Why I’m launching my good newsletter, and how to sign up.

In 2015 I began writing a blog to share what I was learning as I started the new advertising and ideas agency The Weaponry. I wrote about entrepreneurship, startups, advertising and marketing. But I also shared lessons I was learning about self-improvement, professional development and positivity. Because if you have a blog you can write about anything you want. Even the strange people you meet at Piggly Wiggly.

People seemed to like what I was writing. And my blog readers encouraged me to write a book. So in 2021, I published my first book titled What Does Your Fortune Cookie Say? Which lead to speaking opportunities across the country. The whole experience was a good reminder, as Michael Jackson said, that you wanna be startin somethin. (You gotta be startin somethin.)

I have been blogging for more than 8 years now. In fact, this is the 987th post I have published. According to WordPress, my blog has been read in 187 countries. Including almost all the countries you’ve ever heard of except North Korea. Clearly, I am no Dennis Rodman.

Sharing the insights and ideas I have discovered with the world is my way of paying forward all the knowledge and good fortune that has come my way. But today I have a problem. And it goes beyond North Korea.

The Problem

Most people discover my writings through a social media distribution channel. These channels include Facebook, TwiXter, WordPress and LinkedIn. The problem is that I don’t own any of those platforms. Which means that Mark Zuckerberg, Elon Musk, Jimmy WordPress and ‘Linky’ Linkenstein decide whether or not to share my posts with you to read and benefit from. In fact, if you are not reading this post it is likely because those gatekeepers are keeping us apart. (And while obviously, you are reading this post, there are billions on this planet who are not.)

The best way around this challenge is to create a newsletter that enables me to share worthwhile lessons, stories and positive thoughts directly with you and the billions of literate humans on Earth.

I have been thinking about this for several years. I have even crafted examples of the newsletter and gathered an initial email distribution list. But I have never sent out a newsletter.

It’s Go Time

I recently had another birthday. (Yay me!) This spurred significant self-reflection. And one of the things that I reflected on was my unborn newsletter. I resolved to begin publishing it right away.

So that is what I am doing.

Adam’s Good Newsletter

I am excited to announce the introduction of Adam’s Good Newsletter. It will contain the articles I write each week. Plus it will include a range of other fun and quick elements like:

  • Book reviews and recommendations
  • Pictures
  • Stories
  • Quotes I find helpful
  • Things I’m digging
  • My personal book writing updates and previews
  • Other things I don’t know I am going to share

The goal of writing this newsletter remains the same as all of my other writings:

To help people learn a little, laugh a little, and lift a little.

To sign up for this email newsletter please send your email to adam@theweaponry.com with the subject: Newsletter. Or just respond wherever you read this post. I’ll get the message. And as long as I also get an email address, you are in like Flynn.

I plan to share one new issue each week. Although it may be every other week or monthly as I figure out a sustainable rhythm.

As with the blog, the books, and the business, I am excited to see where this goes.

Thanks for reading. I always appreciate your time.

-AA

If you really want to be inspired look for these amazing people.

When you don’t perform well there are always excuses available. Something about the situation or the conditions can be called on to explain away your subpar results. And often times those excuses sound really good. Like Zooey Deschanel singing in the shower in Elf.

But there will also be people who could have used the same excuse but didn’t. People who could blame the weather, the short prep time, lack of sleep, the economy, or their plantar fasciitis. But the people in question didn’t need to use any of the available excuses. Because they performed at or above the expected standard anyway.

One of the best habits you can create is to surround yourself with the people who perform anyway.

The people who perform anyway are those who experienced challenges and setbacks, were thrown curveballs, had additional constraints, or deficiencies. They had all the same excuses that the excuse-makers had. Yet they performed anyway. They achieved anyway. They succeeded anyway. They finished the job. Even if they weren’t Finnish.

When you train yourself to see the people who performed anyway, you will find a winner’s mindset. You’ll discover people who rise to the occasion, not sink to the condition. These people are found in every area of life. In every corner of the globe, in every sport, business and school. They are found in every economic class. And they will inspire you to perform at your best despite the challenges you face.

Key Takeaway

Excuses are always available. But never necessary. Rise to the occasion. Don’t settle for the situation. Do what you set out to do, regardless of the challenges you face. You will not always be a person who performs anyway. But by looking for those who succeed despite their challenges you will change your view of what’s possible. It will raise your expectations. And you will dramatically increase the percentage of times you perform anyway. That shift will transform your life.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

How positive and negative thinking end up in very different places.

As I drove south for spring break I kept noticing signs that I was entering different watersheds. A watershed is an interesting geographical designation. It means that a drop of rain that falls in that area will flow into a specific river, sea or other body of water. And while it is poetic to think about the flow of that pure drop of rain, the forces of a watershed work just as well on a spilled can of Mountain Dew or that 40-ouncer you poured out for your homie.

Attitude Flow

The same dynamics that govern water in a watershed also apply to your thoughts and attitude.

Negative thoughts land in a negative watershed where they will collect with other negative thoughts. They create a river of negativity that will naturally flow into a sea of negativity. And in that sea, everything sinks. No one wants to go there. Yet almost everyone ends up there at some point. Kinda like a funeral home. Or the Newark airport.

Conversely, your positive thoughts land in a positive watershed and will naturally flow into a river and ultimately a sea of positivity. That Sea of Positity provides boundless buoyancy. It is where everyone wants to be. And the cost of admission is simply a positive attitude.

Key Takeaway

Your attitude determines your thoughts. Your thoughts determine your future. This flow of thoughts into watersheds is a universal law as reliable as gravity. So choose your attitude carefully. Because it will dictate your destination.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

A quick reminder of how fortunate you really are.

As humans, we lose perspective on just how lucky we really are on a daily basis. We think about the things that go wrong and the things we don’t have. We take all the great stuff we do have for granted. You know, things like oxygen, water, and Panera.

Here’s a little reminder that 99% of the world is nothingness. It’s just a vast empty space, called space. It’s a dark and nearly endless void between the very rare somethings.

It is a frick’n miracle that you are here, on Earth, with the best resources in the known universe. Including chocolate, Wi-Fi and Magic Erasers.

It’s time to put what you have into proper perspective. You have amazing opportunities and privileges. To complain about what you don’t have misses the point by a lightyear or two, Buzz.

Forget your FoMo. Earth is the only life-sustaining stage, show or opportunity that you could reach within your lifetime. And yet you were born here. You are one lucky dog, Dawg.

Key Takeaway

Appreciate your life. Even the smallest details. Embrace the opportunity you have been blessed with. See it for what it really is: A miracle. Enjoy it to the fullest extent allowed by law.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

Why this book is now among my all-time top 10 favorites.

I commit to reading at least 24 books every year. That’s 12 physical books and 12 audiobooks. If you are good at both math and calendars you’ll recognize that I am reading one of each type every month. If you are into donuts or eggs you may think they have been a big influence on my goal setting. And you would be right.

My physical book reading list for 2023. I am now reading my 3rd book and listening to my 3rd audiobook of the year.

This year I modified my plan a little. I gathered 12 physical books from my own library that I had not yet read to create my 2023 reading list.

As I sifted through my stack of books to determine which one to read first one of them grabbed my attention for several reasons. And while you shouldn’t judge a book by its cover, if this book cover was a person it would be a hottie with a karate body.

Factfulness by Hans Rosling, with Ola Rosling and Anna Rosling Rohnnlund started with a strong first impression. Its cover was an excellent advertisement for the book itself. At the top of the cover is an attention-grabbing quote:

“One of the most important books I’ve ever read – an indisputable guide to thinking clearly about the world.”

-Bill Gates

Not only is Gates a fairly successful businessman who boasts an impressive money collection, he is also a voracious reader, who takes vacations alone every year simply to read and think. That is next-level nerdery. So when he drops such a strong endorsement I am picking it up.

But if I wasn’t already sold the subhead would have sealed the deal. It explained the book as Ten reasons we’re wrong about the world- and why things are better than you think.’

Not only do I love a good you’re-thinking-about-this-all-wrong message, but I’m also an optimist. So to hear that the world is better than we think is totally up my alley. (I don’t actually have an alley. But nobody says ‘That is totally up my circle driveway.’)

There was also a New York Times Bestseller sunburst on the cover, which sealed the deal.

Wow!

I dug into the book and couldn’t have loved it more. The basic premise of Factfulness is that we need to look for the current facts about the world. And not just facts about the world as we think we know them, or as we used to know them. Because the world is improving at a rapid rate. And life on the planet is now better for nearly everyone on nearly every measure. Which makes this book like the Magic Eraser of gloom-and-doom.

The Roslings drop incredible amounts of data that prove their point. But it is presented in easy-to-digest charts. These charts include 16 Bad Things That Are Decreasing and 16 Good Things That Are Increasing. And even Alex Trebek would say these are no trivial things.

The book debunks the myth of the gap between the haves and have-nots. It provides a much more useful way to classify people into meaningful groups, and to see that all groups are not in permanent situations, but instead on a positive trajectory of improvement. Best of all, it shows how each group is likely to arrive at the next level sooner than you think.

Factfulness introduces 10 basic instincts that all humans naturally rely on to formulate their worldview. (This includes Sharon Stone.) But these instincts repeatedly lead to inaccurate conclusions. The book teaches you how to disarm those instincts to prevent conclusion-jumping and ultimately see the world as it really is.

Key Takeaway

If you are looking for a better outlook on the world and the human condition, pick up Factfulness. It provides a perspective-altering look at the world that will change the way you think about everything from the news to vaccinations, to gender equality and education. Gift this book to the most cynical people you know. Because the world is good and getting better. Because humans are making it happen. In fact, the only thing that is truly lagging behind is our ability to see the positive planetary change. And the Roslings are committed to changing that too.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

A simple reminder to share your light with the world.

One of my favorite events of the year happened on Saturday night. (And yes, it was live.) My family and I attended the Christmas Eve service at our church. The highlight of the service happened at the end when we sang Holy Night. But the magic of the moment was sparked before we sang. Literally.

The best part of the service began when the lights in the sanctuary were turned off and the only light in the church came from the candles on the altar.

The pastor then picked up a candle and lit it with the flame from the center candle of the advent wreath. Then, the ushers lit their candles with the flame from the pastor’s candle.

Once the ushers’ candles were lit, (and I heard Usher singing ‘Let it burn…‘ in my head) they proceeded down the center aisle of the church. As the ushers passed through the church, the people closest to the aisle in each pew lit their candles with the passing flame. The light was then passed down each aisle, person to person, until everyone in the congregation was holding a lit candle.

Silent Night

Then we sang the soft and sweet carol Silent Night, by candlelight. The final verse was sung without the organ, acapella style. (Or is that the term they use to describe the Galapagos Islands? I always forget.) The result is a powerful and touching experience that is the pinnacle of my Christmas celebration.

The Reminder

The great reminder in this tradition goes beyond the birth of Jesus and the no-crying he made. It goes beyond the fact that the cattle were lowing. Which I assume means they were having a limbo contest. Which is a rude thing to do with a sleeping baby around.

The great reminder during the candlelight service is to share your light with others.

You have gifts that make the world better. It is in your kindness, your positivity, and your energy. Your light is the goodness you share with those around you. It shines in your smile, your laugh, your attitude, your determination, your resilience and your creativity. By sharing, your gifts become gifts to those around you. They inspire and comfort. They remind us of the powerful positive impact we can have on each other. And at the end of our days, that’s the only thing that matters.

Key Takeaway

Share your light with as many people as you can. Just as a flame passed from candle to candle can light up a room, when you pass your gifts you can transform the world around you. Your light has the power to positively impact your family, friends, coworkers, teammates and neighbors. But your light can also be passed down from generation to generation, far into the future, influencing people you will never meet. You don’t have to be rich or famous. You just need to pass your light along to one person at a time. Just like we do on Christmas Eve.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

How to turn your social media feeds into powerful sources of good.

I am an unapologetic consumer of social media. I haven’t proven it with an egg timer, but I bet I spend more time on the socials than I do watching television. It’s a pretty easy bet. Because other than the political coverage last Tuesday night, I don’t think I have watched more than an hour of TV in the past week.

Social media gets a bad reputation. Like Joan Jett. But the social media you consume is a result of the choices you make, the feeds you follow and maybe the parental controls your caring Mom and Dad set. (Your welcome kids. And thanks for reading.)

I laugh when I hear how negative social media is. Because the social media feeds I follow are rich sources of positivity, creativity and humor. (Check out my Instagram story today at @adamalbrecht for a good giggle I found.)

I follow people and brands that share good with the world. I get inspiration, encouragement and awe from my social media. I use my accounts like magnets that attract the good, the beautiful and the motivational. And if the people or organizations I follow start sharing poo I delete them like a typo.

Mr. Goodbody said You are what you eat. Because the food you consume creates you. The same holds true of the content you consume. It creates your attitude, your energy, and your inspiration. Choose carefully and you can turn your social media into a perpetual force for good.

Key Takeaway

Don’t blame social media for being negative. You can find the negative if you want to. But you are the bouncer in your social mediaverse. You get to choose who gets in and who doesn’t. Think of your social media feeds as the people in your inner circle. Bring the uplifting, supportive and inspiring feeds in. Toss the negative, hateful and harmful elements out. You’ll be surprised to see how powerful and positive your social media force can be.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my new book, What Does Your Fortune Cookie Say? from Ripples Media.

For more, you can find me at @adamalbrecht on IG and Twitter. I’m active on LinkedIn, Facebook, and BeReal. I dabble on Snapchat and TikTok. And if you are a Badger athlete you’ll find me on Badger Connect.

A sign of things to come.

Last night I was walking after enjoying dinner with my family.

As I walked along a busy promenade packed with pedestrians I noticed a mural that said The Best Is Yet To Come.

The message grabbed my attention as if it had been painted there specifically for me. (Although I rank just low enough on the narcissism spectrum to realize it probably was not.)

The sign served as a reminder that there are even better days, opportunities, successes, and feelings ahead.

But it also reminded me that we see what we look for.

And perhaps most comforting, it reminded me that I can still read 2,3 and 4-letter words.

Key Takeaway

Look for good news. Look for optimism. Look for positivity. And you will surely find it.

Make the most of your magic ingredient.

Yeast is like magic. It is the secret, almost invisible ingredient that makes bread rise. It creates action and life. It creates transformation. And alcohol. And stank.

But yeast only works if the conditions are favorable. If the environment is too cold it won’t activate. If the temperature is too hot it kills the yeast that makes the magic. #TooHotInTheHotTub

The human spirit is like yeast. It is your magic ingredient. It is the will to win. The drive to succeed. The hunger for more.

The human spirit fuels your resilience and determination. It is the force that will transform you into something even more remarkable tomorrow. Something far more remarkable than bread. Or beer.

But just as yeast needs the proper conditions to activate, so does the human spirit.

Remember

If you are a business owner, leader, parent, teacher, coach, or the person who runs Fight Club, you are responsible for creating the environment.

Your most important job is to make sure the environment doesn’t kill the magic ingredient.

Great people won’t stay in a toxic work environment.

Great athletes won’t stay to play on a negative team.

A lion tamer won’t stick his head in the mouth of a stressed-out lion. (At least not more than once.)

And most importantly, a poor home environment will prevent children from growing into the amazing adults they were born to be. We can’t let this happen.

Key Takeaway

Create an environment that lets the human spirit work its magic. Or seek out a supportive environment for yourself. And magic will surely follow.

*If you know someone who could benefit from this message, please share it with them.

For more, check out my new book, What Does Your Fortune Cookie Say? from Ripples Media.

How strong is your personal gravity?

Have you ever noticed that when apples break their stematic bonds with trees that they fall to the ground? Sir Isaac Newton noticed. And with this simple observation, he discovered gravity. Which we have come to know as the planetary pull. Gravity is the force that pulls us towards Earth. It also keeps the moon and all of the satellites in orbit. Including the Georgia Satellites. (So don’t give me no lines and keep your hands to yourself.)

But planets aren’t the only ones that create gravity. All heavenly bodies do. And you do too. Even if your body is no longer heavenly.

However, not all gravity is created equal. Which is why you feel like you weigh less on the moon than you do on the Earth. It’s why you feel heavier on Saturn or Jupiter. And it’s why you feel lazy when you are on your Uranus.

Your Gravitational Pull

Your personal gravitational pull is a result of the value you create for others and the energy you radiate. The more value you offer and the more energy you emit the more personal attraction you create.

There is an easy way to evaluate your own gravitational pull. Just look at the people you are attracting and ask yourself these 3 questions:

  1. What kind of people are you attracting? This indicates the quality of your gravity.
  2. Are you attracting many or are there few? This indicates the quantity of your gravity.
  3. Is their orbit growing closer to you or drifting farther away? This indicates your relative growth.

Key Takeaway

The great sign of growth and improvement as a human is to look at who is in your orbit. As you grow wiser and kinder you will attract more and better people. Positive energy attracts. Negative energy repels. Dedicate yourself to improving your personal gravity. It will not only improve your own life, but it will improve the lives of those around you. It will attract more great people to your orbit. And that, my friends, is heavenly.

*If you know someone who could benefit from this message, please share it with them.

+If you’re interested in more ideas on personal growth and self-improvement, check out my new book What Does Your Fortune Cookie Say? from Ripples Media.