Author: Adam Albrecht

Adam Albrecht is the Founder and CEO of the advertising and idea agency, The Weaponry. He believes the most powerful weapon on Earth is the human mind. He is the author of the book, What Does Your Fortune Cookie Say? He also authors two blogs: the Adam Albrecht Blog and Dad Says. Daughter Says., a Daddy-Daughter blog he co-writes with his 16-year old daughter Ava. Adam can be reached at adam@theweaponry.com.

What I have learned from writing 850 blog posts.

It’s hard to believe that I have been writing this blog for over 7 years now. This is my 850th post. (The headline out front should have told you.)

When I first started blogging I was a new entrepreneur and wanted to share my experiences with the world. I wanted other people to benefit from both my failures and successes. Plus, I loved the idea of writing with no client, editor or teacher telling me what I could or couldn’t include. #boogerpoopbutt

I thought that blogging was a simple undertaking where I just sat down to type out my thoughts, learnings, and experiences 5 days a week. But now it is starting to feel like blogging was never just blogging. It was building a bridge to something else. Although I am not sure what. Maybe Terabithia.

Not long after I started writing the blog I was encouraged by readers to start a podcast. Or a vlog. Neither of which I have done. So if that was my thing, I’m not picking up the hint. Kinda like when that girl in 8th grade kept asking me to go for a walk in the woods behind the library.

But readers also encouraged me to write a book. I never thought I would find the time to write something so significant. But then covid happened. Which was bad. But it did cough free time all over me. Which was good.

I used that free time to write my first book, What Does Your Fortune Cookie Say? Readers have offered such a positive response to the book that I thought maybe blogging was setting me up to become an author. Maybe I was supposed to Twain myself up with an alias. Perhaps I was supposed to move to Paris. Or become a recluse in Cornish, New Hampshire. Or shoot my remains out of cannon in Aspen. So I began working on more books. In December I published another book I co-authored with Jeff Hilimire titled The Culture Turnaround.

But the book writing led to speaking opportunities. Not 1. Not 2 or 3. But many. And they keep coming. I don’t advertise that I give talks. But the requests keep coming anyway. Plus, they pay. Which means there must be value in what I am doing. In fact, I have made more money from speaking than from book sales. And no one ever paid me to blog. But then again, I like the control I have as Kenny Bloggins.

So, is the speaking the thing? I have no idea. I have grown and shed my skin enough times now that I am resigned to the fact that I don’t know where this is going. And I’m not sure it matters.

What I have learned

  • I learned that by starting a blog I gave myself a platform to create from.
  • I learned that by writing 5 days a week I developed my own writing style. Which is exactly like my speaking style. Only quieter.
  • I learned that sharing positivity gets positive responses. (Well mostly. Cuz grouches gonna grouch.)
  • I learned that if you always drop funny lines in your writings people will read anything you write just for the funny parts.
  • I learned that authors have much greater credibility than bloggers.
  • I have learned that speaking opportunities are great because they let you see people’s reactions to your stories.
  • I learned that the writer learns more than the reader.
  • I learned that the 2 great keys to success are getting started and not stopping.

Key Takeaway

Start doing that thing that really interests you. When you are excited about what you are doing you will pour a lot of time and energy into it. When you do that you will become really good at it. And people will notice. And it will open more doors to more opportunities. You never know how far it will take you. Which is part of the fun.

*If you enjoyed this please consider subscribing to receive my latest posts at AdamAlbrecht.blog by email 3 days per week.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

The important event happening today that most people won’t see.

There is a cute story about 2 young fish who are just hanging out when an older fish swims past. The older fish says to the younger fish, ‘Hey boys! How’s the water?’ The younger fish smile and wave. Then, after the older fish passes, the younger fish turn to each other and ask, ‘What is water?’

It is a reminder that we often miss the things that surround us. In human life, it is not the water that we miss. And it’s not really the air either. Unless you are hiking at altitude. Or have emphysema.

The thing that humans don’t recognize is life itself.

I try to remind my family and friends of this regularly. When good, fun, beautiful and interesting things happen I take a moment to say, ‘This is your life.’

It is my way of saying, enjoy this. Recognize that this moment is life. Because your life is really just a collection of moments. Some are small. Some are large. But all are valuable.

Your life is not about what is coming. It is not about your hopes and dreams. It’s not about someday when you’ll be living in a big old city with Taylor Swift.

Your life is not the destination at the end of the journey. Because, spoiler alert, the end of the journey isn’t that great. Just ask Steve Perry.

If you don’t take a moment to recognize the moments of your life, as your life, the whole experience will pass you by without you even recognizing it.

Don’t let that happen to you.

Key Takeaway

Your life is happening right now. Don’t miss it. Awareness enables you to enjoy and appreciate the great things, large and small that make up your experience. Don’t waste this gift. Don’t settle. Do the things you have always wanted to do now. There is no other time.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

Why it’s important to let people know how great you really are.

There is no shortage of great people, products, or services. But far too few of those great offerings are known by those who could really use them. In many cases, growing your business isn’t about creating a stronger offering. It is about publicizing the great offering that already exists. So as Billy Joel said, tell her about it. And to be non-gender biased, tell him about it too.

Advertising!

Make sure that your greatness doesn’t go unnoticed. That is why advertising and marketing are so important. And why this post is advertising the importance of advertising. Which is totally meta. But not like Zuckerberg.

Send Your Invitations

Creating an excellent product, service, or experience but not marketing it, is like throwing a party and not sending out invitations. No one will ever know they were missing out on a good time. No one will come down with a bad case of FoMo. And worst of all, you won’t make any money. But it’s your party and you can cry if you want to.

Promote Yourself

The same holds true for people. If you are great at what you do and no one knows about you or your skills, your talents are wasted. You have to promote yourself, your abilities and your potential. In a challenging economic environment, this is even more important.

If you are a new graduate or soon-to-be new graduate you MUST promote yourself. Or you will end up in a job that you didn’t need your education to perform. All while living in a van down by the river.

The Weaponry

Nearly 7 years ago I launched the advertising and ideas agency The Weaponry to help brands promote their great products and services. The advertising we do every day makes our clients money. Which is why The Weaponry grew by 50% in 2022. But if I hadn’t told you about our year-over-year growth you wouldn’t have known we were really good at what we do. And if I hadn’t told you that we are an advertising and ideas agency you might have thought we sold catapults. Although metaphorically, you would have been correct.

Key Takeaway

You have to tell people about your great stuff. It’s not bragging. It’s necessary. It is often the missing link between failure and success. Or success and wild success. So share your own story. Talk about all of the stuff you are good at. And you will naturally write your own happy ending. That is the power of marketing.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my books, What Does Your Fortune Cookie Say?  and The Culture Turnaround, from Ripples Media.

The best way to get picked out of a crowd for great opportunities.

Remember when we used to line up to pick teams on the playground? Did you love that? Did you hate that? Your response to this question is likely related to where you were typically picked. If you were picked early you probably loved that process. If you were frequently the last kid to be picked you are probably still suffering from PTSD, or Playground Team Selection Damning.

While you are no longer getting picked for Dodgeball, as an adult you are still being picked for teams. Yes, the adult world is full of teams. And they are always looking for strong new members. But we’re not talking about the NFL, MLB, NHL, or OPP.

The adult teams include employers like businesses and non-profits. They include governments, associations, bowling teams, and 80’s cover bands.

On most adult teams your physical advantages no longer matter. It is your mental advantages that get you noticed. And the number one way you get drafted by an adult team is to demonstrate that you get things done.

On the adult teams, the valuable positions go to people who do what they say they will do. You get recruited by delivering results. By being dependable. By always showing up on time, and by not leaving until the goods have been delivered.

Adult teams recruit and promote adaptability. If you are flexible and deliver under every condition and in every climate you will find yourself in demand.

We place a high value on resourcefulness. If you are a problem solver who can find a way to complete the mission in less-than-ideal situations you will have team leaders lining up at your door to add you to their team. And if those leaders didn’t select you for Red Rover back in the day, then it’s time for you to have the last laugh.

Key Takeaway

Do what you say you will do. Get things done, no matter what. Develop a reputation as a problem solver. And delivers results regardless of conditions. Because resourceful adults are a team’s most valuable resource. So focus on your own accountability. And the best opportunities will find you.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

A quick reminder of how fortunate you really are.

As humans, we lose perspective on just how lucky we really are on a daily basis. We think about the things that go wrong and the things we don’t have. We take all the great stuff we do have for granted. You know, things like oxygen, water, and Panera.

Here’s a little reminder that 99% of the world is nothingness. It’s just a vast empty space, called space. It’s a dark and nearly endless void between the very rare somethings.

It is a frick’n miracle that you are here, on Earth, with the best resources in the known universe. Including chocolate, Wi-Fi and Magic Erasers.

It’s time to put what you have into proper perspective. You have amazing opportunities and privileges. To complain about what you don’t have misses the point by a lightyear or two, Buzz.

Forget your FoMo. Earth is the only life-sustaining stage, show or opportunity that you could reach within your lifetime. And yet you were born here. You are one lucky dog, Dawg.

Key Takeaway

Appreciate your life. Even the smallest details. Embrace the opportunity you have been blessed with. See it for what it really is: A miracle. Enjoy it to the fullest extent allowed by law.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

Why the greatest success stories are created by the hour.

Every January we think about the year ahead. We set goals and resolutions and dream about how we are going to be different in 365 days. It’s a beautiful idea. But it doesn’t really work. Because while there is no shortage of goals, dreams or plans, results are harder to find than a squeezable pack of Charmin in 2020.

A major part of the problem is that a year is just too long. It gives you too much time to slack off. Think about the hare from the law firm of Tortoise & Hare. That bunny had too, too, too much time on his hands. In a one-minute race, the rabbit would have dominated. It was the perception that he had plenty of time for a comeback that ruined him.

The Solve

The best way to crush your goals like red pepper is to stop measuring your progress in years. Instead, focus on having great hours.

Start each day with your success list. Then block your activities on your calendar. Those time blocks are your building blocks for success. By stacking several great hours together daily, and doing that day after day, you will build great weeks, months, and years.

It all starts with the hour you are in right now. (Like Van Halen said.) Focus on making this hour great. Then, think about grading your hours every day. If you do what you intended to do with an hour, give it an excellent grade. If you didn’t do the work, workout, reading, rest, socializing, or play that you intended to do, that hour gets a poor grade.

The feedback is immediate. And motivating. Experiencing a bad hour will inspire you to respond with a much better next hour. Which means your comeback is always less than 60 minutes away. (Although L.L. Cool J won’t call it a comeback.)

There are 168 hours in every week. Which translates to a lot of opportunities for progress and happiness. Make them count. And you will turn your entire life into a success story.

Key Takeaway

Shorten your measurable units of success. The power in a great hour is instantly recognizable and controllable. An hour well spent provides a great return on your investment. Which has a compounding effect. Remember, great hours are the building blocks of a great life. And you will start to see the results in just 60 minutes.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

Why this book is now among my all-time top 10 favorites.

I commit to reading at least 24 books every year. That’s 12 physical books and 12 audiobooks. If you are good at both math and calendars you’ll recognize that I am reading one of each type every month. If you are into donuts or eggs you may think they have been a big influence on my goal setting. And you would be right.

My physical book reading list for 2023. I am now reading my 3rd book and listening to my 3rd audiobook of the year.

This year I modified my plan a little. I gathered 12 physical books from my own library that I had not yet read to create my 2023 reading list.

As I sifted through my stack of books to determine which one to read first one of them grabbed my attention for several reasons. And while you shouldn’t judge a book by its cover, if this book cover was a person it would be a hottie with a karate body.

Factfulness by Hans Rosling, with Ola Rosling and Anna Rosling Rohnnlund started with a strong first impression. Its cover was an excellent advertisement for the book itself. At the top of the cover is an attention-grabbing quote:

“One of the most important books I’ve ever read – an indisputable guide to thinking clearly about the world.”

-Bill Gates

Not only is Gates a fairly successful businessman who boasts an impressive money collection, he is also a voracious reader, who takes vacations alone every year simply to read and think. That is next-level nerdery. So when he drops such a strong endorsement I am picking it up.

But if I wasn’t already sold the subhead would have sealed the deal. It explained the book as ‘Ten reasons we’re wrong about the world- and why things are better than you think.’

Not only do I love a good you’re-thinking-about-this-all-wrong message, but I’m also an optimist. So to hear that the world is better than we think is totally up my alley. (I don’t actually have an alley. But nobody says ‘That is totally up my circle driveway.’)

There was also a New York Times Bestseller sunburst on the cover, which sealed the deal.

Wow!

I dug into the book and couldn’t have loved it more. The basic premise of Factfulness is that we need to look for the current facts about the world. And not just facts about the world as we think we know them, or as we used to know them. Because the world is improving at a rapid rate. And life on the planet is now better for nearly everyone on nearly every measure. Which makes this book like the Magic Eraser of gloom-and-doom.

The Roslings drop incredible amounts of data that prove their point. But it is presented in easy-to-digest charts. These charts include 16 Bad Things That Are Decreasing and 16 Good Things That Are Increasing. And even Alex Trebek would say these are no trivial things.

The book debunks the myth of the gap between the haves and have-nots. It provides a much more useful way to classify people into meaningful groups, and to see that all groups are not in permanent situations, but instead on a positive trajectory of improvement. Best of all, it shows how each group is likely to arrive at the next level sooner than you think.

Factfulness introduces 10 basic instincts that all humans naturally rely on to formulate their worldview. (This includes Sharon Stone.) But these instincts repeatedly lead to inaccurate conclusions. The book teaches you how to disarm those instincts to prevent conclusion-jumping and ultimately see the world as it really is.

Key Takeaway

If you are looking for a better outlook on the world and the human condition, pick up Factfulness. It provides a perspective-altering look at the world that will change the way you think about everything from the news to vaccinations, to gender equality and education. Gift this book to the most cynical people you know. Because the world is good and getting better. Because humans are making it happen. In fact, the only thing that is truly lagging behind is our ability to see the positive planetary change. And the Roslings are committed to changing that too.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

Why you should tap into the great power of unhappiness.

Most people consider me a very happy person. I am lucky that my baseline is happier than most. I see the good in people and in situations. I find silver linings in setbacks. (I can also find a silver lining inside one of my favorite sportcoats.)

I study happiness like Tim McGraw. Because I like it. I love it. And I want more of it.

But I also embrace unhappiness. Because I have discovered that unhappiness in high enough doses leads to greater happiness.

Mild to moderate unhappiness, as they say in drug commercials, is fairly useless. It simply makes you feel bad.

But serious unhappiness is a gift. When you experience a significant level of unhappiness, whether acute or accumulated, it provides motivation for change.

Motivational unhappiness comes in several flavors, including sadness, frustration, anger, and disappointment. (But not dat-appointment.) You can use any of these forces to your benefit.

So when you feel unhappiness, don’t just feel sorry for yourself. Feel it until it fuels you to make a change. Those emotions are there to tell you to change directions. That’s why your response to unhappiness can save any day. And it can change your entire life for the better.

Key Takeaway

Happiness is the ultimate goal. But sometimes the path to happiness runs directly through unhappiness. Because in great enough doses, it provides the motivation you need to move forward. Recognize the gift. And use it to your advantage.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

The 4 simple steps to creating your own good luck.

Over the weekend my daughter Ava and I went to a concert. As we left the venue and walked to our car, we couldn’t help but laugh at how good the whole experience was. Because despite long odds, lucky things kept happening to us. And we felt like we were Forrest Gumping.

Our string of good luck was especially evident because the Noah Kahan concert we attended had been sold out for months, and we didn’t have tickets. Then in a strange twist, the concert in Milwaukee switched venues, and a few extra tickets were available for a couple of hours. Not only did we snatch up 2 regularly priced tickets, we stumbled onto the last two special-access wristbands at the venue. Then, we got pictures with Noah and talked to him after the show.

Ava is in the front row in the green jacket. Noah Kahan is in the second-row middle. I am in the back row on the right side, wearing a hat and a smile.

As we reflected on our amazing experience at the end of the night, Ava noted how this type of thing always seems to happen to me. She looked at me as if I was Mr. Miyagi and asked,

‘What is your secret Dad? Why is it that things always seem to work out for you? Teach me your ways!’

-Ava Albrecht

I laughed. But I knew she was right. Things tend to work out well for me. After a moment I said, ‘There’s a lot to it. Let me think about how to share this with you.’

The next day, while we were driving from Milwaukee to Madison for some discus training I told her that I had an answer to her question about why things seem to work out well for me most of the time.

The 4 Ps of Good Fortune

There are 4 important factors that help create opportunity, positive outcomes and luck. And as luck would have it, they all start with the letter P.

People: People are your links to opportunities. Most people miss this. But the majority of your great opportunities will come from other humans. The more people you know, and the more people who like you, trust you, and want to spend time with you the more good things will come your way. People send invitations. People open doors. People re-write rules. So befriend people. Keep them close. Treat them well. It will lead to good things, just like the Fine Young Cannibals said.

Place: Opportunities happen at specific spots on the planet. Sometimes that means being in the right country, state or city. But it often means being at an event. It could mean you should position yourself within a few feet of a specific spot or a person. Because that is the place where an opportunity is going to appear. Recognize those spots and put yourself there. Remember that today, many of those places are digital. So be on LinkedIn. Engage in social media. And snatch up those opportunities that are only available online. I found the concert tickets online when Nohan Kahan announced there were a few new tix available on Instagram. I also found my 100-year-old typewriter on Facebook.

Ava put herself in a place where she would be noticed.

Preparation: Preparing yourself for opportunities is extremely important. If you know there is a chance to interact with a person in a specific place, you can prepare to have that interaction go well. Preparation means doing your homework.

It means wearing the right clothes. It means having the right question, request, or introduction ready. It means bringing your baseball glove to the ballgame so you can catch the homerun ball. It means having your eclipse glasses on you when the sun slips behind the moon. It means having money saved and ready to buy the priceless piece of art you find at the yard sale.

It means having a camera with you at sunset, or on the Sunset Strip. It means having a sewing kit in your bag when you rip the seat of your pants open on the train on the way to the seminar in Chicago. And it means wearing a t-shirt from the artist’s home when they spot you at the show.

Noah Kahan literally called Ava out of the crowd for wearing her Dan & Whit’s shirt, from his home in Vermont. #preparartioon

Positive Energy This is one of the most valuable resources on the planet. Humans are drawn to it like gold, sunsets, and street performers. You have to learn to tap into your own positive energy. Let it flow from you.

In the same way that humans like to gather around the heat of a campfire, we enjoy standing near the glow of positive energy. It magnetizes you. Which attracts both people and opportunities. (According to Notorious B.I.G. it can also attract Mo Money n’ Mo Problems. But I haven’t reached that level yet.) To tap into the power of your positive energy simply smile more. That is where it all starts.

Key Takeaway

You have the ability to create your own great opportunities. Start by treating people well. Put yourself in the right places. Prepare to take advantage of the opportunities that come your way. And share as much positive energy with the world as you have to give. That is how good luck is made.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

How I found work I love and love it more each day.

I love my work. I always have. When I was in college I drew out a chart that listed things I was good at and things that I thought I could get paid to do. My career treasure map pointed me towards becoming a creative person at an advertising agency. I had no idea what those people were really called. Turns out they are basically called creative people at advertising agencies.

I started my career as a young copywriter. I loved that I got paid to be creative. I loved writing. I loved making something out of nothing. I loved seeing my work on tv, on billboards, and in magazines. Perhaps most of all, I loved the dress code. You definitely had to wear clothes. But what kind and how much was totally up to you.

As my carer advanced I loved my work even more. I loved directing creative teams. I loved the strategic thinking and problem-solving that fed the process and drove client success. I loved traveling to amazing locations and developing deep new friendships with clients. I found they deepened quickly when you face life-threatening conditions together in a blizzard at 10,000 feet with no matches and no way to call for help. #BadSituationGoodStory

I loved pitching new business. I loved putting on a show and sharing my love for smart ideas that help develop brands and grow businesses. And I loved hearing, “Adam’s got a lot of energy!’

When I became a Chief Creative Officer I loved leading a creative team across multiple offices. I loved the opportunity to help create culture and processes and Weness. I loved digging into how the entire business worked and influencing major decisions and initiatives. #MoreCowbell

Then, when I became an entrepreneur I loved creating The Weaponry, an advertising and ideas agency. It has been the most exciting chapter of my career. I got to bring everything I had learned over the first 19 years of my career together, and create a new team without baggage or historical limitation. I loved creating The Weaponry brand and assembling a team of Weapons that clients love. I didn’t love the name The Weaponry while trying to enter India at 2 am and appearing to be a threat to their national security. #BadSituationGoodStory

I loved writing my first book, What Does Your Fortune Cookie Say? I loved the entire process and all that I learned. I have loved talking about the book and the lessons in it that have been so valuable to me. And I love signing copies for people with personal messages the way I used to sign high school yearbooks. Only with less, ‘Science class with you was hilarious!’

However, my absolute favorite day of my career came in the first week of June 2000. I got on the elevator at work that day and saw a beautiful woman on the right side of the packed elevator. When she smiled at me my whole life changed. Birds sang. Fireworks fired. And I forgot what floor I was going to. That new coworker, Dawn, and I began dating 6 weeks later. One week after that we told each other we were in love and started talking about marriage. Then came Ava, Johann and Magnus in a baby carriage.

Dawn and I have now been married for 20 amazing years. She inspires me to work hard. She has been my biggest cheerleader. (Measured in cheer, not in pounds.) And when I brought up the idea of launching The Weaponry she was fully supportive. Despite the fact that she had the most to lose. She could tell how much I love this stuff. And when you love your work this much, the work loves you back.

Key Takeaway

Find work you love. Find a place you love to do that work. Surround yourself with people you love and who love you. It’s a recipe for a life you’ll love. Happy Valentines Day!

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.