The Ultimate Cure For Boredom.

Do you ever feel bored?

I never do.

Because the foolproof cure for boredom is to have big goals.

And I am the fool with the proof.

Big goals, and many of them, help fill your days with purpose.

I have so many goals that they govern my days. (In a non-political governing kind of way.)

From the moment I wake up, my routine is constructed to help me achieve my goals.

Because when you have a strong vision for your future, it shapes your now.

And you see time as a tool for you to use to achieve your goals.

Fitness goals inspire you to exercise. Even when you would rather TexMexercise.

Travel goals squash boredom with planning, adventure, reflection and memories.

Career goals inspire you to work harder, more focused, and with more zeal. (Or a more contemporary word for zeal.)

Financial goals drive you to save and invest. Even when you have the urge to splurge, Virg.

And your financial goals will inspire you to explore and discover smarter things to do with your money, honey.

Entrepreneurial goals mean you are never bored. Ever. Like ever, ever.

Reading goals mean that you always have a good reason to log off of electronics and fill your time with something that adds value to your life. (And increases your vocabularium.)

Writing goals drive you to sit down and write every day. And it is hard to be bored when you are creating. Just ask God. Or Tyler Perry.

Domestic goals around improving your home, and yard keep you busy and productive. Not bored.

Relationship goals influence the way you invest your time, the way you treat the important people in your life, and the hashtags you use on social media.

Your goals help you make decisions all day long about the things you should and shouldn’t do with your time. Which means that goals enhance productivity, decision making, time management, and relationships. Not to mention the positive impact they have on your happiness, adventurousness, and good old-fashioned usefulness. (Basically all the nesses.)

Key Takeaway

The next time you find yourself bored, think about the goals that you could be working towards. If you find that you don’t have any, set new ones that you can work towards right now. Boredom is a signal that you need more meaningful activity in your life. And goals are the greatest way to make that happen.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned, check out my book, What Does Your Fortune Cookie Say? from Ripples Media. And consider subscribing to Adam’s Good Newsletter.

My Misogi Challenge for 2025.

I have been intrigued with Misogi Challenges since I was a teenager. Granted, back then, I didn’t know that they were called Misogi Challenges. I just called them Personal Challenges. Or Doing Hard Things. But I like the Japanese name for them better. Because it makes them sound more profound and official and less like a Hold-My-Beer stunt.

What the Miyagi is a Misogi Challenge?

A Misogi challenge is an annual event in which you take on a difficult personal challenge with a high probability of failure. You do this to push your personal limits, develop grit, resiliency, growth and confidence. It also provides good content for your social media network. Especially if your challenge is to step into a boxing ring with 57-year-old Rusted Mike Tyson.

My Misogi Challenges have included:

  • Trying to break the New Hampshire state record in the discus within 8 months of ACL reconstruction surgery. (That was freaking hard.)
  • Eating my lunch outside every weekday for an entire year. (I ate alone a lot in 2015.)
  • Launching a business. (That’s how I started The Weaponry)
  • Publishing a book (That’s how I wrote What Does Your Fortune Cookie Say?)

Misogi Challenge 2025

This year, I have given myself a bench press challenge.

For context, I first benched 300 pounds when I was 17 years old, during the summer after my junior year of high school.

My senior year in high school, I benched 335 pounds while recovering from the ACL reconstruction surgery mentioned above.

At the end of college, when I was 23, I put up 423 pounds when I weighed 211 pounds. 423 is an odd number for weight lifting. But I was using heavy-duty, 1.5-pound collars to secure the weight to the bar. And at 211 pounds of body weight, I counted every pound to see if I could double my body weight.

But that was nearly 30 years ago. That was back when Mike Tyson would have destroyed a social media influencer if such a thing existed.

My 2025 Misogi Challenge includes 4 different goals.

  1. Bench Press 300 pounds. This is a fun club to still be in 35 years after I first joined it.
  2. Bench Press 315 pounds. Everyone who lifts weights seriously knows that this is three 45-pound plates on each side of the bar. It’s a milestone for weightlifters. And it looks great on the bar. (But not so great if it is sitting on your chest.)
  3. Bench Press 335 pounds. I love the idea of still being as strong at 52 as I was at 18.
  4. Living to fight another day. I don’t want to push myself in a way that compromises my tomorrow. So I am listening to my body. And if it says, ‘Back off!‘ like those Yosemite Sam mud flaps, I will back off. You have to play the long game.

The Progress

Monday night at 9:15pm, I bench 295 pounds 4 times.

The week before, when I was fresher and lifted earlier in the day, I benched 290 pounds for 5 reps.

My Monday night workout with my undersized spotter.

While these numbers are a far cry from where I was at my best, I have learned that the decades add to the degree of difficulty. I love that this challenge is pushing me to do hard things. When I was in my teens, 20s and 30s I never thought I would still be flirting with these kinds of numbers in my 50s. But then again, I also thought I would be bald.

I plan to share updates on my progress over the next month. I should attain the 300-pound goal next week. And I expect to peak by late July or August. And most importantly, I hope to live to fight another day. Because I have plenty more challenges yet to come.

It’s Your Turn

I encourage you to take on your own Misogi Challenge. They can help you accomplish great feats, like writing books, starting businesses and running marathons. They create exciting chapters of your life, which help make the story of your life more interesting. They push you to expand and redefine your personal limits. And they fan the flames of your competitive spirit.

Key Takeaway

Do hard things. Push yourself. Challenge yourself. A good Misogi Challenge, or difficult challenge by any other name, makes you feel alive. These challenge force your to keep growing. They stoke your competitiveness. They build your resilience and confidence. They help you live a more interesting life. And they help remind you that you can do hard things. Which means that when the hard things come your way, you know you can handle them. Because you’re a badass. And you choose to do hard things for fun.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.And consider subscribing to Adam’s Good Newsletter.

The simple steps to achieve not-so-simple goals.

First, the bad news:

You can’t reach your goals in a day.

Boo.

At least not any meaningful goals that stretch your current skillz and abilities.

Now, for the good news:

You can do something every day to make meaningful progress towards your goals.

Boom!

When you have a clearly identified goal, you can clearly identify actions that will help you make progress towards that goal every single day. Even if you are not single. Or ready to mingle.

If you want to get in great shape, you can make time each day to lift weights, do cardio, eat well, or get good sleep. All of which are steps towards your goal. Even the sleeping part. (How sweet is that?)

If you want to write a book, blog, newsletter, song or screenplay, you can write a few lines every day. That’s how it is done. (And it’s how the 27 lines of this blog post ended up in your eyeballs.)

If you want to start a business, you can work on your offerings, plan your business, map out your next steps, put some money away, talk to other entrepreneurs, or read relevant books every day. That is the business of developing a business.

Recognize that your goals are destinations. You can make progress towards them every day through productive actions. And when you arrive at your goals, you’ll be happy that you started taking those daily steps. Because simple daily steps get you to the finish line.

Key Takeaway

Today is a great day to make progress towards your biggest goals. Make the small investment of your time and energy today that will compound with your small investment tomorrow, and the day after that. Start now. You’ll thank yourself tomorrow.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

The best way to get back on course.

There are proven ways to get results in every area of your life. Some methods are universally true. Some are proven to work for you. But when you discover a process that gets you results, use it. And don’t lose it.

I have proven processes:

  • To help me shed pounds when I creep above my target weight. (Like a creeper.)
  • To help me gain strength.
  • To help me put out 3 blog posts per week. (Which is a safe way to put out.)
  • To help me grow my business.
  • To feel closer to God.
  • To wake up well-rested. (Instead of feeling like I rested in a well.)
  • To make my hedges look good.
  • To read 3 books every month
  • To make sure my teeth don’t fall out

But sometimes I get away from my processes. And I gain weight, lose strength, fall off my reading pace, wake up tired, think less about God, write less, and give the Cavity Creeps a shot at my teeth.

When these things happen, and I realize I have strayed from my ideals, goals and norms, it is time to get back on track, Jack. And to get back on track, I give myself a 3-word reminder:

Trust The Process.

You have developed great habits that are proven to get great results over time. But only when you follow the process. If you are not getting the results you have come to expect, chances are that you have gotten away from your best habits.

In those times, return to the process. Resume the great habits. Trust the process. The results won’t come the same day. (Like Amazon.) Or overnight. (Like FedEx.) But be patient. The results will come.

Key Takeaway

Trust your proven processes to get you the results you seek. Give your processes time to work their magic. Your good habits are like the processes in an assembly plant, creating great results. You have to run the process through the full line. And when you do, you will be happy with the final product that rolls out of the factory.


*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

It’s time for your next step to a great 2025.

One great day is just one great day.

But if you can string together 4 to 7 great days you have a great week.

And if you can string together 4 or 5 great weeks you have a great month.

And if you string together 12 great months you have a great year.

And if you string together great year after great year, you create a great life.

And if you string together 6 great strings, you might have a guitar. Or an afghan.

Creating A Great 2025

I am trying to make 2025 my best year ever. I call it Project 2025. (Not to be confused with any other Project 2025s you may have heard about lately.) I hope you are doing the same. And if you haven’t been thinking about creating your own great 2025, now is the time to start. Because no one can make it happen but you. (With a strong assist from God, the world’s all-time assist leader.)

As we wrapped up the first 12th of the year, I spent Friday evening evaluating my January. Here are the bullet points in my self-report:

Adam’s January 2025

  • I went skiing 4 times. (That’s an average of once per week and twice the number of times I have skied between 1990 and 2024.)
  • I read 3 books. (More to come on this. But they were all great. And none of them involved coloring.)
  • I published 10 new blog posts.
  • I published 2 new editions of Adam’s Good Newsletter. (Please sign up if you like positive stuff.)
  • I met major milestones on a special writing project I have been working on. (I assume much of the world calls them kilometerstones.)
  • I worked out 16 times (despite being sick for a week with one of those little Gremlins Americans circulated in January. Which made me appreciate my good health even more.)
  • I booked 3 new speaking engagements. (Does that mean I now have 3 new speaking fiances?)
  • I bought a new set of Rogue dumbbells from 5 to 50 pounds and an additional set of 45-pound Rogue bumper plates. Then, I put them all to good use in my home gym. (I also drove from Milwaukee to Columbus to pick them up and save $300 in shipping costs. Plus, I got to see that huge candle in Indiana. #IYKYK)
  • The Weaponry conducted 2 transformative strategy workshops for new brands.
  • My great team added some cool new clients and we have several more about to come aboard, like the opening to The Love Boat.
  • I visited 5 states. And discovered that the new Salt Lake City airport is amazing. Tom Hanks should have been stuck in that terminal.
  • I visited my great friends Amy and Todd Urowsky at their beautiful home in Park City, Utah, and then skied at Brighton.
  • I spent time with my parents Bob and Jill Albrecht, in Lafayette, Indiana. Having parents is the best. Don’t take it for granted.
  • I planned and booked a spring break trip to Arizona. I’d love to hear your favorite things in Scottsdale and Sedona. (I already know about the tall cans of tea.)
  • I spent a lot of quality time with my wife Dawn, and sons Johann and Magnus. Plus, my daughter Ava was home from college for 3 weeks in January. Which was wonderful. Like George Bailey’s life.
  • I added several great new people to my Great People collection. Great people are the most valuable things you can collect.

I share this list to encourage you to create your own. You have to look back at your wins, both large and small, to recognize the great things in your life. The successes, the adventures, the experiences, the relationships, the learnings, the growth, and the commitments kept. By reflecting on them, you both tally your wins, and you get to enjoy them all again.

Let’s Go February!

Now, it’s time for us all to create a great February. I am excited about it. I hope you are, too. It all starts simply by having a great day today, whatever that looks like to you. And then doing it again tomorrow.

Key Takeaway

A great life, a great marriage, and a great career are built one day at a time. Start by knowing what great means to you. Then, live into that every day. String together great days. They create great weeks, months and years. You have to make it happen. And it is never too late to start.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

How To Prevent Holiday Weight Gain: Tips to Stay Fit

Happy Holidays! And welcome to the most wonderful time of the year. But if you have ever wondered why this time isn’t so wonderful on the waistline of your Wonderoos, you are not alone.

The November through January holiday corridor is where Americans gain the most weight. On average we gain a little over 1 pound. While the amount isn’t whaley, the problem is that most people don’t lose that weight. When you gain 1 pound at the holidays every year, the cumulative effect will have a negative impact on how you feel about yourself in your birthday suit.

According to Thomas Rutledge, Ph.D., Professor-in-Residence in the Department of Psychiatry at UC San Diego, there are 3 things you should do to avoid the annual holiday plumping.

  1. Increase your physical activity above your baseline level.

A study published in the New England Journal of Medicine looked at the weight of 3 groups during the holiday season. (With the whoop-de-do. And dickory dock.)

The first group decreased their physical activity. And these Merrymen and Merrywomen gained 50% more weight than the average weight gainers. And they shook when they laughed, like a bowl full of jelly.

The second group maintained their normal physical activity, like Steady Cousin Eddies. Unfortunately, this group gained only slightly less than the average of everyone in the study. Who knew?

The third group was “much more active” than normal. Think of that as 50% more active than normal. Which could mean taking 50% more steps than usual, or increasing the number of workouts per week by 50%, or extending their workout time by 50%. Or maybe they rocked around the Christmas tree 50% harder. Or they took 50% more Dreidel Spin classes.

This was the only group that not only did not gain weight, but actually trimmed up while trimming the tree. This is why the Turkey Trot is such a good idea. You burn your calories to earn your calories. This is a great approach this time of year.

2. Weigh yourself every day during the holidays.

In independent studies published in 2018 and 2019, regularly scaling your scale was shown to effectively prevent holiday weight gain. This means that instead of burying your head in the powdered sugar, you should face the scale every day. Because knowledge is power. And if you overdid the eating the day before, today you can underdo it to rebalance the scales. Literally.

I weigh myself every day, and track my weight on an app called Happy Scale. This allows me to see my daily weight loss trend, and take the right actions to correct for small weight gain before it becomes a big deal. (And before I become a big deal.) It also provides positive reinforcements for my good eating choices and physical activity.

Essentially, I am trying to create calorie-negative days through a combination of food intake levels and activity. Weighing myself every day is the best thing I have done to help minimize or eliminate long-term weight gain. I have found there is nothing more powerful than the long-term graphical evidence I have accumulated over the past 3 years of my body weight highs, lows and averages. I have learned to trust my proven process. Because it’s proven. And Groovin.

3) Review Holiday Food and Drink Calorie Information.

Holidays foods and drinks are different. Many of them are plum full of calories, like plum pudding. You should know how many calories are in those cookies, hot chocolate, cheesecake and eggnog before you nog them back. It will help you make better choices, and determine which treats are worth the splurge, Virg.

Here’s A Quick Calorie Content Reference Chart.

Key Takeaway

The happiest holidays are the ones that help you start the new year fitter, not fatter. So make sure to increase your physical activity over the next 2 weeks. Get on the scale every morning for motivation to make good food and activity choices the rest of the day. And arm yourself with caloric information about your go-to holiday treats, so you can budget your calories effectively. By avoiding a one-pound weight gain this and every holiday season, you will reap the benefits for a lifetime.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

How to do hard things.

When I was in college I had a summer job setting up large party tents in Vermont. I loved pitching a tent. It was hard. But looking back, that’s what I loved about it.

The hardest part of the erection process was driving the 4-foot-long steel stakes into the ground. The stakes create the foundation for the tent. You tie the tent ropes to the stakes to help hold the tent upright and sturdy.

To drive the stakes into the ground we used sledgehammers that were 8, 12 or 16-pounds. Size mattered. Because if you swung a bigger hammer you could get the job done in fewer swings.

Sometimes, when the ground was soft, the stakes would go in smoothly. But in Vermont and New Hampshire where I drove most of my stakes, the ground was very hard. They don’t call New Hampshire The Granite State for nothing. (And they don’t call Vermont the Granite State at all, but that’s just because New Hampshire already took it, for granite.)

But during those college years, I learned a valuable lesson about how to do hard things. Because the only way to get those 4-foot stakes in the ground was to keep pounding away until the job was done. More often than not the stakes went in an inch or less at a time. And sinking a 4-foot shaft neck-deep at that rate can be exhausting. But it was the only way to finish the job.

I applied that just-keep-swinging-till-it’s-done lesson in my athletic career as a track and field athlete at the University of Wisconsin. Today, I apply the same lesson to building the advertising and ideas agency, The Weaponry, writing my blog posts, newsletters and books. And simply not stopping until the work is done has never failed to produce results. Even when things get really, really hard.

Key Takeaway

The only way to get a job done is to just keep pounding until you are finished. Hit the task again and again and again. This is true when you are driving stakes in the ground in Vermont, building a company, advancing your career, trying to meet your fitness goals, or getting your education. Focus your efforts. Pound away. And just don’t stop until the job is done.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

The 2 key ingredients you need for a great year in 2024.

You have just over 2 weeks until you jump into 2024 like David Lee Roth. Which makes now the perfect time to prepare for a great year. It is important to realize that great years don’t just happen on their own. They are created by you, with a strong assist from God.

I have had a lot of great years. And I’ve come to recognize that great years consist of success in 2 key areas. The first area I call PSI, which stands for Productivity and Self-Improvement. The second area I call ME, which stands for Memories and Experiences. (Although you could easily call it EM if you wanted to.)

Your PSI comes from a great routine.

A great routine ensures that you are working, growing and maintaining your mind and body. This is how you build productivity, and self-improvement into your days, weeks and months. This is done by developing strong habits in the following areas:

  • A good sleep schedule
  • Exercise
  • A strong and productive work routine
  • Good eating habits
  • Reading
  • Reflection
  • Prayer
  • Church
  • Meditation
  • Hygiene
  • Laying off the drugs

If you want help developing your own great habits I strongly recommend the book Atomic Habits by James Clear.

Your ME success comes from breaking your routine.

If everything you did was within your routine you wouldn’t create special experiences. And special experiences are critical to developing memories and an interesting, well-flavored life. The routine breaks are where your great stories come from. Because no one wants to hear your story about that time you followed your routine, and things went the way you expected.

Your scheduled routine breaks include:

  • Travel
  • Shows
  • Parties
  • Vacation
  • Competitions
  • Parades
  • Concerts
  • Hikes
  • Romance
  • Practical Jokes
  • Non-required shopping
  • Group Dinners
  • Taking an elective class
  • Reindeer Games

Key Takeaway

As you prepare for a great 2024, make sure you have the ingredients you need for a great year. Develop a strong routine that will help drive strong and productive habits. But then regularly disrupt your routine with special events that will add to your life and your experiences with friends and family. These disruptions are what will create a well-balanced life. Because your success comes from what you do repeatedly. And your memories come from the novel experiences. Together, they provide you with everything you need for a great year and a great life.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

6 Tips To Establish New Power Habits.

A great life is built on great habits. Do the right things repeatedly and you will build momentum. Do the wrong thing repeatedly and you build a rap sheet.

Your great habits have a compounding effect. Each great step helps amplify the step before. All of which will earn career, social, health, and even financial capital that will open doors for you.

I was on The Morning Blend this week talking about habits. You can see the segment here.

But How?

Habit development is a process. Here are a few of the most important things to know to get the process right, like Bob Barker.

6 Tips To Establishing New Power Habits.

  1. Start with your identity.  Identify as an exerciser, reader, money saver or a neat and orderly person. Once you identify as the person who does these kinds of activities you will do the kinds of activities your identity identifies with. It’s always a case of the chicken and the egg. So just decide that you are a chicken and start laying eggs.

Remember: Identities are all made up anyway. (Just ask Madonna.) None of us came out of the womb as runners, readers or pop singers. We were all just naked and unemployed. One day you simply decide you want to take on an identity and you go with it. The great news is that you can add to or change your identity any day.

2. Make it easy at the start. If you have chosen to identify as a runner, don’t go out the first time and run until you barf. You won’t want to come back. Instead, run until you feel good. Don’t go past that point. Stop before it hurts or feels negative. Run for a couple of minutes. Not a couple of miles. Make it enjoyable, make it easy. Make yourself want to do more next time. In the beginning (#NameThatBook) the most important thing to do is simply create the system or process. The length doesn’t matter.

3. Optimize and intensify over time. Once the routine is established you can adjust it to be more productive. Lengthen the duration of activity. Increase the intensity and focus. But raise the bar slowly and you will build even more momentum.

4. Market the habit to yourself by putting cues in your path.  If you want to journal, leave your journal and pen out where you will be reminded to write. Put your exercise clothes on your dresser or bathroom counter so they are easy to pick up and put on. Place your laundry to be put away on your bed. This provides additional obvious cues and reduces friction to action.

5. You can change your life in one day. Quitting smoking may be hard, but it’s not hard to not smoke for a day. The same holds true for exercising, eating well or playing an instrument. Commit to one day, each day. It will make you feel like a winner every day. You will be inspired to do more when you feel like you are winning.

6. When you have a problem starting or maintaining a habit there is a problem with your system. If your habit is failing it isn’t you. It’s the system. Tweak it to make the habit stick. Make it easier. Change the timing. Change the setting. Use technology for prompts, reminders or encouragement. Pair it with a different reward. Find what you need to nail it.

Key Takeaway

Use good habits to create good habits. Set your identity and your actions will follow. Underdo it at the start. Allow yourself to be an amateur. Create obvious prompts. Optimize and intensify over time. Keep stringing together good days. And just don’t stop.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my new book What Does Your Fortune Cookie Say? from Ripples Media.