A blog about self improvement, creativity, entrepreneurship, and advertising.
Author: Adam Albrecht
Adam Albrecht is the Founder and CEO of the advertising and idea agency, The Weaponry. He believes the most powerful weapon on Earth is the human mind. He is the author of the book, What Does Your Fortune Cookie Say? He also authors two blogs: the Adam Albrecht Blog and Dad Says. Daughter Says., a Daddy-Daughter blog he co-writes with his 16-year old daughter Ava. Adam can be reached at adam@theweaponry.com.
In 2016, after having been an employee of three successful companies for 19 years, I became an entrepreneur. I left behind the predictable employment, the benefits, the 401(k) and the Free Lunch Fridays.
I pushed all my chips to the center of the table and bet on myself when I launched the advertising and idea agency, The Weaponry.(The chip reference was supposed to be a poker thing. Not a potato chip thing. #JustClarifying)
Me and a wall at The Weaponry.
But when I left my job as the Executive Vice President and Executive Creative Director of the largest advertising agency in Atlanta to start my own business it never seemed crazy to me. Because I knew a lot of other people who had started successful businesses. They seemed a lot like me. And they all looked like they were fed, sheltered and clothed. (Wait, yep, they were definitely clothed.)
My man Troy Allen started a design agency before starting the wildly successful Rise Brands.
I knew a bloggle of bloggers before I launched this blog.
I knew a stockyard of people who invested in stocks before I bought stocks.
I knew a neighborhood worth of people who owned rental property before I properly rented my property.
Writing my own book didn’t seem hard. Not even the hardcover.
Always Remember:
You Are Becoming More Like The People You Spend Your Time With.
Your peer group is your mirror group. To upgrade your likelihood of success upgrade your friends. Surround yourself with doers and diders. It creates positive peer pressure that pushes you to do better, more impressive things. The Joneses I know are badasses. And I want to keep up with all they are accomplishing. (Shout out to Bryan, Jill, Adam, Patti, Garrett, Kristen, Sharon, Courtney, Arnita and Rachel! Sorry you guys didn’t make it into that new truck commercial.)
My college teammate Bryan Jones is hard to keep up with, but I am trying.
Key Takeaway
Your friends are your on-ramp to success. Surround yourself with others who have already done the next big thing you want to do. It decreases the perceived degree of difficulty. It increases the odds of you successfully completing the same challenge. And the more successful your peers are the more insight they offer to all you can accomplish in your lifetime.
*If you know someone who could benefit from this message, please share it with them.
We could all use a good role model. Someone to model our behavior after. Someone who has work and life figured out. Someone who inspires us to think better about the big picture. For some that person may be Jeff Bezos, Sara Blakely, Jesus, Kim Kardashian, or Willie Nelson. To be clear, not all role models are created equal. No judgment. (Ok, a little judgement.)
If you are looking for a role model to pattern your thinking after I have a suggestion. Look to Hedge Fund Managers. (You thought I was going to say Bezos, didn’t you?) Like Jeff Bezos, the people who run hedge funds are among the wealthiest in the world. They bring in clinically insane amounts of money for their funds and their investors.
But the money itself is a lag indicator. It is a result. Which means you have to jump in the DeLorean and go back to the original lead indicator to see what makes the hedge fund manager so successful.
At the foundation of the hedge fund is a very simple philosophy. It’s a mindset that any of us can follow. The hedge fund is built on this basic belief:
No matter what happens, I will win.
-Hedge Fund Managers
The fund managers place Big Ben-sized bets on what they expect to happen. They place educated bets that derive from studying the past. They place data-driven bets on the future. And they place smart bets that I assume come from eating a lot of Smarties.
Yet all investment funds do this.
What sets hedge funds apart is the hedge. (Not the popular landscaping boundary made of bushy greenery.) The hedge in hedge funds means that you also place bets that things will go the opposite way that you expected or intended. Which means that you put contingencies in place to capitalize on shifts in markets, conditions, and trends. Or to protect yourself in case a dictator with small tators decides to invade a peaceful neighbor and jack up the world economy.
The hedge fund manager expects the unexpected and expects to win anyway.
I am an entrepreneur. But if you cut me open (please don’t) you’d probably find a hedge fund manager. Because I believe that I will win no matter what happens.
2020
2020 was considered by most to be a doo-doo dumpster fire year. But there were many people who ended up benefitting from the pandemic in significant ways. I was one of them. Because the pandemic created new opportunities. My business, The Weaponry, did well because of how we responded. My personal life benefited from more time with my wife and children. I had more time to exercise than I usually do. I used the gift of time during the lockdown to write my first book, What Does Your Fortune Cookie Say? Because I simply decided that no matter what happened, it was going to benefit me.
Key Takeaway
In every situation, there is a way to win. Find it. Think like a hedge fund manager. Find your way to profit no matter which way the wind blows. See the opportunities disguised as bad news. Swim when the sun shines. Read when it rains. There is always an upside. Find it. And make it work for you.
*If you know someone who could benefit from this message please share it with them.
+If you’re on a personal growth journey check out my new book What Does Your Fortune Cookie Say? on Amazon. It features 80 life lessons the universe is trying to share with you.
Let me be totally clear with you. As the author of What Does Your Fortune Cookie Say? I am totally biased towards this book. After all, I shared some of the best advice and nuggets of inspiration I have ever received in this book. Which is why I think What Does Your Fortune Cookie Say? from Ripples Media is the perfect Spring Break book.
So, what exactly makes this book so perfectly Spring Breaky? I’m glad you asked via that last sentence I wrote.
It contains 80 valuable life lessons the universe is trying to share with you. So if you are tired of books that only contain between 1 and 79 life lessons, this book will finally live up to your demanding expectations.
You can fill time waiting for the water show at the Bellagio with my bookagio. (Thanks for the pic Heather Scufsa!)
2. It was written to help readers learn a little, laugh a little, and lift a little. And who couldn’t use more L’s in their life?
3. The book fits easily into carry-on, checked, and road trip luggage. Best of all, this book is book-sized. So it is designed to fit easily anywhere books typically fit easily.
Whether you are traveling to Paris or Vegas this book wants in on your adventure.
4. It’s packed with inspirational quotes from such notable thinkers as JFK, Peter Druker, Lincoln, Annonymous and My Kids. (Who occasionally say really smart and profound things by accident.)
5. You can learn inspirational personal growth techniques in as little as 1 minute of reading. Because this book is like the Minute Rice of Inspirational Books. In fact, you can sneak in full chapters of WDYFCS between naps, kid interruptions, or the cabana boy coming to ask if you would like another pina colada. (Fun fact: Pina Colada literally translated means ‘Ef-yeah I want another pina colada!’)
All I do is Wynn, Wynn, Wynn, Wynn, Wynn when I read this book, book, book, book, book!
6. You can simply read the Last Bite summaries at the end of each chapter and get the gist of the book in about 25 minutes. However, the Last Bites are not funny. Because in the bare-bones summations of the Last Bites there was no room for the funny bone.
7. Each chapter provides an easy and actionable life lesson you can implement while still on vacation. Or as soon as you return to your regularly scheduled programming at home.
There is plenty of goofy stuff in the book too! (Thanks for the pic Jennifer Willeck!)
8. The book is funny. I sprinkled funnies throughout to keep people reading in the same way a spoonful of sugar helps the medicine go down. The humor and pop culture references will have you smiling and laughing. And they will have everyone else asking you ‘What’s so funny?’ If you don’t believe me read this.
9. The book features 82 easy-to-read chapters. So you can read a lot of pages quickly. Which will make you feel like you got something out of that Evelyn Wood speed-reading class.
Maybe you are heading somewhere cold but cozy for spring break, like my friend Sheila Konz. The words in the book are designed to hold up in both hot and cold conditions. Like the McDLT.
10. The book itself has a very high SPF rating. Holding it between the sun and your skin will augment your sun protection program. All without lotions, sprays or a zincy schnoz.
How fun is this pic of Liz Matkovic? She looks so happy! It’s lucky she had that book or she would have been miserable in that setting. Photo Credit to my man Victor (V-Babe) Matkovic.
Key Takeaway
Leaving for Spring break without a book is like taking a bath without a rubber ducky. Sure, you could do it. It just wouldn’t be as fun. And there would be no reason to sing that Rubber Ducky song from Burt and Ernie on Sesame Street. So pick up your copy of What Does Your Fortune Cookie Say? today. Or find out more about the book and the author at FortuneCookieBook.com.
*If you know someone who could use a good Spring Break book, please share this with them.
+If it is too late to order from Amazon before your spring break, and you are in the Milwaukee area, stop by Winkie’s in Whitefish Bay, or shoot me a message and I’ll get you a book for your trip. I’ll happily sign it for you too.
It’s March. Which in the Northern Hemisphere means spring. It’s time for us Northern Hemis to get out of the cold and into some warmth and sunshine before we become the inspiration for the movie Frozen 3: Cold and Pasty.
Spring Break is the perfect time for a great book. The right book makes time fly on the airplane. (Ok, so technically everything flies on an airplane. But you know what I mean.) If you are road tripping, a great book pairs perfectly with Funyuns and a Squishy.
Books are great at the pool because they can make you feel like you are doing something productive while you lie in the sun, doing nothing productive. Books are magical because not only are they great conversation starters, they also help defend you from unwanted conversations. And a good spring break book will send you home smarter and more motivated than when you left.
Need A Good Book To Pack?
What Does Your Fortune Cookie Say? from Ripples Media is the perfect spring break book. It is a personal growth book that shares 80 valuable life lessons the universe is trying to teach you. Like the fortune cookies referenced in its title, the book offers a quick, positive and inspiring look at your future. The bite-sized and actionable insights will help you look at your life through a new lens of expanding possibilities. And you will be able to put the lessons you learn in the book to good use before you even have to reapply sunscreen.
But don’t just take my word for it. Here is what other readers are saying About What Does Your Fortune Cookie Say? I have linked the reviews below to the actual reviews on Amazon so you know they are totes legit.
‘How can I adequately describe this book other than I keep it with me at all times and send its special messages to friends and family. Adam’s gift of telling a story, making you laugh and possibly cry, but always encouraging you to be your best and do all you can to “win at life” is why this book is magical. Thank you, Adam!’ –Karri Schildmeyer
Karri took her book on a ski trip to West Virginia. Yes, that is really a thing.
‘If you’re looking for inspiration and humor, this book has it all! This will be my go-to gift for graduates! Relatable pearls of wisdom and funny anecdotes that will open your mind and your heart! Well done Adam Albrecht!’ –Amy Urowksy
Amy reading cuddled up with her book by Dam Albrecht! (Was that on purpose, Amy?)
‘I just finished reading this fantastic book written by Adam Albrecht, a local author near Milwaukee, Wisconsin. It is chock-full of excellent, thought-provoking, helpful, and inspiring, practical lessons for moving forward in life. It’s the best self-help type book I’ve read in a long time.’ –Heidi Hilby
Genie Sprau sent this picture of her book in Golden Canyon, Arizona. Which sounds like Golden Crayon to me.
‘As an Olympian and Marriage and Family Therapist, this book checked all the boxes for me. Love the motivation and accountability this inspires, as well as the upbeat tone to the fortune cookie concept. Can be read straight through in the easy-to-absorb format, or flip through randomly for nuggets as you are able! Recommending to teammates, clients, and friends!’ –Kesley Card
2 time Olympian Kelsey Card with her book in Arizona by a non-Olympic sized pool.
The new age Bible
‘I absolutely love this book. Funny, motivational, sensitive and grabs your attention from page one. A book you can open daily and reread to discover a deeper meaning of your life through your own interpretation of each chapter. You are able to rediscover your own connection to inner spirit through the messages. Canada truly needs this book in each home.’ -Rosie Patterson
Rose Patterson with her Canadian copy of What Does Your Fortune Cookie Say, Eh?
College Student Approved!
‘I’m currently reading What Does Your Fortune Cookie Say? and it’s really good! It’s the first book I’ve read that wasn’t required for school since 7th grade and as a college student I’ve found it inspirational’. – Abbie Ravanelli
That’s Abbie on the left, nailing the selfie, which is an essential spring break move.
Key Takeaway
Spring break is a great time to catch up on your personal reading with a great book. So pick up a copy of What Does Your Fortune Cookie Say? It will make you laugh. It will inspire you to do more with your free time. And the lessons learned from this book may be the most valuable souvenir from your vacation.
*If you know someone who could use a good spring break book, please share this with them.
+To order your copy today simply visit this Amazon link. If it is too late to order from Amazon before your spring break, and you are in the Milwaukee area, shoot me a message and I’ll get you a book for your trip.
Life is an all-you-can-eat buffet. And I want to devour it all. My mouth is watering every morning when I wake up. My alarm clock is like Pavlov’s dog’s dinner bell. It has me rising each morning like Drooly Andrews to the sound of that music.
There are 3 areas of life’s buffet that interest me most. And none of them are Charlie Sheen-ian.
My 3 Driving Desires
I want to know everyone.
I want to read everything.
I want to visit everywhere.
I know this trifecta is impossible to accomplish. Probably. I can’t actually go everywhere, read everything and meet everyone. After all, I am not the Pope. (The hat doesn’t work with my hairdo.) But even unfulfilled, these 3 desires are important drivers. Like Donald and Minnie.
Key Takeaway
These 3 food groups are essential to your growth, wisdom and creativity. These are the 3 great sources of knowledge. The person who devours the most will know the most. Because the more you know about people, places and things the more you know about life. And the more you know about life the more you know yourself.
*If you know someone who could benefit from this message, please share it with them.
Last week I was on 8 different airplanes. Not at one time of course. On 7 of those 8 planes, I didn’t talk to my seatmate. But on my flight Wednesday evening from Detroit to Columbus I had a great conversation with a fun and friendly woman traveling from Greensboro, North Carolina. When she asked me where I was coming from I said Milwaukee. She replied that she was a traveling nurse and that she had recently traveled to nurse people in Milwaukee at Ascension St. Mary’s Hospital
I told the woman that one of my great friends was an emergency room doctor there named Dr. Michael Brin. She said, “Oh, yes, I definitely know his name.” She probably found it on a list of the smartest, funniest, and sexiest E.R. doctors in Milwaukee named Michael Brin. Because he would totally dominate that list.
After establishing that she lived in Worthington, Ohio (Which is Columbus for those of you not down with the 614) she asked me what I did for work. But as soon as I opened my mouth to answer, the flight attendant cockpit-blocked me by jumping on the mic to make her unnecessarily loud announcements.
So I waited a moment. And during a break in the announcements, I tried to respond to the question. But the flight attendant came right back with more announcements.
This pattern repeated comically for quite some time. It reminded me of that scene from Austin Powers when he goes to the bathroom for the first time after being frozen for 30 years. And he keeps interrupting the voice declaring ‘Evacuation Complete’ with more tinkle noise.
After awkwardly trying to share what I do for work for about 2 minutes with no success, I noticed the copy of my book, What Does Your Fortune Cookie Say? that I had tucked into the seatback pouch in front of me. I reached down, slid the book out of the pocket, opened it to the author bio page on the inside back cover and handed it to my seatmate. I said, ‘Read this.’
That’s my book on a plane. Which sounds much less ominous than snakes on a plane.
My seatmate questioned, ‘Is this your book?’ I nodded ‘yes’. Then she proceeded to read the efficiently crafted story of me on the About the Author page.
I quickly recognized that having my book bio handy was the most efficient and effective way to introduce myself to a seatmate. In fact, we should all write an airplane bio, and have it added to the airline’s app. It should be accessible to the people sitting adjacent to us on our flights so that we can know who we are sitting near, what we may have in common, and whether they are on the sex offender list.
My seatmate asked if she could read the reviews on the cover. Which of course I encouraged her to do. I said, ‘Read anything you want. In fact, flip to the table of contents, find a chapter title that interests you, and read that. It was a fun experiment for me to see what someone who stumbles upon my book may find interesting.
The first chapter she picked out was ‘Fill your attitude with helium.’ Which is a great chapter. Within 10 seconds of flipping to that page, she laughed out loud. I asked what made her laugh. It was the reference to all the painstaking research I had done to discover that life is hard. She LOLed several times during that chapter. Each time I asked what made her laugh. It was fun primary research for an author on what kind of humor works in a book.
The next chapter she explored was very important. Chapter 63, Everything changes when you exchange names. This chapter is about how we transform from strangers into friends when we exchange names. Which was odd, because we hadn’t yet exchanged names. But during the reading of this chapter, she stopped reading, and she told me her name. Suddenly, she was no longer my seatmate. She was my new friend, Leslie, from Worthington, Ohio.
Me and my new friend Leslie. And a very tiny woman over my shoulder.
Leslie and I spoke the rest of the flight. We talked about our shared experiences. Our travels and our spouses. We took a selfie, just in case I would need it for a blog post. Which of course I do.
After we deplaned like Tattoo from Fantasy Island we walked through the CMH terminal together and decided to take another selfie by a Columbus sign. She then shared, that she would like to buy a copy of the book, and asked if Amazon is the best way to do it. I said that was a good way (and for most people around the world Amazon is the best way to buy my book.
I then said, ‘But, if you are interested, I have a couple extra copies with me, and I have a QR code that you could scan to pay instantly.’ She said, ‘Yes! Let’s do that!’
Me and Leslie in Columbus. But you probably figured that out without the caption.
I handed her a new copy of my book. She scanned the QR code, which popped open a simple payment field. Then Leslie asked if it would be awkward to ask me to sign the book for her. I said, ‘That’s not awkward. Everybody asks that. It’s like signing a high school yearbook.’
So I pulled out my trusty non-smeary-smudgy Sharpie pen. Because I always carry one now for such occasions. I grabbed a nearby seat and signed my new friend Leslie’s book. After I handed her the book, we hugged. Then she headed to the baggage claim and I headed to the rental car shuttle.
As I sat on the shuttle bus, waiting to leave the terminal I was thinking about what a fun experience that was on a random Wednesday night flight to Columbus. Then I got an alert on my phone telling me that Quickbooks received payment for a book. Imediately after that, I heard a voice say, ‘Hey stranger!’ It was Leslie and her baggage claim bag. She once again sat next to me. This time it was by choice because we were friends. I took another pic to chronicle this chapter of the story.
Leslie and her new book. (Which sounds like a children’s book title.)
Apparently, the universe had us well magnetized that day. Because we ended up walking to the same rental car counter too. (I rent from Hertz, because of OJ). But soon, we were in our rental cars and separated for the first time since Detroit. And I was thankful for the whole experience.
Key Takeaway
The greatest thing about writing a book is the new people I have met as a result. From the people at Ripples Media to the people that I meet at book talks, signing events, or on planes. It is the people who reach out to me because they have read the book, or got it as a gift and plan to read it. Writing a blog a book or a good social post can help introduce you to more people around the world. And at the end of our days, the only thing that will matter is the impact we had on each other. So put more good into the world, and more good will come back to you. And much of that good is likely to be good people. People like my new friend Leslie. From Worthington.
*If you know someone who would benefit from this message, please share it with them.
There is money, time and energy. You can use any of the 3 of them to acquire the things you want.
The exchange rate for these 3 currencies can vary greatly. And just like wampum, travelers checks and Chuck E Cheese tickets, there are good uses for each.
If you use money, you can have things quickly.
If you use energy you can force the things you want into existence.
If you use enough time you can get anything you want. But squander your time and you will get nothing, and not like it.
The combination of time and energy creates force. It is the amount of force you create that determines how quickly you attain the things you want.Including money.
Key Takeaway
Understand your currencies. Know which of them is most accessible to you right now. Know which one is most valuable for each of your needs. And budget them to get everything you want in the proper order.
*If you know someone who could benefit from this message please share it with them.
We all have multiple identities that form our self construct. When you were young they were simple. You were a boy or girl. A son or daughter. Maybe a brother or sister. Or perhaps you saw yourself as a Bo, Luke, or Daisy.
As you grow, evolve and participate in more activities you add identities. You become a student, a girl scout or a baseball player. Throughout your schooling and into your career your identities expand and multiply in interesting ways. All of which morph your self construct, without the need for hallucinogenics.
Your identities influence how you see yourself. But they also determine how the world sees you. Your identities help broaden your self-image and give you more flavor, complexity and stability.
I’m a father, adventurer and Corn Palace visitor.
Here’s a partial view of my identity stack:
Father
Husband
Son
Brother
Uncle
Friend
Christian
Entrepreneur
Creative
Marauder
Badger
Dude ( I recently entered this when asked for my gender)
Vermonter
Wisconsinite
Adveritisng professional
Blogger
Patriots fan
Bucks fan
Red Sox fan
Perpetually but non-offensively immature
Exerciser
Initiator
Problem Solver
Homeowner
Adventurer
Adding Identities
In the past year, I have added a surprising number of new identities to my self-concept. Especially for a seemingly full-grown human.
Coach
Before last spring I would never have called myself a coach. Despite the fact that I coached a youth flag football team for 3 seasons. That just felt like the type of coaching that non-coaches do because the kids need a coach to be able to have a team. In other words, I simply identified as a dad doing some coaching. It’s like a dad playing the role of a chaperone, instead of adding the identity of bodyguard, or animal tamer.
But last spring I became a legit high school track and field coach when I started coaching the shot put and the discus for Homestead High School’s girl’s track and field team in Mequon, Wisconsin. In fact, 2 weeks ago I attended an all-day and all-evening event for track and field coaches in Madison. That really made me feel like I should walk around with a whistle or a stopwatch around my neck. Although you don’t really need either of those things to coach the shot put.
This was my best day of coaching. All 4 of my athletes threw their best ever. And I wore the shortest socks I own.
Then, last fall I began coaching youth tackle football. That was a multiple-times per week thing. With real strategy, conditioning and hype. I have a logoed polo, a hat and a picture of me and other coaches and 16 boys in full uniform looking very serious together to prove that I am now also a youth football coach.
Me and Magnus after our last game of the season. We played on turf, which is why neither of our uniforms are dirty or grass stained.
Author
The week before Christmas I published my first book called What Does Your Fortune Cookie Say? Now, I add author to my self-identity. Despite the fact that I have been a blogger for nearly 7 years, author feels different. It’s more official, more difficult to attain. More respected by others. And authors get asked to sign their books way more often than bloggers get asked to sign their blog posts.
The time my first book emerged from its brown, paper Amazon cocoon. (As seen on the table.)
It’s hard not to add the author identity when the internet adds it for you. Here is how my online footprint has expanded since I published my book:
The other surprising new identity that I have added to my self-construct is Speaker. I have done a lot of public speaking throughout my life. Over the past couple of decades, I have seen myself as a business professional speaking about what I do or things I know. But now it feels different.
Me speaking to a round table at the Milwaukee Athletic Club. Here I am demonstrating the starting position for juggling watermelons.
Since I published the book I have received many requests to speak at local, state and national events. I have booked 6 speaking engagements in the past couple of weeks. It is an exciting and enjoyable new addition to my self-identity. And it helps me spread more positivity and inspiration with the world. Like Jonny Fortunecookieseed.
Dog Owner
As if all of this wasn’t enough, at the end of January I also got my first dog ever. Now I add dog owner or dog haver or whatever this makes me to my life resume. It may seem like a small thing compared to the attention you receive as an author, entrepreneur or public speaker. But when you come home to that wagging tail and face licks it is special. And when I am picking up dog poo, it’s hard to deny that I am a real Dog Dad.
Key Takeaway
Adding to your self-identity keeps you growing and evolving. More self-identities not only make you more interesting and creative, they add to your stability and resilience. Multiple identities help expand your social circle. They expand your reach and influence. The more identities you have the less likely that any one of them has the ability to negatively impact you. Conversely, the successes you experience in any identity helps to add to your overall self-esteem. All while making you a more interesting and valued contributor to your family, friends, communities, and planet. So go on with your bad selves.
*If you know someone who could benefit from this message, please share it with them.
Work is unavoidable. Even outside of your professional work there is always personal work to be done. Your personal work falls into 3 categories:
Chores These are the basics you have to do daily, weekly, monthly or annually to maintain the status quo. (And to keep all your teeth.)
Electives These are the things you choose to do that set you apart from others. (Even without tattoos and piercings.)
Special projects These are the bigger challenges you take on that have the ability to transform you. (In non-surgical ways.)
Chores
Chores don’t come with a choice. You don’t have the option not to do them. Although you can choose not to do them well. Or often. Which drops you below the basic human level of acceptability. Which is a great way to get yourself on a TV show like Hoarders, Intervention, or My 600-pound Life. You can, however, choose to do your chores very well. Which is a good habit to get into, and sets the tone for how you approach everything else in life.
Electives
Electives are the things you do that you don’t have to do. These are the activities that separate you from others and help make you interesting. They give you flavor, like Flavor Flav. They create your differentiation and your unique advantages.
Your electives include your hobbies, and interests. They also include all of your self-education, reading, podcasts, studying and training. Your electives include exercise, cooking, and meditation. Seeing a therapist or a coach are great electives. As are writing, volunteering, coaching and creating music. If you have a hard time coming up with interests to include in your work bio, online dating profile or obituary, you probably need more electives.
If there is not much elective activity in your life then you are not doing as much as you could to create joy and competitive advantages. And you are probably not making the most of your time.
Evaluating your electives is a great place to start when evaluating your life, trajectory, happiness, and achievement. Happiness is rooted in your electives. Make sure you have them, and that you participate in them frequently enough to find enjoyment, fulfillment and growth.
Special Projects
Special projects create opportunities for transformation. They are often an expansion of an elective. Writing a book, going back to school and trips to an exotic location are all examples. So is starting a business, a major physical challenge, or a significant career change. Special projects often provide an inflection point in our human experience, sending us on new, better and more enlightened paths.
Key Takeaway
Make sure you are always dedicating time to your electives. They are your difference makers. They are the building blocks of an enjoyable life. They fertilize your happiness. Your electives are gateways to bigger, more important activities that can become defining events and undertakings of your life. It is hard to transition directly from chores to special projects. Your electives are the bridges that help get you there.
*If you know someone who could benefit from this message, please share it with them.
Happy Valentine’s Day! As I drove to work this morning on our annual celebration of love I thought about my wife Dawn, our 21 Valentine’s Days together and the importance of finding the right partner to do life with.
Some people say that you should find someone like you, who shares your same likes, values and styles. You know these people when you see them. Because they are wearing the same clothes.
Other people believe that opposites attract. Like magnets. Or cops and robbers. These people think that it is our differences that make us interesting and holistically compatible.
These are both good theories. But neither one is quite right.
To be truly compatible over the long haul you have a Y-type relationship.
To understand this relationship, simply look at the letter Y. It will show you everything you need to know about creating a strong, long-lasting relationship.
The Y Relationship
To be a highly compatible couple you have to have strong, shared foundational beliefs. This is the base of the Y. It is made of your most important values, and ideals. They may include your views on money, religion, whoopie, parenting, and what home feels like to you. Including which way the toilet paper roll should be placed on the TP holder.
But upon that solid foundation, you need healthy, divergent, balancing elements. This is the top of the Y. This is created by the areas where you differ in style, temperament, strengths, and biases. These differences enable you to take on anything that comes your way. It ensures that the relationship has what it needs to face all challenges. Through these balanced strengths, you can help each other navigate the great challenges and opportunities of life. Plus, it helps you crush at games of trivia.
Key Takeway
It is a combination of alignment and balance that makes a couple work. Celebrate your similarities. But appreciate your differences. Together, they help couples thrive through thick and thin. Thanks to your balanced approaches and perspective, you will both grow more capable, more intelligent and more understanding with each new year you celebrate together. Happy Valentines Day. May you enjoy many, many more.
+ Thank you Dawn Albrecht for completing my Y. Finding you was the luckiest thing that ever happened to me.
Dawn and I, celebrating the new glass we picked up when we were back home in Vermont last summer. The cover pic was from one of our first trips to Vermont in 2001.