Tag: success

An open letter to junior employees who want to keep their new jobs.

Hey Junior Employees!*

Congratulations on landing that new job of yours! Finding the job may have seemed like the hard part. It is not. The hard part is not getting left behind.

Now that you have the job it’s frick’n go time! You have to start performing and competing like you did in your classes. Like you did in your athletic competitions or music competitions, or art competitions, or dance competitions or beer chugging competitions, or whatever you once did competitively.

As a new employee, you are a liability. You cost the company more than you make it. Because we have to train you to do your job in a way that adds value. You are not an asset to the company until you have learned enough to create more value than we pay you in salary or wages. For some employees, this never happens. And if it doesn’t happen quickly enough you can’t stay with the company.

Remember the line you heard at the bar at closing time in college:

‘You don’t have to go home, but you can’t stay here.’

The same applies to employees who don’t learn, contribute and start providing value that exceeds their wages.

You need to focus on transforming yourself into an asset employee. That means you should be pushing me, your supervisor, or boss, or business owner for more. For more work, for more opportunities for more access, for more teaching and exposure (work-appropriate exposure only.)

You have got to stand up and demand to be noticed. You’ve got to bring ideas to the table. Or wherever ideas should be brought if you work in a table-less organization.

Take initiative.

Ask questions. As many as you can.

Learn and grow faster than anyone else in the organization.

Soak it all up, like Sheryl Crow. (Ask your parents to explain what that means.)

You are starting at a low point. Growth should be evident quickly.

Create your own fast track to the top by moving fast. By learning fast. By growing fast. Like Luke Combs in that fast car he bought from Tracy Chapman.

Don’t wait for me. I may be too busy to help you move fast unless you are requesting it. Or forcing it.

Don’t allow yourself to be ignored for long stretches. (Think about it like developing real-life Snapstreaks with the senior people at work.)

Create stuff.

Add value in ways we never requested.

Because once you become an Asset Employee everything changes.

And your employer will do all they can to keep you.

That’s the goal.

Key Takeaway

New employees, both junior and senior, begin their jobs as liabilities, costing companies more than they earn. To develop job security you have to produce. That means action, initiative, learning and growth. Master the systems and processes. Bring new ideas. Outpace the expected learning curve. Make yourself indispensable and irreplaceable. This is how you transform yourself from a liability into one of the most profitable assets within your organization. It’s really up to you.

*I learned several years ago that you are supposed to call employees with little to no experience juniors. Not young. Or the old people will want to sue you for age discrimination.

**If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

It’s halftime of 2024. Time to evaluate your progress and make adjustments.

Today marks the midpoint of 2024.

We have completed 6 months. We have 6 months left. And because this is a leap year, you can actually divide the year into neat 183-day halves. Today is like that point in the song I’m Gonna Be where the singer had walked 500 miles, and he still has to walk 500 more just to be the man who walks 1000 miles to fall down at your door, having crushed his daily step goal.

This is an important day to check in with yourself and evaluate how your 2024 is going.

At Halftime 2024 are you winning? Are you losing? Do you know the score? Do you even know how to keep score?

Whether you wrote down specific goals or just had a general sense of how you wanted the year to go, it’s time to reflect and compare your 2024 to the 2024 in your head.

If you have no idea how to evaluate your 2024, because it didn’t come with a simple Yahtzee-like scorecard, here’s a sample checklist of mine you can use.

In 2024 How Am I Doing?

  • Physical Health
  • Finances
  • Personal Growth
  • Personal Life
  • Career
  • Business
  • Life Goals
  • Travel
  • Spiritually
  • Core Relationships
  • Mental Health
  • Community
  • Presidential Election Decision (Oy…)

If you are where you want to be in those areas, congratulations! You are having a great 2024. You will start the second half of the year in a strong position. Carry that momentum into next year. Or better yet, build on it. And give yourself a headstart on a great 2025. (And if you are feeling great about your vote for president right now I would love to see your decision tree.)

If you are behind where you want to be in 2024, the good news is the year is only half over. There is plenty of time to create a great year. But the best way to make that happen is to use halftime as an inflection point. Which means it is time to Reflect, Refocus, Recommit and Re-energize yourself for a strong second half.

3 books to consider ordering today as part of your 2024 game plan:

  1. Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones by James Clear
  2. The One Thing: The Surprisingly Simple Truth Behind Extraordinary Results by Gary Keller & Jay Papasan 
  3. What Does Your Fortune Cookie Say?: 80 Important Life Lessons The Universe Is Trying To Share With You by Adam Albrecht

Key Takeaway

Midpoints are a great time to evaluate progress. Take a few minutes today to compare the year you are having to the year you want to have in key areas of your life. If you are not having the year you want, now is the time to make changes. Remember, time is your most valuable asset. Don’t waste it. Take advantage of the next 183 days. And make this your best year ever.

*If you know someone who could benefit from this message, please share it with them.

My two-word formula for success at anything.

I have spent my whole life alphabetically advantaged. Adam Albrecht appears near the top of every list whether you decide to organize people by first name, last name, or the more rarely-used, 3rd letter of the first name.

I love my initials. AA. I sign my emails and notes with -AA. It’s symmetrical and primary. It would work well as a name for a ranch. (The kind with cattle, not the kind that Paul Newman makes.)

My favorite batteries are AA. My favorite company swag comes from American Airlines. And if I ever become ambitious enough to start drinking alcohol, and then ambitious enough to stop drinking alcohol, I am going to join AA, and wear all of their swag. I’ll be the most non-anonymous AA member of all time.

But AA is not just my initials. It is also shorthand for my formula for success.

That simple yet powerful formula is Action & Analysis.

To be successful you have to take Action. You have to verb. You have to do. You have to try. Action is the fuel that creates results.

But once you have taken Action, you have to perform an Analysis. You need to study the results. You need to evaluate the outcome. You need to learn what worked and what didn’t. You have to learn which jokes landed, and which ones were only funny in your head. (It was the 3rd- letter-of-the-first-name thing wasn’t it?)

Then you adjust your aim, reload, and fire more action at your target. Then analyze again. And repeat.

Action & Analysis is a simple formula for success. It has been proven in action, and through analysis. And it never fails.

Key Takeaway

To become the best version of yourself you need Action and Analysis. Do what you think you should do. Then analyze the outcome. Adjust according to your learnings. Then take action again. Success leaves clues. Failure steers us. Reflecting on experience leads to wisdom. Repeat the process over and over and over. All the way to success. -AA

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

Remember that even your small steps move you forward.

There are days when you can put massive effort towards your goals.

You have time.

You have energy.

You have inspiration.

You ate your Wheaties for breakfast.

You’re cranking the Rocky theme song on repeat on your Airpods, headphones or boombox.

Those are days that you feel like you are taking one giant leap forward for you-kind.

But…

On other days you don’t have the same resources.

Your schedule is challenging

Your energy is low.

You can’t find your Airpods. And your boombox is out of batteries.

Your motivation has secretly been replaced with slowtivation or notivation.

On those days, lower the bar.

Do something small.

Invest a few minutes instead of hours.

Move forward a few inches instead of miles.

Read a page, not a book.

Spend a few quality minutes not the full day.

Remember, small steps save the day.

And they set you up for bigger, better steps forward tomorrow.

Key Takeaway

Don’t be an all-or-nothing person. All-or-something keeps you moving forward. Do what you can. Support your habits. Maintain your momentum. Tomorrow, you will be glad you did.


*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

Why it is so important to be in the right place at the right time.

I spend a lot of money on gasoline. And airfare. Then there are the trains, subways, ferries, and those incline thingies in Pittsburgh and Chattanooga.

Why do I spend so much on transportation?

Because place matters.

So we pay to be in the place where the thing is happening, Hot Stuff.

We pay to be in the place where people gather.

If you want to be included you have to be in the place.

If you want to be seen you have to be in the place.

If you want to develop or deepen your relationships, you have to be in the place.

If you want to influence the outcome, you have to be the ace in the place, with or without the helpful hardware folks.

Being in the right place at the right time makes magic, Mike.

It unlocks doors. It finishes the job. Or starts the next one.

As Woody Allen said, “80% of success is showing up.”

If you don’t show up your world shrinks. This includes your engagements, relationships, opportunities and learnings. And no one likes shrinkage.

So show up to the places that matter.

Be in the room where it happens.

Put yourself amongst the people.

Be in the human traffic flow.

And good things will happen.

Key Takeaway

Regardless of technological advances that enable you to work from anywhere, physical locations will always be important. Be where the people are. Attend the events. Increase the chances of chance encounters. Increase your familiarity. Be seen and become known. Be missed when you are not there. Better yet, be the reason others show up.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

Want to be an overachiever? Here’s the simple formula.

My friend Steve recently left me an interesting voicemail. He called to talk about some of my kids’ recent successes. But I couldn’t answer when he called because I was busy with kids’ stuff. It felt like I was living the lyrics from a sappy country song that you might use for a graduation or wedding video. (I will totally be making that video, with that song.)

When I listened to Steve’s voicemail, the following line stood out:

‘Wow! From what you have been sharing on social media lately it looks like your kids are really overachievers!

-Supportive Steve

Specifically, the word overachievers donged in my head. (Kinda like the dong you hear every time you see Long Duk Dong in 16 Candles.)

I know that Steve was being kind. And, yes, I share my 3 teenage children’s successes on the socials. But I never thought of my kids as overachievers. So I asked my wife Dawn if she thought our children were overachievers. She laughed and fired back an emphatic No! So I knew I wasn’t crazy. Or a bad dad. (At least not for this.)

So I found myself analyzing the word Overachiever. Overachieving is really about exceeding expectations. That is not what is happening with my children. In fact, my 3 kids are generally at the standards we have set together.

This is a result of 4 important factors.

  1. We have discovered and supported our children’s talents and interests.
  2. We have set reasonably high standards.
  3. We think long-term, and set long-term goals
  4. We believe in the power of compounded effort.

As a result, our children have put a significant amount of effort into various combinations of academics, music, and athletics. (There also has been a significant amount of effort put into not emptying the dishwasher.) And you get out of life what you put in.

The Not-So-Secret Formula

The key to achievement is to identify your talents and interests. Then work consistently to develop them into strengths over a long period of time. This means several years. Or decades. When you do you will pull away from those who dabble at the same activities.

Because when you doggy paddle you don’t make much progress. But if you learn a basic swim stroke, and apply it repeatedly, day after day, year after year, you can swim across an ocean. And when you get to the far shore, people will say, Wow! You swam across a frick’n ocean! How did you do that? The answer is simple. ‘I learned a swim stroke, and just kept repeating it until I ran out of water.’

Success is usually some combination of the following two areas:

1. Gaining strength or stamina

2. Refining technique

Both of these things are done slowly over time. Most people don’t have the patience to stick with these activities long enough. They become bored. Or distracted. Or don’t feel like the effort is paying off fast enough. But if you stick with your activities long enough you will find yourself in another world. Thanks to the compounding effect of your efforts.

So what is overachieving? It is simply normal achieving, done consistently over a longer timeframe.

Key Takeaway

To become an overachiever, find your talents and interests. Do the little things you need to do to improve in those areas. Practice your technique. Work on your strength. Build your stamina. And then just don’t stop. Eventually, those efforts will carry you past all of those who put in less effort, inconsistent effort, or stop working altogether. When you surpass those who achieve the norm, you will be considered an overachiever. And people will call you to congratulate you.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

How do you score points every day?

Rapper Ice Cube is known for his hardcore gangster rap. As a member of NWA, he was the lyricist behind such classic hits as Fuck The Police, Gangsta Gangsta and Straight Outta Compton. As a soloist, Ice Cube penned more angry songs like, Natural Born Killaz, AmerciKKKa’s Most Wanted and We Had To Tear This MothaFucka Up. It seems Ice Cube could use a hug.

But Ice Cube’s biggest hit was the smooth groove It Was A Good Day. In the song, Cube recounts the events of a good day. In fact, the whole song is simply a long list of good things that happened to him in a single, ordinary day. In this positive recounting of a good day in South Central L.A., with no barkin from the dog and no smog, we can all learn a valuable lesson about good days.

Creating Good Days

To enjoy good days you need to know what a good day looks like to you. Because once you know what success looks like you can set up a routine to rack up good day points from the moment you wake up until you go to sleep at night. That’s what I try to do every day, like everyday people.

My Good Day

My day starts like Yung Gravy with a strong morning routine. (Floss 3 times baby I’m so clean.) When I wake up, the first thing I do is put a big smile on my face. When I do, I not only feel good right away, but I also give myself a point for day.

Then, if I get out of bed within one or two minutes of my alarm I give myself another point. I make my half of the bed and get more points. I walk to my bathroom and I do a little bit of light stretching. I weigh myself. And I take a long drink from the water bottle I set next to my sink the night before. For each of these activities, I give myself points. If my weight is good I get bonus points. Bing Bing Bing.

The rest of my day works the same way. If I am sitting at my computer by 6:10 am writing I am racking up points. When I publish a blog post, I earn more points. Then I make breakfast and pack my lunch at the same time. I give myself points for both eating well and saving myself money for not going out to eat. Cha-Ching-Ching

I give myself points for leaving for the office by a certain time each morning. When I sit down at my desk at my office I earn more points for creating my Daily Success List. Then I rack up more points for crossing things off that list, like Listerine.

In the evening I earn parenting points for things like coaching my daughter Ava’s track and field team, or my son Magnus’ football team. I rack up points helping with homework and driving my son Johann to piano or saxophone lessons. And for having a good conversation in the car along the way home.

I earn spouse points by spending meaningful quality time with my wife Dawn. That could be as simple as having a good conversation, watching a movie or a TV show together, taking a walk, or planning an upcoming adventure. You have to earn the spouse points every day. It’s fundamental. Like hitting your free throws, sinking your 2-foot putts or wearing deodorant.

I rack up points by eating well, exercising and reading. I earn points when I reach out to a friend or family member. And when I spend quality time with my 2-year-old Border Collie, Lola. I earn points when I laugh or make other people laugh. I earn extra points if milk sprays out of someone’s nose.

Finally, I earn points by wrapping up my day with brushing and flossing. And by filling my water bottle for the next morning so I can do it all over again. And if I get to bed by my predetermined time I get bonus points. Not only because I met my own expectations for the day, but because I put myself in a position to have a great day again tomorrow.

Key Takeaway

A good day is not about extraordinary events. It is simply a day spent doing the things you value. It is a day when you execute your habits and routines. A day when you live the way the ideal you lives. Give yourself points all day long for living up to your own expectations. You will find great rewards in keeping your commitments to yourself and others. You will enjoy the process of improving yourself and your relationships with your family and friends. You will score career points through your productivity and steady accumulation of results. And by keeping a mental tally of all the positive actions you take throughout the day when you lay down to sleep at night you can take great comfort in knowing that today was a good day. And you made it happen.

If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

4 Keys to entrepreneurial success I wish I had known before I got started.

I am asked about my entrepreneurial journey a lot. It seems that far more people are interested in starting their own business than ever sail their own entrepreneur ship. If you are considering starting your own business, either as a side hustle or as your main hustle, here are 4 things that I have done that I highly encourage you to do too.

1. I Took Action. 

Everyone has a dream. And I dreamed of starting my own advertising agency for a long time. But to actually start your own business you have to move beyond dreaming to doing. Starting in the fall of 2015 I took an endless series of small actions that led me to today. My business, The Weaponry, will turn 8 years old next month.  So if you want to make sure you don’t die with your dream still inside you, take action to make it real. (Also look both ways before you cross the street.)

Suggested readings to spur your action:

2. I Saved. (Not Like Jesus)

As a professional creative thinker, I take lots of risks with idea exploration. However, I am fiscally conservative. I have been cautious with our expenditures, our office space and our staffing size. I have been conservative about leaving cash in the business, versus taking it home as part of my return. As a result, The Weaponry has strong reserves to outlast downturns. This was a key reason I didn’t panic at the disco in 2020 during the Covid Cray Cray Fest.

3. I Planted Seeds.

Business development is critical to creating a pipeline of opportunities. Over the years I have stayed in touch with old friends. I’ve made one hundred billion new friends. I have had phone conversations, chocolate milk meetings and lunches. I have volunteered my time. I have guest lectured and given talks. I write a blog. I wrote a book called What Does Your Fortune Cookie Say? I co-wrote a book titled The Culture Turnaround with Jeff Hilimire. I have given interviews and served on committees and boards.

All of those things are like planting seeds. You never know when they will sprout or what they will turn into. So keep planting seeds and watch what happens, with Andy Cohen.

4. I Delivered

The best source of new business is a happy client. And you develop happy clients by delivering for them. (Especially if you are an obstetrician, or a milkman.) The Weaponry has grown by keeping our clients happy and expanding our work with them. We are also expanding by having happy clients leave for great new jobs and bringing us with them to their new companies. I have a really great team. And I appreciate all that they do for our clients. It is why we are still here, and still growing strong.

Key Takeaway:

To develop a successful business you have to take action. Without action, you are just a dreamer. You have to save money so that you are prepared to weather the storms that will surely come. You must keep planting seeds by creating and nurturing relationships and providing value to others. Then you must deliver the goods. Nothing grows a business like happy customers. None of it is easy. And none of it is that hard. It is simply the price you have to pay to get what you want in life.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

Happy Leap Day! Seize the bonus day by starting something new.

Happy Leap Day! February 29th is your lucky day. In fact, it’s luckier than a 5-leaf clover. And it’s rarer than a mooing steak. In fact, it is so rare that it only happens every 4 years. Like the Olympics, a Presidential election, or a J-Lo wedding.

Opportunity Day!

However, it is not the rarity of Leap Day that matters. It’s the opportunity. Today is a bonus day! Which means that today is the perfect day to do something extra. Like Michael Jackson said, today, ‘You got to be startin’ somethin. Or finishing somethin’. Or working hard on somethin’.

Take a few minutes to think about those things you can never seem to find the time to start, plan or complete. Take a leap and get rolling today.

Possible Leap Day Activities:

  • Exercise
  • Take a hike
  • Play a Game
  • Start a blog, vlog, slog, or drink Glogg
  • Start a business
  • Pick up a new hobby, or re-engage in an old hobby (like Holly)
  • Create a podcast
  • Play an instrument
  • Create a product
  • Start a book (reading or writing)
  • Paint
  • Marie Kondo your house
  • Volunteer, or sign up to volunteer
  • Go to church (or find a place of worship to go to this week)
  • Start a meetup
  • Join a club or worthy organization
  • Ask someone to be your mentor.
  • Call someone you haven’t talked to for too long
  • Find a Dentist
  • Find a Doctor
  • Find a nurse
  • Find a lady with an alligator purse
  • Start your taxes
  • Plan a vacation
  • Organize a girls’ night, or a guys’ night, or a Michael Knight
  • Make a career or life plan
  • Do something more you, because no one knows you better than you

Bonus Time Is Start Time

Me in my office. That leaf is what the original Adam was wearing when he got in trouble with God.

I started planning my own business, The Weaponry, during a little bonus time like you have today. Now we have been in business for nearly 8 years. We have 2 offices and clients from Quebec to California.

I started this blog during a little bit of free time. This is post number 966.

The pink and red countries are where my blog has been read. Crazy, right?

During the last leap year in 2020, I used the bonus free time provided by the COVID-19 lockdown to write my first book, What Does Your Fortune Cookie Say?

Today, will use some of my bonus time to work on my next book currently titled, Adam Albrecht’s Next Book. Catchy, I know.

The 3 Big Bs

My business, blog, and book represent the 3 biggest elective projects of my life. And they were all birthed during bonus time. It was time that I used wisely.

Now it’s your turn to do something meaningful. Don’t miss the opportunity today is offering You.

Key Takeaway

Time is your more precious resource. Use it wisely. Alchemize it into magic. And when you get a bonus day or a bonus hour, take advantage of it. Otherwise, when you come to the end of your time, you will wish you had.

Which begs the question: What will you do with your Leap Day?

Note: Happy Leap Day Birthday to my friend Jeff Hilimire, who turns 12 today.

IMG_20191105_143236
Jeff ‘The Leap Day’ Hilimire, shows us how big he was when he was born.

6 Key lessons from the biggest days of my career.

I have been thinking a lot about my Pivotal Days lately. Last week I shared a post about the importance of knowing your Pivotal Days. These are the days that have the biggest impact on your career and your life. They are the days that alter your path and your trajectory. And perhaps your tax bracket, zip code and Wikipedia page. 

The reason it is so important to know your Pivotal Days is that they help you develop wisdom. Wisdom does not come from experience. It comes from reflecting on your experience. When you analyze your past you learn and grow. By reflecting on your most positively impactful days you learn how to create more of them. Because success leaves clues. Just like bad criminals. #BlackLeatherGlove

Reflecting on my Pivotal Days has taught me the following:

  1. Take action. My advertising career started when I literally got off the couch and made a phone call. I stopped overthinking and procrastinating. I dialed 10 numbers. And my life changed. Boom.
  2. Ask For What You Want. It’s a very simple premise. But it opens more doors than you can imagine. (Unless you have a really good imagination, in which case it opens all those doors that you can accurately imagine.)
  3. Prepare for your opportunities. Not all of the magic happens on the Pivotal Days. Preparation fuels dreams. In many cases, you have to do the hard work ahead of time. So when the opportunity arises on those big days, you are ready to shine bright like a diamond.
  4. Take Risks. Sometimes the gold is on the other side of the gap, and you have to risk the leap to get it. This happens when you take a new job, become an entrepreneur, make an investment, write a book or ask that special someone for a date. Especially when that special someone is a co-worker and it would be super awkward if it didn’t work out. (But it did work out.)
  5. Bet On Yourself. You have to believe that you are the pivot point. You are the secret ingredient. That you have the superpower. That you have the invisible key to unlock success. When you believe that you are the difference maker you should go all in on your abilities. There is no safer bet in the world than to bet on yourself. Because you can stack the deck in your favor through your hard work, determination and resiliency.
  6. Enthusiasm Matters. There have been several pivotal moments in my life and my career when my enthusiasm got others excited. They bought into a vision because I was so bought in. They believed that I had both the right vision and the energy to make the vision come true. Be that person. Energy is contagious. Like yawns. And giggles in church.

Key Takeaway

Know your pivotal days. Reflect on them. Understand what contributed to them. Because when you understand the causes of your pivotal days you can create more of them.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.