How some people do so much more with their time.

We all know people who do more than everyone else.

They do the family things and the home things.

They do the friends things, the travel things, the work things, and the wild things.

And miraculously, they seem to be enjoying it all.

Like cyborgs. Or Stepford Wives.

They are creating things that interest them.

They are volunteering for causes they care about.

They are having success in their career, running their own business or leading their family.

They do the networking activities you would like to do.

They exercise.

And they get to worship, too, God bless them.

Plus, they coach or chaperone or team parent for the activities their kids do.

You wonder How do they do it all?

How are they involved in so many things? How do they fit it all in? And how do they not Chernobyl like it’s 1986?

The answer is simple.

Capacity is a state of mind.

You decide how much you can handle, how much you can take on, how much you can fit in.

You decide how much you can do with your hours, days and weeks.

When you decide you are full and overwhelmed, you stop. (Presumably in the name of love.)

People who do more believe they have a capacity to do more.

They see spaces to add things.

They find time in their schedule to make things happen.

They see opportunities that are worth their time and their energy.

And they recognize that at some point, they will run out of time, energy and opportunity.

So they go now.

The scarcity of time is precisely what drives them to see more capacity in their everyday.

Now is the time.

Now is the opportunity.

Now is the alternative to never.

Key Takeaway

If you want to fill your life with meaning, action and contribution, adjust your mindset to create capacity. Because when you want to find the time for more, you will find it. Or you will optimize, prioritize, reduce or eliminate things to make room. There is more space and time in your continuum for the things you really want to do. Find it. Enjoy it. Do more with it. And make others wonder how you do it all.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media. And consider subscribing to Adam’s Good Newsletter.

The Ultimate Cure For Boredom.

Do you ever feel bored?

I never do.

Because the foolproof cure for boredom is to have big goals.

And I am the fool with the proof.

Big goals, and many of them, help fill your days with purpose.

I have so many goals that they govern my days. (In a non-political governing kind of way.)

From the moment I wake up, my routine is constructed to help me achieve my goals.

Because when you have a strong vision for your future, it shapes your now.

And you see time as a tool for you to use to achieve your goals.

Fitness goals inspire you to exercise. Even when you would rather TexMexercise.

Travel goals squash boredom with planning, adventure, reflection and memories.

Career goals inspire you to work harder, more focused, and with more zeal. (Or a more contemporary word for zeal.)

Financial goals drive you to save and invest. Even when you have the urge to splurge, Virg.

And your financial goals will inspire you to explore and discover smarter things to do with your money, honey.

Entrepreneurial goals mean you are never bored. Ever. Like ever, ever.

Reading goals mean that you always have a good reason to log off of electronics and fill your time with something that adds value to your life. (And increases your vocabularium.)

Writing goals drive you to sit down and write every day. And it is hard to be bored when you are creating. Just ask God. Or Tyler Perry.

Domestic goals around improving your home, and yard keep you busy and productive. Not bored.

Relationship goals influence the way you invest your time, the way you treat the important people in your life, and the hashtags you use on social media.

Your goals help you make decisions all day long about the things you should and shouldn’t do with your time. Which means that goals enhance productivity, decision making, time management, and relationships. Not to mention the positive impact they have on your happiness, adventurousness, and good old-fashioned usefulness. (Basically all the nesses.)

Key Takeaway

The next time you find yourself bored, think about the goals that you could be working towards. If you find that you don’t have any, set new ones that you can work towards right now. Boredom is a signal that you need more meaningful activity in your life. And goals are the greatest way to make that happen.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned, check out my book, What Does Your Fortune Cookie Say? from Ripples Media. And consider subscribing to Adam’s Good Newsletter.

How to use milestones as the secret to your success.

If you are not careful, your life will pass by in a flash. Your career will be over in a snap. Your kids will be grown and will have flown in a Blink-182. Because time is a crafty thief that lulls you into someday thinking. Like Sugar Ray. And then it yanks that someday away just like your prankster friend, pulling your chair away just before you’re about to sit on it, Potsy.

Milestones

One of the great ways to create a far more enjoyable and successful life and create memorable experiences is to utilize the power of milestones.

Milestones are those moments on the calendar that humans have made to mark the passage of time. Those days or events offer valuable markers for accomplishments, challenges and traditions. They are there to host rites of passage and other memory-making events. And without milestones, Hallmark would have a hard time selling you paper.

You know the big and obvious milestones. At Halloween, you dress up in a costume and do candy things. At Thanksgiving, you gather with family or friends, feast, and get thanky. At Christmas, you exchange gifts, eat, drink and praise Mary. At New Year’s, you celebrate and create lists of how the next 2 weeks will be different.

Deadlines and Opportunities

But milestones also create deadlines for accomplishments and opportunities for memorable experiences.

I sit down to write every morning by 6:10am. But Tuesdays and Thursdays are milestones to publish blog posts. Every 3 weeks, I publish Adam’s Good Newsletter. And every five years, I want to publish a new book. Those are all random and arbitrary deadlines. But they become useful milestones that make my elective activities time-bound. Milestones offer navigational markers on the naked landscape of time. Which ramps up your self-imposed productivity.

I had a major speaking event yesterday, and I used it as an opportunity to get in better shape. I committed to doing 30 minutes of cardio every day for 30 days leading up to the talk, so that I would look and feel more fit on stage in front of 1,000 people. (And I requested to have no cameras in the venue, because the camera adds 10 pounds.)

I always use my birthday as a motivating milestone. I’ve also used class reunions, New Year’s Eve, and the birth of my children as important starting points, end points and exclamation points.

I have used milestones to gain traction towards health and fitness goals, to measure my business success, and to create deadlines for my entrepreneurial launches. (Which are a lot less launchy than Elon Musk, Richard Branson or Jeff Bezos’ entrepreneurial launches.)

I used the end of the COVID-19 lockdown in 2020 as a milestone to finish the first draft of my manuscript for my first book, What Does Your Fortune Cookie Say? Then I used Thanksgiving of 2021 as my milestone to publish the book. I made both of those goals happen, thanks to the power of milestones. (Since then, I have learned how to write a manuscript without a worldwide pandemic.)

I use milestones to schedule big travel. For my wife Dawn’s 40th birthday, I surprised her with a trip to Europe. We scheduled a trip to Europe in the summer before my daughter Ava’s senior year of high school. We realized that the milestone provided the last summer opportunity for us to all travel together before college obligations made summer travel problematic. Using milestones is one of the best ways to visit the big places on your life-travel list. (Using airplanes is the other best way.)

I used a milestone to plan a major move. My wife and I wanted to find a place where we could settle to allow our children to finish their schooling without moving by the time my daughter Ava entered middle school. We moved from Atlanta to Mequon, Wisconsin, a large-yarded, low-taxed, great-schooled northern suburb of Milwaukee that sits on the Western shore of Lake Michigan. We called this our 13-year home. Which meant that we would stay in Milwaukee for 13 years, until we hit another major milestone: our son Magnus’s high school graduation. Then Dawn and I are free to hit the road again and take on more adventures.

Key Takeaway

Your greatest ambitions, experiences and traditions are far less likely to happen if you don’t tie them to a milestone. Use those special days to inspire your work, to create deadlines, and to force urgency. Use them to create regular events to bring your people together. Or to reset your ambitions, spark your goal setting and help you accomplish more elective activity than you could without them.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned, check out my book, What Does Your Fortune Cookie Say? from Ripples Media. And consider subscribing to Adam’s Good Newsletter.

The Power Of Enthusiasm And Teamwork.

Last week I had a fun and unique opportunity. Some of the coaches and parents of my son Magnus’s freshman football team asked me if I would come speak to the team at their Wednesday night team dinner before their final game of the season on Thursday. I jumped at the chance, nearly pulling a hamstring in the process.

The team had a frustrating season and hadn’t lived up to their own expectations. Despite good coaching and plenty of talent, they were going into their 8th game with a 2-4-1 record. They were just 5 points away from being 4-3. Which is like the difference between being cute and having a nice personality.

So on Wednesday night, I talked to them about two things that could have a major impact on their final game.

First, I talked about the energy and enthusiasm they brought to the field. The psychological force you bring to the game offers a major advantage. I noticed that they weren’t bringing their full allotment of energetic horsepower to their games, and that hurt their play. (It was like their 10-gallon hat was feeling 10-gallons flat, and they hankered for a hunk of cheese.)

Then I talked about the importance of playing as a team. Even when you make mistakes, and everyone makes mistakes, you have to support each other and move forward. You have to include everyone in the team huddle, treat each other like a band of brothers, because you are stronger when you play together. Otherwise, you’ll all end up living in a van down by the river.

I also shared that when I played football and the other team started pointing fingers and fighting with each other, we knew we had won. Because when teammates fight each other, they beat themselves.

To add color, I told the team that my freshman football teammates were still many of my closest friends. We stood up in each other’s weddings. We helped each other start businesses. And even though we are scattered from New England to California, we still have a group chat, do team Zoom calls, and get together back home every few years. And we have more inside jokes than most people have outside jokes.

This group of 14 and 15-year-old boys listened intently as I encouraged them to bring their best energy and enthusiasm to the field on Thursday. They paid attention as I urged them to end the season on a high note, with the right trajectory going into the offseason, their next sports, and the next football season. I encouraged them to play like a team, feed off each other’s energy, and good things would happen.

So what happened?

From the moment the boys took the field, I could see the difference in their attitude, energy and team dynamics. They were fired up, they were connecting with each other, and ready to bring the heat. (And maybe da noize, and da funk.)

And they did.

On the opening drive, the Homestead Highlanders’ freshman team was hitting on all 11 cylinders. The boys marched down the field with attitude and scored a touchdown and a 2-point conversion to go up 8-0.

On their following defensive series, they bent, but they didn’t break. They played united as a team. Then, cornerback Markey Walker intercepted the opponent’s pass at the 3-yard line. With a key block from my son Magnus and an escort of teammates, Markey returned the interception 97 yards for a touchdown. Boom!

That play fanned the flames of their team spirit. (Not Teen Spirit.) And they just kept rolling. The score at halftime was 20-0.

They came out sharp and aggressive in the second half. Like aged Wisconsin cheddar. In fact, when the opponent fumbled the opening kickoff, our boys jumped on it. A minute later, we punched the ball in for another touchdown.

At that point, the opponent began fighting with themselves and blaming each other. And our boys knew they had won.

Our team scored again. Everyone got significant playing time. The sideline was spirited and the play on the field was inspired. The camaraderie was palpable. And the boys were a force to be reckoned with. The coaches were pumped up. The parents were proud. And when the final whistle blew, the scoreboard accurately summarized the story of the game with the final score of 33-8.

After shaking hands with the opponent, a fired-up group of young men rushed to gather in the endzone, as a team, one last time. The team energy was palpable. The pride and togetherness hung like a halo over the huddled players and their coaches. It was the perfect ending to an imperfect season. A great step in the right direction. And proof of what happens when you play together, with energy.

I am thankful for the opportunity to talk to the boys the night before their last game. I was extremely proud of the way they took full ownership of their mental approach to the game. And I am delighted to see this group finish on such a high note. I hope that over the course of their high school careers they create deep and lasting relationships with each other that last a lifetime. Like the relationships I have with my high school football teammates. And I hope that they learn the most important lesson of all. And that is that the same things that make you successful in sports, make you successful in life. Which is why youth sports are so important.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned, check out my book, What Does Your Fortune Cookie Say? from Ripples Media. And consider subscribing to Adam’s Good Newsletter.

Act As If.

Go through life as if all of your dreams have come true.

Or are coming true.

Act as if you are the you that you imagined you would be.*

Do the things that the person you want to be would do.

Make the decisions your ideal you would make.

Act as if you have the role you want. And maybe the roll you want. (Kaiser, Lobster, Tootsie)

Act as if you are the person who does what you want to do.

Talk the talk.

Walk the walk.

Think the way you want to be.

And you will become the person you think you are.


If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media. And consider subscribing to Adam’s Good Newsletter.

*The quadruple-you sentence. The Triple Lindy of sentences.

Pushing Boundaries. How My Misogi Challenge Created A Year-Defining Moment.

This spring, I began a Misogi Challenge. These are demanding personal challenges that push your limits in order to develop character, confidence and self-reliance. Win or lose, they create great stories that make your obituary a more interesting read.

Such challenges are meant to push your outer limits, with a high likelihood of failure. The 2 basic rules for a Misogi Challenge are that they should be really, really hard. But you are not supposed to die. I have found that there is plenty of room for suffering within those boundaries.  

I first wrote about my Misogi bench press challenge back in early July in My Misogi Challenge 2025.

In my challenge I had 4 goals.

  1. To bench press 300 pounds. Because it is hard. And it’s a nice round number. Especially the two zeros at the end.
  2. To bench press 315 pounds. Because this is three 45 lb plates on each side of the bar, and it looks freaking awesome.
  3. To bench press 335 pounds. Because this was my maximum bench press when I was an 18-year-old high school student. Today, I am 52 years old, and have a white collar job that requires practically no physical labor beyond keyboard tickling.
  4. To live to fight another day. Because I also want to be smart and not push myself to an injury.

This past Sunday, I made my final push to complete my Misogi Bench Press Challenge. #punalwaysintended

I took on the final challenge in my home gym, with my 3 teenage mutant children Ava, Johann and Magnus as witnesses. Not only did I want them with me to spot me, but I knew that having my kids in the room watching would provide additional motivation. And I needed all I could get.

If I succeeded, I would be setting a great example of hard work, determination and personal accomplishment for my kids. If I failed, I would be showing my kids that sometimes we set lofty goals for ourselves, and we fall short. But it’s the attempt that matters. It is Man In The Arena stuff. Which is also Woman In The Arena stuff. 

I started with a 10-minute warmup on my Matrix elliptical machine. Then I stretched well. I believe that my commitment to warming up and stretching before my workouts has been key to my performance, injury prevention and longevity. My body still works and feels mostly the way it should. And I still have most of my original factory parts.

I listened to my Led Zeppelin, Get The Led Out playlist on Spotify as I warmed up:

  • Tangerine
  • Immigrant Song
  • Gallows Pole
  • When the Levee Breaks
  • Kashmir

Here is my bench press workout progression:

135 lbs for 12 reps.

185 lbs for 6 reps.

225 lbs for 1 rep.

275 lbs for 1 rep.

Then I called in my 18-year-old son Johann to spot me.

I hit 300 lbs for 1 rep. I have hit 300 lbs several times over the last 2 months. And the weight moved well.

Then I got to the meat of my final push. 

I called Ava (19) and Magnus (15) into the room for both safety and additional motivation.

With 325 lbs on the bar, I cranked up AC/DC’s Back In Black on my AirPods. And I moved the bar easily.

I bumped up the weight to the penultimate weight of 330 lbs. I cranked up Renegades of Funk by Rage Against The Machine on my AirPods. Again, the weight moved smoothly.

So I readied myself for the goal weight of 335 pounds. This was the weight that I had been focused on for months. It would answer the question, ‘Can you be as strong at 52 years old as you were when you were a high school kid, training during the peak of your high school career?’ I was a strong 18-year-old kid. I was the state champ in the shot put. I was the New England Champion in the discus. And I never saw another kid in my high school bench 335 lbs or more. 

To hit that same weight 34 years later was a daunting task. But a major win if I could do it. Because coming up just 5 lbs short of the mark would mean that I wasn’t quite as strong as I was at 18. Certainly understandable. But also a bummer to lose the competition with my 18-year-old Zubaz-wearing self.

I prowled around the room, yelling motivation to myself. I have always been my own best hype man. I worked myself into a lather in a process I call Summoning. The basic premise is that we all have some maximum physical capability. The key to acheiving the maximum physical performance is to summon as much of your capacity as you can. So I summon as much energy, focus and fury as I can. It may be a little embarrassing to see on film, but it has always driven results. So I go with it.

I had Limp Bizkit’s Rollin’ (Air Raid Vehicle) on 11 in my AirPods. This is my go-to bench press song. Something about the lyrics (Breathe In now Breathe out, Hands up now Hands down…) feels highly appropriate for bench pressing. Plus, swear words get me hyped. (Sorry, Mom.)

I lay down on the bench, gripped the bar, and twisted it until it felt just right. I counted aloud, 1…2…3! And hoisted the bar off the red Rogue rack. I lowered the fully-loaded bar down to my chest and pushed with everything I had. 

And the bar began to rise off my chest.

I knew I had it.

I began to yell as I pushed the bar through the full range of motion.

My kids didn’t even get a chance to yell encouragement at me, because I was yelling at myself. And the bar was obviously moving north.

I locked out the top position, re-racked the bar, and went freaking nutz-o!

I was so hyped I just kept yelling, and celebrating. I grabbed the hands of each of my 3 kids who were spotting me. Johann, then Magnus then Ava.

Then I turned and yelled at the camera. It was a Seven-Yeah Celebration. Like Usher would do.

I was so freaking hyped!

I had set a high bar for this Misogi Challenge. 

And I met it. 

With all 3 of my kids as witnesses.

And 2 cameras rolling, to catch the result, win or lose.

But I knew I hadn’t hit my limit. So I decided to try one more attempt. This would be above my goal weight.  So I turned to Ava, my most experienced offspring in the iron arts, and asked, ‘Should I go for 340 or 345 lbs?’

Without hesitating, she said, ‘340. You always tell me to make sure I get the lift, rather than stretching too far.’ 

So she served up the good advice I had been dishing out. And I took it.

Now I was playing with house money. Plus, at that point, I had happy-hype coursing through my system. 

5 minutes later, with Black Sabbath’s Iron Man sawing through my AirPods, I lay down under the bar, again. I un-racked the bar, lowered it and pressed. The weight moved. My kids blasted me with encouragement. I pushed at full strength until I had locked out the weight. Then I re-racked the bar.

I was instantly flooded with my favorite feeling: MaxHap. It’s the term I use for maximum happiness. It’s my version of self-actualization. Or flow. Or euphoria. It’s the drug that Huey Lewis was seeking. And I still haven’t found a negative side effect.

Everything had gone right. I set and met a hard goal, with a high chance of failure. Then I exceeded it. Which meant that I can say definitively that I am stronger at 52 than I was at 18. And I was 6 feet tall and 215 pounds back then. And headed to the University of Wisconsin to throw for the Badgers. Yet somehow, 34 years later, I was still pushing myself. That’s some crazy train stuff, Ozzy!

But even better, I experienced this with my kids. They were all in the room where it happened. They saw me attempt something hard and succeed. They saw me working towards my goal for months. They saw me fail reps along the way, but I kept on going. They saw the focus, determination and craziness that I tapped into to rise to the occasion. They were there to encourage me. And to catch me if I failed. 

That was an amazing experience.

Now I am done with this challenge. I have banked the results in my list of life experiences. It has bolstered my confidence and my belief that I can handle hard things. So I move forward, mentally stronger than I was before I started. Which is the whole point of the challenge.

Key Takeaway

Push yourself to do hard things. Stretch your limits. Test yourself. Make commitments to yourself that are hard to keep. Then keep them anyway. It will build your confidence and self-reliance. It will toughen you up. The work and the suffering and pushing past your past limits make you feel alive and ready for anything. Give yourself a Misogi Challenge. Because when the world becomes too comfortable, you need to seek out discomfort to grow and experience life more deeply. Make it a regular part of your life. It will help you live a life worth talking about. Which means that whether or not you win or lose your self-challenge, you win at life.  

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.And consider subscribing to Adam’s Good Newsletter.  

This 4th of July, Remember That You Come From Brave People.

Happy 4th of July!

I love everything about this holiday.

The parades and fireworks.

The American flag swimsuits.

The hot dog eating contests, and imagining the parade and fireworks they must cause at the other end of the GI tract.

America

This year, as we celebrate the 249th 4th of July in America, my mind keeps returning to a piece of art I saw several years ago in California.

My family and I were celebrating my son Magnus’ birthday at Ivy At The Shore in Santa Monica. In the restaurant, there was a large image of a sailing ship with all sheets fully winded, plowing through rough seas.

Over the image were the words. ‘Brave Men Run In My Family.’

Ed Ruscha originally created this idea. I’m not sure who to credit this version to.

This piece really speaks to me.

Not because I come from a sailing family. (I come from more of a rummage saling family.)

I love it because the painting reminds me of all the brave decisions my forefathers and foremothers made to come to America and risk so much for a better life.

Their brave decisions gave me and my fellow American offspring better opportunities than we would have had in the non-American countries my people came from.

However, this truth is not unique to me and my family.

All Americans are descendants of brave Grandcestors who bet on themselves and came to America for the freedom to create better lives. Amazing lives. The kind of lives Robin Leach would have profiled, up close and personal.

As we celebrate Independence Day, remember that you come from brave men and women.

They left home, family, friends, and all that they knew to come to America, the land of the free, for the chance at something even greater.

Make sure to honor them by doing great things with your life.

Be brave and courageous.

Take calculated risks.

Live into your own dreams.

Bet on yourself.

It is the safest bet you will ever make.

Do if for yourself.

And do it for your family members who did it for you first.

Happy Independence Day.


*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.And consider subscribing to Adam’s Good Newsletter.

17 Ways To Develop Your Entrepreneurial Mindset

On Monday, I had the opportunity to talk to a talented group of young entrepreneurs about the entrepreneurial mindset. This 2025 cohort of Youth Mean Business was inspiring, engaging, curious, and full of good questions and good answers. They made me feel like a total Slackle Jack for waiting until I was in my 40s to start my own business.

To prepare for my talk, I combed through the things I feel have most helped me develop my entrepreneurial mindset. This mindset offers a valuable approach to life that enables you to create value for others. It’s not just about starting businesses. It’s about creating value, solving problems, and developing resilience in yourself. But like Trix Cereal, these approaches aren’t just for kids. Here are tips anyone can use. Even silly rabbits.

17 Ways To Help Develop Your Entrepreneurial Mindset

  1. Spend Time With Other Entrepreneurs.

 Jim Rohn famously declared, “You are the average of the five people you spend the most time with.”

So, spend time with entrepreneurs to become more like them. Entrepreneurs think differently. They see the world through a different lens. Surround yourself with them. Read about them. Ask them questions. It’s the fastest way to transform your mindset. And for Pete’s sake, stop hanging out with Debbie Downer.

2. Tap Into Your Energy & Enthusiasm

They make things happen. And they attract customers, employees and partners.

3. Create Things

James Clear shared, ‘Education teaches you to analyze. Entrepreneurship teaches you to create.’

So always Be Creating.

Not just businesses:

  • Systems
  • Processes
  • Clubs
  • Blogs
  • Newsletters
  • Events
  • Content
  • Videos
  • Words
  • Lists of bullet points

4. Develop a Bias Towards Action

Nontrepreneurs Talk. Entrepreneurs Act.

Take action. When you see an opportunity that you think is right for you, take steps towards it. Each time you take a step, the next step is likely to reveal itself. It is more important to take action than to plan everything out ahead of time. The need to plan everything will prevent you from taking steps. And there is no elevator to success. You’ve got to take the steps.

5. Be An Imperfectionist.

Perfectionists have to get everything exactly right. They down’t lyke mayking missteaks. But entrepreneurship is quick, messy and full of janky solutions, until you can afford better solutions.

Create quick models, products, services, content and promotions. Then improve as you go. That is how life works. You don’t have to have everything figured out from the beginning.

6. Give Yourself Permission To Be An Amateur.

One of the greatest gifts I gave myself as an entrepreneur was the permission to be an amateur.

It took the pressure off. It allows me to learn as I go. And to not beat myself up over the mistakes I would surely make, Shirley.

In fact, I loved what this did for my entrepreneurial mindset so much that I have adopted this in all areas of my life.

Today, I give myself permission to be an amateur as a:

  • Parent
  • Husband
  • Speaker
  • Coach
  • Blogger
  • Author
  • Newsletterer
  • Content Creator
  • Brain Surgeon (Which is probably why my rating is so low on Health Grades.)

As a result, I am always learning a lot. And I remain open to suggestions.

7. Read

Read as much as you can. On a plane. On a train. In a box. With a Fox. Entrepreneurs need to know things about all areas of their business.

  • Read about business and entrepreneurship.
  • Read for motivation and inspiration.
  • Read biographies of successful people to pick up clues you can use to be more successful.
  • Read to practice the slow grind of reading.
  • Listen to audiobooks when you are commuting.

8. Be Trustworthy

The most important thing you need to do to become an entrepreneur is to have people trust you.

To earn your first customers, you have to sell on trust.

  • So do what you say you will do.
  • Show up on time.
  • Deliver what you said you would deliver
  • Catch people if you do that trust-fall team-building exercise. (But if you do drop someone, make sure to get it on video.)

9. Approach Your Business Like A Video Game

Entrepreneurs face endless challenges and obstacles. Embrace the challenges.

Video games are fun specifically because they offer a challenge. The deeper you get into them, the higher level you achieve, the more challenging they get.

That’s part of the fun.

When things get hard, think of it as a fun and interesting challenge that will help you level up and become even better. And remember, you get points for eating Inky, Pinky, Blinky and Clyde.

10. Collect Friends

All opportunities come through people.

The more people you know the better.

My very first client was a friend of mine I have known since 7th grade.

  • Always be meeting new people.
  • Introduce yourself to people.
  • Ask for introductions to people you think would be good to know.
  • If you don’t have business cards, get them printed and hand them out whenever you can.
  • Then, make a regular effort to reach out to your people.
  • Especially when you don’t want or need anything from them. (Read this bullet again. And then reach out to me to practice this.)
  • This is how you maintain relationships and make them valuable when either of you needs something later on.

11. Grab Chocolate Milk

Get together with people to talk.

Adults grab coffee or beer or wine or cocktails.

I don’t drink alcohol.

So I grab chocolate milk.

Or Ice Cream

Or Juice or Soda.

Or Carmels.

It all works the same way. These activities offer a good opportunity to get together and talk and develop your friendship, share ideas and discuss other opportunities.

12. Become A Problem Solver

Businesses are designed to solve problems.

So, become good at spotting problems.

And become good at solving them. Like Vanilla Ice.

This means replacing ‘I can’t do that.’ with ‘How could I do that?’

13. Focus

You will have the greatest success when you really focus on the most important thing at the moment.

FOCUS = Focus On Completely Until Solved

Focus fully on the important things you need to do or create. Do less. And do them better.

*Focus is the English word that many of my native French-speaking friends pronounce most hilariously. Listen for it. And let me know when you hear it.

14. Be Willing To Sacrifice

To be a successful entrepreneur, you have to sacrifice things you would like to do or have now. But you do this to get more freedom and more opportunities later. The delay of gratification means more gratification later. So don’t eat the first marshmallow right away.

15. Don’t worry about how much milk you spill as long as you don’t lose your cow.

You will lose money at times.

That’s ok.

Just don’t lose your money maker, and you will always be ok.

16. Bet On Yourself

You are the safest bet you will ever make. You can stack the odds in your favor through your hard work, determination, and creativity.

Bet!

17. Don’t Burnout

You need to pace yourself.
Entrepreneurship is a marathon. Not a sprint.

Key Takeaway

Entrepreneurship is a mindset. It is a way of approaching life. So develop yours. And it will empower you to create businesses and all kinds of other valuable things that make the world a better place. And remember to share what you know. When others approach you to share your knowledge, do it. It’s one of the best ways you can add value to the Universe and positively impact lives.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.And consider subscribing to Adam’s Good Newsletter.

The Power of 5 Minutes: Creating Big Impact In Small Moments.

Two weeks ago, my daughter Ava and I traveled an hour and a half to attend a Wisconsin high school sectional track meet in Neenah, Wisconsin. (Which is near Pinta and Santa Maria, Wisconsin.)

The meet was the last stop before the state championship meet. I coach 2 athletes who were competing that day in the shot put and discus. Both throwers, Terron ‘And On’ McCall and Luka ‘Ivanarock’ Ivancevic, finished in the top 3 of both events and qualified for the state meet last weekend in La Crosse. Which makes this story a prequel to the post I shared earlier this week about the state meet.

However, just before the shot put was set to start, after all of the throwers were fully warmed, hyped and ready to rock, a thunderstorm rolled in, like a Garth Brooks song, and forced a 1.5-hour delay in the competition. Boo.

This was double boo for me, because I had to leave the meet at 6pm, no matter where we were in the competition. It was my son Johann’s 18th birthday. And we had a family dinner celebration back in Milwaukee.

Terron and Luka, after taking 1st and 2nd in the shot put and second and third in the discus. They qualified for the state meet in both events. Fun Fact: behind Luka’s head, you can see part of the sign for Neenah’s school mascot: The Hot Pockets. Their school song is simply the Hot Pockets jingle.

When it was clear that I would miss the boys’ shot put competition, my daughter Ava and I left the shelter of the shiny new Neenah High School and headed for the parking lot to jump in our Expedition and hurry home from our northern expedition.

However, between the school and the parking lot, I spotted two familiar faces. One belonged to my college track teammate Scott Hammer. Hammer coaches at West Bend West High School, which is in our conference. So I see him regularly throughout the spring. His son Carson is a great 800-meter runner and qualified for the state meet in the 4 X 800-meter relay.

The other familiar face belonged to Josh White, another college track teammate, and one of my roommates for 3 years of college.

My University of Wisconsin track & field teammates Scott ‘Hammer’ Hammer and Josh ‘Slosh’ White. (In college, everyone had a nickname. Hammer’s was pretty obvious.)

It had been a few years since Josh and I had seen each other. Following huge smiles and hugs we quickly caught up. We said funny things to make each other laugh. We have a lot of funny history. I shared that Ava would be living just a block from our old off-campus house in Madison next year.

We then told Ava a story about the night we threw our first college house party, and how the cops showed up at our door at 4am, telling us there had been noise complaints.

But the noise complaints were not related to the party, which was long over, and very underagey. The loud noise was my roommates and I singing loudly, and repeatedly as we tried to leave the perfect answering machine message on our house answering machine. It’s fun to be around someone with whom you have so much shared history. It’s also fun to spend time with someone who remembers answering machines.

But of course, our time was short. Ava and I had a birthday dinner to get to. As we said our goodbyes, Josh said, ‘It was so good to see you. Even just 5 minutes together was awesome.’

We had to hurry back to Milwaukee for dinner and fun with Johann, the newest adult Albrecht!

As we pulled out of the parking lot and pointed the car south on I-41 towards Brew City, I kept thinking about what Josh said. ‘Even just 5 minutes together was awesome.’

He was right. And I am so thankful he said it. I asked Ava if she remembered what Josh had said before we left. She remembered it word for word, just as I had. We both reflected on the power of that statement.

Reminder

You don’t need a lot of time to catch up. You don’t need a lot of time to have a positive impact on someone. Or to make progress on a challenge, or to make something important happen. 5 minutes well spent can create magic.

In 5 minutes you can:

  • Catch up with an old friend
  • Make a new friend
  • Have a career-altering interaction
  • Make Minute Rice
  • Discover the key to unlocking a problem
  • Connect important dots
  • Make a big decision
  • Learn an important lesson
  • Have an aha moment (And write Take On Me.)
  • Start a flywheel spinning
  • Have a breakthrough
  • Say your are sorry
  • Tell someone you miss them
  • Ask for that thing you really want and get it.
  • Do that simple thing you have been putting off for too long
  • Get medical lab work done
  • Schedule your checkup
  • Call for help
  • Listen to 5 Minutes of Funk by Whodini

Key Takeaway

It only takes 5 minutes to do something that has a major impact on your life, career, or the lives of others. Meaningful reconnections, introductions, breakthroughs, discoveries and actions can happen in a flash. Never underestimate the power of these short blocks of time. Life and success are not built on hour-long blocks. They are built in meaningful moments. Take advantage of those small opportunities, and they can positively impact the rest of your life in big ways.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

The magic ingredient that leads to high performance when it counts most.

This weekend I will be coaching at the Wisconsin State High School Track & Field Championships in La Crosse, Wisconsin. I work with two great athletes who have had impressive seasons and are in the running to end the state meet and the season, standing on the podium with medals around their necks. And when this Hollywood ending happens, I will treat everyone to the non-alcoholic drink of their choice at the local Kwik Trip.

At this point in the season, all of the preparation is done. As we say in track & field, the hay is in the barn. (I think they also say that in farming.)

My job now is mostly not to do anything to mess my kids up. Which is also my number one responsibility of parenting. But I have found that there is one thing coaches can do at the pinnacle of the season that helps more than anything else.

Build Their Confidence

Two weeks ago, my son Magnus, who is in 8th grade, won the Wisconsin State Middle School Track Meet in the discus. When I asked him afterwards when he knew he was going to win, he said, ‘After my first throw.’ I then asked him how he built his confidence for the meet. He replied, ‘I just focused on feeling happy, excited and playing a great, exciting song in my head.’

That sounds like a winning formula to me.

Why Confidence Is So Important

Confidence is the magic ingredient in high-pressure situations. When the heat is on, it is confidence that keeps you cool.

Confidence makes you feel as big as the moment itself.

Confidence enables you to focus.

Confidence keeps your attention on yourself and the things you can control. (Like Janet Jackson.)

Confidence makes you feel prepared. Like a Boy Scout.

Believing in yourself when you are facing strong competition is the ultimate win.

Self assurance can be felt by others.

Your visible confidence, as communicated through your body language, positively impacts your teammates and negatively impacts your competition.

Confidence keeps you fully engaged in the competition to the very end, preserving the premium value of your final efforts.

Confidence quiets the doubt. And fear. And gets the butterflies to quit flapping and flying in your stomach.

Confidence neutralizes the shifting landscape of competition.

Confidence helps you overcome a weak week of practice.

Confidence lets you lock into what you know.

Confidence lets your training shine through.

Confidence means you can’t wait to step up to the line, the runway, the circle or apron. (Or onto the field, court, pitch, rink, floor or whatever you call that thing that fencers stand on.)

Confidence helps you remember all of your preparation.

Confidence helps you remember all of your past successes.

Confidence helps you forget the times you fell short.

The Keys To Building Confidence In others

Shift the feedback diet from correction to celebration.

Share success stories parallel to their own story.

Provide a simple and clear mental game plan.

Remind them of their past successes.

Remind them of their preparation.

Focus on what they are doing right.

Let them know you believe in them.

Help them play to their strengths.

Reduce distraction.

Discount shortcomings.

Surround them with support.

Lead the cheers.

Never underestimate the power of a good movie.

Encourage them to compile their pre-competition soundtrack. (I suggest starting with Imagine Dragon or One Republic. And here’s my confidence-inspiring playlist on Spotify.)

Key Takeaway

Confidence is a game-changer. It helps you perform at your very best. It enables you to tap into all of your preparation and rise to the occasion. As a coach, leader or parent, your most important job is to instill confidence in those you lead. As a competitor, it is important to create your own competitive advantage by tapping into the magical powers of your own self-confidence. Create pre-competition routines, self-talk and soundtracks that build your self-belief. When you do, the results will naturally follow.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.