Why Everyone Needs a Wish List Beyond the Holidays

This holiday season many people have a wish list.

This is a list of things that you would like to have.

Or used to have. But you lost it. Like that loving feeling. Now it’s gone, gone, gone.

You share your wish list with the people who are apt to give you a gift.

Usually this is your family or friends.

But sometimes, it’s a bearded dude in a red suit who leads an army of magical elves.

(And sometimes that works out far better than logic would indicate.)

The wish list does 2 valuable things:

  1. It forces you to think about the things you need and want.
  2. It helps others get you the things you need or want.

But a powerful tool like a wish list shouldn’t be limited to the holidays.

And it shouldn’t just be something you offer other people.

You should create a wish list for yourself.

It should include the things you would like to have. Both needs and wants. Big and small

The things on your wish list could be:

  • Material
  • Psychological
  • Emotional
  • Physical
  • Spiritual
  • Relational
  • Financial
  • Brown paper packages tied up with string

By creating a wish list, you are identifying the things that would improve your life.

Once you know what those things are you can pursue them.

You can attract them.

You can recognize them when you see them.

You can appreciate them when they arrive.

This wish list can be used to improve your personal life.

But it can also improve your professional career.

Or your business.

Or your community.

Or your wardrobe.

Because when you become clear on the things you really want, you create your own gravitational pull.

That’s when the things you really want find a way to find you.


*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

How to make yourself more important.

How do you make yourself more important? It’s a simple but valuable question to ask. While there may be a million ways to become more important, there is one proven approach that anyone can use, regardless of your current skills and resources. It even works if you are not really, really good-looking, like Zoolander.

Here it is in two simple steps.

  1. In every situation you are in determine who is the most important person.
  2. Make yourself useful to that person.

Some examples:

In school, become useful to your teacher, professor, principal or Dean. Volunteer. Ask questions or provide answers. Make them look good during their annual evaluations. (Definitely do that last one.)

On a team, make yourself useful to your coach. This could be through actions or attitude. Set a great example. Help set up for practice or clean up after. You could also show up every day really tall, fast, strong, or coordinated. Coaches love that.

As an employee, make yourself useful to your boss, Hugo. Get your work done on time, every time. Help improve processes, efficiencies and effectiveness. Help improve revenue or profitability. If your boss is a bumbling idiot, help them hide it. (I always appreciate it when my team does that for me.)

At a party, make yourself useful to the host. Be a quick set of helping hands. Smile and have a good time. Introduce people. Play the games the host wants played. Unless the host is P-Diddy.

At home, there are always opportunities to be useful to your spouse or your parents. And making yourself more useful at home is one of the most important things you can do.

Try It Yourself

Start by evaluating who is the most important person in every room or situation you are in. Most of the time, this is easier than it sounds.

Then look for opportunities to provide value.

It’s a great habit to develop. And you’ll get better at it the more you practice. Soon you’ll recognize how valuable this approach is when you are the most important person in the room and others are going out of their way to be useful to you.

Key Takeaway

People are deemed important because they add value in some way. It may be through their intelligence, leadership, experience, responsibility, or a range of other skills and attributes. When you make yourself valuable to those people, you are adding to the value they bring. Which in turn increases your usefulness. As a result, you stand out from the crowd in the eyes of the person who already stands out from the crowd. Remember, your value is directly related to your contribution. Contribute to the most important person in the room’s success and you will contribute to everyone in the room’s success. That is how you make yourself important.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

You have 1 month left to make things happen in 2024.

Welcome to December. 2024 is now 11/12ths complete. Which means you have one month left to make progress on your life and yearly goals. If you are a procrastinator, you have already hit the snooze button 11 times, and it is now time to get up and go. (If you are an amateurcrastinator you are not as good a procrastinator. But I don’t know if that means you put things off more or less. #ThingsThatMakeYouGoHmmm.)

December means you have one month left to:

Finish the year fitter, not fatter. The best way to a better body in 2025 is to start in 2024.

Revisit your New Year’s resolution. You likely left it somewhere in January.

Start a new habit. (Read Atomic Habits by James Clear to check the box on this and the next item. Plus it is half-price right now. You are welcome.)

Read a great book this year. (See above.)

Get in touch with that person or people you haven’t touched in too long.

Go to church. December is the best time to go anyway, for Christ’s sake. And for the bread and juice. And to try to get off the naughty list.

Donate to charity. (And get the tax benefits.)

Start that business. (I am working on starting an Excite Hustle with my son. We have talked about it for forever. But we are going to make it happen this month! An Excite Hustles is like a side hustle, but it excites you about doing work.)

Begin writing that book. Just start by writing down a simple outline of what you know about the topic, or a paragraph summarizing the plot, like Sir Mix-A-Plot. I write my books in a Google Doc. You don’t need anything fancy. Or schmancy.

Take that trip. Or schedule and book that vacation. It’s a great time to lock in your spring or summer travel and give yourself something to look forward to this winter. Unless you live somewhere vacationy already. In which case, pick another thing to do with your 12th month.

Do a million other things. Those first ten items were just examples. I don’t have time to write an exhaustive list of everything you could possibly do this month. Because we both have more important things to do. So let’s go, Geronimo!

Key Takeaway

Time keeps on slipping, slipping, slipping into the future. You have to recognize the passage of time to make its scarcity useful. The last month of the year, the last day of the week and the last hours of the day create a valuable sense of urgency, signaling it’s go time. Remember, when you hit a deadline, the opportunities afforded by that unit of time are dead. Let that motivate you to go now. There’s no better time.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

You are about to get 111 hours free. Don’t waste them.

This week, you get an amazing gift. No, Ed McMahon won’t be showing up with a humongo check. You won’t have wise men pop in unannounced to drop off gold, fruitcake and myrrh. Instead, you will get the precious gift of time. Time away from work, or school, or even working at a school.

But you don’t just get 1 or 2 hours free. And not just 8 or 24 hours either.

You get a shipload of time.

In fact, you get 111 hours free!

The Math

If you are one of the many who don’t have to work or go to school Thursday through Sunday, your time off starts at 5pm on Wednesday and ends at 8am on Monday.

In between there are 111 hours for you to spend wisely.

You can use it on quality time with friends and family. There is plenty of time for talking, playing, singing, and laughing until liquids sprays our of your nose. And if your friends don’t make you laugh until you leak, you need better friends.

You can invest in your health. Walking, turkey trotting, hiking, or any other calorie burning activity before or after the meal is a great idea.

You can read. You can read a lot in 111 hours. In fact, you could probably read all 1032 blog posts I have written here at The Adam Albrecht Blog. You could read my book What Does Your Fortune Cookie Say? Or you could read an important piece of literature, a valuable self improvement book, the biography of a wildly successful human or a tale of epic human adventure and triumph. But my blog will have more random pop culture references. So I’ve got that going for me. Which is nice.

You can schedule that health checkup, or that therapy session you know you need. You could enroll in a program to stop doing that thing you know you shouldn’t do no more, like Phil Collins said.

You can start working on that master project you have always dreamed of. Or that mini project you couldn’t seem to find time to do, Mickey.

You could plan a vacation. Or book a vacation. Or at least watch National Lampoon’s Vacation.

You could transfer money to savings. Or to that investment account. Or to me.

You could plan a dinner with people you love chewing the fat with.

You could schedule a Zoom with friends or family that you won’t see in real life this holiday. But not if they are no longer in real life. (Zoom hasn’t worked out that technology yet.)

You could plan impromptu in-person get-togethers, right now, over me.

You can play games. Board games. Card games. Football games. Reindeer games. We don’t game enough.

You could start planning your own business. (Not that that’s any of my business.)

You could start filling a notebook with everything you know about a specific topic. That’s a great way to start writing a book.

You could volunteer. Even if you are not in Knoxville.

In fact, you can do just about anything you please.

But please, please, please don’t do nothing, Sabrina.

You can do nothing anytime.

Key Takeaway

You are about to receive the most precious gift of all. The gift of time. 111 hours. A stately sum. Invest it any way you like. But whatever you do, don’t waste it. Because you will never get it back.


If you found something valuable or rewarding to do with your 111 hours, please shoot me a note to let me know what you did at 614-256-2850 or at adam@theweaponry.com. I am always looking for good ideas and success stories.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

Do you do what you tell yourself you will do?

One of the best things you can do in life is keep your commitments to yourself.

There is no better way to build trust.

There is no better way to build confidence.

There is no better way to build personal momentum.

There is probably no better way to build a skyscraper. (But I have never done that so I’m not really qualified to say.)

Keep Your Commitments

Wake up when you say you will wake up.

Exercise when you say you will exercise.

Show up when you say you will show up. (Especially if you are a pilot, a superhero, or my cable guy.)

And don’t eat what you tell yourself you won’t eat. Even when that thing is a donut sprinkled with bacon and filled with Chick-fil-A nuggets and candy.

Resolve

Resolutions are a great idea.

The bad idea is not doing what you tell yourself you would do.

Which means that the best resolution you can make is to simply keep your commitments.

Getting Started

Start by committing to less.

Do everything you tell yourself you will do.

Because when you do that you will soon realize that you can do anything.


& If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

How to do hard things.

When I was in college I had a summer job setting up large party tents in Vermont. I loved pitching a tent. It was hard. But looking back, that’s what I loved about it.

The hardest part of the erection process was driving the 4-foot-long steel stakes into the ground. The stakes create the foundation for the tent. You tie the tent ropes to the stakes to help hold the tent upright and sturdy.

To drive the stakes into the ground we used sledgehammers that were 8, 12 or 16-pounds. Size mattered. Because if you swung a bigger hammer you could get the job done in fewer swings.

Sometimes, when the ground was soft, the stakes would go in smoothly. But in Vermont and New Hampshire where I drove most of my stakes, the ground was very hard. They don’t call New Hampshire The Granite State for nothing. (And they don’t call Vermont the Granite State at all, but that’s just because New Hampshire already took it, for granite.)

But during those college years, I learned a valuable lesson about how to do hard things. Because the only way to get those 4-foot stakes in the ground was to keep pounding away until the job was done. More often than not the stakes went in an inch or less at a time. And sinking a 4-foot shaft neck-deep at that rate can be exhausting. But it was the only way to finish the job.

I applied that just-keep-swinging-till-it’s-done lesson in my athletic career as a track and field athlete at the University of Wisconsin. Today, I apply the same lesson to building the advertising and ideas agency, The Weaponry, writing my blog posts, newsletters and books. And simply not stopping until the work is done has never failed to produce results. Even when things get really, really hard.

Key Takeaway

The only way to get a job done is to just keep pounding until you are finished. Hit the task again and again and again. This is true when you are driving stakes in the ground in Vermont, building a company, advancing your career, trying to meet your fitness goals, or getting your education. Focus your efforts. Pound away. And just don’t stop until the job is done.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

5 Things you should always be working on for a happy, fulfilling life.

If you met a genie who could grant you 3 wishes do you know what you would ask for? I do. I would wish for happiness, fulfillment and a lifetime supply of cheese curd flavored Pringles. Unfortunately, when I was in 3rd grade, my friend Todd Brudos told me that genies are not real. They are just something lamp polish manufacturers made up to get you to polish your lamps.

So today, I no longer dream of genies. Instead, I now realize we must work for the things we want. And if you want happiness and fulfillment, the key is to figure out what brings you those things well before you are in hospice care or the electric chair.

Through my own research, trial and error, and a couple of lucky guesses I have discovered that there are 5 things to work on for a happy, fulfilled, and rewarding life.

Here they are, in a particular order.

5 Things You Should Always Be Working On.

1. Your Health: When you stop working on your health, your health stops working on you. Eat right. Sleep right. Exercise. Drop habits that are hard on your health. Keep your weight in the healthy-and-feels-good zone. See your doctor and dentist regularly. Get naked and do the uncomfortable exams when you are supposed to. (Although if your dentist asks you to get naked for an exam consider getting a second opinion first.) If you could use a little help with your mental health see someone there too.

2. Your Relationships: At the end of our days the only thing that will really matter is our relationships and the impact we have on each other. Develop more relationships. Develop better relationships. And see your people in real life. Live life like you want to have a packed house at your funeral. And not just because people want to make sure you are really dead.

3. Your Time Utilization: Time is your most valuable resource. And it’s constantly slip-sliding away. Make sure to use your time wisely, old owl. Do things now. Plan your days, weeks, and adventures in advance. Recognize the things that waste your time and eliminate them now. You’ll thank me later, when you have time.

4. Your Growth: Growth means getting better. Aim to get better every day in every way. Read and learn. Reflect on your experiences to gain wisdom. Surround yourself with great people who you can learn from and model. Develop great habits. Improve your listening skills. And your compassion. Become a better model of yourself every day. Even if you are already a supermodel.

5. Your Wealth: When you grow your wealth, your other opportunities grow too. So does your peace of mind, freedom, and the size of the duffel bag you need to carry all of your money when you leave the country. And like the old saying goes, ‘Mo Money, Mo Pringles’.

Key Takeaway

To make the most of your short time on Earth focus on what matters most. Take care of your health to maximize the quantity and quality of your life. Develop and maintain your relationships. Make great use of your time while you have time. Focus on growing your wealth to grow your opportunities, freedom and peace of mind. And get a little better every day.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

Are you creating Onion Days?

I had a pretty bad day on Saturday. I coach 8th-grade football on Saturday mornings. And we lost. Like nothing-went-right lost. Like The-Bad-News-Packers lost. Like that-TV-show-about-the-plane- crash-on-that-island lost.

Then I couldn’t get myself motivated to do anything productive the rest of the day. By Saturday night I felt like I not only lost the football game, but I lost the rest of the day as well. Unfortunately, when you lose a day you never get it back, Jack.

But on Sunday, I bounced like Flubber. Before I went to bed Sunday night, I reflected on my day. And I realized that my Sunday was as good as my Saturday was bad. I had created an Onion Day. A day with layer after layer after layer of good stuff.

My Onion Day.

I woke up early to write and publish a blog post about the importance of planting yourself in soil that enables you to thrive.

Then my family and I went to the 9am church service. (God knows that service helps you get the most out of your morning.)

We took the slow Sunday drive home along Lake Michigan, avoiding the usual interstate route. It’s the automotive version of stopping to smell the roses. Although you can’t actually smell roses at 25 miles per hour.

I cleaned out a significant part of our basement that had become cluttered with random stuff during the renovation we did on our home over the past year.

I watched some of the Patriots -Bengals game, and watched my Pats look like a real team again for the first time since Tom Brady left to spend more time looking at himself in the mirror.

I helped my son Johann think through a writing and research project for an AP class he is taking.

I took a long walk with my wife Dawn, son Magnus and dog Lola along Lake Michigan. Which looks like an ocean, but is unsalted and shark-free.

I picked up fun food for dinner for the family, because I was too hungry to wait for the ribs Dawn was planning to make for our Sunday dinner. (And apparently, a commercial I watched during the football game worked on me.)

I broke down game footage from our team’s ugly loss so we could coach the team on how to do things better next time. (If they don’t do better I will cry myself to sleep every Saturday night until November.)

I talked to my daughter Ava on the phone on the last day of her 18th year and caught up on her day at college.

I worked out, like LFMAO would say.

The Reflection

I looked back at my day. And I realized that I had a near-perfect Onion Day.

  • I created
  • I churched
  • I meandered
  • I familied
  • I worked
  • I taught
  • I explored
  • I treated
  • I coached
  • I connected
  • I exercised

It was a great Onion Day, a great way to bounce, and a great example of time well spent.

Key Takeaway

The best days are Onion Days. Those are the days when you layer in as many of your favorite and most important activities. Know what your perfect Onion Day entails. Then work to create as many of them as you can. That’s how you build a great and rewarding life without regrets.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

Why you should use books to bolster your network.

Your network plays a critical role in your success. It is your safety net when you fall. It is your advisory council when you need advice. It is your feeder system of opportunities. And it is how you find a white Ford Bronco when you are running from the law.

Your network helps you tap into the wisdom of wicked smart people with great experience, ideas and philosophies. It has been said that your network is your net worth. Which means that if you don’t have much of a network you likely don’t have much money either.

However, developing a great network of friends, relatives, and acquaintances that can support, guide and share opportunities with you can be hard. It takes time and energy to develop and maintain your network. And your network-developing capabilities can be severely limited by your geography. Just ask Siberian Sergey. Who is Siberian Sergey? I don’t know. He lives in Siberia. Which is why neither of us know him.

The Great Substitute

The best substitute for a strong real-life network of helpful human folks is a great library of books. Think of the authors and the people profiled in the books you read as part of your circle, like Edie Brickell.

Authors generously share a lifetime of accumulated knowledge, experience and wisdom with you for $15- $30. That is a bargain you should snatch up whenever you can, Toucan Sam.

Biographers share the great life stories, lessons, paths, philosophies and mistakes of some of the most successful people to ever roam the planet. So add the biographized to your network. They often have the most to teach. And when you wonder What Would Walt Disney Do? you can quickly get the answer by reading the great biography, Walt Disney by Neal Gabler.

It may be a small world after all, but this book is big. And full of mice.

I have books in my library about Walt Disney, Cornelius Vanderbilt, Steve Jobs, and Ted Turner. They have all provided valuable guidance. And not one of them has slapped me with a restraining order for getting my nose in their business.

The first book to buy when starting your own business, or once you realize you should have bought a book when you started your own business.

I have books like Atomic Habits, Deep Work, Principles, Traction and The E-Myth that teach me how to develop great habits, get to the important work, and run a business. I have books like Rich Dad. Poor Dad., The Richest Man in Babylon, The Intelligent Investor, and Think and Grow Rich to teach me how to make, invest and grow my money. (I don’t recommend any of the books by Chuck Ponzi. That guy was always scheming.)

Just look at who reviewed this book for the cover.

The great authors and the biographized icons are ready to share with you what they know. They are never too busy for you. They provide amazing counsel and examples for you to follow. And if you have any subject you want to learn more about you can simply search the topic on Google or Amazon and find the book you need in your network now. (Although you can always buy said book from an independent bookstore in your community. Unless you live in Siberia.)

Key Takeaway

Your network is one of your most valuable assets. But when you need guidance that you don’t yet have in your human network you can often find a great substitute in books. Collect great titles on a great range of subjects to strengthen your network and inner circle of knowledge. And when you find books you find helpful, share them with your real-life network. It is one of the best things we can do for each other.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

When you feel the heat of inspiration it’s go time!

I have heard countless times that time is our most valuable commodity. I believe this. After all, you can’t buy it. It constantly running out. And despite what Mick Jagger said, it’s not really on your side. (No it’s not.)

But right up there alongside time on the Mt. Rushmore of Most Valuable Commodities are inspiration and motivation.

They light your fire. Like Jim Morrison.

They lead to growth and improvement.

They create the empire state of mind that builds empires. Like JAY-Z and Alicia Keys.

They change the world.

Yet to be effective, both inspiration and motivation require you to act. To move. To do! Do! Do! (Not da-da-da.)

Unfortunately, both forces burn bright for a moment, then the moment’s gone. Like dust in the wind.

Which means when you feel the powerful heat of inspiration and motivation you have to go.

You have to cook while the heat is on, Glenn Frey.

You have to jump on the action you feel inspired to take.

Take steps to start that business.

Start writing that book.

Plan that remodel.

Create that art.

Build the prototype.

Plan that travel.

Create that event.

Get to the gym.

Enroll in that class.

Reach out to that person that could change your day. Or your life.

Acting on the heat of inspiration is how I started The Weaponry.

It’s how I wrote What Does Your Fortune Cookie Say?

And it is how I worked out last night at 10 pm after a 15-hour work day.

Key Takeaway

Take advantage of those precious sparks of inspiration and motivation. They don’t last long. But if you take action while your mind is in the red, the impact can be felt long after your time is up.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.