Month: September 2025

Why you should spend 1 hour each week working on building your own business.

You know who is great at starting a business? (Besides Richard Branson.)

Someone who already works in a business.

Someone who has seen how their employer’s business runs.

They know how their current business wins and how it gets beaten.

They see the flaws to be fixed and the opportunities to improve.

In other words, the best people to start their own business are people just like you. (And Richard Branson.)

Always Be Planning

You should always be thinking of what your own business would look like.

  • Think about the systems and processes.
  • Think about the customer you will serve.
  • Think about your values.
  • Think about your culture.
  • Think of who would be on your team.
  • Think about the epic company parties that aren’t yet restricted by a buzz-killin’ CFO. (I hope Kid Rock, Beyonce and The Rolling Stones are all playing at your party, and asking you to sign their foreheads, because they know you are a rock star!)

Imagining the details of your own business is how you build your own life raft. That way, it will be ready to use when you are ready to jump. (Or if your current business sinks or you get thrown overboard.) You can use your boat to save yourself, create your own epic adventure, or sail off into the sunset.

1 Hour Per Week

Spend an hour per week thinking about building your own business.

Take it from your InstaSnapTok time.

Then, every year, you will spend 52 hours working on your own business.

10 years into your career, you will have spent 520 hours working on your business.

And 2 decades into your career, you will have spent 1,040 hours on your own business. #mathwhiz

That’s how a steady drip of thinking, formulating, and crafting turns into a business started by a veteran with 20 years of experience, a vision, and a valuable network of industry experts, coworkers, partners and suppliers.

I know this approach works. Because it is how I started The Weaponry nearly 10 years ago. And it was the best career move I ever made.

Key Takeaway

Spend a little time each week thinking about what your own business would look like. Capture your ideas in a notebook or a Google Doc. Add a little bit each week. It is a great way to slowly plan your own business before you need it. And if you never need it, it will provide a great roadmap to improve the business you are currently in. It is a win-win that could lead to the greatest adventure of your career.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media. And consider subscribing to Adam’s Good Newsletter.

Act As If.

Go through life as if all of your dreams have come true.

Or are coming true.

Act as if you are the you that you imagined you would be.*

Do the things that the person you want to be would do.

Make the decisions your ideal you would make.

Act as if you have the role you want. And maybe the roll you want. (Kaiser, Lobster, Tootsie)

Act as if you are the person who does what you want to do.

Talk the talk.

Walk the walk.

Think the way you want to be.

And you will become the person you think you are.

If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media. And consider subscribing to Adam’s Good Newsletter.

*The quadruple-you sentence. The Triple Lindy of sentences.

Unlock the personal and professional benefits of RFF.

You probably know all about RBF.

So you know it’s not the cash register code for a sandwich at Arby’s.

Or a pennant and banner industry term for rainbow flag.

RBF refers to Resting Bitch Face.

It is a default facial expression that makes a person appear unfriendly.

It makes people think you are irritated, annoyed or angry. Even when resting.

And it appears in both women and men. (See Kanye.)

RBF makes people think you are unapproachable

It may be unfair. It may be the furthest thing from the truth.

But if you have RBF, it makes a negative first impression. And it builds a personal brand that works against you.

It sends a message to the people around you that you don’t want to talk.

And Jack White can tell that we aren’t gonna be friends.

Unfortunately, you never get a second chance to make a first impression. (Head and Shoulder’s taught me that.)

But there is another default facial expression that gets far less attention.

And it is far more valuable.

RFF

People with RFF have a friendly default countenance.

It may be a smile.

Or a warmth.

Or kindness.

They look like they would be happy to talk to you.

People with RFF look like they want to be your friend.

Resting Friend Face.

I am talking to this guy in a room full of strangers.

When I was a kid, I lived in 5 different states by the time I started 7th grade. So I learned how to make friends in a room full of strangers. And it always starts by looking for the person with the resting friend face.

Remember when you used to play Red Rover when you were a kid? You would look for the weakest link in the lineup.

Making friends works kinda like that. Only it feels less Lord of The Flies-y

I would ask her for directions.

When you walk into a room full of strangers, you look for someone with RFF as the best person to approach.

They are the person least likely to give you the cold shoulder. And most likely to be interested in having a conversation.

At networking events, people with RFF are approached first.

At a dance, someone with RFF gets invited onto the dance floor first.

At a bar, the person with RFF gets approached. (So be careful if you don’t want to be approached in a bar.)

In business, when the person with RFF walks into a pitch or a sales call, they are immediately likable.

Humans are programed to discern friend from foe.

We do this unconsciously.

Automatically.

It’s coded into our historic software.

That’s why RFF offers an unfair advantage in relationship development.

This guy gets it.

So train yourself to develop your Resting Friend Face.

Smile.

Or Smize.

Train yourself to default to a friendly pose.

Put a pleasant look on your face. It doesn’t have to be toothy.

Uncross your arms.

Put your phone away.

And look like a friend other people would like to have.

Practice in front of a mirror.

Film yourself to find what looks friendly on camera.

See what others see.

That’s a pro RFF!

By developing a RFF you will increase the potential for developing more friendships.

You will develop a better social and professional network.

People will choose to talk to you in a room full of other options. Which will make you feel like Sally Field at the `1985 Academy Awards.

You will be the person others will approach at a trade show, job fair, conference or seminar.

It’s how you get people to approach your booth, table or tent.

You will be the person others will choose to sit next to at a dinner party full of strangers.

And ultimately, you will benefit from attracting more good people into your life.

Key Takeaway

Develop your Resting Friend Face. Practice looking friendly and approachable as a default. You will stand out in a crowd. It will help you grow your brand, your network and the number of great opportunities that come your way.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media. And consider subscribing to Adam’s Good Newsletter.

Why You Should Embrace Last Minute Opportunities.

I have some friends who produce and host a TV show. They call me when a planned guest cancels and they need a replacement on short notice. (And no, the show is not Cops.)

There is a teacher in my kids’ school district who has me on speed dial when they need a last-minute classroom speaker. Even though my kids are not in their class and I can’t barter favors for grades.

I was once asked if I could speak for 15 minutes to a company meeting of 1,000 people, just an hour before I was supposed to be on stage. I had nothing prepared. But I did it anyway. I figured that even if I crashed and burned, it would make for a good story. But if I crushed it, I imagined there was an outside chance that I would earn a lifetime supply of ham.

Recently, a woman who has hired me 3 times to speak recommended me to a colleague who had a speaker cancel a week before her big event. I had never given a talk on the topic they were looking for. (But I did stay at a Holiday Inn Express.)

And over the course of my advertising career, I have had too many last-minute requests from clients for even Count Dracula to count.

Be At The Top Of The Go-To List.

I step up and say yes to last-minute requests all the time.

Because I am a problem solver.

Because, like a firefighter, I can be ready for action on short notice.

Because I am prepared.

Because I stay ready.

Because I figure it out.

I have a process that allows me to deliver on short notice. Or nearly no notice.

Being the go-to backup plan when things go wrong is an honor.

People don’t forget those who helped them out when they were in a tight spot.

Throughout your life, you will have many opportunities to save the day.

Save it for others whenever you can.

Plus, more repetitions make you better at what you do.

So you improve through the process, too.

It bolsters your brand reputation.

And I have heard there are better accommodations in Heaven for those who help others here.

Key Takeaway

Be at the top of other people’s last-minute list. Save the day whenever you can. Be the person others turn to when they really need help. You will always help yourself in the process.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media. And consider subscribing to Adam’s Good Newsletter.

Take a little time to save yourself a lot of time.

A few months ago, something coo-coo happened with my default search browser on my laptop. This is not something I would typically write about. (Or read about.) But stay with me. There is a valuable lesson at the end of this techno-rainbow.

Instead of defaulting to Google for search, suddenly my computer was defaulting to Yahoo’s search engine, as if it were 1995.

For months, I would type a search into the search bar and it would take me to Yahoo’s results page, which, unlike a Snickers, was not very satisfying.

So I began to simply type Google into the search bar, then click on Google, and then perform my search once I had arrived at the Googler.

This was inefficient. And a waste of time. (But you already knew that.)

So one day I went to Google, and googled how to make Google your default search engine.

I got the answer immediately.

Because Google is good like that.

The process of changing my search engine took about 20 seconds.

And every day since then I have enjoyed a highly efficient search process.

The Bigger Lesson

The experience served as a reminder that we all have unnecessary inefficiencies that are slowing us down, wasting our time, and negatively impacting our productivity or our quality of life.

Recognize those inefficiencies and eliminate the time-wasting workarounds. Look for opportunities to improve your processes to save you time, energy and money over the long haul.

This may include improving your processes. It may include training others to do tasks so that you don’t have to. It may include fixing a broken or worn-out thing you have been working around. It may involve cleaning or organizing so that you can easily find the things you need when you need them. Which is kind of like Google in the physical world.

Key Takeaway

There are unnecessary inefficiencies in your world right now. Addressing them will take a little bit of time now, but save you a lot of time later. Seek out ways to improve your professional and personal productivity by improving your processes, training others, fixing, and organizing. It will eliminate your time-stealing workarounds. And decrease the friction in your work and in your life.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.  And consider subscribing to Adam’s Good Newsletter.

Gamify your life for more daily wins.

Like many avid self-improvers, I’m trying to grow into the best version of myself. This means adherence to healthy and productive habits. Which is hard. Because there are a lot of fun things on this planet that are unhealthy and counterproductive. Like sweet tea and turtle sundaes.

But I have found that if you gamify your life, your life becomes more fun and you get better results. This doesn’t simply mean playing more games. It means turning everything into a game. Like Milton Bradley. Or compulsive gamblers.

My life games start when my alarm first goes off in the morning. And they don’t stop until I am in bed again at night. These games help me feel like I am scoring points and winning all day long. It’s an easy way to make the actions that I know I should take each day more enjoyable and rewarding.

Fill Your Day With Games

Your work is packed with opportunities to win every day. But so is your home life, your social life, your health, your wealth, and your general self-improvement activities.

Consider the following ideas to get started.

You can gamify your sleep. Get to bed by a certain time, and you win. Wake up at a pre-set time and you win. Get a set number of hours of total sleep and you win. Don’t get kicked out of bed for snoring, and you win.

You can make weight loss a competition. Or make weight maintenance a game. I track my weight every day with the Happy Scale app, which gives me the opportunity for daily, weekly, monthly, yearly and even lifetime wins. Plus, you get bonus wins when you look in the mirror. And every time you can button your pants.

You can make your good habits a game.  Stacking days in a row of consistently completing your good habits at work or at home is a win. There are so many good habits worth developing and maintaining that there are hundreds of ways to win every day. Like Lotto games say. (But don’t play Lotto. Bet on yourself.)

You can turn meeting new people into a game. Gamifying people-meeting incentivizes you to expand your circle of friends and grow your network. Give yourself points for every new person you know by name. Having more friends expands your opportunities, supports your mental health, and gives you more phone-a-friend options if you are ever a contestant on Who Wants To Be A Millionaire.

Grow-Your-Net Worth is a game that pays you a cash prize. And increases your peace of mind. Definitely track and stack your assets. And if they hate, then let them hate and watch the money pile up.

I play the Drink-A-Glass-Of-Water-First-Thing-Every-Morning Game. And I am crushing it at this game. Proper hydration is key to great health and human performance. So play this drinking game every morning.

I gamify annual adventures with friends. Gamifying it makes scheduling our time together a priority.

I just gamified a bench pressing competition with myself. You can read about that here.

I play the Start-Each-Day-With-A-Smile game. And I’m happier as a result.

I try to be the first one to apologize when I get into a quarrel with a friend or loved one. I also compete to keep the word quarrel in use, since it has been decreasing in popularity for like 500 years.

I track my time on my phone each week and try to keep it below a winning standard.

I try to get to church every Sunday during Advent and Lent to win the Advent and Lent games.

By turning the positive behaviors you want to see from yourself into a game, they become fun to-dos. You can quantify your positive actions. Through small actions, you can put points on the board every day. Which means you can always count the good things you did, even on bad days.  

Key Takeaway

You win at life in small ways, every day. By gamifying the actions, habits and behaviors you value, you are giving yourself a fun and easy way to track them, and stack them. It’s a great way to make yourself feel like a winner every day. It’s builds confidence and positive self talk.  And it creates a clear and easy guide that you can use to measure your life. So start gamifying your life today. You can play every day. And like the state lottery commission, you can add new games every day to keep your interest up and to encourage the behaviors you value most.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media. And consider subscribing to Adam’s Good Newsletter.

Are you your own bestie or worstie?

I have been listening to a lot of Parker McCollum lately.

The country singer just released his 5th studio album, titled “Parker McCollum.” I am not sure how you decide to name your 5th album after yourself. Unless you are The Jackson 5.

One of the songs on the album is titled, “My Own Worst Enemy.”

The song is interesting. And entertaining.

But I can’t relate to it.

I realized while listening to the lyrics of the song that I am definitely NOT my own worst enemy. I have other people for that.

I am not self destructive.

I don’t talk smack to myself.

I don’t beat myself up.

I don’t have a cluster of bad habits or vices that I can’t unscrew.

Unfortunately, my relationship with myself will not inspire a classic country song. Or anything blues related.

But acknowledging that I am not my own worst enemy led to an interesting new question in my squishy gray matter.

Who am I to me?

Since the worst enemy title doesn’t fit me, I started wondering if the opposite was true.

So I asked myself:

Am I my own best friend?

I found that I could make a strong case for the affirmative.

The conversations I have with myself are supportive.

I give myself pep talks.

I encourage myself.

I remind myself of the reasons to believe in myself.

I keep a list of examples of success close at hand for regular reference.

I keep a list of examples of success in my Rolodex to call on when needed.

I start each day with an encouraging talk. Sometimes in my head. Sometimes aloud. Sometimes I can’t tell the difference.

I turn to myself in challenging situations.

I don’t suffer from imposter syndrome.

Instead, I always ask, “Why not me?”

And as much as I enjoy spending time with others, I am quite happy in my own company.

When people don’t like me, I typically consider it to be their issue, not mine.

I laugh to myself and at myself a lot. Which also feels a little loony.

I reminisce a lot with myself.

I reflect a lot on myself.

In fact, this writing is a reflection on my reflection. Which is totally metta.

When I was considering starting the advertising and ideas agency The Weaponry, I really believed I could do it. And I sent myself out to talk to people I thought would corroborate that belief.

I trust myself.

And while I know I am not perfect, I forgive myself for my shortcomings. I work on getting better every day and focus on the potential and the progress. Which is a friendly thing to do for yourself.

Key Takeaway

For better or worse, I act like my own best friend. (Which may also be a sign that no one else wanted the job.) I encourage you to strive to be your own best friend. Encourage yourself. Forgive yourself. Believe in yourself. Trust yourself. Be kind to yourself. The rest of the world will throw enough challenges your way. Don’t make your relationship with yourself another obstacle to success. Treat yourself as if you were your own BFF. It will make you happier, more confident and more resilient. And you will find there is no limit to what you can accomplish together.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media. And consider subscribing to Adam’s Good Newsletter.

The Power Of Client Friends: Maximizing Your Professional Relationships.

I use a term I never hear anyone else use.

It’s not gazoinkers. Or tootsnickers. Or zwerp. All of which I use as well.

The term I use regularly that others don’t is client friend.

Even Grammarly tells me this is not a thing.

Oh, Grammarly, but it is a thing.

The term client friend is an important addition to my vocabulary, necessary to accurately describe many of the important people in my life.

Client Friend helps me express the duality of my relationship with many of my clients.

The Origin

Early in my career, I realized that I was not accurately representing my relationship with a large swath of people in my orbit by simply referring to them as clients. That was way too transactional, or distant, or businessy.

For me, the client relationship is simply the introductory vehicle to many of my favorite friendships. And the workplace is just the meetup venue for our friending actions.

So for the dictionary entry I propose the following:

Client Friend. /klient frend/ nouny. A friend whom you originally met as a client.

For comparative context, some people have drinking friends or fishing buddies. Other people have friends who they play softball with, or poker, or fantasy football. I have even heard of knitting circle friends. And hunting wives.

I have friends who I do commerce with.

We meet up and talk about their business. We talk about branding, and marketing and advertising. We talk about sales and products and services. We talk about innovation and customer experience, and off-menu creative ideas to enhance their brand image. We talk about competitive pressures, and trends and threats. (Oh My!)

And we love it!

We nerd out on all these things. Because we are gazoinkeers for business, marketing, advertising and creative problem solving.

We also share stories about the fun travel we’ve done together. And film and photo shoots in interesting places. And the great meals we have shared. And all the hilarity that happened along the way. Zwerp!

But we also talk about our families, vacations, hobbies and pets.

I freaking love making new friends. I go gazoinkers for adding new people to my world. Because my clients and I have so much in common, we typically become friends quickly, both because of the work, and beyond the work.

When I began seriously thinking about starting my own advertising and ideas agency back in 2015, a couple of my client friends called me to encourage me to do it. Then I called more client friends to talk about it. I met other client friends at restaurants and talked with them for hours about it. And when I first launched The Weaponry, my very first client was actually my friend, Dan Richards, whom I have known since we were in 7th grade in Hanover, New Hampshire.

Looking back, I can clearly see that it was my client friends who enabled me to start The Weaponry. And it has been client friends who have sustained us for the past 9 years.

We spend something like 100% of our time at work. Which makes the workplace a great place to develop and maintain friendships and deepen relationships with the people you work with. Take advantage of this rich field for meaningful social interactions. (Did I mention I also met my wife, Dawn, at work? I did. And she’s amazing!)

At the end of your career, you won’t care about the awards you won nearly as much as you will value the client friends you won and the work-related relationships you developed. Those client friends are just as good as any other form of friendship. Maybe even better. Because you have so much history and so much to talk about in retirement.

Not everyone has client friends. Instead, you may have customer friends. Or member friends. Or partner friends. Or collaborator friends. Or vendor friends. Or Joey, Chandler, Ross, Monica, Phoebe and Rachel. Collect them all. Enjoy them all. The universe put them in your world so that you can develop a human relationship. We are not just here for business transactions. We are here to engage meaningfully with each other for the greater good of all.

Key Takeaway

Make more client friends. And customer friends. And co-worker friends. And people-you-interact-with-because- of-work friends. Working with your friends makes life more enjoyable. And friending with the people you work with is the ultimate relationship hack. More and better friends lead to a better life. So make friends everywhere you can. Especially at work. And if you want to work with people who want to be your friend, shoot me a text or call me at 614-256-2850, or email me at adam@theweponry.com. I always have room for more friends.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.And consider subscribing to Adam’s Good Newsletter.