You have 1 month left to make things happen in 2024.

Welcome to December. 2024 is now 11/12ths complete. Which means you have one month left to make progress on your life and yearly goals. If you are a procrastinator, you have already hit the snooze button 11 times, and it is now time to get up and go. (If you are an amateurcrastinator you are not as good a procrastinator. But I don’t know if that means you put things off more or less. #ThingsThatMakeYouGoHmmm.)

December means you have one month left to:

Finish the year fitter, not fatter. The best way to a better body in 2025 is to start in 2024.

Revisit your New Year’s resolution. You likely left it somewhere in January.

Start a new habit. (Read Atomic Habits by James Clear to check the box on this and the next item. Plus it is half-price right now. You are welcome.)

Read a great book this year. (See above.)

Get in touch with that person or people you haven’t touched in too long.

Go to church. December is the best time to go anyway, for Christ’s sake. And for the bread and juice. And to try to get off the naughty list.

Donate to charity. (And get the tax benefits.)

Start that business. (I am working on starting an Excite Hustle with my son. We have talked about it for forever. But we are going to make it happen this month! An Excite Hustles is like a side hustle, but it excites you about doing work.)

Begin writing that book. Just start by writing down a simple outline of what you know about the topic, or a paragraph summarizing the plot, like Sir Mix-A-Plot. I write my books in a Google Doc. You don’t need anything fancy. Or schmancy.

Take that trip. Or schedule and book that vacation. It’s a great time to lock in your spring or summer travel and give yourself something to look forward to this winter. Unless you live somewhere vacationy already. In which case, pick another thing to do with your 12th month.

Do a million other things. Those first ten items were just examples. I don’t have time to write an exhaustive list of everything you could possibly do this month. Because we both have more important things to do. So let’s go, Geronimo!

Key Takeaway

Time keeps on slipping, slipping, slipping into the future. You have to recognize the passage of time to make its scarcity useful. The last month of the year, the last day of the week and the last hours of the day create a valuable sense of urgency, signaling it’s go time. Remember, when you hit a deadline, the opportunities afforded by that unit of time are dead. Let that motivate you to go now. There’s no better time.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

The valuable life lesson you can learn from chewing gum.

When I was a kid, I liked chewing gum. I found the whole process fascinating. And when I say the whole process, I mean the whole process. I discovered that human effort can transform gum. And through the same process, we can learn to transform ourselves. Which is getting pretty deep for a story about chewing gum. But let’s go with it and see what we land.

Chew, Chew!

Gum starts as a solid form. It’s typically a stick or a small blocky nugget of some sort. Although it could be shaped like tape or rope. It could be a primary-colored ball. (I always call gumballs Bryant or Greg.) Or your gum may be shredded like cheese if you are into Big League Chew. And I am into Big League Chew.

As you begin to chew, your gum changes form under your direction. It softens as you mash it and mold it with your molars.

During the chewing process, gum releases its embedded flavor into your mouth. Gumtastic flavors include mint, peppermint, spearmint, experiment, wintergreen, cinnamon, grape, orange, watermelon, sour apple, lemon, strawberry, blueberry and the elusive juicy fruit, the Sasquatch of fruit.

Despite the wide range of interesting flavors that are used to create and market gum, shortly after you start chewing, the flavor disappears. And when it does, the most enjoyable part of the experience is over. Boo.

Then, not long after that, the gum begins to harden. Double Boo.

At this point, the fun part of chewing gum is over for most people. In fact, most people spit their gum out somewhere between the flavor dissipation and the great hardening.

But my favorite part of chewing gum comes after most people quit it, spit it and forget it.

At that point, most people feel they have extracted all the value they could get from gum. Other than maybe sticking the hard, flavorless wad to the underside of a desk or a railing for Buddy Elf.

Most people have no idea what happens after chewing gum loses flavor and hardens.

But I know.

Because when I was a kid, I loved to keep mashing away after the thrill was gone for most kids. I felt like the gum became an opponent to beat. I felt the gum was challenging me to a showdown on the playground at high noon. And the formerly fruity gum thought it was tougher than me.

But I wouldn’t wave the white flag.

I kept chewing and chomping. Like a cow chewing cud. Or Hubba Bubba. Or Bazooka.

Then, an interesting thing happened.

The gum gave up.

The wad of gum that became so tough to chew threw in its tiny little gum towel. It softened again. And then it fell apart. It lost all shape. It lost its will to gum. It stopped resisting. And it literally liquefied.

The formerly proud gum became a runny puddle of nothingness. No flavor. No form. No function. In fact, you could no longer even hold it in your mouth. If you didn’t spit the puddle out it would leak out of your face.

I loved getting to that point. It always made me feel like I had won. I felt like I took on a difficult challenge and completed it. I felt like I took on a difficult opponent, and I beat it. Like Michael Jackson.

The Lesson

Gum chewing taught me I could do hard things. That I could push through the unrewarding muddy middle of a long process. And that if I just kept going, even when it wasn’t fun. I would win.

I have applied the gum-chewing lesson countless times throughout my life. I found the approach useful as a track and field athlete when the work felt hard and the rewards felt small. It was helpful as an entrepreneur when I started The Weaponry and found that you just have to keep chewing no matter what. The lesson served me well when I wrote What Does Your Fortune Cookie Say? and the work seemed long and the finish line was nowhere in sight. And as I faced the hard and unrewarding parts of parenthood, employment and yard maintenance I reminded myself that the key to getting through tough times and past challenging obstacles it to just keep chewing.

Key Takeaway


Success and accomplishment is like chewing gum. Everyone enjoys the beginning. It’s full of flavor and quick rewards. But when those immediate rewards disappear, it’s easy to quit. You lose interest and motivation. And when things get hard, it’s easy to get soft. But if you just keep going, keep doing and chewing, you will win. You will get the ultimate reward of knowing that you are tougher than the things you face. It’s an incredibly valuable lesson to learn from a stick of Big Red or Juicy Fruit. It’s a lesson that is more valuable than the fun, the flavor or the freshening the gum provides. But you only learn that lesson by sticking around when things get hard, and chewing to the very end.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

What’s far more important than your physical age.

Are you worried about your age? Are you concerned that you are too old for the types of opportunities that now interest you most? Do you feel that you are too old to learn the new thing that is transforming your industry? Do you feel like you are too old for the dream you have been dreaming your whole life? Do you think you are too old to cut the mustard and not realize that mustard no longer needs to be cut?

Or do you think you are too young? That you don’t know enough and that you are not ready for the opportunities that are at your doorstep? Do you feel too young for the next level of responsibility? Do you find yourself singing, I don’t wanta grow up. I’m a Toys R Us kid?

I am currently reading Curtis Jackson’s book Hustle Harder, Hustle Smarter. You may know Curtis better by his monetary name, 50 Cent. Fifty talks about how some people have a difficult time transitioning as times change. Then he dropped these 2 cents (which may mean he is now 48 Cents):

“Age isn’t about what year you were born in. It is about how you approach the year you are in right now. “

-Curtis ’50 Cent’ Jackson

This is a good reminder to face today as if you belong. As if the changes, advances and technologies are coming for your benefit. Not to leave you behind, like Nicolas Cage and Lea Thompson.

Approach this year and every year with a growth mindset. As a learner. As a Curious George, ready to get into new trouble. Or as a Sponge Bob, ready to soak up new ideas and new possibilities, instead of simply becoming a Krabby Patty.

Key Takeaway

Your mindset should be an asset, not a liability. Approach each year with a youthful spirit and you will learn, grow, explore, and take advantage of all the new opportunities available. Recognize the new roles and opportunities afforded to you. Don’t get stuck in the good old days mindset. There are great things in every day. You simply need to adapt to take advantage of them.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

What happens if your presidential candidate doesn’t win?

Today is the big day! Election Day 2024. Today, one way or the other, the political ads will be over, and we can finally get back to more important commercials about beer, incontinence, and the fancy new weight loss drugs.

If you pay attention to the political ads and news coverage you may believe that the outcome of the election will mark the end of days if it doesn’t go your way. The messages from the candidates’ campaigns are ominous. They all paint a stark win or lose, do or die, fail or thrive future. It is as if our very existence rests on the outcome of this election.

But none of that is true. Whatever happens, we will be fine. We can and will survive anything that comes our way. We have endured the Civil War, The Great Depression, and the Disco era. We have faced the oil crisis, the mortgage crisis, the COVID-19 pandemic and the toilet paper crisis. They all did their best to sink us. But America is the Molly Brown of countries.

I have voted in every presidential election since I turned 18. I carefully studied the candidates and how their beliefs aligned with mine. I looked at how their policies would impact my personal freedoms and finances. I considered how they would act to help others in my community and country. I evaluated how the candidates would affect our relationships with other countries and world peace. Then I carefully voted for what I believed to be the best candidate. Just like a good American should.

However, the candidate I voted for has only won half of the elections. Which means that, in theory, the person who wanted the opposite of what I wanted won the other half of the contests. Yet, ob-la-di, ob-la-da, life has gone on.

It is easy to get caught up in the hype and extremism of a political election and think that there are clear winning and losing scenarios for the masses. But history would indicate otherwise. You will naturally lose roughly half the elections you vote in. And when you lose, America will still be full of moms, baseball and apple pie. And you can still share all of those things on Facebook, Instagram and Tik Tok. Plus, you will still get to vote again in 4 years. And the pendulum always swings. Like Benny Goodman. And the Squirrel Nut Zippers.

So today as the last of us vote, and tonight as you watch the results come rolling in, remember, it will all be okay. There is more than one way to lead our country. There are pros and cons to each style, and each belief system. It’s why roughly half the country agrees with your thinking and half the country doesn’t understand you.

I respect that political positioning forces the campaigns to market the candidates ideas and ideals as diametrically opposed. But at the end of the day, both sides want to continue developing a great America. They just have different ways of going about it. Which means they are focused on pulling different levers, and pushing different buttons on the Wonkivator to get the machine to perform at its best.

America is a great country. Because it was founded by rebellious people who believed there was a better way of countrying. And America has attracted great and rebellious people ever since (think David Bowie and Billy Idol) who have continued to bring new and better ways of countrying.

Sure, we have unsolved problems. And we always will. Because life is one long problem solving adventure. We will continue to work towards better approaches to equality, security, safety, prosperity, health and peace. We just have different beliefs in how it is done. Neither approach is 100% right. And neither approach is 100% wrong. There ain’t no good guy. There ain’t no bad guy. There’s only Americans, and we just disagree. But that’s ultimately what makes the system work.

Key Takeaway

Things are going to be okay. There will be a lot of drama beginning tonight. It may last for months. But we will all be okay. Both candidates approaches generally work. We will continue to improve our country, our security and our economy no matter who is in the White House. Because ultimately, it all comes down to what we the people do.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

It’s amazing what you can discover when you start asking a stranger questions.

On Thursday afternoon, I was on a plane. I was flying from Detroit Rock City to Columbus. My seatmate was a friendly woman. And like that scene from Kenny Rogers’ The Gambler, we began to speak. (Although, unlike in The Gambler, no one bummed a cigarette, drank down my last swallow, or croaked.)

My goal with the conversation was to see how quickly we could go from perfect strangers like Larry Appleton and Balki Bartokomous to pals, like Forrest and Bubba.

When I meet someone new I am always Curious George’n to know who or what we have in common. So, I broke out my set of proven questions designed to discover where our Venn diagrams overlapped. The only question was how many questions it would take to get to the Tootsie Roll Center.

The conversation went like this:

Me: What’s your name? Answer: Emily. (So we did not have a name in common.)

Me: Where do you live? Emily: Granville, Ohio.

Me: Where did you grow up? Emily: Centerville, Ohio

Me What did you do after Centerville? Emily: I went to college at Ohio Wesleyan University.

Me: Cool! I had two sisters who went to OWU! They were there between 1994 and 2000.

Emily: Interesting! I was there during that time…

Me: My sisters were both on the track and field team at OWU.

Emily: I had a friend who was on the track and field team at OWU. Her name was Donielle Albrecht.

Me: Donielle Albrecht is my baby sister.

Emily: I lived with Donielle in Paris!!!

Me: OMG!

Emily In Paris (Which is how I locked her name in my memory bank): I have traveled all over the country with Donielle! And I know your sister Alison too!

Emily in Paris is also known as Emily Hughes Smith. She’s a Realtor with Remax in Columbus. But she also worked in advertising for several years. We knew many people and agencies in common. And we both have sons who are juniors in high school. Which made for a fun and interesting conversation on our relatively short hop across the contentious Michigan-Ohio border.

However, I am disappointed that during our blitz-Venning session we didn’t discover another important connection. This morning, as I visited LinkedIn and Facebook to prep for this Emily In Paris’ story, I discovered that I know Emily’s husband! Kirk Richard Smith is a Creative Director and great photographer. We have known each other for years.

Key Takeaway

Get to know the people around you. Discover your commonalities. Connect over your shared people, places and interests. It is one of my favorite things to do. Because it quickly turns strangers into friends. It grows and strengthens your friend network. It reveals that there is always a little bit of magic around us. We just need to look for it. And that’s an ace that you can keep.


*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

Two valuable money-making skills you need to develop now.

Sunday afternoon I told my 14-year-old son Magnus we were going for a drive. He looked both confused and curious as he followed me towards the garage, pulled on his shoes and hurried out the door behind me.

As we tore out of the driveway like Bo and Luke Duke in my White Ford Bronco Expedition I explained that I had just seen a brand new listing on Facebook Marketplace for 3 large boxes full of 1980s-era baseball cards. The woman selling them posted that she didn’t know what was in the boxes. She simply wanted them out of her house. $25 took all 3 boxes. And I was hyperventilating. (Well, I was actually just hyper while I was ventilating.)

I collected these baseball cards when I was a kid. And I knew this created an opportunity to teach Magnus a valuable lesson. As we sped down the rural Wisconsin highway I told Magnus that one of the most valuable skills you can develop is a sense for undervalued assets. Those assets could be baseball cards. But they could also be stocks, real estate, businesses, antiques, coins, stamps, equipment and countless other things. Including undervalued people. (Especially undervalued people.)

The other valuable skill I encouraged Magnus to develop is the ability to move quickly. You have to act on your detection of undervalued assets before other people do. Hence the quick reply on Facebook and the Smokey and The Bandit-style driving.

You can’t do what Warren Buffet calls thumbsucking, and lose time re-contemplating when you already know what the right action is. Because as you wait, other people are discovering the undervalued asset. And only one person will be able to grab that asset at that price. So you gotta act like Sir Mixalot when they toss it. And leave it. And pull up quick to retrieve it.

When we arrived at the seller’s home the couple selling the cards were already in the garage, ready to tote the large boxes of cards to my vehicle. After some quick pleasantries, the woman shared that right after I responded to her listing she was flooded with others who also wanted to buy the cards. This confirmed my suspicion of undervaluedness. And it underscored the importance of acting quickly. From the time I first spotted the baseball card listing to the time they were in the back of my vehicle was less than an hour. Boom.

When we returned home, we estimated that there were 9000 baseball cards in the collection we just bought. We began picking out a few random cards from one of the boxes and immediately discovered 3 Randy ‘The Big Unit’ Johnson rookie cards from 1989 that were rare and desirable because they were printed with his wrong birth year. (But his correct height of 6′ 10″!) One of those cards alone was worth more than we paid for the entire collection.

Key Takeaway

Develop a sense for undervalued assets. This comes from understanding markets just well enough to have an undervalued item ping on your radar. All you need is that ping. Because once you sense it, you can perform quick research online or by phoning a friend to get a better sense of the specific value and opportunity. As soon as you have a high degree of confidence that you have discovered a good deal that you can capitalize on, you have to act. Commit and complete the sale swiftly. Because gold doesn’t lie on the sidewalk for long.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

How to do hard things.

When I was in college I had a summer job setting up large party tents in Vermont. I loved pitching a tent. It was hard. But looking back, that’s what I loved about it.

The hardest part of the erection process was driving the 4-foot-long steel stakes into the ground. The stakes create the foundation for the tent. You tie the tent ropes to the stakes to help hold the tent upright and sturdy.

To drive the stakes into the ground we used sledgehammers that were 8, 12 or 16-pounds. Size mattered. Because if you swung a bigger hammer you could get the job done in fewer swings.

Sometimes, when the ground was soft, the stakes would go in smoothly. But in Vermont and New Hampshire where I drove most of my stakes, the ground was very hard. They don’t call New Hampshire The Granite State for nothing. (And they don’t call Vermont the Granite State at all, but that’s just because New Hampshire already took it, for granite.)

But during those college years, I learned a valuable lesson about how to do hard things. Because the only way to get those 4-foot stakes in the ground was to keep pounding away until the job was done. More often than not the stakes went in an inch or less at a time. And sinking a 4-foot shaft neck-deep at that rate can be exhausting. But it was the only way to finish the job.

I applied that just-keep-swinging-till-it’s-done lesson in my athletic career as a track and field athlete at the University of Wisconsin. Today, I apply the same lesson to building the advertising and ideas agency, The Weaponry, writing my blog posts, newsletters and books. And simply not stopping until the work is done has never failed to produce results. Even when things get really, really hard.

Key Takeaway

The only way to get a job done is to just keep pounding until you are finished. Hit the task again and again and again. This is true when you are driving stakes in the ground in Vermont, building a company, advancing your career, trying to meet your fitness goals, or getting your education. Focus your efforts. Pound away. And just don’t stop until the job is done.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

5 Things you should always be working on for a happy, fulfilling life.

If you met a genie who could grant you 3 wishes do you know what you would ask for? I do. I would wish for happiness, fulfillment and a lifetime supply of cheese curd flavored Pringles. Unfortunately, when I was in 3rd grade, my friend Todd Brudos told me that genies are not real. They are just something lamp polish manufacturers made up to get you to polish your lamps.

So today, I no longer dream of genies. Instead, I now realize we must work for the things we want. And if you want happiness and fulfillment, the key is to figure out what brings you those things well before you are in hospice care or the electric chair.

Through my own research, trial and error, and a couple of lucky guesses I have discovered that there are 5 things to work on for a happy, fulfilled, and rewarding life.

Here they are, in a particular order.

5 Things You Should Always Be Working On.

1. Your Health: When you stop working on your health, your health stops working on you. Eat right. Sleep right. Exercise. Drop habits that are hard on your health. Keep your weight in the healthy-and-feels-good zone. See your doctor and dentist regularly. Get naked and do the uncomfortable exams when you are supposed to. (Although if your dentist asks you to get naked for an exam consider getting a second opinion first.) If you could use a little help with your mental health see someone there too.

2. Your Relationships: At the end of our days the only thing that will really matter is our relationships and the impact we have on each other. Develop more relationships. Develop better relationships. And see your people in real life. Live life like you want to have a packed house at your funeral. And not just because people want to make sure you are really dead.

3. Your Time Utilization: Time is your most valuable resource. And it’s constantly slip-sliding away. Make sure to use your time wisely, old owl. Do things now. Plan your days, weeks, and adventures in advance. Recognize the things that waste your time and eliminate them now. You’ll thank me later, when you have time.

4. Your Growth: Growth means getting better. Aim to get better every day in every way. Read and learn. Reflect on your experiences to gain wisdom. Surround yourself with great people who you can learn from and model. Develop great habits. Improve your listening skills. And your compassion. Become a better model of yourself every day. Even if you are already a supermodel.

5. Your Wealth: When you grow your wealth, your other opportunities grow too. So does your peace of mind, freedom, and the size of the duffel bag you need to carry all of your money when you leave the country. And like the old saying goes, ‘Mo Money, Mo Pringles’.

Key Takeaway

To make the most of your short time on Earth focus on what matters most. Take care of your health to maximize the quantity and quality of your life. Develop and maintain your relationships. Make great use of your time while you have time. Focus on growing your wealth to grow your opportunities, freedom and peace of mind. And get a little better every day.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

When you feel good, share that feeling with others.

On Saturday morning I was sitting at home when Lola, my Border Collie, started barking like there was an intruder. A moment later my doorbell rang, and I understood why Lola was going off. I got up and walked to the front door. I could see through the glass there there were two pleasant-looking middle-aged women standing on my front porch, with what looked like ‘materials’.

I unlocked my front door, while Lola lost her canine mind. Then i opened the door just enough to slip out onto the front porch without Lola following me. I pulled the door shut, then turned to face the two strangers on my steps.

What the ladies at my door didn’t know was that I just returned home from coaching a football game that morning and was still in full Coach Albrecht mode.

I boomed in my energetic youth football coach voice, GOOD MORNING LADIES!!! HOW ARE YOU DOING TODAY?’

The women were clearly surprised, and delighted by the enthusiastic, greeting they received.

They both smiled and inquired, ‘Are you a coach?’ Clearly, the women picked up on the fact that I was still wearing my team cap and polo, both of which featured our team’s Cardinal mascot.

I boomed, ‘YES I AM! AND I JUST GOT HOME FROM COACHING OUR GAME THIS MORNING! WHICH WE WON!!! BETTER YET, I AM THE DEFENSIVE COORDINATOR, AND WE WON OUR FOOTBALL GAME 2-0! AND MY SON MAGNUS SCORED THE SAFETY!’

The women, Ruth and Chris, both smiled broadly and offered warm congratulations. (I may have just thought those were their names because I was hungry for steak.)

Then I clapped my hands loudly, dropped into a linebacker-stance and said, ‘HOW CAN I HELP YOU, LADIES?’

The women revealed that they were Jehovah’s Witnesses. And they were there to invite me to study the bible with them.

I responded like Matt Foley giving his van down by the river speech, ‘LADIES, I ALREADY HAVE A BIBLE! AND I AM GOING TO CHURCH EVERY SUNDAY (this month)! YOU DON’T NEED TO WORRY ABOUT ME! NOW I WANT YOU TO GET OUT THERE, LADIES! AND GET EVERYONE ELSE ON THE TEAM! CAN YOU DO THAT FOR ME?!?’

The women lit up and laughed at my over the top response to their sales pitch. They thanked me for sharing my energy with them that morning. Which I am sure is a welcomed departure from the typical response the JWs get on their Ding-Dong-Divinitiy Tours.

As they waved and wished me a good day, I shouted out one last bit of coaching, ‘NOW MAKE SURE YOU GO TO CHURCH TOMORROW! YOU’VE TO GOT TO PRACTICE WHAT YOU PREACH, LADIES!

And with that, they left with big bright smiles on their faces.

Key Takeaway

When you feel happy, energetic, or optimistic, share it with others. Brighten the day of those around you. We can all use a little more of the good stuff. So when you having a great day, break off a little piece and pass it around. You never know who might need what you have.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

Lottery Tickets vs. Hard Work

My 17-year-old son Johann is a great musician.

He enjoys sharing videos of himself performing music online.

Each video he shares on social media is like a lottery ticket.

He never knows which video might pay off in a Kardashian way, and which videos will fall flat, like Jeb Bush’s ‘Please Clap” speech.

However, the hard work Johann puts into practicing, performing, and recording his music is guaranteed to pay off, like hard work always does.

No luck required.


Here’s a video that my son Johann posted 2 weeks ago on TikTok that, as of this posting, has more than 780,000 views.

This has been a 7 Sentence Sunday Post. Just 7 sentences. (At least just 7 sentences before the little 3-dot divider thingie.) These are quick thoughts before church. Or after church. Or before football if you don’t mark your Sundays with church. Or, if you don’t do church or football, it’s simply 7 sentences before Monday. (Plus this rambling descriptor of how simple the post was supposed to be before I overcomplicated it.)

+For more of the best lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.