spill as long as you don’t lose your cow.

You will lose money at times.

That’s ok.

Just don’t lose your money maker, and you will always be ok.

16. Bet On Yourself

You are the safest bet you will ever make. You can stack the odds in your favor through your hard work, determination, and creativity.

Bet!

17. Don’t Burnout

You need to pace yourself.
Entrepreneurship is a marathon. Not a sprint.

Key Takeaway

Entrepreneurship is a mindset. It is a way of approaching life. So develop yours. And it will empower you to create businesses and all kinds of other valuable things that make the world a better place. And remember to share what you know. When others approach you to share your knowledge, do it. It’s one of the best ways you can add value to the Universe and positively impact lives.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.And consider subscribing to Adam’s Good Newsletter.