It’s time for your next step to a great 2025.

One great day is just one great day.

But if you can string together 4 to 7 great days you have a great week.

And if you can string together 4 or 5 great weeks you have a great month.

And if you string together 12 great months you have a great year.

And if you string together great year after great year, you create a great life.

And if you string together 6 great strings, you might have a guitar. Or an afghan.

Creating A Great 2025

I am trying to make 2025 my best year ever. I call it Project 2025. (Not to be confused with any other Project 2025s you may have heard about lately.) I hope you are doing the same. And if you haven’t been thinking about creating your own great 2025, now is the time to start. Because no one can make it happen but you. (With a strong assist from God, the world’s all-time assist leader.)

As we wrapped up the first 12th of the year, I spent Friday evening evaluating my January. Here are the bullet points in my self-report:

Adam’s January 2025

  • I went skiing 4 times. (That’s an average of once per week and twice the number of times I have skied between 1990 and 2024.)
  • I read 3 books. (More to come on this. But they were all great. And none of them involved coloring.)
  • I published 10 new blog posts.
  • I published 2 new editions of Adam’s Good Newsletter. (Please sign up if you like positive stuff.)
  • I met major milestones on a special writing project I have been working on. (I assume much of the world calls them kilometerstones.)
  • I worked out 16 times (despite being sick for a week with one of those little Gremlins Americans circulated in January. Which made me appreciate my good health even more.)
  • I booked 3 new speaking engagements. (Does that mean I now have 3 new speaking fiances?)
  • I bought a new set of Rogue dumbbells from 5 to 50 pounds and an additional set of 45-pound Rogue bumper plates. Then, I put them all to good use in my home gym. (I also drove from Milwaukee to Columbus to pick them up and save $300 in shipping costs. Plus, I got to see that huge candle in Indiana. #IYKYK)
  • The Weaponry conducted 2 transformative strategy workshops for new brands.
  • My great team added some cool new clients and we have several more about to come aboard, like the opening to The Love Boat.
  • I visited 5 states. And discovered that the new Salt Lake City airport is amazing. Tom Hanks should have been stuck in that terminal.
  • I visited my great friends Amy and Todd Urowsky at their beautiful home in Park City, Utah, and then skied at Brighton.
  • I spent time with my parents Bob and Jill Albrecht, in Lafayette, Indiana. Having parents is the best. Don’t take it for granted.
  • I planned and booked a spring break trip to Arizona. I’d love to hear your favorite things in Scottsdale and Sedona. (I already know about the tall cans of tea.)
  • I spent a lot of quality time with my wife Dawn, and sons Johann and Magnus. Plus, my daughter Ava was home from college for 3 weeks in January. Which was wonderful. Like George Bailey’s life.
  • I added several great new people to my Great People collection. Great people are the most valuable things you can collect.

I share this list to encourage you to create your own. You have to look back at your wins, both large and small, to recognize the great things in your life. The successes, the adventures, the experiences, the relationships, the learnings, the growth, and the commitments kept. By reflecting on them, you both tally your wins, and you get to enjoy them all again.

Let’s Go February!

Now, it’s time for us all to create a great February. I am excited about it. I hope you are, too. It all starts simply by having a great day today, whatever that looks like to you. And then doing it again tomorrow.

Key Takeaway

A great life, a great marriage, and a great career are built one day at a time. Start by knowing what great means to you. Then, live into that every day. String together great days. They create great weeks, months and years. You have to make it happen. And it is never too late to start.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

How To Prevent Holiday Weight Gain: Tips to Stay Fit

Happy Holidays! And welcome to the most wonderful time of the year. But if you have ever wondered why this time isn’t so wonderful on the waistline of your Wonderoos, you are not alone.

The November through January holiday corridor is where Americans gain the most weight. On average we gain a little over 1 pound. While the amount isn’t whaley, the problem is that most people don’t lose that weight. When you gain 1 pound at the holidays every year, the cumulative effect will have a negative impact on how you feel about yourself in your birthday suit.

According to Thomas Rutledge, Ph.D., Professor-in-Residence in the Department of Psychiatry at UC San Diego, there are 3 things you should do to avoid the annual holiday plumping.

  1. Increase your physical activity above your baseline level.

A study published in the New England Journal of Medicine looked at the weight of 3 groups during the holiday season. (With the whoop-de-do. And dickory dock.)

The first group decreased their physical activity. And these Merrymen and Merrywomen gained 50% more weight than the average weight gainers. And they shook when they laughed, like a bowl full of jelly.

The second group maintained their normal physical activity, like Steady Cousin Eddies. Unfortunately, this group gained only slightly less than the average of everyone in the study. Who knew?

The third group was “much more active” than normal. Think of that as 50% more active than normal. Which could mean taking 50% more steps than usual, or increasing the number of workouts per week by 50%, or extending their workout time by 50%. Or maybe they rocked around the Christmas tree 50% harder. Or they took 50% more Dreidel Spin classes.

This was the only group that not only did not gain weight, but actually trimmed up while trimming the tree. This is why the Turkey Trot is such a good idea. You burn your calories to earn your calories. This is a great approach this time of year.

2. Weigh yourself every day during the holidays.

In independent studies published in 2018 and 2019, regularly scaling your scale was shown to effectively prevent holiday weight gain. This means that instead of burying your head in the powdered sugar, you should face the scale every day. Because knowledge is power. And if you overdid the eating the day before, today you can underdo it to rebalance the scales. Literally.

I weigh myself every day, and track my weight on an app called Happy Scale. This allows me to see my daily weight loss trend, and take the right actions to correct for small weight gain before it becomes a big deal. (And before I become a big deal.) It also provides positive reinforcements for my good eating choices and physical activity.

Essentially, I am trying to create calorie-negative days through a combination of food intake levels and activity. Weighing myself every day is the best thing I have done to help minimize or eliminate long-term weight gain. I have found there is nothing more powerful than the long-term graphical evidence I have accumulated over the past 3 years of my body weight highs, lows and averages. I have learned to trust my proven process. Because it’s proven. And Groovin.

3) Review Holiday Food and Drink Calorie Information.

Holidays foods and drinks are different. Many of them are plum full of calories, like plum pudding. You should know how many calories are in those cookies, hot chocolate, cheesecake and eggnog before you nog them back. It will help you make better choices, and determine which treats are worth the splurge, Virg.

Here’s A Quick Calorie Content Reference Chart.

Key Takeaway

The happiest holidays are the ones that help you start the new year fitter, not fatter. So make sure to increase your physical activity over the next 2 weeks. Get on the scale every morning for motivation to make good food and activity choices the rest of the day. And arm yourself with caloric information about your go-to holiday treats, so you can budget your calories effectively. By avoiding a one-pound weight gain this and every holiday season, you will reap the benefits for a lifetime.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

8 Ways to reload your spring every day.

A good day is full of actions. Some physical. Some mental. Some social. But the progress you make each day is a result of the actions you take. But one good day is not enough. To live a good, good life you need to create good day after good day, mate.

However, a day full of action depletes your resources. That’s why it is important to reload your spring. (#snickering) Whether you are focused on your career, caring for your family, or training for competition, it’s important to come back day after day with great energy and effort.

To create a long chain of great days of action and progress you have to reload your spring.

8 Ways To Reload Your Spring

1. Sleep: A great night of sleep is the best thing you can do to reload. After a long day of activity, your spring is fully uncoiled. Your energy is expended. Like The Giving Tree, you have nothing left to give. No leaves. No branches. No apples. But overnight something magical happens. A full night of sleep reloads and resets your spring. It makes you ready to uncoil on another day of important actions, Jackson.

2. Eating: All that work you are doing burns calories. When you feel like a hangry, hangry hippo, it’s a sign that your spring is fully uncoiled. When you eat you are putting calories back in your system. You are refueling. As you reload energy into your system with great nutrition you are resetting your spring. Also, make sure to hydrate.

3. Hydrate: Make sure you are drinking plenty of water. Humans are basically walking bags of water. So rehydrate early and often to keep your spring at full hydraulic power. Start your day with a tall drink of water to make sure you hit the day fully recoiled.

4. Exercise When you exercise you are creating a better spring. You are putting more power into it. You are enabling it to uncoil over a longer period without losing strength. Plus, it makes you look more springy.

5. Socializing: If you have extroverted tendencies, you reload by spending time with others. For extroverts, socializing is like Gatorade. (But instead of replacing your electrolytes, it replaces your socialytes.) Make sure to add social activities to your calendar to regain what you have lost.

6. Solitude: If you have introverted tendencies, you reload in your quiet time alone. Don’t neglect this time. It will help you reset and prepare for another day among the Yappers.

7. Reading: Reading reloads your spring through education, inspiration and motivation. (Basically all the ations.) Learning new things helps you find new and better approaches to add to your weaponry. Reading exposes you to people who have done great things and inspires you to do more. Plus, reading provides motivation and reminds you of the reasons you are taking all those actions.

8. Faith: Faith isn’t just for George Michael and Tim McGraw. Tapping into and practicing your faith has the power to reload like nothing else can. Don’t miss out on its power to re-energize your system and bolster your resilience day after day.

Key Takeaway

Success is a result of putting your all into each day and then reloading. The better you are at reloading your spring daily the easier it is to sustain progress and deliver results. Whether you are the CEO of the world’s biggest company or the head of your household, make sure to reload your spring. It’s the key to bringing your best to each day.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

5 Things you should always be working on for a happy, fulfilling life.

If you met a genie who could grant you 3 wishes do you know what you would ask for? I do. I would wish for happiness, fulfillment and a lifetime supply of cheese curd flavored Pringles. Unfortunately, when I was in 3rd grade, my friend Todd Brudos told me that genies are not real. They are just something lamp polish manufacturers made up to get you to polish your lamps.

So today, I no longer dream of genies. Instead, I now realize we must work for the things we want. And if you want happiness and fulfillment, the key is to figure out what brings you those things well before you are in hospice care or the electric chair.

Through my own research, trial and error, and a couple of lucky guesses I have discovered that there are 5 things to work on for a happy, fulfilled, and rewarding life.

Here they are, in a particular order.

5 Things You Should Always Be Working On.

1. Your Health: When you stop working on your health, your health stops working on you. Eat right. Sleep right. Exercise. Drop habits that are hard on your health. Keep your weight in the healthy-and-feels-good zone. See your doctor and dentist regularly. Get naked and do the uncomfortable exams when you are supposed to. (Although if your dentist asks you to get naked for an exam consider getting a second opinion first.) If you could use a little help with your mental health see someone there too.

2. Your Relationships: At the end of our days the only thing that will really matter is our relationships and the impact we have on each other. Develop more relationships. Develop better relationships. And see your people in real life. Live life like you want to have a packed house at your funeral. And not just because people want to make sure you are really dead.

3. Your Time Utilization: Time is your most valuable resource. And it’s constantly slip-sliding away. Make sure to use your time wisely, old owl. Do things now. Plan your days, weeks, and adventures in advance. Recognize the things that waste your time and eliminate them now. You’ll thank me later, when you have time.

4. Your Growth: Growth means getting better. Aim to get better every day in every way. Read and learn. Reflect on your experiences to gain wisdom. Surround yourself with great people who you can learn from and model. Develop great habits. Improve your listening skills. And your compassion. Become a better model of yourself every day. Even if you are already a supermodel.

5. Your Wealth: When you grow your wealth, your other opportunities grow too. So does your peace of mind, freedom, and the size of the duffel bag you need to carry all of your money when you leave the country. And like the old saying goes, ‘Mo Money, Mo Pringles’.

Key Takeaway

To make the most of your short time on Earth focus on what matters most. Take care of your health to maximize the quantity and quality of your life. Develop and maintain your relationships. Make great use of your time while you have time. Focus on growing your wealth to grow your opportunities, freedom and peace of mind. And get a little better every day.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

Here’s the best way to start a great new year in 2024.

Tonight is the big night! It’s New Year’s Eve! Like the Lexus December to Remember, it’s time to put a big red bow on 2023. Or, if your 2023 was a lemon, it’s time to put on some Del Amitri and kiss this thing goodbye. Either way, this is the biggest party night of the year. Because we always save the best for last. Or do we always start off with a bang? (I always forget.)

New Year. New You.

With the new year comes new expectations. We set goals and resolutions for the next 366 days. It’s exciting to think that, like a new iPhone or Fast & Furious release, the new and improved version of ourselves will hit the shelves tomorrow!

Most of us think our lives, habits and body fat will all get better, starting tomorrow morning. But there is one simple thing you can do tonight, on New Year’s Eve, to give yourself the best possible start to a great 2024.

Don’t stay up until midnight.

Go to bed at a reasonable hour tonight. Going to sleep early on New Year’s Eve is a wonderfully rebellious move that sets you up for success in the new year. I have gone to bed before midnight on New Year’s Eve for the past several years. And I love it.

No Bonus Points

You don’t get any credit, in either the old year or the new, for staying up to witness the clock tick to midnight. There will be very little productive work that happens between 10pm and midnight. If you haven’t made your goals in the first 364 days and 22 hours, you’re not likely to achieve them in the last 120 minutes.

The simple fact is that you don’t get a jumpstart on your goals, hopes, dreams or resolutions by staying up past midnight tonight. You get tired. And maybe you’ll start the new year with a hangover. Neither of which you really want.

The Downside To Staying Up Late

If you stay up until midnight tonight, one of 2 things will happen:

  1. You won’t get an early start tomorrow morning. Getting an early start to your day is the best way to be productive. So if you are motivated to achieve more in the year ahead, get up early and get going.
  2. You won’t get a good night’s sleep. Let’s say that you stayed up late, but also get up early tomorrow. That means that you are not fully recharged, fully energized, and ready to make January 1st an outstanding start to the new year. If you are serious about making positive changes, you should seriously get serious about creating good sleep habits, starting tonight.

Let’s get it started

Aim for getting a good 7 or 8 hours of sleep tonight. As we all know, the end is determined by how we begin. One great step leads to another. And one great day leads to another. Remember, the longer you wait to get into a new, positive habit, the less likely it is to happen.

Key Takeaway

Consider being a rebel tonight and turning in early. Get a great night’s sleep. Start 2024 early, well-rested, recharged and re-energized. It’s the best way to start your best year yet. Have a fun and safe New Year’s Eve!

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

The 2 key ingredients you need for a great year in 2024.

You have just over 2 weeks until you jump into 2024 like David Lee Roth. Which makes now the perfect time to prepare for a great year. It is important to realize that great years don’t just happen on their own. They are created by you, with a strong assist from God.

I have had a lot of great years. And I’ve come to recognize that great years consist of success in 2 key areas. The first area I call PSI, which stands for Productivity and Self-Improvement. The second area I call ME, which stands for Memories and Experiences. (Although you could easily call it EM if you wanted to.)

Your PSI comes from a great routine.

A great routine ensures that you are working, growing and maintaining your mind and body. This is how you build productivity, and self-improvement into your days, weeks and months. This is done by developing strong habits in the following areas:

  • A good sleep schedule
  • Exercise
  • A strong and productive work routine
  • Good eating habits
  • Reading
  • Reflection
  • Prayer
  • Church
  • Meditation
  • Hygiene
  • Laying off the drugs

If you want help developing your own great habits I strongly recommend the book Atomic Habits by James Clear.

Your ME success comes from breaking your routine.

If everything you did was within your routine you wouldn’t create special experiences. And special experiences are critical to developing memories and an interesting, well-flavored life. The routine breaks are where your great stories come from. Because no one wants to hear your story about that time you followed your routine, and things went the way you expected.

Your scheduled routine breaks include:

  • Travel
  • Shows
  • Parties
  • Vacation
  • Competitions
  • Parades
  • Concerts
  • Hikes
  • Romance
  • Practical Jokes
  • Non-required shopping
  • Group Dinners
  • Taking an elective class
  • Reindeer Games

Key Takeaway

As you prepare for a great 2024, make sure you have the ingredients you need for a great year. Develop a strong routine that will help drive strong and productive habits. But then regularly disrupt your routine with special events that will add to your life and your experiences with friends and family. These disruptions are what will create a well-balanced life. Because your success comes from what you do repeatedly. And your memories come from the novel experiences. Together, they provide you with everything you need for a great year and a great life.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

The key to your personal happiness and the one thing that will prevent it.

One of the greatest studies ever conducted on humans is the Grant Study, also known as the Harvard Human Happiness Study. It has tracked the same people for 85 years. And it has developed a clear conclusion that the greatest influence on human happiness and fulfillment is strong personal relationships. Having close, meaningful relationships with your friends and family will make you happier and healthier, and help you live longer. Which helps explain why Keith Richards and Willie Nelson are still kicking.

But what if the relationship has sailed?

Yet strong and deep personal relationships take work to maintain. You undoubtedly have good friends or family members that you were once close to, but now it has been a long time since you talked. Maybe there was an issue. Or a move. Or you no longer work together. Because many of our strongest friendships develop at work. Which is where I met my wife. And a bunch of other great friends that I didn’t marry.

Yet studies clearly show that resuming and restrengthening your relationships will have a positive impact on your health and happiness.

Hello…

Interestingly, studies also show that the number one reason people don’t reach out to friends, family and former coworkers after long silences is that they worry that reaching out will be awkward.

Which means that worrying about the awkwardness of a conversation with a once close friend or family member is one of the greatest barriers to human happiness.

Really? Awkwardness? (Said the way Allen Iverson said ‘Practice?‘) That’s crazy. And we’re not even talking about real awkwardness. Just the perceived potential of awkwardness.

In reality, most people are thrilled to hear from a friend or family member they haven’t heard from in a long time. Which means that by reaching out you are doing yourself and the person you are reaching out to a solid. Because reconnected and reestablishing meaningful relationships is not only highly enjoyable, it is extremely good for your health and happiness. Which makes you feel like Pharrell Williams in a room without a roof.

Key Takeaway

Strong personal relationships are the key to happiness, health, and longevity. Invest time and energy in your current relationships. Reconnect with friends and family members you have not been in touch with lately. Get over the awkwardness. It will be worth it.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

Yesterday I knocked off a very important long term goal.

Today people talk a lot about wellness. About taking care of ourselves. And about preventative care. But many of us are terrible at this game. And by some of us, I mean dudes. While women often have regular health checks of some sort (or multiple sorts), guys often go completely undoctored. Which can have serious consequences.

Health Slacker

Since college, when I still had regular health supervision through the athletic department at The University of Wisconsin, I have had very little interaction with doctors other than Dr. Pepper, Dr. Suess, and Dr. Dre.

Back in the Saddle

But yesterday morning I established care with a new primary physician. (The staff kept telling me that I was establishing care, or I wouldn’t have known that was what it was called.)

Part of the reason I hadn’t seen a doctor was that I have been healthy. But that’s not a great excuse.

The other reason I hadn’t seen a doctor was that I didn’t know who to see. So I finally asked my good friend and fellow Badger, Dr. Michael Brin, an Emergency Room doc in Milwaukee, for a reco. He gave me a recommendation. I called to make an appointment. And they told me that doctor was not accepting any new patients. So I instantly knew he was lazy. And an elitist. And I didn’t want to see him anyway.

Plan B

Then the woman I was talking to recommended another physician from the same office. This doctor was a woman. I politely declined, because I prefer a dude doctor. I have a policy against getting all naked on a papered table with a lady in the room other than my wife.

The woman then offered a 3rd option, who was a dude doctor, who was seeing new patients and was not fresh out of medical school. I said yes to the dress and booked the appointment.

Then, after I got off the phone I looked up the doctor online to see how he was rated. People seemed to love this guy. So I kept the appointment.

The Big Day

Yesterday was the day. And it was easy.

I scheduled the first appointment of the day to minimize waiting room time. I saw the doctor’s assistant very quickly and got to make a bunch of health jokes. When I was asked if I vaped or smoked I responded that I wanted to, but no one had invited me yet.

I got measured.

I was thrilled to still officially be 6 feet tall, and within single digits of my weight when I graduated from high school.

They found my pulse. Which is a really good sign.

My blood pressure was in the zone, like AutoZone.

I still had no reflexes in my knees. (Throughout my life I have had no response when physicians whack me on my knees with the tiny Dorito-shaped hammers.

The Big Question

When the doctor saw me he asked me a bunch of questions. But the most interesting one was, ‘Why are you here?’

I said, ‘Because I want to live a long time.’

He then probed further, ‘But what was the trigger event that made you want to come in and see a doctor now?’

I thought about his question more deeply. Then I shared, ‘On my birthday I set goals for the year. I had goals related to all the significant areas of my life. Including marriage, family, career, relationship, financial, and travel goals. My health goal was to finally see a doctor and establish a baseline for my long-term health, and to have a resource for the future.’

My new doctor (which sounds like nude doctor) said he thought that was good thinking.

We continued the rest of the exam. He asked me about my health, who lives with me, and about my parents’ ages and health. He asked about siblings. And I was happy to have no major issues to report about them.

The experience was enjoyable. I was able to honestly say that I don’t have any real health issues or concerns.

I didn’t have to have my prostate checked the old fashion way, because apparently there is a blood screening for prostate cancer. I had eaten breakfast that morning, so I had to schedule my follow-up labwork (bloodsucking) for next week.

At the end of our visit, my new doctor thanked me for coming in. When I apologized for being so boring, he said that boring is very good. He said it was a real pleasure to have a pleasant talk with someone enjoying good health and not dealing with any major challenges.

As he was leaving the room he turned back to me, smiled, and added, ‘Tell your wife you did a good thing today.’

Conclusion

I am really happy I finally saw a doctor. Now I have an answer to ‘Who is your primary physician?’ I have peace of mind that my blood pressure is right, that my moles are still the right kind, and that I still have both a height and a weight. Within a week or so I will know if there are any other invisible things I should be concerned about. But even if there are, chances are that we caught them before they were major problems. I am happy to know that I now have a literal health plan to detect new issues early. And someone I can call and say “What’s up doc?’ whenever I have a question.

Key Takeaway

If you haven’t found a primary care doctor, do it now. Ask your friends who they see. Call that doctor. If they are a lazy elitist, ask for another available recommendation. It’s easier and more important than you think. The key to good health and to preventing small things from becoming big things is early intervention. Your family and friends want you to be around to enjoy life together for a long, long time. So if not for you, do it for them.

Note: If you are in the Milwaukee area and need a good doctor, I am happy to share my guy with you.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned, check out my new book, What Does Your Fortune Cookie Say? from Ripples Media.

6 Tips To Establish New Power Habits.

A great life is built on great habits. Do the right things repeatedly and you will build momentum. Do the wrong thing repeatedly and you build a rap sheet.

Your great habits have a compounding effect. Each great step helps amplify the step before. All of which will earn career, social, health, and even financial capital that will open doors for you.

I was on The Morning Blend this week talking about habits. You can see the segment here.

But How?

Habit development is a process. Here are a few of the most important things to know to get the process right, like Bob Barker.

6 Tips To Establishing New Power Habits.

  1. Start with your identity.  Identify as an exerciser, reader, money saver or a neat and orderly person. Once you identify as the person who does these kinds of activities you will do the kinds of activities your identity identifies with. It’s always a case of the chicken and the egg. So just decide that you are a chicken and start laying eggs.

Remember: Identities are all made up anyway. (Just ask Madonna.) None of us came out of the womb as runners, readers or pop singers. We were all just naked and unemployed. One day you simply decide you want to take on an identity and you go with it. The great news is that you can add to or change your identity any day.

2. Make it easy at the start. If you have chosen to identify as a runner, don’t go out the first time and run until you barf. You won’t want to come back. Instead, run until you feel good. Don’t go past that point. Stop before it hurts or feels negative. Run for a couple of minutes. Not a couple of miles. Make it enjoyable, make it easy. Make yourself want to do more next time. In the beginning (#NameThatBook) the most important thing to do is simply create the system or process. The length doesn’t matter.

3. Optimize and intensify over time. Once the routine is established you can adjust it to be more productive. Lengthen the duration of activity. Increase the intensity and focus. But raise the bar slowly and you will build even more momentum.

4. Market the habit to yourself by putting cues in your path.  If you want to journal, leave your journal and pen out where you will be reminded to write. Put your exercise clothes on your dresser or bathroom counter so they are easy to pick up and put on. Place your laundry to be put away on your bed. This provides additional obvious cues and reduces friction to action.

5. You can change your life in one day. Quitting smoking may be hard, but it’s not hard to not smoke for a day. The same holds true for exercising, eating well or playing an instrument. Commit to one day, each day. It will make you feel like a winner every day. You will be inspired to do more when you feel like you are winning.

6. When you have a problem starting or maintaining a habit there is a problem with your system. If your habit is failing it isn’t you. It’s the system. Tweak it to make the habit stick. Make it easier. Change the timing. Change the setting. Use technology for prompts, reminders or encouragement. Pair it with a different reward. Find what you need to nail it.

Key Takeaway

Use good habits to create good habits. Set your identity and your actions will follow. Underdo it at the start. Allow yourself to be an amateur. Create obvious prompts. Optimize and intensify over time. Keep stringing together good days. And just don’t stop.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my new book What Does Your Fortune Cookie Say? from Ripples Media.

We’ve returned to the office. And it feels great!

On Tuesday, March 10th I flew to Las Vegas for work. I went to CONEXPO, the word’s greatest gathering in the construction industry. The coronavirus was just beginning to make the world weird. But its intensity seemed to be growing by the hour. That evening when I met up with my clients and coworkers for dinner I told them that I expected that we would return to a very different world when we went home that Friday. But I couldn’t have predicted the full Bruce-to-Caitlyn transformation we were about to experience.

Hand, Elbow, Wave.

Over the next few days, I saw trade show attendees go from shaking hands to touching elbows, to no contact at all. By Thursday I did the unthinkable. I canceled our spring break trip to Florida which was just days away. Then my children’s schools said they would be teaching kids remotely for the next 2 months. We were becoming the Bizzaro Albrechts.

Lockdown, Go Ahead And Give It To Me.

My advertising and idea agency, The Weaponry, canceled all film and photo shoots scheduled for March and April. We postoponed client workshops. We decided to start working from home on Monday, March 16th. Other businesses were declaring that they would be working remotely for a defined time period. I felt the future was unknowable. So I simply told our team and our clients that we would be working from home until further notice.

One Month… Two Months…

Over 2 months passed before any further notice. But as Memorial Day weekend approached I felt it was time to re-evaluate. We have offices in both Milwaukee and Columbus. Wisconsin’s Safer At Home order expired on May 26th. Although in a surprising turn of events, a Wisconsin court order actually nullified the Safer At Home order more than a week early. Which was weird. But this has all been weird. Like that Yankovic boy.

The Announcement

On Friday, May 22nd, I called an afternoon agency-wide Zoom meeting. I told our team that starting on Monday I would be returning to the office and that both offices would be open for anyone wanting to return. However, the return to the office was not mandatory. I asked the team to consider their own timeline for a return.

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On May 26th we played the themesong to Welcome Back Kotter all day long. 

Tuesday, Woo-hoosday!

On the morning of Tuesday, May 26th I drove to the office for a regular day of work for the first time in 74 days. A coworker’s car was in the parking lot when I arrived. It was a great sight. What was even better was entering the office and seeing a coworker again without the aid of a teleconferencing platform. It was the closest I hope I ever get to knowing what it feels like to see your people again after being released from prison.

Back To The Future

We have now been back in the office for 2 full weeks. I am thrilled. I have also learned a thing or 2. Or maybe 7. Here are those 7 things:

7 Things I’ve Learned Since Returning To The Office

  1. I love my commute. My morning drive gives me time to collect my thoughts and transition to work mode. I like cranking hype music on my morning drive. My drive is my pre-game routine. My evening commute also offers a chance to unwind, crank some more music, drive 9 mph over the speed limit, and properly remove myself from work mode before I get home to my wife and 3 kids. It’s kind of like The Intcredible Hulk transitioning back to David Banner, and casually ditching his shredded clothes like nothing ever happened.
  2. I like office-mode. My home office is quiet and separated from the rest of my home. But it doesn’t allow me to separate my work life and home life distinctly. So I felt as if I was in work mode almost constantly for over 2 months. Which I was. But if you don’t want to fry your brain you’ve got to keep em separated.
  3. My office is like a creative studio. My office at The Weaponry offers a great place to think. It’s a place to be in a space of creativity. It’s a great space for in-person collaboration. I love that. It’s my thinkwell. Everyone should have a thinkwell, don’t you think?
  4. My office looks better on Zoom. The wall behind my desk is a solid red. It pops on video conferences, both as the cleanest and most distinct look. Plus the big windows in my office bring in plenty of light, which helps add to my Zoomtastic lighting package. I dig that.
  5. I like spending time with my co-workers.  It is much easier to meet and discover solutions face to face. It feels different. A workplace is a community, with a culture and an energy. It is most powerful in person. I am thankful to all of my coworkers who have come back to the office. It’s great to see you again.
  6. I feel safe. I am confident that my co-workers and I have been safe and careful in our approach to COVID-19 avoidance. We are not hugging. Or sharing our secret handshakes. Or practicing CPR techniques. We are being respectful of our distancing. I hope these are not my famous last words. I want my last words to be, “It was fun while it lasted.’
  7. We need leaders to get back to normal. Yes we need to be safe. But we also need to get back to normalcy.  I wanted to be get back to the office as soon as I could.  I hope that others who can return safely do. It’s a form of positive peer pressure. Or maybe we’re just canaries in the coal mine. But last Friday when I saw the jobless claims number drop by 2.5 million people I knew we were on our way back. And I am proud to be on the leading edge of the return.

Key Takeaway

Be safe. Be smart. But let’s get back to work and back to normal as rapidly as we can. We are better when we collaborate, work and grow together. It’s how we build culture and relationships. We are social creatures. And there is a lot for us to talk about. I hope to see you in the office real soon.

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