Do you know the pivotal days of your career?

In the story of your life, some days matter more than others. A lot more. In fact, in most careers, there are ten days that make all the difference. The actions you take on those 10 pivotal days not only have an outsized impact on your career, but they also have a transformational impact on your life. These are the days that songs, books and movies are written about. These are the days that will help the actor playing you in the movie about your life win the big awards. So make sure to take good notes for them.

If you take a little time to reflect on your career it is not hard to find your 10 pivotal days. The days that changed the trajectory or accelerated the velocity of your career. The days that earned you new respect, new responsibility and made you more money. The days that you didn’t have vomit on your sweater. (Mom’s spaghetti.)

Here are my 10 Pivotal Days.

  1. The day I got off the couch and called Paul Counsell, The CEO of Cramer Krasselt, and asked for an informational interview. This was the first domino to fall in my career. I got an interview. It lasted 5 hours. I made people laugh. I got a job. Everything else happened because of this call.
  2. The first new business pitch I was in. The client started the meeting by telling our agency we had no chance of winning the account. But I had seen the movie The Secret of My Success. I knew I was the Michael J Fox character. And I had prepared as if this was the biggest moment of my career. Which it was. We won the account. Boom goes the dynamite.
  3. The day I met my wife Dawn. We met at work. The impact she has had on my career growth and entrepreneurial journey can’t be overstated. She is my greatest cheerleader. Like the Toni Basil to my Mickey.
  4. The day I accepted the job as the Creative Director at Engauge. Taking on a new job with new responsibilities in a new jack city with all new coworkers and clients turbocharged my growth and development. It changed my family’s lives too.
  5. The day of my first Nationwide TV commercial shoot. We filmed a Corvette doing donuts in a cul-de-sac in Charlotte, North Carolina, in 100-degree heat. The new clients that I met that day, the challenges of the shoot that we overcame together and the strong friendships I developed with them had a huge influence on me both professionally and personally. But this day was as important for what I didn’t do as it was for what I did do. (Which I know sounds like a lot of do-do.) I wrote a story about that day here.
  6. The day I became Chief Creative Officer of Engauge. The new level of responsibility and opportunity to impact an organization was monumental. My learning, exposure and influence increased tremendously. I was ready to leave Engauge for this kind of opportunity. So when it came to me, it felt like the end of the book The Alchemist. (Which you should read if you haven’t.)
  7. The day I was picked to be part of the pitch team when Engauge was being sold. Being part of the 4-person leadership team that met with all of our potential buyers offered me an advanced degree in business. That process taught me critical lessons that prepared me for my entrepreneurial journey. Like Jamal Malik in Slumdog Millionaire.
  8. The day I was encouraged to start my own agency. I got 2 calls the same day in August of 2015 from former clients. In both conversations, the callers talked about wanting to work with me, but not wanting to work with my current agency. Which led to a discussion of starting my own agency. All the other dominoes had led to this. (Except for the Domino’s that delivers pizza.)
  9. The day I left my job at Moxie to start The Weaponry. It is one thing to think about or talk about starting your own agency. It’s another thing to do it. I had been ramping up The Weaponry by doing night and weekend side work for 5 months. But jumping made everything different. Like Camp Randall Stadium before the 4th Quarter.
  10. The day that The Weaponry signed its first retainer client. The Weaponry had generated significant cash flow over its first year and a half. But it wasn’t predictable. Once we landed our first retainer client we had the stability to hire staff and lease an office. It was when we Pinocchioed from a startup to a real business. 

Key Takeaway

Know your pivotal days. They are valuable to identify. Because they provide clues to your success. They show you what mattered most along your career journey and your story. By knowing your pivotal days, you are also able to recognize when the next pivotal days come along. When you understand how situations and opportunities lead to transformation you better prepare to make sure those opportunities go your way.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

Why January is a great time to feel uncomfortable.

Happy New Year! That is what we say to people in January. But Januarys aren’t supposed to be happy. Not even if you are a Gilmore. Or Pharell Williams.

In November you should feel thankful. In December you should feel Joy. (Comfort & Joy…) But in January, if you are doing things right, you should feel uncomfortable.

January is meant to be a time for change. It is a time for new goals, resolutions, and habit alteration. (Even if you are not a fashionable nun.)

If you are introducing new habits, new thinking and new actions don’t expect to feel happy right now. Expect to feel uncomfortable. And the more comfortable you are with feeling uncomfortable now, the happier you will be later.

Feeling uncomfortable now is a sign that you are trying something new. You are changing your routine. You are creating a new habit. You are experimenting.

You feel uncomfortable when you take new risks. It is a sign of growth. And learning. This is how you push your own envelope. This is how you discover better approaches.

This is January stuff. This is New Year stuff. This is how you get to the new You.

Key Takeaway

A great year of growth and improvement begins with changes in January. Feeling uncomfortable right now is a great sign. Getting uncomfortable now is how you break through to a new level of comfort later. Keep going. It gets better. And so will you.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

Here’s the best way to start a great new year in 2024.

Tonight is the big night! It’s New Year’s Eve! Like the Lexus December to Remember, it’s time to put a big red bow on 2023. Or, if your 2023 was a lemon, it’s time to put on some Del Amitri and kiss this thing goodbye. Either way, this is the biggest party night of the year. Because we always save the best for last. Or do we always start off with a bang? (I always forget.)

New Year. New You.

With the new year comes new expectations. We set goals and resolutions for the next 366 days. It’s exciting to think that, like a new iPhone or Fast & Furious release, the new and improved version of ourselves will hit the shelves tomorrow!

Most of us think our lives, habits and body fat will all get better, starting tomorrow morning. But there is one simple thing you can do tonight, on New Year’s Eve, to give yourself the best possible start to a great 2024.

Don’t stay up until midnight.

Go to bed at a reasonable hour tonight. Going to sleep early on New Year’s Eve is a wonderfully rebellious move that sets you up for success in the new year. I have gone to bed before midnight on New Year’s Eve for the past several years. And I love it.

No Bonus Points

You don’t get any credit, in either the old year or the new, for staying up to witness the clock tick to midnight. There will be very little productive work that happens between 10pm and midnight. If you haven’t made your goals in the first 364 days and 22 hours, you’re not likely to achieve them in the last 120 minutes.

The simple fact is that you don’t get a jumpstart on your goals, hopes, dreams or resolutions by staying up past midnight tonight. You get tired. And maybe you’ll start the new year with a hangover. Neither of which you really want.

The Downside To Staying Up Late

If you stay up until midnight tonight, one of 2 things will happen:

  1. You won’t get an early start tomorrow morning. Getting an early start to your day is the best way to be productive. So if you are motivated to achieve more in the year ahead, get up early and get going.
  2. You won’t get a good night’s sleep. Let’s say that you stayed up late, but also get up early tomorrow. That means that you are not fully recharged, fully energized, and ready to make January 1st an outstanding start to the new year. If you are serious about making positive changes, you should seriously get serious about creating good sleep habits, starting tonight.

Let’s get it started

Aim for getting a good 7 or 8 hours of sleep tonight. As we all know, the end is determined by how we begin. One great step leads to another. And one great day leads to another. Remember, the longer you wait to get into a new, positive habit, the less likely it is to happen.

Key Takeaway

Consider being a rebel tonight and turning in early. Get a great night’s sleep. Start 2024 early, well-rested, recharged and re-energized. It’s the best way to start your best year yet. Have a fun and safe New Year’s Eve!

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

How to think about your future like a great new home.

I have bought 5 homes in the past 20 years. I know a lot about the process. After all, I do it every 4 years. Which means every time you watch the Summer Olympics, vote for president, or admit you were wrong, I am buying a house.

The critical first step to buying a home is considering how much you can afford. You start with a price range, that includes the minimum and the maximum amount you would spend. You know, like something between $200,000 and $300,000. Ish.

Then you shop for your home. The final price of the house you buy falls in one of two places:

  • A. At the top of your price range
  • B. Above the top of your price range. (Am I right?)

The challenge is that once you see how good the homes at the top of the range are it is hard to settle for anything less.

Applying this to the rest of your life.

To maximize your life, approach it the same way you approach purchasing a new home.

This means that you should have minimum expectations for your life. And you should have maximum expectations for your life. This includes relationships, careers, adventures, investments, health and anything else that leads to your happiness and sense of achievement, accomplishment and fulfillment. (Basically all the ments.)

Then, like with the home buying example, push yourself to the top of your range. Or beyond. Don’t settle for less. Always strive for the upper limit. Because when you do, you will often find yourself above it.

Key Takeaway

Imagine what you are capable of at your best. Then don’t settle for less.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

Why you should focus more of your efforts on long term results.

I have always thought about the long term. I don’t focus on immediate gratification. Because long-term goals pack much more satisfaction than short-term rewards. One is like a king-sized candy bar. The other is like the mini version you eat in half a bite. (If it were possible to eat anything other than apple sauce in half a bite.)

One of my favorite examples of long-term thinking comes from famed landscape architect Fredrick Law Olmstead. Check out his quote below:

“I have all my life been considering distant effects and always sacrificing immediate success and applause to that of the future. In laying out Central Park we determined to think of no result to be realized in less than forty years.”

– Fredrick Law Olmstead

Olmstead wasn’t thinking about Central Park being finished in the year he began crafting it. He was thinking far into the future. He was focused on a time decades later when the trees would be fully mature. When Mother Nature would finish what he started. And when the park would be the inspiration for a coffee shop on the hit sitcom Friends.

What distant effects are you working on now? What investments are you making today in your personal or professional life that you expect to pay out years from now? If you don’t have any it’s time to think longer term.

Key Takeaway

You are building your future today. Ensure your long-term successes by establishing habits that will create a steady, positive, compounding effect. Make each day of your life add to your legacy. Remember, long term results take longer to achieve. But they offer the greatest return on your invested time.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

To create more great outcomes, first focus on your energy.

Do you ever think about what fuels your success? Is it your talent? Your skills? Your network? Your grit? Your actions? The fact that you are a hottie with a karate body? While all of those things are valuable, they are not fuel.

The fuel of your success, both personal and professional, is your personal energy.

It is your energy that fuels your actions. Your energy puts your skills and talent in motion. It is your energy that helps build and maintain your network. Your grit becomes gritless without the energy to hold on, or to plow through challenging times.

Your work ethic, will and determination all require energy to activate. When you run out of energy, you run out of all of the above. And when you are running on empty you simply stop running. Just ask Jackson Browne. Or Forrest Gump.

To create more great outcomes, first focus on your energy. That means knowing your energy sources.

Some are physical:

  • Exercise
  • Sleep
  • Nutrition

Some are psychological

  • Your mission
  • Your purpose
  • Your confidence
  • Your desire for revenge (which is negative, yet effective)

Some are individual:

  • Socializing (for extraverts)
  • Solitude (for intraverts)
  • Time with nature (for dirtverts)

Key Takeaway

Know where your energy comes from. Tap into those sources by creating energy-replenishing habits. Rest and renew your energy. Keep it flowing. It will keep all the other good things in your life going too.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

4 Halloween tricks to success that can benefit you every day.

It’s Halloween! Today is one of the most interesting days of the year. If aliens landed on Earth today they would have a very different impression of the place than if they landed on, say, Saint Patrick’s Day. (Note: Earthlings are all green and smell like cabbage and alcohol.)

But hidden under the clown masks and Freddy Kreuger costumes are important life lessons. As you go about your day today note these 4 tricks to success from Halloween that can benefit you any day.

Dress the part.

If you don’t wear a costume you are not likely to get candy. Remember that when you go on a job interview, a new business pitch, or a date. Portraying the right image is important. Perception is reality. At The Weaponry our dress code is simple: Dress the way you want people to see you. Also, today, make sure to really wear clothes. Halloween shouldn’t be an excuse to walk around in your underwear. (That last point is really just a note to self. You do you.)

Ask for what you want.

On Halloween, people walk up to total strangers, ask for a treat, and get it. It’s a great reminder to ask for what you want. Often it’s just that easy. Here’s more proof.

Things look scarier than they really are.

Those ghosts, goblins, and Tammy Faye Bakkers you see at Halloween may look scary on the surface. But peak a little closer and you realize that they only look scary. It’s really just the kid down the street. Or Sally from accounting. Many of the most intimidating things in life are not that scary once you actually confront them. I discovered this about entrepreneurship, writing a book, buying my own health insurance, and raising teenagers.

The more doors you knock on the more doors will open for you.

When a kid comes home with a pillowcase loaded with candy you know that they went to a lot of houses. Because the more doors you knock on the more doors open. And the more doors that open the more John Candy you get. It is true at Halloween. And it is true in sales, job hunting, fundraising, dating, and advertising. Knocking on doors creates opportunity. And opportunity turns into success.

Key Takeaway

Happy Halloween! To be successful today, remember to dress the part. Know that things look scarier than they really are. Ask for what you want. And the more doors you knock on the more doors will open for you. Also, check your candy before you eat it. And if you have any extra Reece’s Peanut Butter Cups, send them my way.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

The best way to be successful is to find and focus on this one thing.

You have a valuable talent. Everyone does. You probably have more than one. But just being born with a valuable talent doesn’t make it valuable. Sorry, Charlie.

To unlock the value of your natural talent you need to do 3 things:

  1. You have to recognize what your valuable talent is.
  2. You have to develop that talent.
  3. You must find opportunities to put your talent to work where it creates value.

Valuable talents could be anything. Here is a non-exhaustive list to get your introspector introspecting.

  • Listening
  • Organizing
  • Remembering
  • Strategizing
  • Pruf Reeding
  • Creativity
  • Drawing Attention
  • Details
  • Humor
  • Caring
  • Impersonating Arron Neville.
  • Managing
  • Sales
  • Art
  • Picking Locks
  • Throwing Parties
  • Music
  • Teaching
  • Making Long Lists Less Boring To Read
  • Math
  • Words
  • Energy
  • Vision
  • Mechanics
  • Relationships
  • Looking good (This talent pairs well with all others)
  • Discovering talent in others

Key Takeaway

Don’t waste time trying to strengthen your weaknesses. That doesn’t unlock the kind of value that will make you highly successful. Instead, focus on your talents. Discover them. Develop them. Put yourself in situations where you can use them every day.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

Enjoy the great results of taking just a little action every day.

Success is a stacking exercise. It is about taking a little action every day. (The way Elvis Costello wrote the book.) Just take a little action, day after day. And watch the results stack up.

Here are the types of actions you should take every day.

Reading. Read a page a day, 5 pages a day, or 10 pages a day. At 5 pages each day you will read over 1500 pages in a year. At 10 pages you will read 3650. That’s a lot of knowledge gain in the membrane.

Exercise: Exercise strengthens your body and helps you burn calories. By taking a little action every day, you stack strength gains and weight loss, or weight control. And look better naked.

Meet Someone New. If you stack a new person into your life every day you will meet 365 new people this year. That would transform your life, both personally and professionally. It would also increase the cost of your Christmas cards. And you would need a bigger budget for ham sandwiches at your funeral. But the rest is upside.

Reach out to someone in your friend circle or network every day. Make contact, rekindle a friendship, or start a conversation every day. That’s relationship maintenance. And it’s just as important as making new friends, in the same way that it used to be important to not just take pictures, but get the film developed back before digital photography came along and ruined my analogy.

Write. A journal, book, plan, blog, play, movie, whatever. Writing a little each day will help you create. And it will help you improve your own thinking. Writing my ideas down helps me more than it helps those who read what I write. Sorry.

A step on a master plan. You have a big plan, goal, or idea. I know you do. Commit to taking one action towards it every day and that master plan will come to life. That’s exactly how I built my business, The Weaponry, from dust. It’s how I wrote my book What Does Your Fortune Cookie Say? And it’s how Eric B. and Rakim went from thinking of a master plan to getting paid in full.

Play an instrument: Playing an instrument every day for just 5 or 10 minutes will stack into a valuable and enjoyable skill. Anyone can do it. You can teach yourself with learn-to-play books and online videos. Start now and you’ll be able to play Christmas songs by Christmas time. Especially if you play a kazoo.

Learn a new word in a different language. When you travel internationally you realize how many words there are to know beyond your native tongue. If you add 365 new words in Spanish, Chinese, French, Norwegian, or the language of your choice each year you would add significantly to your understanding of the world and your ability to communicate with people. Plus it’s the best way to avoid ordering Veau or Escargot if you are not into such things.

Key Takeaway

The rewards of simple actions, done every day, stack into huge and powerful piles of value. Just like money saved and invested. And little by little, they transform your life. So start today. It doesn’t take much. It just takes a little every day.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

Why it’s so important to have competition in your life.

When I was a kid I competed a lot. First on the playground and in the yard playing games with my friends and sisters. Then in school, I played football and a little basketball. (The amount was little, not the size of the ball.) I competed in 10 different track and field events in high school. And in college, I competed in 4 track & field events at the University of Wisconsin,

Those years of athletic competitions were not only great fun, they were motivating. When you are competing you are testing yourself. You are pushing yourself to improve. You are either getting better or getting worse. And when there is always a win or a loss in the balance your actions and your days have meaning. (Even without Webster.)

A common theme among athletes is that they feel lost and struggle with their identity after their athletic careers end. Because their field of competition was central to their self-identity. Their life was set to the seasons of competition and preparation. And the competition gave them purpose and direction.

But I never felt lost without athletic competition. Even before I had Waze and Google Maps on my phone.

After Athletics

Today, I am a long way past my college athletics. But I still experience that competitive drive every day. In fact, my life is filled with more motivating competition than ever before.

11 Ways I am competing and keeping score today:

The first thing I do when I get out of bed each morning is weigh myself. I track my weight every day. Knowing that I am competing with the scale each morning drives my exercise and eating behaviors every day. This morning I weighed exactly what I weighed when I graduated from college.

I compete in reading. I always try to read more this year than last. I am currently on pace to read 40 books this year, my best year ever. My reading also feels like I am winning my competition to get smarter. So every time I sit down to read a few pages (I never read standing up) I feel like I am winning.

I compete with my net worth. I track it, grow it, and set goals for it. I enjoy this personal competition and the positive returns it provides.

I compete in book sales. I track the sales of my book What Does Your Fortune Cookie Say? And I think about actions that help move more books. I get a score every month from my publisher. This is a fun competition with myself, and Dr. Suess.

I also compete as a speaker. Writing a book has created a lot of speaking opportunities. I try to speak to as many people each year as I can. I talk at schools, to companies, teams, conferences, trade shows, Rotary Clubs and Chambers of Commerce. (Which my son Magnus says sounds like a Harry Potter thing: Harry Potter and the Chamber of Commerce…)

I compete in the gym, lifting weights, trying to get stronger than yesterday. (Like the Beetles said.)

I compete in business at The Weaponry. Not only do I work to grow our business, but our team competes to help our clients grow and win in their industries too.

I compete as the coach of my son Magnus’ 7th grade football team. As the defensive coordinator, I compete each week to help our team stop our opponents. I spend a surprising amount of time in my late evenings watching game film of 7th graders playing football in order to win this competition.

I compete as the girl’s track team throwing coach at Homestead High School in Mequon, Wisconsin. My daughter Ava is on the team. I compete to help my girls set personal records, win meets, win championships, and rise on the school, state, and national rankings.

I compete for quality time spent with my family. Meal time, conversations in cars and kitchens, time coaching, helping with homework, watching movies, and taking walks. They all add up. And they are all valuable.

I compete to get this blog written and published 3 times per week. It is not easy to keep a blog going. You have to make it a competition. This is my 916 blog post.

But Why?

All of this competition gives me a competitive fire every morning when I get out of bed. The same kind of fire I had as an athlete. I look forward to each day, energized, like a drumming bunny toy. I take on each day with a scorecard for success that covers many areas of my life. And each night when I lay down to sleep I know whether or not I won the day.

Key Takeaway

If you want more meaning, more energy and more fire in your life, find areas to compete. Physical, business, reading, relationshipping, volunteering, coaching, playing, or weight loss. Anything that you want to do well and keep improving. Set benchmarks and keep raising them and pushing yourself. It’s an exciting way to feel like you are winning at life.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.