What to do when you are pushed to your max.

I love driving in the mountains. Maybe it is because I grew up in Vermont, but I find the twists, turns, inclines and declines thrilling. I love the constantly changing scenery and inspiring views. Mountain driving is like life itself. It offers ups and downs, surprises, wonder and danger all packed closely together. Although in the mountains, the restrooms are always spread far apart.

One of the most fascinating features of mountain driving is the runaway truck ramp. Because of the long steep declines that are unavoidable in mountain driving, truck brakes can occasionally max out. Leaving truckers with no means to slow down or stop their vehicle. Remember Large Marge?

The runaway truck ramp is a last-resort safety measure. It is an off-ramp on the side of a downhill road that consists of an incline filled with gravel or sand. The ramp provides rolling resistance to decelerate a runaway truck and bring it safely to a stop. It’s a simple solution to a potentially deadly situation.

Runaway-Truck-Ramps

Whenever I see one of these ramps I can’t help but think that we should also have runaway people ramps. And not just for Julia Roberts. Because life can be hard on humans.

There are times when we all could use a good backup system to help us regain control. And given the challenges of the past several months, this is certainly one of those times. Stress, sadness, loss, anger, depression, and other mental illnesses can push us beyond our capacity to cope. So can debt and financial difficulties. Drugs and alcohol are famously hard on our brakes too. As are all forms of addiction. Except perhaps Jane’s Addiction. #JaneSays

When the challenges of life push you past your personal capacity do you have a runaway truck ramp? Do you have friends or family that will step in and help you through? Do you have a teacher, coworkers or a supervisor who can step up and listen or lighten the load?

Do you know which people or programs are available for you? No matter what challenges are maxing you out there is help available. There are specialized support groups, counselors and therapists. There are hotlines you can call that can help you with issues more serious than baking your Butterball turkey.

There are doctors and nurses and treatment facilities ready to help. There are websites and chats and technologically advanced resources you can tap into any time from anywhere. A simple google search will often help you find the type of support you need. And if you need any of these things, use them. They are prepared to help you regain control.

Key Takeaway

At some point, we all need backup help. The past several months have provided a wide variety of human challenges. If you feel like you are rolling downhill fast, it’s time to find some help. If you see others who are on a decline and struggling to slow down, step in and help them pump the brakes. We need to watch out for each other. There are plenty of great views just down the road. Let’s make sure we all get there safely.

*If you know someone who could benefit from this idea, please share it with them.

The best thing you can invest in right now is friendships.

I like to create friends and allies everywhere I go. It’s the way I am wired. If you asked me what my number one hobby is I would say befriending. Or turning strangers into friends. Like Courtney Cox and David Schwimmer.

I develop strong friendships quickly. And my friends are like snowflakes. Meaning they are special, not cold and icy. They are all different. And they all add to my life in unique ways. Like human seasoning. #MrsDash

Non-networking-networking

We are repeatedly told that to be successful in our careers and in our lives we need to network. But I don’t think of networking as networking. It isn’t shallow and transactional for me. Instead, I spend real time befriending people. I don’t expect to get anything in return, other than an additional friend. I wrote about my approach to befriending in the post, Why I hate networking, and what I do instead.

But a funny thing happens when you develop a lot of friends. You develop a lot of allies. People who look out for you, who advocate for you. People who alert you to opportunities. And people who invite you to things.

New Business Opportunities

When I am not making friends, road-tripping out west with my family, or writing blog posts, I own an advertising and idea agency called The Weaponry. Last week I had two new business meetings, both of which arose because friends of mine submitted my name for interesting opportunities I wouldn’t have known about otherwise.

The first came from a neighbor of mine in Atlanta who introduced me to a friend of hers who was looking for marketing help. (Thanks Jennifer!)

The second came from a friend of mine who knew that his organization in Chicago was looking for advertising help, and thought we might be a great fit. (Thanks Arun!)

Through those new business calls, I feel like I befriended 3 new people that I really liked. Even if we don’t do work together (which I hope we do), I already profited by adding to my friend collection.

The Library

However, the benefits of befriending others goes far beyond business and career success. Yesterday I had to return an audiobook to the library. I hadn’t had it very long, but I got a notice that I couldn’t renew it.

The book is called Last Stand. It is not about the end of nightstands as we know them. It is about Custer, Sitting Bull and the Battle Of Little Big Horn. Following my recent road trip out west, that I wrote about in When was the last time you became a different person?, I have an exciting new geographical awareness to apply to this historic American tale.

Last stand
This is a great book that has nothing to do with REM’s song Stand.

I am about halfway through the book, and things are getting really good. Well, things are getting really good for me as the reader, and about to get really bad for General Custer. So when I stopped by the library I planned to ask if I could return the book and check it out immediately.

Luckily for me, my favorite librarian was working yesterday.  I will call her Page to protect her identity. Page is probably in her 60s, and looks like she knows her way around the Dewey Decimal System. I always joke around with Page. So I expect I stand apart from most people she deals with at the library. Plus, I usually wear flip flops, which creates a flagrant noise violation in the ‘Brary. Which gives me more to discuss with the staff.

I told Page that I was loving my book, like McDonald’s, but wasn’t quite done with it. So I was really hoping I could check it out again. I handed her the audiobook case and she looked it up in her Librarian machine. She then said, ‘Someone has a hold on this book, so you can’t renew it.’

I made a disappointed boo boo face by sticking out my bottom lip and pretending I was about to cry. I was obviously just trying to be funny. Page laughed. Then she paused a moment, and looked around to see if anyone was listening. They weren’t. So she leaned towards me and said in a quiet voice, ‘We aren’t collecting late fees right now. Why don’t you take this back and finish it…’ She flashed me a mischievous librarian smile, and she handed me the now illegally possessed, but secretly un-fined book. I whispered ‘thank you’, flashed her a big smile, and bolted for the door.

Key Takeaway

Make as many friends as you can. It makes the world smaller and more enjoyable. The rewards of friendship are the most meaningful and lasting perks you will find on this planet. You never know when you will need someone to talk to, an encouraging word, a good laugh, an introduction, a kidney, or extended hours with a good book. And like Dionne and friends said, that’s what friends are for.

*If you liked this post, consider sharing it with a friend.

How to choose between two good ways to spend your time.

The world is full of good things. At any given time there are hundreds, if not thousands of worthwhile activities for you to partake in. In fact, life is a giant a la carte menu of enjoyable ways to spend your time. So, how do we choose, if we are not choosey moms? Because everyone knows what choosey mom’s choose. #ExtraCrunchy

Priorities

The key to determining how to spend your time is establishing your priorities. Your priorities serve as a tiebreaker between two good ways to spend your time and energy. When you are forced to choose, always invest in the activity that aligns with your priorities.

(If you are pressed for time, you can stop reading this post here. Because you have already discovered the main point of this post. Everything that comes after this is simply time away from your priorities. But if you are like Richard Gere in An Officer And A Gentleman, and have nowhere else to go, by all means, please keep reading.)

Morning Time

Every morning I have to decide between sleeping longer, and getting up and jumping into my pre-determined activities. I always choose to get up and get going. Because I schedule my most important activities to start just 10 minutes after my alarm detonates. By important, I mean my self-improvement activities. I always start my day with exercise, reading, or writing. Because those activities align with my priorities. Even when my bed is very comfortable.

If I get one or more of my self-improvement activities in before breakfast, even if my breakfast gives me food poisoning, I will have made progress that day. (Ok, now I’m a little apprehensive about eating breakfast…)

Declaring Your Priorities

If you don’t have your priorities determined, do that now, before you do anything else. Because they will help you determine everything else.

This post is not intended to teach you how to choose your priorities. But since we’re here, here’s the simplified process:

  • Think about the end of your life.
  • When your completed life story is told, what’s the story morning glory?
  • What did you do?
  • What impressive accomplishments will you be remembered for?
  • Whatever you come up with, those are your priorities.
  • To determine the priority of all priorities, narrow your accomplishments down to just one in an Ultimate Accomplishment Royal Rumble.  The last accomplishment standing is your Ultimate Priority.
  • Your Ultimate Priority should drive all time management decisions for the rest of your life.

Key Takeaway

Time is your most valuable and scarcest resource. To determine how and where to spend it, know your priorities. And invest as much time and energy into your priorities as possible. Even when the alternative is attractive. Because life is like the Playboy Mansion, and there will always be attractive alternatives. But the more time you spend with the attractive alternatives, and not your priorities, the less likely the story at the end of your days will be the story you wish was written.

If you liked this post and want to read more like this, I recommend reading this post on the book The One Thing.

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How to convert negative energy into positive results.

Dams take the potential power in water, focus it, harness it and use it to create electricity. We call it renewable energy, because the planet will always create more water. Wind turbines do the same thing. And because the Earth will continue to create more wind, there will always be more to harness. Plus, everyone knows it’s windy.

As humans, we can do the same thing. There are powerful forces on this planet that will never run dry. Forces like stress, rejection, failure, anger, teasing, bullying, disappointment and loneliness. And of course all the isms. Racism, sexism, fascism and the unappreciated euphemism. Instead of letting them wear and weaken you, harness their power. Like a turbine in a dam.

You can use negative fuel sources to fuel your positive response. These fuels can drive your most productive and meaningful actions. They can push you further, faster and longer. Like that stuff Lance Armstrong once swore he wasn’t using. #LiarLiarLycraOnFire  Use the negative energy to create endurance, passion, and commitment. When you think of slowing, suspending or stopping, the negative fuel will keep you keeping on.

When you develop the ability to harness and focus negative energy, every time bad things happen, good things follow. One step back is followed by many steps forward. Disappointment becomes drive. Rejection becomes response. Stress feeds success. Anger amplifies action.

The most successful people aren’t immune to negative forces. They use those forces to propel them forward. In many cases, the most enviable people have dealt with the most unenviable adversity. They have simply set their course and let the power that so many try to avoid fill their sails, and drive them towards their goals.

Key Takeaway

The world will provide you with an endless supply of negative energy. But you can transform it into an excellent source of energy for good. Harness it. Focus it. And it will power the most positive actions in your life.

*If you know someone who could benefit from this message, please share it with them.

When your opportunity comes you have to be prepared to jump.

Every opportunity has a time constraint. If you don’t jump, you miss out. You have to be ready and willing to act when the chance comes along. Which means that before the opportunity arrives you have to prepare yourself.

The Start-Up Opportunity

I had thought a lot about starting my own business over the course of my career. Then one day an opportunity came my way. A former client called me and encouraged me to start my own advertising agency so that we could work together again. Two hours later another former client called me with the same conversation.

After checking my office for candid cameras and Ashton Kutcher, I realized I wasn’t being punked. The opportunity to start my own business had arrived. I quickly arranged phone calls and meetups with other former-and-potential-future clients. I discovered there was great interest in what I was planning to do. And Morris Day told me this was the time.

So I jumped. I launched The Weaponry. I have been growing and improving it, and preparing for new opportunities ever since. The key was that I was ready to roll when the opportunity pulled up and asked if I wanted to get in.

The Opportunity Party

The COVID-19 crises and the economic fallout have created unprecedented opportunities. Great businesses in many categories have disappeared during these unusual times because they weren’t prepared for this storm. But the storm will pass.

For the vast majority of the businesses that have failed the issue was a short term demand issue. And those ready and willing to step in and fill the demand on the other side will find the opportunity of a lifetime. And I don’t mean television for women.

The health and economic crisis of 2020 has also created amazing new opportunities. Did you own a face mask before this year?  Have you ever seen so much plexiglass? Or hand sanitizer? Or stickers on the ground saying stand here?

There are new needs that are not being met yet (like perhaps the 2-Yard Stick). There are also new wants. Like the want to be connected to others. To socialize. To get away from home and still feel safe. To exercise in a non-frightening way. To laugh more. To watch sports with a community. Take on any of these opportunities now before someone else does.

Hot & Cold

Remember that hot coffee and hot chocolate are only hot for a short time. The same holds true for ice-cold beer and ice-cold lemonade. If you don’t drink them quickly the opportunity to enjoy their perfect state passes you by.

Key Takeaway

Prepare yourself to take action before opportunities come along. Read, train, learn, network, save, and build up your confidence so you are ready to take action when your time comes. Then don’t dilly or dally. Don’t miss your opportunity. Jump. Make things happened. Find your happiness, your money, your purpose, your calling. And do it quickly. Before the opportunity slips away.

*If you know someone who could benefit from this message, please share it with them.

If you need encouragement here it is.

If you want to do great things find your Encouragers. They are the people who will listen to your crazy dreams and tell you that you should. Not that you shouldn’t.

Spend time with those who believe in you. It will make you believe in yourself. Find people who have bet on themselves and won. That mindset is contagious. Like the coronavirus. Only it’s good for you.

Too often when we have dreams, especially big crazy dreams, others see the problems and not the possibilities. They know it will be hard. They focus on the downside, the drawbacks and the pitfalls. But focusing on the downside doesn’t make dreams come true. Just ask Hall & Oates.

Don’t spend time or give credit to those who discourage you. They are quite literally trying to rob you of your courage.

Courage and effort are all you need in order to do hard things. Courage helps you get going. Courage helps you keep going. Courage is the bridge between believing and knowing. And it is the only way to get where you want to go.

Courage is a super fuel. It’s more valuable than gold, diamonds or oil. Because it propels humans. Courage is one of the most valuable resources you have because it helps you power past bumps, barriers and boundaries. You know, The Killer Bs.

Courage is the fuel to try. To dare. To do. Courage creates movement. Courage is what makes people take the leap, take on an enemy, speak up, speak out. And it’s what makes you throw a bucket of water on a wicked witch.

Increasing another human’s courage is one of the most valuable things we can do on this planet. When I told people that I wanted to start my own advertising agency no one told me not to. In fact, the response was quite the opposite. Everyone I talked to about my plan encouraged me to make it happen. So I did.

Now it’s your turn. Now is your time. And I’m happy to be your courage donor. I signed my card and everything.

Key Takeaway

If you have a dream you should follow it. If there is something you have always wanted to do, go do it. If you want to turn your passion into your profession don’t let anyone stop you. If you want to travel, volunteer or build something special you should make it happen. You can do it. And I encourage you to.

*If you know someone who could benefit from this message I encourage you to share it with them.

If you want to start a successful business find your one thing.

Yesterday I talked to a good friend of mine about his entrepreneurial ambitions. He is a rockstar who has held impressive positions with 5 elite brands that everyone in America knows. Thanks to COVID-19 he is now starting the next chapter of his career. This is an exciting opportunity for him to do something new and self-directed. Like a Spike Lee joint.

As he told me about all the things he has in the works right now I was impressed. There were interesting partnerships, licensing opportunities, consulting requests, new product development ideas and brand building thoughts. It was like a Thanksgiving table full of opportunities. And everything looked delicious.

A blessing and a curse

Having many options in front of you is a gift. It is also a recipe for entrepreneurial failure. Because entrepreneurship doesn’t require dabbling and exploring and nibbling at a number of interesting things. It requires you to focus your attention on one thing completely. Like a hitman.

Dreaming Vs Doing

When you have many opportunities available to you, you are still in the dreaming phase. You are considering the possibilities. It is exciting. But it is still fantasy. And there is a big difference between dreaming, dabbling and doing. Which sounds like a Fred Flinstone-ism.

The Weaponry

When I started my advertising and idea agency, The Weaponry, I was completely focused on my mission. I threw all other options aside. I put all my eggs in one basket and then focused on the basket as if nothing else mattered. Because it didn’t. That focus made all the difference.

Getting Obsessive

To be successful as an entrepreneur you have to become obsessive. You have to roll a rock up a hill to get started. Which is hard. And it can’t be done while texting. Or with one hand in your pocket. Unless maybe you are Alanis Morrisette.

If you are thinking about starting your own business, pick something you are really excited about and focus on that one thing completely. Think of it as your one nail to drive. Then hammer away at that one nail until the job is done. Don’t touch, tap or tickle another nail until the alpha nail is hammered home.

Once you have the business humming it will afford you new opportunities to do more. You can pour all that you learned bringing the first business to life into the next. A successful first business will also provide additional funds to deploy towards your next venture. You can repeat the process over and over, and make many great things happen. But start with one. Just like Brian McKnight.

Key Takeaway

If you are thinking of starting your own business, think singular, not plural. One business opportunity should step forward and take all of your attention. Find the one idea among the many that you are most excited about and feed it. Fuel it. Fixate on it. And force it to happen.

*If you know someone who could benefit from this message, please share it with them.

When was the last time you became a different person?

My family and I just returned home from a 4100-mile road trip. It was one of the great adventures of my life. I know that sounds dramatic. But the trip itself was dramatic. And I don’t just mean the dramatic splattering of bugs on the front of our car.

IMG_3170
Hiking at the Badlands National Park in South Dakota wasn’t bad at all.

We pulled into our driveway last night just before 6pm, parked and began unloading our Family Truckster. As my 10-year-old son Magnus and I were walking into our home for the first time in a week and a half he turned to me and said,

I feel like I am a different person now. -Magnus Albrecht (10 y/o)

I told him I felt the same way. Over the past 11 days we had seen and done too much to be unchanged. We had seen a Jolly Green Giant and the world’s largest Holstein cow. We had seen famous presidents’ faces carved on a mountainside, creating the greatest marketing tactic in the history of state marketing.

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Magnus didn’t get the memo that he was supposed to wear green.

We got an all-access tour of my cousin Rita and her husband Joe’s 2000 cow dairy where my kids got to pet wet and wobbly calves the moment they were born. If you want to follow a really great blog check out Rita’s blog So She Married A Farmer

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Me and my cousin Rita and a crop of kids.

We chased Lewis and Clark across the land and water they first navigated over 200 years ago. We saw fields of sunflowers, and I heard Post Malone every time.

We saw the world’s only Corn Palace. So there’s that.

We visited the Minuteman Missle National Historic Site and learned about all the nuclear missiles that dotted the Northern Great Plains, designed for peace, but ready to destroy the Earth and its inhabitants in just 30 minutes. Like a Dominoes pizza.

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Yellowstone blew Magnus’ mind.

We had close encounters with moose, mice, mountain goats, elk, bighorn sheep, a fisher, prairie dogs and a dead snake.

We were surrounded by a herd of buffalo at the Theodore Roosevelt National Park in North Dakota. We swam in glacier-fed streams in Montana. We went cliff jumping. We saw geysers and gal-sers, glaciers and bubbling mud volcanoes.

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Being among the buffalo at Theodore Roosevelt National Grasslands was wild.

We hiked to a lake fed by no less than 6 waterfalls. We hiked in badlands that looked like the moon, only closer, and less made of cheese. We camped just feet from where dinosaur fossils were found and can still be seen, and we lived to tell about it.

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My son Johann and a bit of scenery at Glacier National Park.

We connected the dots of 4100 miles of America. As a result, our brains, our lives, and our image of our country and our planet will never be the same. We developed new mental maps that showed the connections between previously unconnected places, experiences and ideas. Which is exactly why we adventure in the first place. To see, do, learn and grow.

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Me and Magnus at Avalanche Lake in Glacier National Park. We were both disappointed to not see any avalanches. #FalseAdvertising

Key Takeaway

Experience as much of life as you can. See the world. Understand it. It will help you grow and expand your views and thinking. It improves creativity and innovation. It will make you more compassionate and empathetic. It will help you relate to others. It helps you refuel and reset and come back smarter and more capable than before. You know, like a whole new you.

What is your Mount Rushmore?

South Dakota is an out-of-the-way place. It’s beautiful, but out of the way. Probably like you. Which is why the people of the state wanted to come with something to attract others to come see just how beautiful it is.

Doane ‘How you Do-ane’ Robinson had the idea to create Mount Rushmore. Ok, so they actually re-created Mount Rushmore. The carved it up and put the faces of American presidents on the mountain for national appeal. It was a crazy idea. And it worked like crazy.

Now, 2 million people each year make the the pilgrimage to far western South Dakota to see the great faces. In the process, many of them travel across the entire state, spending money at The Corn Palace, Wall Drug and some of the state’s finest prairie dog farms.

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Mount Rushmore is an amazing marketing idea. It is a man-made attraction that attracts visitors and their spending money from all over the world. But anyone can do what South Dakota did. Whether you are a state (you are probably not a state), a city, a brand, a business or a person trying to attract more attention, you can create your own Mount Rushmore. 

You can create something interesting, surprising or intriguing. You can do something unusual or epic. Provide value to others. Give people a good reason to come see you, and they will come see you. They will give you their time, money and attention. Then give them a great photo op and they will help spread the word for you for free. #hashtag

Key Takeaway. 

Big ideas and big actions lead to big rewards. By thinking bigger you can draw people to you, even if you are in an out-of-the-way place. Like South Dakota (Mount Rushmore) or Waco, Texas (Mount Chip and Joanna). Just give people something interesting to see or do. And they will give back to you much more in return.

*If you know someone, someplace, or some brand that could benefit from this post, please share it with them.

Passionate people don’t focus on passive income.

People love the idea of passive income. Or earning money while doing nothing. I blame Dire Straits. But if you focus your attention on making money while doing nothing there is a high likelihood that you will earn nothing too.

The focus should be on passionate income. The money you make from aggressive moves, serious work, and taking risks. The money you make from following your passion. And harvesting that passion fruit. (Which sounds abstractly naughty.)

Don’t get me wrong. I’ve read Rich Dad. Poor Dad. Everyone should. And I understand the value of accumulating assets, investing and letting your money work for you.

But I don’t believe that should free you from work. It should free you from the work you don’t want to do. And let you work hard at your favorite challenges and opportunities. That’s the sweet spot. Aim there.