Category: personal development

You are going to make mistakes. And when you do, make sure to forgive yourself.

To be successful at anything you have to try. Trying is the requirement that proceeds all progress and growth. But when you try, things don’t always work out the way you planned. Sometimes you fail. Sometimes you make mistakes. And sometimes you have an epic wardrobe malfunction.

Failure and mistakes come in all shapes and denominations. I have made a frajillion mistakes as an entrepreneur, writer, speaker, coach, parent, husband, son, brother, friend, neighbor and driver. Heck, I once dropped my 6-month-old over a railing at a Zoo. I have made so many mistakes you could fill a museum with them. But if you do, make sure to put it on a large piece of land. Because like Boeing, you will need to keep adding wings for all the mistakes I still have in store.

While I certainly make mistakes and get things wrong on my self-improvement journey, I also do something right. I recognize that making mistakes is part of the process. So I don’t beat myself up over them.* In fact, I am quick to forgive myself for my mistakes and move on. (*When Dr. Dre wears Beats by Dre headphones, does he feel like he is beating himself up?)

Because I am quick to forgive my mistakes, they don’t eat away at my confidence. I expect mistakes and recognize that I am nowhere near perfect. So the blemishes and shortcomings and missteps don’t damage my self-construct. Conversely, I expect to learn from my mistakes. And I expect to steadily improve as a result. Because that’s what I was born to do. #warmitupchris

Easter had me thinking a lot about forgiveness. In fact, once you get past the bonnets, bunnies and brunch, you remember that Easter is all about the forgiveness of sins. And sin is just a short biblical word for mistake. In the Christian faith, Jesus was the ultimate forgiver. (That guy was dying to forgive people.) That was really his main thing. Plus, he invented a very popular necklace. You’ve probably seen it.

Holding on to your mistakes and focusing on them is the biggest mistake you can make. The best thing to do is acknowledge your mistakes, study their causes, learn from them, and put systems and processes in place to prevent them from happening again. Then move on. Recognize the value in your mistakes. Profit from them. Even thank them for the lesson. And then leave them behind. You are not your mistakes. They are simply a byproduct of having a human experience.

Key Takeaway

Mistakes are an unavoidable result of trying. It’s hard to get things right all the time. Especially when you are interacting with other complicated humans. But the big mistake is dwelling on your mistakes too long. Learn the lesson. Let them help you grow and improve. Then forgive yourself. It will lighten your load and prevent you from becoming a problem to yourself. Remember, you have to be your own greatest advocate. That includes giving yourself permission to get things wrong, forgiving your mistakes, and always believing that tomorrow you will be better than you are today.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

Why no one else can see the most important work you do.

Your self-improvement work is not obvious work. It is not showy. No one can watch you do it. It would be pretty boring to watch in a zoo. Or in a red-light district. Because it happens on the inside. In fact, the most important work you do is changing your mindset, your beliefs and your habits. And not just changing. Upgrading.

Upgrading Yourself

Upgrading your thoughts is big. Upgrading your responses is huge. Upgrading your whole operating system changes everything.

This is why education is so important. It exposes you to new ideas that you can incorporate into your own thinking. But it is not enough to educate. The application is where the value appears. So you must first understand that there is a better way, then act in that better way. This is the basic plot of the movie Billy Madison. (This classic film also includes important reminders of the power of nepotism and some top-shelf potty humor.)

The More You Learn…

Develop the habit of learning new ideas. This is done through curiosity and a desire for self-improvement. It will lead you to seek and find new and better sources of information. You’ll find it in classes, books, articles, podcasts, blogs, videos, experts, and fortune cookies. (And even in books about fortune cookies.)

Apply Your Knowledge

Once you have better information, it becomes knowledge. Applying your knowledge in your various roles makes you a more valuable contributor.

Think about everything that you know you should do today. Eat right. Sleep well. Exercise. Read. Work in focused and productive ways. Invest in your relationships. Invest your money. Give back. See a doctor. Floss. Close your barn door. You and everyone else on the planet know that you should be doing those things.

But are you doing them?

There are two types of people:

  1. People who know the basic actions they should take. (This includes nearly everyone.)
  2. People who take the basic actions they know they should take. (This includes far less than everyone.)

This means that basic action is the great separator of people. But go beyond the basics. The things everyone knows they should do. Self-education helps you level up. It helps you discover the other things should you be doing if you want to be even more valuable in your career, as a spouse, parent, or friend. What is the next level of health and fitness? What is the next level of investing? Or productivity? Or spiritual enlightenment? That knowledge comes from more curiosity and more self-directed learning.

Just like a pyramid, that may or may not have been built by aliens, there are fewer and fewer people at each level as you ascend. Which means that the success pyramid is really a matter of attaining knowledge and then applying that knowledge. To take a full step higher you have to do both: attain and apply. Because it is the person who applies their new knowledge and self-improvement that is ultimately successful.

Key Takeaway

Always be learning. Educate yourself on new and better approaches to all areas of life and work. This is the invisible work of self-improvement. Then put that knowledge into action. And when you do it will change your life in ways that everyone will see.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

The right way to do everything.

Life is full of verbing. Because as living creatures there is so much to do. There’s all this eating, cleaning, and clothes-wearing. Then there’s the work. And the communicating. And the passions and hobbies. Throw in the phazillion things you have to do in between all the things you have to do and it’s a wonder you ever get anything done.

But what’s the best way to do your thang?

There are best practices that tell you how something should be done.

There is the old-school approach.

And the new school approach.

And the too cool for school approach.

There is the classicly trained way.

The disrupting way.

The fast way.

The slow way.

And the curds and whey.

But here’s the secret everyone should know.

You don’t have to choose any of them ways.

There is more than one way to do everything. Just ask a skinned cat.

Don’t worry about following others. Or the establishment.

Take your own approach.

Your resources and constraints will always be unique to you.

And just like Harry Styles, your tastes and styles are your own too.

Your uniqueness and individuality are your strengths.

Take a non-traditional approach.

Discover what works for you.

There’s a great chance that you will discover a better way.

Or at least a better way for you.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

Do you know the pivotal days of your career?

In the story of your life, some days matter more than others. A lot more. In fact, in most careers, there are ten days that make all the difference. The actions you take on those 10 pivotal days not only have an outsized impact on your career, but they also have a transformational impact on your life. These are the days that songs, books and movies are written about. These are the days that will help the actor playing you in the movie about your life win the big awards. So make sure to take good notes for them.

If you take a little time to reflect on your career it is not hard to find your 10 pivotal days. The days that changed the trajectory or accelerated the velocity of your career. The days that earned you new respect, new responsibility and made you more money. The days that you didn’t have vomit on your sweater. (Mom’s spaghetti.)

Here are my 10 Pivotal Days.

  1. The day I got off the couch and called Paul Counsell, The CEO of Cramer Krasselt, and asked for an informational interview. This was the first domino to fall in my career. I got an interview. It lasted 5 hours. I made people laugh. I got a job. Everything else happened because of this call.
  2. The first new business pitch I was in. The client started the meeting by telling our agency we had no chance of winning the account. But I had seen the movie The Secret of My Success. I knew I was the Michael J Fox character. And I had prepared as if this was the biggest moment of my career. Which it was. We won the account. Boom goes the dynamite.
  3. The day I met my wife Dawn. We met at work. The impact she has had on my career growth and entrepreneurial journey can’t be overstated. She is my greatest cheerleader. Like the Toni Basil to my Mickey.
  4. The day I accepted the job as the Creative Director at Engauge. Taking on a new job with new responsibilities in a new jack city with all new coworkers and clients turbocharged my growth and development. It changed my family’s lives too.
  5. The day of my first Nationwide TV commercial shoot. We filmed a Corvette doing donuts in a cul-de-sac in Charlotte, North Carolina, in 100-degree heat. The new clients that I met that day, the challenges of the shoot that we overcame together and the strong friendships I developed with them had a huge influence on me both professionally and personally. But this day was as important for what I didn’t do as it was for what I did do. (Which I know sounds like a lot of do-do.) I wrote a story about that day here.
  6. The day I became Chief Creative Officer of Engauge. The new level of responsibility and opportunity to impact an organization was monumental. My learning, exposure and influence increased tremendously. I was ready to leave Engauge for this kind of opportunity. So when it came to me, it felt like the end of the book The Alchemist. (Which you should read if you haven’t.)
  7. The day I was picked to be part of the pitch team when Engauge was being sold. Being part of the 4-person leadership team that met with all of our potential buyers offered me an advanced degree in business. That process taught me critical lessons that prepared me for my entrepreneurial journey. Like Jamal Malik in Slumdog Millionaire.
  8. The day I was encouraged to start my own agency. I got 2 calls the same day in August of 2015 from former clients. In both conversations, the callers talked about wanting to work with me, but not wanting to work with my current agency. Which led to a discussion of starting my own agency. All the other dominoes had led to this. (Except for the Domino’s that delivers pizza.)
  9. The day I left my job at Moxie to start The Weaponry. It is one thing to think about or talk about starting your own agency. It’s another thing to do it. I had been ramping up The Weaponry by doing night and weekend side work for 5 months. But jumping made everything different. Like Camp Randall Stadium before the 4th Quarter.
  10. The day that The Weaponry signed its first retainer client. The Weaponry had generated significant cash flow over its first year and a half. But it wasn’t predictable. Once we landed our first retainer client we had the stability to hire staff and lease an office. It was when we Pinocchioed from a startup to a real business. 

Key Takeaway

Know your pivotal days. They are valuable to identify. Because they provide clues to your success. They show you what mattered most along your career journey and your story. By knowing your pivotal days, you are also able to recognize when the next pivotal days come along. When you understand how situations and opportunities lead to transformation you better prepare to make sure those opportunities go your way.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

Why it’s important not just to plan but to create a backup plan.

I love to read. And I write a lot about reading. In January I wrote about both the 41 books I read in 2023 and the 24 books I have already picked out to read in 2024. I also like to read about writing. And I like woodchucks who could chuck wood.

I am currently reading a great book titled The Psychology of Money. Which I highly recommend to everyone. But you don’t have to take my word for it. The book has a 4.7 star rating on Amazon with 47,000 people weighing in. Which is more readers than there are people in the biggest city in Vermont, where I grew up. (Oh, but we had cows…)

The Psychology of Money is packed with rich insights and reminders related to wealth and happiness. Here is one of my favorite gems from the book.

Planning is important, but the most important part of every plan is to plan on the plan not going according to plan.

-Morgan Housel

This line really resonates with me. Because one of my core beliefs is that the secret to success is a good plan B.

Planning helps you get the most out of nearly every aspect of life. You should plan your career, investments, family, vacations, workouts, dates, and Me-time. (Note: You should read me-time as you-time, meaning the time you plan for you, not the time that you spend with me, Adam Albrecht.)

However, things go wrong in my life all the time. It’s almost as if Chaos Theory is using me as a test pilot. So I am always thinking about backup plans, contingencies and safety nets. And because I am already thinking of backup plans, I am not floored or ruined when my Plan A falls apart. I am just thankful that I have a Plan B, C and D. And you should too.

Key Takeaway

Develop great plans for all important aspects of your life. Plan on greatness, happiness, wealth and success. But also expect the unexpected. And plan for multiple ways forward. Variables will change. Adaptability and resilience must be your constants.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

The most important work you do is invisible.

We often think of work as visible. Showy. Demonstrable. That used to be the case. For most of history, until the latter half of the 1900s, most work was easy to see. It was blue-collar and physical. And it drove a lot of sales of Bengay.

But today, machines do much of the physical work. This means that much of the important work you do is not seen. Because it happens in your head.

Today nearly 40% of jobs are classified as managers, officials or professionals. Roughly the same percentage are service jobs. While I am no mathemetician, I think that means that 80% of jobs require you to think. Like Aretha Franklin said. Because today, most work is mental.  

It is easy to tell when a manual laborer is not laboring. The person on the construction crew leaning on the shovel is both conspicuous and maddening. But when your work is not easily visible, you must bring your own mental discipline to stay on task. Focus is the key to mental productivity. Thinking work requires you to defend your focused time to get the thinking things done.

Focus is critical to strategizing and organizing in your head. Focus is needed to then translate those ideas to your coworkers, customers and partners for alignment and execution. Real focus. Not just focus pocus. 

The work performed by your mental machinery is the most valuable type of work there is today. The better you are at this work the more valuable you are to your team, and the more value you create for others.

Key Takeaway

Get good at your own inner workings. Master the work that no one else can see. Create structure and space to think and strategize. Organize the world in your head so you can organize the organization in the real world. This means both finding the quiet to do the work, and the discipline to be diligent about the work you must do to make a difference.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

When experiencing a problem the worst thing you can do is nothing.

I was in Orlando last month for a keynote speaking engagement. My talk was at 8 am at the hotel I was staying at near Disney Springs. My flight back to Milwaukee didn’t leave until mid-afternoon. So after my hour-long talk was finished, I had a few hours to pick up some souvenir Vitamin D before I left for the airport.

Once my talk was over, I giddily made my way to the beautiful palm tree-ringed hotel pool. A hotel pool in Orlando should be a nice quiet place to enjoy some outdoor work in December. And it was. Until it wasn’t.

Shortly after I arrived at the pool, I settled into a chair at a poolside table. I opened my laptop. And immediately an alarm began blaring directly behind me. I owled my neck to see where the obnoxious noise was coming from. I spotted an anxious-looking 40-something couple standing next to the hot tub. They clearly looked panicked by the noise. But they took no action.

I looked at the couple as if to say, WOW, THAT’S A REALLY LOUD ALARM. My all-caps look had no effect. They just stood there and did nothing as the entire pool deck was suddenly bathed in more alarm blare than Florida sunshine. While I had packed my sunscreen, I had forgotten my earplugs. And now deafness felt like more of a threat to my well-being than skin damage.

A little detective work told me that the couple tried to turn on the jets of the hot tub time machine. But not being intimately familiar with all the words in the English language, (the dude’s Speedo exposed their Europeanness) they hit the hot tub emergency shut-off alarm instead.

So I got up from my poolside chair, turned, and marched to the hot tub. Right next to the panicky, but non-acting couple, I spotted the white wooden post that held the timer switch and the emergency shut-off alarm plunger button. I reached down and disengaged the recently plunged alarm switch. The noise immediately stopped. As if someone had mentioned E.F. Hutton.

I turned the dial that activated the hot tub jets. I smiled at Mr. Speedo and his wife and had a brief my-work-here-is-done moment. I returned to my chair, my laptop, and the enjoyable sounds of Florida. I sat and worked by the sunny and quiet pool for the next 2 hours until it was time to Uber to the airport for my flight home to MKE.

Key takeaway

When you are experiencing a problem, do something about it. Take action. Make a call. Move something. Ask for help. You have to take charge of the problem, or the problem will not go away. The worst thing you can do is do nothing. Even a wrong move or a seemingly ineffective action is valuable because, through the process of elimination, it gets you closer to an effective solution.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

The new year is the perfect time for a clean new start.

On New Year’s Day, I cleaned out my stuff. 

I started by Marie Kondoing my dresser drawers. I removed things I don’t wear. Everything else got folded and fabric-filed in order of the colors of the rainbow. Which made me wonder, why are there so many songs about rainbows?

Then I went to my home office and emptied and organized my desk drawers. Everything that shouldn’t be in them is now gone like the wind.

On Tuesday, my first day of work in 2024, I cleaned off my desk at The Weaponry. Only the essentials remained. Which created a good operating space. (For doing advertising work, not actual operating-operating.)

I emptied my work bag. I replaced only the essentials. My computer, notebooks, pens and a set of earplugs, in case my work takes me to a NASCAR race, or I face a challenge so big that my brain suddenly starts leaking out of my ears.

I also cleaned out my gym bag.

The Result

The year feels new.

I am not carrying any unnecessary baggage from last year.

My drawers are neat and organized, not stuffed with disorganized things that become obstacles to overcome while searching for things I need. My drawers are now tools for me to use. They are ready to receive. There is room in the inn.

It creates a refreshing start to 2024. I walk to work lighter. I walk into the gym lighter. I am ready for new things. And I have space in my life for them. I wish the same for you.

Key Takeaway

Clean out the unnecessary, and start the year fresh. Don’t carry baggage from last year. The purging and organizing will make the new year feel new. It makes it easier to create new and better habits and processes. And a great year is simply a product of attitude, gratitude, habits and processes.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

Why January is a great time to feel uncomfortable.

Happy New Year! That is what we say to people in January. But Januarys aren’t supposed to be happy. Not even if you are a Gilmore. Or Pharell Williams.

In November you should feel thankful. In December you should feel Joy. (Comfort & Joy…) But in January, if you are doing things right, you should feel uncomfortable.

January is meant to be a time for change. It is a time for new goals, resolutions, and habit alteration. (Even if you are not a fashionable nun.)

If you are introducing new habits, new thinking and new actions don’t expect to feel happy right now. Expect to feel uncomfortable. And the more comfortable you are with feeling uncomfortable now, the happier you will be later.

Feeling uncomfortable now is a sign that you are trying something new. You are changing your routine. You are creating a new habit. You are experimenting.

You feel uncomfortable when you take new risks. It is a sign of growth. And learning. This is how you push your own envelope. This is how you discover better approaches.

This is January stuff. This is New Year stuff. This is how you get to the new You.

Key Takeaway

A great year of growth and improvement begins with changes in January. Feeling uncomfortable right now is a great sign. Getting uncomfortable now is how you break through to a new level of comfort later. Keep going. It gets better. And so will you.

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.

Here’s the best way to start a great new year in 2024.

Tonight is the big night! It’s New Year’s Eve! Like the Lexus December to Remember, it’s time to put a big red bow on 2023. Or, if your 2023 was a lemon, it’s time to put on some Del Amitri and kiss this thing goodbye. Either way, this is the biggest party night of the year. Because we always save the best for last. Or do we always start off with a bang? (I always forget.)

New Year. New You.

With the new year comes new expectations. We set goals and resolutions for the next 366 days. It’s exciting to think that, like a new iPhone or Fast & Furious release, the new and improved version of ourselves will hit the shelves tomorrow!

Most of us think our lives, habits and body fat will all get better, starting tomorrow morning. But there is one simple thing you can do tonight, on New Year’s Eve, to give yourself the best possible start to a great 2024.

Don’t stay up until midnight.

Go to bed at a reasonable hour tonight. Going to sleep early on New Year’s Eve is a wonderfully rebellious move that sets you up for success in the new year. I have gone to bed before midnight on New Year’s Eve for the past several years. And I love it.

No Bonus Points

You don’t get any credit, in either the old year or the new, for staying up to witness the clock tick to midnight. There will be very little productive work that happens between 10pm and midnight. If you haven’t made your goals in the first 364 days and 22 hours, you’re not likely to achieve them in the last 120 minutes.

The simple fact is that you don’t get a jumpstart on your goals, hopes, dreams or resolutions by staying up past midnight tonight. You get tired. And maybe you’ll start the new year with a hangover. Neither of which you really want.

The Downside To Staying Up Late

If you stay up until midnight tonight, one of 2 things will happen:

  1. You won’t get an early start tomorrow morning. Getting an early start to your day is the best way to be productive. So if you are motivated to achieve more in the year ahead, get up early and get going.
  2. You won’t get a good night’s sleep. Let’s say that you stayed up late, but also get up early tomorrow. That means that you are not fully recharged, fully energized, and ready to make January 1st an outstanding start to the new year. If you are serious about making positive changes, you should seriously get serious about creating good sleep habits, starting tonight.

Let’s get it started

Aim for getting a good 7 or 8 hours of sleep tonight. As we all know, the end is determined by how we begin. One great step leads to another. And one great day leads to another. Remember, the longer you wait to get into a new, positive habit, the less likely it is to happen.

Key Takeaway

Consider being a rebel tonight and turning in early. Get a great night’s sleep. Start 2024 early, well-rested, recharged and re-energized. It’s the best way to start your best year yet. Have a fun and safe New Year’s Eve!

*If you know someone who could benefit from this message, please share it with them.

+For more of the best life lessons I have learned check out my book, What Does Your Fortune Cookie Say? from Ripples Media.