Category: life lessons

Master Your Mindset: The Power of Thought Choices

Your brain is an amazing engine.

It is the ultimate hybrid machine. (Sorry Prius)

It runs on whatever you feed it. 

Positivity. Negativity. Enthusiasm. Cynicism.

Any ity, asm or ism.

Any octane.

Just pour it in the tank.

Your brain can churn it and burn it.

Or shake it and bake it.

You can set your brain to run on optimism.

Or you can set it to crank on pessimism.

It fires in both criticism and support mode.

It can process the profound and the petty. (Including Tom and Richard)

You can stoke your brain with greatness or gossip.

Happy thoughts or sad.

You get to decide.

Every day.

In every situation.

And if you choose a setting and a fuel that doesn’t serve you, you can change it at any time.

Key Takeaway

Your inputs determine your outputs.

And your mode determines your mood.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

The Easiest Way To Have A Positive Impact On The World.

I got an email yesterday from Matt Wolf. Matt is the Academic & Career Planning Coordinator at Homestead High School in Mequon, Wisconsin, where I live. And Wolf, in case you hadn’t noticed, is a rock star kind of last name. So, for the rest of this story, I will refer to Matt simply as The Wolf.

The Wolf was putting together a Career Day extravaganza at Homestead. I knew this was happening, because he reached out to me to ask if I knew anyone that would be a great speaker on sports marketing. The Wolf share that students frequently list sports marketing as a career area they are highly interested in. I blame Jake Paul.

So I connected The Wolf with my friend and former coworker Leslie Stachowiak, who, in addition to having a name that would trip up a Spelling Bee champion, works for the Milwaukee Brewers, the Major League Baseball team.

The Request

But now The Wolf was apologetically asking me at the last hour if I could also fill a slot in the career day lineup. He wrote this apologetically because he asks me multiple times a year to come speak to the middle schools in The Quon about my career as the Founder and CEO of the advertising and ideas agency, The Weaponry. And since I volunteer for that job multiple times each year, he was trying to avoid asking me to also volunteer to speak at the high school.

My Most Important Work

What The Wolf doesn’t know is that I think the most important and impactful work I do is having a positive influence on the youth in my community. That’s why I always raise my hand to speak to the middle schools. (I also raise my hand because I use Sure Deodorant.) It is why I speak each year at Career Day at our neighboring Whitefish Bay High School.

It is why I volunteer to guest lecture at The University of Wisconsin, Madison (the most fun university in the history of universities), Marquette University, Concordia University, and basically any school that invites me to come speak.

My interest in having a positive influence on youth is also why I coach track and field at Homestead. It is why I also volunteered to coach track and field at Steffen Middle School this year. And it is why I have coached youth football in Mequon for the past 7 years. Which means I have proudly passed a lot of background checks. (The hardest part of those tests is remembering my address from 7 years ago.)

I love teaching life lessons and character development through athletics. Because the life lessons I learned through athletics have benefited me for a lifetime. Plus, there were never any Scantron sheets or number 2 pencils required on the track or football fields.

Not only have I coached these boys on the football field, I have shared my educational and career path with them. I also showed them how to grow hair. It looks like my work here is done.

Helping future generations is why I volunteer to speak with student-athletes at the University of Wisconsin whenever I can. Which is why my great friend Nicholas Pasquarello, Executive Director of the W Club and Strategic Partnerships, invites me to so many events and activities with current and former Badger athletes.

Helping kids is also why I wrote the book, What Does Your Fortune Cookie Say? I wanted my kids and the rest of the next generation to have quick access to valuable life and career lessons it took me decades and a lot of mistakes to learn.

The Answer

So I told The Wolf that I would happily come speak at Career Day next week. Because this type of work is a priority. I can’t think of more important or more impactful work.

Key Takeaway

Please consider sharing what you know with the next generation. And the generations after that. Whether you take time to share your knowledge and experience with the youth in your community, college students, recent graduates, or those navigating careers in your field of expertise, your wisdom and guidance is extremely valuable. You help provide a model and a path for others to follow. You have the ability to inspire others to follow your lead, to develop their skills, and to lean into their interests, passions and strengths. It is the easiest and most rewarding way to have a positive impact on the world.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

Create Your Big Life List Today.

You have a lot of amazing things you could do in life.

Adventurous travel.

Creating your own business.

Writing that award-winning thing that only you could write.

Doing things so interesting that you find yourself rubbing elbows with people who have really nice elbows.

But are you doing any of these amazing things?

Are you ticking things off Your Big Life List of amazing things that add to your life resume and make your enemies mad that they envy your experiences, accomplishments and elbows?

If so, you probably feel happy, fulfilled and purposeful.

If not, it’s time to jump on it, Kemosabe.

You are not getting any younger. (And after seeing how The Substance ends, you won’t want to try.)

Remember, you don’t know how much time you have.

Start Today

Consider the things you would regret not doing if tomorrow your ability to do was done.

Make a list. (Check it twice. Find out who is naughty and nice.)

Start with the biggest, most important activities.

Set self-imposed deadlines.

They are amazing tools to help you accomplish more.

Reflection

On a recent flight, my seatmate and I were talking about our lives and experiences. She commented on the number of impressive life-listy things I had accomplished. I told her that a Big Bertha-sized drive for me was that on the eve of my 40th birthday, I reflected and wrote a list of all the things I was proud to have accomplished. Then, I turned to consider all the things I had not yet done, seen or experienced.

That list of Things Undone has been a great driver for me ever since. Today, I am keenly aware of the many things I still want to do. So I keep a list. And I set deadlines. And I keep ticking them off.

You can too.

Key Takeaway

I encourage you to write your regret list this week. Find some time when you can reflect on what you would regret not having done, accomplished, tried, seen, tasted, explored, or created if you were to die this year. Then get going. It will lead to a more interesting and adventurous life. A life that you can be very proud of. And it will help you finish your time here with no regrets.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

Don’t be a fool. Make sure to get all the value you can from your vacation days.

Happy April Fool’s Day! I just returned from a spring break trip with my family. The best thing I came back with was not relaxation or a tan. In fact, my vacations are rarely relaxing. I logged nearly 30 miles worth of desert hikes in Scottsdale and Sedona, Arizona. And my dermatologist would be happy with how much F-ing SPF I used. (Ok, so I don’t actually have a dermatologist. But I do pack a lot of derm, like a pachyderm)

Inspiration

What I came back from vacation with were more memories with my family, new inspiration, and more ideas. None of those things took up any space in my carry- on bag. In fact, the only souvenir I bought on vacation was a single ornament to hang on our Christmas tree. It’s a family tradition. And I’m traditional.

I saw new things. I ate new things. I explored new places that expanded my thinking.

I discovered businesses that made me think about businesses that I could start. And things I could introduce to The Weaponry, the advertising and ideas agency I lead.

People

I met new people at hotels, on planes, and on hiking trails. I also saw my cousins Cher Fesenmaier and Chawn Tipton who live in Phoenix, whom I hadn’t seen since our Grandma Albrecht’s funeral a few years ago. Which was a surprisingly fun funeral. After all, she was 99 and taught us how to have fun. Even at funerals.

Cher, Adam and Chawn in Tempe. Make sure to see your people in real life.

Reading

I finished a book on vacation. (The Splendid and The Vile) I started reading 2 new books. (Barbarian Days and Dave Grohl’s The Storyteller.) Everything you read helps make you more creative. It feeds your brain more material and creates more dots to connect. Vacations would be valuable even if you just stayed at home and read. Your dermatologist would probably like that too.

Appetizers

I got to really dig into some locations that I had only experienced as appetizers in the past. My mom taught me that short visits to new places are like having appetizers. If you enjoy the appetizer, you can come back for more another time.

Memories

Your most valuable possessions are your memories. They are like pieces of art, movies, photos and paintings that you hang in the museum in your mind. The more new experiences you have the more you fill the most valuable gallery in your head. That gallery serves as your perpetual source of inspiration when you need ideas, and as your perpetual source of entertainment and conversation starters when you don’t have the time or money to travel. You get to relive the experiences of your memories over and over in your mind. Even when you are too old, weak, or poor to travel and adventure.

My people in Sedona. 10 out of 10. Can definitely recommend.

Key Takeaway

Make sure to take your vacation time. Use it to do new things. It enhances your creativity in immense ways. You collect new dots to connect to the other dots you already have. This helps you come up with new ideas and combine old ideas in new and novel ways. It expands your world and your thinking. It creates new perspective. It introduces you to new people. It gifts you new stories. And new reasons to laugh. It creates new memories. And sooner or later you realize that your relationships and your memories are your most valuable possessions. Your vacation days help you develop both.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

From Surviving to Thriving: The Power of Daily Commitment.

I have a plant in my office. I inherited it 25 years ago from a coworker who was leaving the company and moving to Canada. I don’t think she was dodging the draft. If I remember correctly, she had a thing for men in uniform on horses. And Tim Horton’s.

The plant in my office hasn’t been faring well.

To be fair, I have been watering the plant just enough to keep it alive.

As a result, it looks like a plant that has been watered just enough to keep it alive. Like the office plant version of a Charlie Brown Christmas tree.

But a couple of months ago I altered my plant care routine.

I committed to watering the plant every day. Or at least every day that I was in the office.

And an interesting thing happened.

By day three, I saw a noticeable difference in the plant’s posture. The spindly little fella stood taller. The leaves looked fuller. And prouder. And chlorophyllier.

By day five, I noticed a new leaf beginning to grow and unfurl.

And then another.

And then another.

As I have continued to water, dozens of new leaves have emerged and added a great deal of canopy to this once-struggling office mate of mine.

It’s like I was feeding the little guy plant Rogaine.

Today, the plant is thriving. It is providing more beauty, more greenery, and more oxygen in my office.

But more importantly, it is providing a valuable lesson.

My plant has reminded me that there is a major difference between living and thriving.

The plant serves as a daily reminder that you can put the minimum effort into your relationships and get the minimum out. Or you can pour as much as you can into your most valuable relationships every day and watch them thrive.

The plant’s regeneration also reminds me that when you put more into your health, fitness, spiritual life, passions, career, business and financial well-being, you get more out of all of them. That’s a heck of a valuable lesson to relearn from an adopted office plant and a daily dose of water.

Key Takeaway

To get more out of life, put more in. Pour more into your valued relationships, your health, and your professional endeavors. And watch them all thrive. Pour more into your faith, and God knows what will happen. And don’t forget to water your plants. Because the things you take care of take care of you.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

Navigating Growth Amid Headwinds That Make Big Goals Impossible.

In a perfect world, you would get better every day. You would become smarter, make more money, lose weight, grow your business and enjoy clearer skin 7 days a week. It’s what competitors want to do. You have these kinds of growth desires both at work and in your personal life. They tend to be even stronger in the months leading up to your high school reunions.

But at times you will face headwinds that won’t allow for growth. Not even Bob Seger can run against them. These headwinds won’t allow you to hit your goals, increase revenue, lose weight, or improve on whatever metrics you are using to measure yourself.

This is because sometimes the prevailing conditions work against you. These conditions can come in various forms, including the following:

  • Interest rates
  • Pandemics
  • Elections
  • Seasons
  • Weather
  • Fuel Prices
  • Illness
  • Injury
  • Cost of Goods
  • Scarcity of Labor
  • Venus in retrograde
  • Holidays
  • Recessions
  • Depressions
  • Travel
  • Embargoes
  • Bird Flu (Good luck with those Easter egg dye kits, PAAS…)

These factors can freeze industries and opportunities. They are abnormalities that create additional uncontrolled variables in your success experiments. But they are typically temporary. Unless your category has been totally disrupted. (Make sure you don’t mistake a headwind for category disruption. Or you will find yourself working at Blockbuster, waiting for customers who are never coming back.)

Remember the life-saving advice not to swim against the forces of a riptide. Apply the same advice to headwind conditions. Don’t tire yourself out trying to fight a force you can’t beat. Instead, conserve your energy. Wait it out. Or escape the headwind by moving to a different product, category, opportunity or goal.

Key Takeaway

Set lofty growth and improvement goals for yourself and your organization. But recognize when conditions create headwinds that make them difficult or impossible to achieve. Those conditions are almost always temporary. Adjust your expectations. And prepare to resume your march towards your big hairy, audacious goals as soon as the headwinds abate.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

Jealous of others making a job change? Then it’s time to make your own.

I have mostly loved my career. I have always enjoyed the work I do. But there have been a couple of brief periods when I didn’t like where I worked.

At one point in my advertising career, due to some business loss, we decided to shut down one of our agency’s office locations. Which meant that virtually everyone in that office had to find a new job. The whole experience was right out of a movie.

But I had a very surprising reaction to the situation.

Under those circumstances, it is natural to feel lucky that you are not affected by the office shutdown. That while everyone else is losing their job, you get to keep yours. It should feel like a win. However, instead of feeling bad for that group of my teammates forced to find the next chapter of their careers, I found myself envying them.

I envied that they had to make a change.

I envied that they got to stop what they were doing and find a new situation. That could involve a new company, mission, industry, a new set of coworkers, a new career path, a new level within an organization, or a new attitude, like Patti Labelle.

Meanwhile, I was going to stay in the same job, with the same shortcomings, the same cultural challenges, the same feeling that this place didn’t fit me. The same sense that I was better than this situation. The same feeling that the only reason I was still here was for the money. For the false sense of stability that this salaried employee job offered me.

But something in the feeling of envy for those forced to move on and move forward in their careers, changed something profound in me. I recognized that life is too short to spend unhappy and unfulfilled at work, in a culture, climate and a missionless or purposeless environment.

So my mind shifted.

I knew I needed to find my own next chapter that would make me feel all the things I wish I felt. I spoke to several advertising agencies about the prospect of joining their teams. I explored several different markets to live and work in. The exploration was energizing. And I knew I was on the right path.

Within a year of my profound mindset shift triggered by envy for my teammates who had to make a career change, I had discovered my new path. I started my own business. I launched The advertising and ideas agency The Weaponry. And my life changed in all the ways that I hoped it would.

The past 9 years at The Weaponry have been the most adventurous and rewarding of my career. All because I tuned in to what my envy was telling me. I was willing to make a dramatic change for the better. I was willing to risk the perceived safety and security of my situation for the control and happiness of an unknown adventure. And that has made all the difference.

Key Takeaway

If you are jealous when others are forced to write the next chapter of their career, it means that you have to find your own new next chapter. It is time for greater happiness and fulfillment. It is time to throw off the ropes of your current condition and sail for something better, more fulfilling, more exciting and new. Something that matches your skills and vision for your life’s adventure. Get going. There’s nothing stopping you but you.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

How to Develop a Growth Mindset Effectively, And Grow Baby, Grow!

When I was a little boy, I had a piece of needlepoint art in my bedroom. It depicted a little cowboy, like me, and the words, ‘Please by patient. God isn’t finished with me yet.’ It was my first reminder that who I was as a young boy was not who I was going to be as a full-grown adult. I just didn’t know that I would never outgrow my love for potty humor.

The Growth Mindset

As I grew older, I recognized how much I was changing, learning and growing. First, in elementary, middle and high school. Then, the growth and learning continued at The University of Wisconsin, where I majored in psychology, journalism and cheese curds.

But I liked learning, growing and developing so much that when I graduated from college, I enrolled in Adam Albrecht’s Self-Directed School of Life Long Learning. It’s where I have received all of my advanced degrees. The tuition at AASDSLLL is a great value. But our basketball team couldn’t beat a drum.

Lessons I Have Learned Along The Way.

I have learned that everyone adopts 1 of 2 mindsets.

Those with a fixed mindset believe their knowledge, skills, abilities and limitations are fixed and unchanging.

People with a growth mindset believe that they are continuously growing, evolving and improving. Which sounds way more hopeful. (Pro Tip: It’s also the mindset they are looking for at your parole hearing.)

A growth mindset means you recognize that what you know now is just a tiny percentage of what you could know.

A growth mindset means that you believe that you can feed your brain, your body, and your emotions with better inputs and get better outputs.

It means that if you currently stink at stuff, you are not condemned to a life sentence of stinkage.

It means that you have the superpower to transform yourself into a much better and more powerful version of yourself. Like Ironman.

A growth mindset means that every time you spend time with someone better than you are, their knowledge, skills and mindset rub off on you and make you better.

A growth mindset means that when you read a book, you reach the back cover smarter and more capable than you were when you lifted the front cover.

A growth mindset means you don’t say things like, I can’t or I don’t. And you don’t say Popeye stuff like, ‘I yam what I yam.’ What kind of sweet potato nonsense is that?

A growth mindset means that you see your self-improvement journey as an infinite staircase. The level, step or stair that you are on today is simply where you are today. You have the ability to take another step up in any area of your life, and by any measure you choose, any time you choose.

A growth mindset means having faith in the self-improvement process. Like George Michael. It means that small incremental gains will add up to have a transformational effect. Like compound interest in every area of your life that you invest time and energy into.

Leveling Up

When I entered high school, I was a 6-foot-tall, 150-pound freshman. During my 4 years at Hanover High School in Hanover, New Hampshire, no one spent more time in the weight room than I did. As a result, I graduated as a senior who was 6 feet tall and 215 pounds. (I couldn’t seem to do anything about the height. Maybe I have a fixed heightset.)

In my first track meet as a high school shot putter my freshman year, I finished 28th out of 30 throwers. My senior year I was the state champion.

During my freshman year, my coach didn’t think I was good enough to throw the discus in a meet. But, by the time I was a senior, I was a state champ, New England champ, and held the all-time state record in the discus. All of this happened because I could imagine it happening. So I put in the work to keep climbing that staircase.

How To Develop A Growth Mindset

The first step to developing a growth mindset is to visualize the best version of yourself. Imagine the greatest version of yourself you can conceive of. That is your ideal self. What you are today is your real self. It is the version of you that you have already realized or attained. Now, your job is to simply put in the effort to close the gap between your real self and your ideal self.

The Model And The Path

A growth mindset is simply having an open mind to your ability to improve yourself into someone greater than you are today. One of the best ways to do this is to find a model and a path.

A model is a person whom you aspire to be like. Pick a person you think has the skills, abilities, success, character or mindset that you want to have. (They don’t have to be an actual model, like Heidi Klum, Bella Hadid, or a T Ford.)

Then, examine your model’s path. Learn what work, steps, opportunities and influences helped them develop into the person they are today. (Or, if you choose a historical figure, focus on the path they traveled before they died. And decomposed.) Learn their helpful habits and routines. Learn about their knowledge sources. Which could be books, coaches, teachers, and role models. Learn about their experiences and influences.

Next, reproduce or approximate the helpful forces that pushed them to grow into the model you admire. This provides both a great recipe for improvement, and prevents you from having to reinvent the wheel. Or become a psycho stalker.

A Few Final Thoughts

A growth mindset is about experimenting. It is about adjusting variables to get better results.

A growth mindset means you give yourself permission to be an amateur. You can’t beat yourself up over all the things you don’t yet know or can’t do yet. By giving yourself permission to be an amateur, you allow yourself to start and put a premium on all the growth you experience along the way.

A growth mindset is about developing great habits. You are a product of your habits. Growth-focused habits have the power to help you improve every day. These include reading, practicing the skills you want to develop, time management, exercise, sleep, and gratitude.

Key Takeaway

To become the greatest version of yourself, you have to adopt a growth mindset. Imagine a version of yourself far greater and more capable than you are today. Then continuously work to close the gap. Allow yourself to be an amateur. Develop great habits that help you learn and grow. Experiment. Stay curious. Find someone who you want to be more like and discover their path. It will help you discover your own path to an even greater you.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

To become a great problem solver, create backup plans for your backup plans.

I love meeting new people. And I love helping people solve problems. I got to do both of those things early one morning in 2016, and I still think about the story often.

The Story

I arrived at Hartsfield Jackson International airport in Atlanta just before 6:30am for a flight to New York City. I was flying to meet with Rachael Ray on the set of her TV show. I was neither a guest nor an audience member on her show. We were meeting between tapings so that I could present scripts for some new commercials we were going to film together. But as I stepped out of my car in the airport parking garage a panicked woman approached me saying, 

“I’m so sorry to bother you. But I just locked myself out of my car. My phone, purse, laptop and suitcase are all locked inside. I don’t know what to do.”

Talk about an exciting start to your day! The woman’s name was Kelly Harbin. She said she was flying to St. Louis on an 8:00 am flight. So we started going through our options. And yes, I said OUR options. Because as a professional problem solver, when someone brings me a problem, it becomes my problem too. Except for maybe hair loss. With hair loss, you’re on your own.

This was the scene that early morning at ATL when Kelly and I went into super solver mode.

So, like a couple of resourceful first-world problem solvers, we sprang into action! I pulled out my trusty smartphone, and we called the airport to see if they had an unlocking service. They didn’t. Boo. But they did offer us the phone number of a locksmith partner who may be able to help. Yay! 

So we called the locksmith. And yes, they could send someone to help. Yay! But not until  9:00am. Boo.

So we looked at other options. 

Me: Do you have a AAA membership?

Kelly: No.

Me: Do you have emergency services through your car manufacturer?

Kelly: No.

Me: Hmmm. Do you have any sevens?

Kelly: No. Go Fish.

Me: What time is your meeting in St. Louis?

Kelly: 11:00 am.

Me: So a later flight won’t work?

Kelly: No. And my company is counting on me to be there. We have built a technology product for this client and they are refusing to close the deal because they don’t understand it. I need to walk them through how the product works and solves their problem, or the multi-million dollar deal will fall apart! (Dun-Dun-Dun!)

Me: Do you have your driver’s license? 

Kelly: No.

Me: Why don’t we go see how we can get you through security without ID. (Heck, I got into bars in college all the time without an ID. How hard could it be?)

Kelly: (reluctantly) Let me check my car one more time just to make sure I’m not losing my mind.

At this point she walked back to her Ford Edge for another check. And I began searching on my phone for a Ford dealership that may be able to help.

A moment later she returned, slumped her shoulders and said, “You should go and catch your flight. And you can tell everyone on Facebook and Twitter that you met the dumbest woman in America. Because I have a Ford Edge. And the Edge has a keypad on the driver door.”

Me: Do you know the code?

Kelly: Yes.

Me: So you’re all set! 

 Kelly Yes!

At this point Kelly and I, strangers only moments ago, hugged, laughed and cheered on the top of the parking deck at the airport in the pre-dawn darkness. We celebrated our victory like we had just won the Showcase Showdown on The Price Is Right.


I made a new friend before 6:45am. Kelly made her flight. I got a test run on a valuable problem solving scenario. The Ford Edge got serious credit for a great problem-solving, flight-catching and potentially deal-saving feature. And as Kelly said, I got to tell all of my friends on Facebook, Twitter and LinkedIn about her morning. Kelly made the meeting! She closed that deal. And she no longer closes her car door until she has her key in hand.

Key Takeaway

Life presents an all-you-can-eat buffet of problems. The key is to become good at solving them. This means coming up with multiple ways to address the problem you face. The more solutions you consider, the more likely you will arrive at a great solve. And chances are, you’re problem isn’t as bad as you first thought it was. Just ask Kelly.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

100 Things I Freaking Love!

Happy Valentine’s Day! Lately, I have been thinking a lot about the method of modern love. Because love is the most powerful, valuable and positive emotion in our treasure chest. I have had daily reminders of how short life really is. (And not just for Kevin Hart.) So you need to make the most of your time on Earth. Spend as much time as you can doing the things you love, in places you love, with people you love. Like Doc, Isaac, Gopher, Julie and Captain Stubing.

To take stock of the things I love, I have created this list. I encourage you to take an hour to write down 100 things you love, too. Not only will it force you to think about your favorite people, places, and things, but it will also help serve as a map to live a life you love.

I did this exercise a few years ago. You can see my 2021 list here. I didn’t look at it before writing this list. So it will be interesting to see what did and didn’t make both lists.

Here’s what I came up with in 2025. There are many more things that could be on this list. Because there is so much to love in life. Never forget that.

Things I love in 2025, In A Particular Order.

  1. My wife Dawn
  2. My kids Ava, Johann and Magnus
  3. My parents, Robert and Jill Albrecht
  4. My sisters Heather, Alison and Donielle (that’s not a typo). And I love our crazy birthday story!
  5. Waking up before my alarm
  6. Creative ideas
  7. Putting a smile on my face when I first wake up.
  8. Making grumpy people smile.
  9. Helping my clients grow their businesses
  10. Reading graduate level books
  11. Skiing with my son Magnus
  12. Listening to my son Johann play piano or saxophone
  13. My home weight room. I can blast my own music and yell. It has a great vibe.
  14. Running my Ariens snowblower through a fresh snowfall. This line has been brought to you by Ariens.
  15. The taste of maple sap form a galvanized bucket. (Real Vermont Boy Stuff.)
  16. Mountain Biking
  17. Pizza
  18. Compound interest
  19. Hummingbirds
  20. Northern lights
  21. Boogie Boarding
  22. Printing photos from my adventures and hanging them on my wall as a reminder to really live
  23. Writing newsletters, blog posts, and books. Oh My!
  24. Seeing my people in real life
  25. Making a new friend on an airplane
  26. G-Shock Watches
  27. American Giant Hoodies
  28. My Topo Design Mountain pants (they don’t make them anymore.)
  29. My hiking boots
  30. Moonlight cross country skiing with my Dad in Vermont
  31. A Paris dinner cruise
  32. Floating down the Aare River in Bern, Switzerland
  33. The crazy traffic in Bangalore, India
  34. Bryce Canyon
  35. The Narrows at Zion National Park
  36. Seeing Bears in the Wild (when I’m not holding a salmon)
  37. Laughing until I cry
  38. My Jeep Rubicon
  39. The Weaponry
  40. The color red.
  41. Trucker hats
  42. My Halo pizza oven
  43. Making minds sparkle
  44. Giving keynote speeches
  45. Family reunions
  46. Guys trips
  47. My home theater
  48. Frozen bananas
  49. Getting upgraded to first class on Delta flights
  50. The Salt Lake City Airport
  51. Coaching my daughter Ava in track and field
  52. Coaching my son Magnus in football
  53. Buffalo (the animals and the wings)
  54. When things go wrong and you get a good story out of it
  55. A good comeback, in sports and in life
  56. Chocolate milk
  57. My wedding day (But once was enough.)
  58. My Grandparents
  59. My Aunts and Uncles
  60. Cousins (The relatives. Not the subs.)
  61. Black olives
  62. Grilled Cheese sandwiches
  63. Music Concerts
  64. Snowmobiling
  65. Chicago
  66. Hilton Head Island
  67. A great photo I was lucky enough to catch
  68. My Atlanta friends
  69. My friends from home in the Upper Valley
  70. Turks and Caicos
  71. Ben & Jerry’s New York Super Fudge Chunk
  72. Vermont
  73. Ginger Beer
  74. Breakfast burritos
  75. Sunrises and Sunsets
  76. Great Comedians
  77. Great Churros
  78. Long road trips
  79. Baseball and football cards from the 1980s
  80. My Gerber tool
  81. Throwing the discus
  82. My Mack Weldon Atlas Bag
  83. The Republic of Tea Ginger Peach,
  84. Darn Tough Socks
  85. Atomic Habits by James Clear
  86. Connecting dots
  87. Simon Pearce glass
  88. Being totally present
  89. Roller Coasters
  90. The Last Dance documentary series
  91. Yahtzee (especially when I get Yahtzee twice in one game)
  92. The museum of memories I am building in my mind
  93. My John Deere lawn tractor.
  94. Mt. Rainier
  95. Sweet Tea
  96. A New York Strip (The steak. Don’t be pervy.)
  97. Fishing in the rain
  98. Maui Jim Sun glasses
  99. Luftballoons
  100. Someone else having hiccups
  101. Dalmatians

Key Takeaway

Fill your life with the things you love. The people, places, activities, feelings, foods, and drinks you love will lead you to a life you love. And life is too short to fill with anything else.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.