It’s halftime of 2024. Time to evaluate your progress and make adjustments.

Today marks the midpoint of 2024.

We have completed 6 months. We have 6 months left. And because this is a leap year, you can actually divide the year into neat 183-day halves. Today is like that point in the song I’m Gonna Be where the singer had walked 500 miles, and he still has to walk 500 more just to be the man who walks 1000 miles to fall down at your door, having crushed his daily step goal.

This is an important day to check in with yourself and evaluate how your 2024 is going.

At Halftime 2024 are you winning? Are you losing? Do you know the score? Do you even know how to keep score?

Whether you wrote down specific goals or just had a general sense of how you wanted the year to go, it’s time to reflect and compare your 2024 to the 2024 in your head.

If you have no idea how to evaluate your 2024, because it didn’t come with a simple Yahtzee-like scorecard, here’s a sample checklist of mine you can use.

In 2024 How Am I Doing?

  • Physical Health
  • Finances
  • Personal Growth
  • Personal Life
  • Career
  • Business
  • Life Goals
  • Travel
  • Spiritually
  • Core Relationships
  • Mental Health
  • Community
  • Presidential Election Decision (Oy…)

If you are where you want to be in those areas, congratulations! You are having a great 2024. You will start the second half of the year in a strong position. Carry that momentum into next year. Or better yet, build on it. And give yourself a headstart on a great 2025. (And if you are feeling great about your vote for president right now I would love to see your decision tree.)

If you are behind where you want to be in 2024, the good news is the year is only half over. There is plenty of time to create a great year. But the best way to make that happen is to use halftime as an inflection point. Which means it is time to Reflect, Refocus, Recommit and Re-energize yourself for a strong second half.

3 books to consider ordering today as part of your 2024 game plan:

  1. Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones by James Clear
  2. The One Thing: The Surprisingly Simple Truth Behind Extraordinary Results by Gary Keller & Jay Papasan 
  3. What Does Your Fortune Cookie Say?: 80 Important Life Lessons The Universe Is Trying To Share With You by Adam Albrecht

Key Takeaway

Midpoints are a great time to evaluate progress. Take a few minutes today to compare the year you are having to the year you want to have in key areas of your life. If you are not having the year you want, now is the time to make changes. Remember, time is your most valuable asset. Don’t waste it. Take advantage of the next 183 days. And make this your best year ever.

*If you know someone who could benefit from this message, please share it with them.

The best way to respond to those who are better than you.

There’s a good chance that you are not the best at what you do. At least not the very best in the whole wide world. After all, there are 8 billion people squished on this planet. Which is why the line at the deli sometimes takes so long.

You will often find yourself surrounded by people who are better than you are at all kinds of things. Dancing, basketball, school, entrepreneurship, parenting, juggling, wearing clothes, or wearing no clothes.

When you find yourself surrounded by people who are better than you at something, use it as a source of inspiration, not intimidation.

Recognize how much more potential you have.

Study those who are better than you. They are an excellent resource. They are showing you what is possible. Borrow their approach. Steal their moves. Or be inspired by their originality.

You can be overt or covert in your approach. You can spy on them in secret. Or you can approach them and ask for their advice. Both work. I know. I’ve experimented. But if you get too close, the spying in secret is more likely to end with someone calling the cops. #thingsIlearnedthehardway

It is a gift to be exposed to those better than you. They force you to reevaluate and recalibrate. Allow yourself to be propelled by their positive peer pressure.

But to benefit from exposure to people who are better than you, you have to adopt a growth mindset. You have to believe that you are capable of more and better. When you do, the superior doesn’t make you feel inferior. It expands your mind and helps you see what you are capable of achieving.

Key Takeaway

Seek out other people who are better than you are. Surround yourself with them. They are a gift. They demonstrate what is possible. They provide a model for you to follow. It is your mindset that interprets the greatness in others as inspiration or intimidation. Always choose inspiration. It is the source from which all great improvement flows. Follow its path. And soon you will find others following you.

Writer’s Note:

At the Nike Outdoor National Track & Field Championships 2 weeks ago my daughter Ava threw against some of the best competition in the country. She had her second farthest throw ever in the discus. When I told her how proud I was of how she performed on the big stage she’s said. ‘When you find yourself surrounded by people who are better than you at something you have to use it as a source of inspiration, not intimidation.’ Which was the inspiration for this post.

+ In the cover photo for this post the man to the left of the podium is my legendary college track coach Ed Nuttycombe. It was a great full-circle moment for me to watch Nutty hand my daughter Ava her medal at the Myrhum Invite meet earlier this spring.

*If you know someone who could benefit from this message, please share it with them.

For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

The nice surprise at the end of my long day of trains, planes and automobiles.

Recently I had a long day of travel to the West Coast. It started with a 1-hour round-trip drive to drop off our Border Collie Lola at her Pet Lodge. Then we had a 1.5-hour drive to Chicago. Followed by a train ride from the remote parking lot to the terminal at O’Hare International Airport.

My family and I arrived 1.5 hours before our flight was scheduled to take off. But then the flight was delayed by 3 hours. Finally, after a 4.5-hour flight, we landed in the Pacific Northwest. (Note how adding the word Northwest dramatically changed the meaning of that last sentence.)

After we landed we proceeded to the rental car counter, picked up our car (not literally), and drove 30 minutes to the hotel. It had been quite a day. When I walked into the hotel I approached the front desk with a big smile and enthusiasm, which is my default mode. Immediately the two staff members at reception lit up and commented on how they loved my energy. Especially since it was well after 10pm.

The person checking me into my room asked to see my ID. I enthusiastically handed him my new license, which I had just renewed the week before. He exclaimed that I really brought the energy in my license photo too. The other person behind the front desk chimed in about it and mentioned that her driver’s license was from Hawaii. Which allowed me to drop some McLovin references. And we all had a SuperGoood laugh.

As we finished the check-in process the clerk handed me my room keys. They were to an upgraded room on the top floor of the hotel. Then he handed me my parking pass and said, ‘No charge for the parking tonight. Thank you for bringing such great energy to our hotel tonight.’

Key Takeaway

Your personal energy is one of the most valuable assets you can share with other people. You don’t have to be a rockstar or a motivational speaker to make people feel good. Just share your energy and your good attitude. It elevates moods. It transforms situations. It reminds us all what life feels like at its best. When you share your energy with the people around you, it helps them do the same. And the ripple effect helps make the world a better place. Heck, you might just get a better room and free parking out of it.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

My two-word formula for success at anything.

I have spent my whole life alphabetically advantaged. Adam Albrecht appears near the top of every list whether you decide to organize people by first name, last name, or the more rarely-used, 3rd letter of the first name.

I love my initials. AA. I sign my emails and notes with -AA. It’s symmetrical and primary. It would work well as a name for a ranch. (The kind with cattle, not the kind that Paul Newman makes.)

My favorite batteries are AA. My favorite company swag comes from American Airlines. And if I ever become ambitious enough to start drinking alcohol, and then ambitious enough to stop drinking alcohol, I am going to join AA, and wear all of their swag. I’ll be the most non-anonymous AA member of all time.

But AA is not just my initials. It is also shorthand for my formula for success.

That simple yet powerful formula is Action & Analysis.

To be successful you have to take Action. You have to verb. You have to do. You have to try. Action is the fuel that creates results.

But once you have taken Action, you have to perform an Analysis. You need to study the results. You need to evaluate the outcome. You need to learn what worked and what didn’t. You have to learn which jokes landed, and which ones were only funny in your head. (It was the 3rd- letter-of-the-first-name thing wasn’t it?)

Then you adjust your aim, reload, and fire more action at your target. Then analyze again. And repeat.

Action & Analysis is a simple formula for success. It has been proven in action, and through analysis. And it never fails.

Key Takeaway

To become the best version of yourself you need Action and Analysis. Do what you think you should do. Then analyze the outcome. Adjust according to your learnings. Then take action again. Success leaves clues. Failure steers us. Reflecting on experience leads to wisdom. Repeat the process over and over and over. All the way to success. -AA

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

Why I’m launching my good newsletter, and how to sign up.

In 2015 I began writing a blog to share what I was learning as I started the new advertising and ideas agency The Weaponry. I wrote about entrepreneurship, startups, advertising and marketing. But I also shared lessons I was learning about self-improvement, professional development and positivity. Because if you have a blog you can write about anything you want. Even the strange people you meet at Piggly Wiggly.

People seemed to like what I was writing. And my blog readers encouraged me to write a book. So in 2021, I published my first book titled What Does Your Fortune Cookie Say? Which lead to speaking opportunities across the country. The whole experience was a good reminder, as Michael Jackson said, that you wanna be startin somethin. (You gotta be startin somethin.)

I have been blogging for more than 8 years now. In fact, this is the 987th post I have published. According to WordPress, my blog has been read in 187 countries. Including almost all the countries you’ve ever heard of except North Korea. Clearly, I am no Dennis Rodman.

Sharing the insights and ideas I have discovered with the world is my way of paying forward all the knowledge and good fortune that has come my way. But today I have a problem. And it goes beyond North Korea.

The Problem

Most people discover my writings through a social media distribution channel. These channels include Facebook, TwiXter, WordPress and LinkedIn. The problem is that I don’t own any of those platforms. Which means that Mark Zuckerberg, Elon Musk, Jimmy WordPress and ‘Linky’ Linkenstein decide whether or not to share my posts with you to read and benefit from. In fact, if you are not reading this post it is likely because those gatekeepers are keeping us apart. (And while obviously, you are reading this post, there are billions on this planet who are not.)

The best way around this challenge is to create a newsletter that enables me to share worthwhile lessons, stories and positive thoughts directly with you and the billions of literate humans on Earth.

I have been thinking about this for several years. I have even crafted examples of the newsletter and gathered an initial email distribution list. But I have never sent out a newsletter.

It’s Go Time

I recently had another birthday. (Yay me!) This spurred significant self-reflection. And one of the things that I reflected on was my unborn newsletter. I resolved to begin publishing it right away.

So that is what I am doing.

Adam’s Good Newsletter

I am excited to announce the introduction of Adam’s Good Newsletter. It will contain the articles I write each week. Plus it will include a range of other fun and quick elements like:

  • Book reviews and recommendations
  • Pictures
  • Stories
  • Quotes I find helpful
  • Things I’m digging
  • My personal book writing updates and previews
  • Other things I don’t know I am going to share

The goal of writing this newsletter remains the same as all of my other writings:

To help people learn a little, laugh a little, and lift a little.

To sign up for this email newsletter please send your email to adam@theweaponry.com with the subject: Newsletter. Or just respond wherever you read this post. I’ll get the message. And as long as I also get an email address, you are in like Flynn.

I plan to share one new issue each week. Although it may be every other week or monthly as I figure out a sustainable rhythm.

As with the blog, the books, and the business, I am excited to see where this goes.

Thanks for reading. I always appreciate your time.

-AA

Remember that even your small steps move you forward.

There are days when you can put massive effort towards your goals.

You have time.

You have energy.

You have inspiration.

You ate your Wheaties for breakfast.

You’re cranking the Rocky theme song on repeat on your Airpods, headphones or boombox.

Those are days that you feel like you are taking one giant leap forward for you-kind.

But…

On other days you don’t have the same resources.

Your schedule is challenging

Your energy is low.

You can’t find your Airpods. And your boombox is out of batteries.

Your motivation has secretly been replaced with slowtivation or notivation.

On those days, lower the bar.

Do something small.

Invest a few minutes instead of hours.

Move forward a few inches instead of miles.

Read a page, not a book.

Spend a few quality minutes not the full day.

Remember, small steps save the day.

And they set you up for bigger, better steps forward tomorrow.

Key Takeaway

Don’t be an all-or-nothing person. All-or-something keeps you moving forward. Do what you can. Support your habits. Maintain your momentum. Tomorrow, you will be glad you did.


*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

Here’s a great way to give graduates valuable life lessons.

We’re in the thick of graduation season. High school and college seniors are transitioning into a very different phase of their lives. If they were caterpillars, they would be busting out of their cocoons and butterflying away with a diploma in one hand and their parent’s health insurance card in the other.

This graduation season is the most meaningful to me since my own graduation from Hanover High School in Hanover, New Hampshire. Because my daughter Ava is graduating from high school this year. Well, she should be graduating. But I am a little worried that her high school will realize that when I called her out sick saying she had a combination of Scurvy and Malaria, she was really just skipping school to go to Six Flags.

Today, I am thinking about all the important life lessons I would like to share with Ava. Luckily I have been thinking about this for a few years. (Cue the flashback…)

In March of 2020, at the beginning of the COVID lockdown, I suddenly had a lot of time on my hands. Especially the typing part of my hands. So I began writing my book What Does Your Fortune Cookie Say? It’s a collection of 80 of the best life lessons I have learned. I wanted my children to have access to this wisdom and inspiration when they left home. Or when I was no longer alive to share the lessons with them. Whichever came first.

Today, as I am thinking about graduation, I am thankful that I took the time to write this book and share these lessons. Because I did, Ava and other graduates will be able to benefit from my learnings and experiences. These lessons are some of the most valuable gifts I have to offer. And right now I am thinking about lesson 47 on page 152, which says:

Today’s Success Was Born Yesterday.

The relationships you developed yesterday strengthen your support system today, The progress you made yesterday becomes momentum today. The exercise you performed yesterday creates today’s strength, endurance and health. The time you invested yesterday becomes the time you saved today. The reading you did yesterday creates the knowledge you have today. The traveling you did yesterday becomes today’s memories and experiences. The preparation you did yesterday makes you ready for today.

The Special Offer

When I first published What Does Your Fortune Cookie Say? the two most common comments I got from readers were:

  1. I wish had read this when I was younger.
  2. This book makes a great gift for graduates.

I always see a spike in book sales in May at graduation time. And tomorrow, Saturday, May 25th is my birthday. To celebrate, and to help get this book of life lessons into the hands of more people who could really benefit from it, I have reduced the price by 25% on Amazon through midnight on Saturday. Which makes this the best time to buy the book as a graduation gift, or to stock up on copies for other occasions.

Happy My Birthday!

Have a great Memorial Day Weekend!

-AA

What gets you high?

A couple of months ago I was at the airport in Atlanta, along with a few hundred thousand travel buddies, when one young man’s sweatshirt caught my attention. It was a simple black hoodie. On the front of the shirt, it said:

Music Gets Me High.

I loved the shirt. Not because music gets me high. But because the young man wearing it knew that music gets him high. And while I haven’t consulted with the Food and Drug Administration or Nancy Reagan, I expect that music provides a fairly safe way to get high. And somebody should tell that to Willie Nelson.

The shirt, and the young man wearing it, made me think that everyone should know what gets them high.

So the question of the day is:

What activities make you feel heightened and alive? Or euphoric? Or in flow?

This is a far more valuable question to ask yourself if the answer is not related to drugs or alcohol. In fact, the point of this prompt is to find the activities that make you feel great without the chemicals. This is particularly interesting to me because I have never drank or done drugs. But I engage in activities that make me feel great. But because my activities are positive and healthy, unlike Amy Winehouse, they are not trying to make me go to rehab.

So what gets you high?

Discover your most highly rewarding activities.

Find ways to do them more often.

And you will live a highly enjoyable life.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

Want to be an overachiever? Here’s the simple formula.

My friend Steve recently left me an interesting voicemail. He called to talk about some of my kids’ recent successes. But I couldn’t answer when he called because I was busy with kids’ stuff. It felt like I was living the lyrics from a sappy country song that you might use for a graduation or wedding video. (I will totally be making that video, with that song.)

When I listened to Steve’s voicemail, the following line stood out:

‘Wow! From what you have been sharing on social media lately it looks like your kids are really overachievers!

-Supportive Steve

Specifically, the word overachievers donged in my head. (Kinda like the dong you hear every time you see Long Duk Dong in 16 Candles.)

I know that Steve was being kind. And, yes, I share my 3 teenage children’s successes on the socials. But I never thought of my kids as overachievers. So I asked my wife Dawn if she thought our children were overachievers. She laughed and fired back an emphatic No! So I knew I wasn’t crazy. Or a bad dad. (At least not for this.)

So I found myself analyzing the word Overachiever. Overachieving is really about exceeding expectations. That is not what is happening with my children. In fact, my 3 kids are generally at the standards we have set together.

This is a result of 4 important factors.

  1. We have discovered and supported our children’s talents and interests.
  2. We have set reasonably high standards.
  3. We think long-term, and set long-term goals
  4. We believe in the power of compounded effort.

As a result, our children have put a significant amount of effort into various combinations of academics, music, and athletics. (There also has been a significant amount of effort put into not emptying the dishwasher.) And you get out of life what you put in.

The Not-So-Secret Formula

The key to achievement is to identify your talents and interests. Then work consistently to develop them into strengths over a long period of time. This means several years. Or decades. When you do you will pull away from those who dabble at the same activities.

Because when you doggy paddle you don’t make much progress. But if you learn a basic swim stroke, and apply it repeatedly, day after day, year after year, you can swim across an ocean. And when you get to the far shore, people will say, Wow! You swam across a frick’n ocean! How did you do that? The answer is simple. ‘I learned a swim stroke, and just kept repeating it until I ran out of water.’

Success is usually some combination of the following two areas:

1. Gaining strength or stamina

2. Refining technique

Both of these things are done slowly over time. Most people don’t have the patience to stick with these activities long enough. They become bored. Or distracted. Or don’t feel like the effort is paying off fast enough. But if you stick with your activities long enough you will find yourself in another world. Thanks to the compounding effect of your efforts.

So what is overachieving? It is simply normal achieving, done consistently over a longer timeframe.

Key Takeaway

To become an overachiever, find your talents and interests. Do the little things you need to do to improve in those areas. Practice your technique. Work on your strength. Build your stamina. And then just don’t stop. Eventually, those efforts will carry you past all of those who put in less effort, inconsistent effort, or stop working altogether. When you surpass those who achieve the norm, you will be considered an overachiever. And people will call you to congratulate you.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

Why no one else can see the most important work you do.

Your self-improvement work is not obvious work. It is not showy. No one can watch you do it. It would be pretty boring to watch in a zoo. Or in a red-light district. Because it happens on the inside. In fact, the most important work you do is changing your mindset, your beliefs and your habits. And not just changing. Upgrading.

Upgrading Yourself

Upgrading your thoughts is big. Upgrading your responses is huge. Upgrading your whole operating system changes everything.

This is why education is so important. It exposes you to new ideas that you can incorporate into your own thinking. But it is not enough to educate. The application is where the value appears. So you must first understand that there is a better way, then act in that better way. This is the basic plot of the movie Billy Madison. (This classic film also includes important reminders of the power of nepotism and some top-shelf potty humor.)

The More You Learn…

Develop the habit of learning new ideas. This is done through curiosity and a desire for self-improvement. It will lead you to seek and find new and better sources of information. You’ll find it in classes, books, articles, podcasts, blogs, videos, experts, and fortune cookies. (And even in books about fortune cookies.)

Apply Your Knowledge

Once you have better information, it becomes knowledge. Applying your knowledge in your various roles makes you a more valuable contributor.

Think about everything that you know you should do today. Eat right. Sleep well. Exercise. Read. Work in focused and productive ways. Invest in your relationships. Invest your money. Give back. See a doctor. Floss. Close your barn door. You and everyone else on the planet know that you should be doing those things.

But are you doing them?

There are two types of people:

  1. People who know the basic actions they should take. (This includes nearly everyone.)
  2. People who take the basic actions they know they should take. (This includes far less than everyone.)

This means that basic action is the great separator of people. But go beyond the basics. The things everyone knows they should do. Self-education helps you level up. It helps you discover the other things should you be doing if you want to be even more valuable in your career, as a spouse, parent, or friend. What is the next level of health and fitness? What is the next level of investing? Or productivity? Or spiritual enlightenment? That knowledge comes from more curiosity and more self-directed learning.

Just like a pyramid, that may or may not have been built by aliens, there are fewer and fewer people at each level as you ascend. Which means that the success pyramid is really a matter of attaining knowledge and then applying that knowledge. To take a full step higher you have to do both: attain and apply. Because it is the person who applies their new knowledge and self-improvement that is ultimately successful.

Key Takeaway

Always be learning. Educate yourself on new and better approaches to all areas of life and work. This is the invisible work of self-improvement. Then put that knowledge into action. And when you do it will change your life in ways that everyone will see.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.